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HomeMy WebLinkAbout2012 07 09 Consent 200 US 17-92 CRA Resolution 2012-17COMMISSION AGENDA ITEM 200 July 09, 2012 Regular Meeting REQUEST: Informational Consent X Public Hearings Regular KS City Manager RS Department The Community Development Department, Urban Beautification Division, is requesting that the City Commission review the US 17 -92 Corridor Redevelopment Agency's Revised Master Plan and approve Resolution 2012 -17 in support of the revisions. SYNOPSIS: In October 1998 an interlocal agreement with Seminole County, the City of Winter Springs and other surrounding cities was approved for the creation of the US 17 -92 Corridor Redevelopment Agency (CRA). Pursuant to the creation of the CRA, the Seminole County Board of County Commissioners (BOCC) enacted Ordinance 97 -54, thereby adopting the original US 17 -92 Corridor Redevelopment Plan (CRP) as a guiding document for the redevelopment of the entire 17 -92 corridor within the program. State law provides for modification or revision of the CRP if recommended by the CRA and approved by the BOCC. The CRA is requesting that all participating cities review and agree to support the updated CRP Master Plan for the US 17 -92 CRA which is expected to further enhance the CRA Program and yield higher property values along the CRA Corridor. CONSIDERATIONS: The consulting firm VHB MillerSellen (VHB -MS) was engaged by the CRA to prepare an update to the master plan with the following primary objectives: • Analyze existing conditions on the corridor • Analyze the regional context surrounding the corridor • Analyze the corridor from a transportation network standpoint • Identify potential 'catalyst' redevelopment areas Consent 200 PAGE 1 OF 3 - July 09, 2012 • Develop a framework for development and redevelopment in the 'Public Streetscape' realm • Develop a framework for development and redevelopment in the 'Private Property' realm • Develop a generalized cost estimate for public realm improvements • Provide recommendations to help guide the CRA into the future As part of the process of revising the master plan VHB -MS conducted a detailed analysis of the relationships that land use, transportation, employment and recreational facilities have with the US 17 -92 Corridor. As a result, a set of recommended design practices have been provided by VHB -MS that address both public streetscapes and private property development and redevelopment within the US 17 -92 Corridor. Recommended design patterns in the public realm separately address urban zones, urban nodes and sub -urban zones along US 17 -92. The revised Master Plan identifies several catalyst redevelopment areas within the private realm to encourage various mixed use project locations where such activity may be economically feasible. A summary of recommendations for implementing the revised Master Plan have been included in the Executive Summary (Attachment 'B') provided by VHB -MS. Because of the size of the document, access to Attachment 'C' is provided via a link to the document on the Seminole County Website. Winter Springs' portion of the CRA is located in Sub -Urban Zone 3 as identified in the Master Plan document and contains 109 acres, or 6% of the total CRA area. It should be noted that the Master Plan booklet was finalized before the Shepard Road project that Winter Springs currently has under construction in the CRA. The revised Master Plan was presented to the Redevelopment Planning Agency (RPA) on May 12, 2011, to the CRA on May 24, 2011 and to the BOCC on January 24, 2012. It should be noted that the US 17 -92 CRA is scheduled to sunset in 2017 unless action is taken to extend the program. FISCAL IMPACT: There are no cost impacts related to the approval of Resolution 2012 -17, however, enhancements to the CRP have the potential to promote redevelopment projects that will likely increase taxable values of properties within the City of Winter Springs, which are also located along and inside the US 17 -92 CRA. COMMUNICATION EFFORTS: This Agenda Item has been electronically forwarded to the Mayor and City Commission, City Manager, City Attorney /Staff, and is available on the City's Website, LaserFiche, and the City's Server. Additionally, portions of this Agenda Item are typed verbatim on the respective Meeting Agenda which has also been electronically forwarded to the individuals noted above, and which is also available on the City's Website, LaserFiche, and the City's Server; has been sent to applicable City Staff, Media /Press Representatives who have requested Agendas /Agenda Item information, Homeowner's Associations /Representatives on file with the City, and all individuals who have requested such information. This information has also been posted outside City Hall, posted inside City Hall with additional copies available for the General Public, and posted at five (5) different locations around the City. Furthermore, this information is also available to any individual requestors. City Staff Consent 200 PAGE 2 OF 3 - July 09, 2012 is always willing to discuss this Agenda Item or any Agenda Item with any interested individuals. RECOMMENDATION: Staff recommends that the City Commission approve Resolution 2012 -17 in support of the revised US 17 -92 CRA Master Plan. ATTACHMENTS: A) Resolution 2012 -17 B) US 17 -92 CRA Revised Master Plan Executive Summary C) US 17 -92 Maser Plan Book (Rev. 1/17/12 -Large .pdf file available for download at: http:// www.redevelopmentinseminole.com /gym /ecodev /redev /redevplan.asp) Consent 200 PAGE 3 OF 3 - July 09, 2012 Attachment 'A' RESOLUTION NO. 2012 -17 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF WINTER SPRINGS, SEMINOLE COUNTY, FLORIDA, EXPRESSING ITS SUPPORT FOR THE UPDATED, REVISED CORRIDOR REDEVELOPMENT MASTER PLAN FOR THE U.S. HIGHWAY 17 -92 COMMUNITY REDEVELOPMENT AGENCY; PROVIDING FOR THE REPEAL OF PRIOR INCONSISTENT RESOLUTIONS, SEVERABILITY AND AN EFFECTIVE DATE. WHEREAS, the U.S. Highway 17 -92 Community Redevelopment Agency ( "CRA ") recently considered and approved an updated and revised Corridor Redevelopment Master Plan ( "Master Plan "); and WHEREAS, the updated and revised Master Plan will serve as the guiding document to lead the CRA into the future with respect to its planning and redevelopment efforts along the U.S. Highway 17 -92 Corridor, which promote the revitalization of blighted areas and increase property values along the Corridor; and WHEREAS, the Winter Springs City Commission has continuously supported the CRA and desires to continue to support the activities and programs of the CRA; and WHEREAS, City Commission deems that this Resolution is in the best interests of the public health, safety, and welfare of the citizens of Winter Springs. NOW, THEREFORE, BE IT DULY RESOLVED BY THE CITY COMMISSION OF THE CITY OF WINTER SPRINGS, SEMINOLE COUNTY, FLORIDA, THAT: Section 1. Incorporation of Recitals. The foregoing recitals are deemed true and correct and are hereby fully incorporated herein by reference. Section 2. Support for U.S. 17 -92 Corridor Redevelopment Master Plan. The City Commission of the City of Winter Springs hereby expresses its support of the U.S. 17 -92 Corridor Redevelopment Master Plan, prepared for the CRA by VHB MillerSellen, a copy of which is on file in the Community Development Department at City Hall. Section 3. Severability. If any section, subsection, sentence, clause, phrase, word, or portion of this Resolution is for any reason held invalid or unconstitutional by a court of competent jurisdiction, whether for substantive or procedural reasons, such portion shall be deemed a separate, distinct, and independent provision, and such holding shall not affect the validity of the remaining City of Winter Springs Resolution No. 2012 -17 Page 1 of 2 portions of this Resolution. Section 4. Repeal of Prior Inconsistent Resolutions All prior resolutions or parts of resolutions in conflict herewith are hereby repealed to the extent of the conflict. Section 5. Effective Date This Resolution shall become effective immediately upon its adoption by the City Commission of the City of Winter Springs, Florida. ADOPTED by the City Commission of the City of Winter Springs, Florida, in a special meeting assembled on this 9th day of July, 2012. CHARLES LACEY, Mayor ATTEST: ANDREA LORENZO -LUACE S, City Clerk Approved as to legal form and sufficiency for the City of Winter Springs only: ANTHONY A. GARGANESE, City Attorney City of Winter Springs Resolution No. 2012 -17 Page 2 of 2 RESOLUTION NO. 2012-17 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF WINTER SPRINGS, SEMINOLE COUNTY, FLORIDA, EXPRESSING ITS SUPPORT FOR THE UPDATED, REVISED CORRIDOR REDEVELOPMENT MASTER PLAN FOR THE U.S. HIGHWAY 17-92 COMMUNITY REDEVELOPMENT AGENCY; PROVIDING FOR THE REPEAL OF PRIOR INCONSISTENT RESOLUTIONS, SEVERABILITY AND AN EFFECTIVE DATE. WHEREAS, the U.S. Highway 17-92 Community Redevelopment Agency ("CRA") recently considered and approved an updated and revised Corridor Redevelopment Master Plan ("Master Plan"); and WHEREAS,the updated and revised Master Plan will serve as the guiding document to lead the CRA into the future with respect to its planning and redevelopment efforts along the U.S. Highway 17-92 Corridor,which promote the revitalization of blighted areas and increase property values along the Corridor; and WHEREAS,the Winter Springs City Commission has continuously supported the CRA and desires to continue to support the activities and programs of the CRA; and WHEREAS, City Commission deems that this Resolution is in the best interests of the public health, safety, and welfare of the citizens of Winter Springs. NOW,THEREFORE,BE IT DULY RESOLVED BY THE CITY COMMISSION OF THE CITY OF WINTER SPRINGS, SEMINOLE COUNTY, FLORIDA, THAT: Section 1. Incorporation of Recitals. The foregoing recitals are deemed true and correct and are hereby fully incorporated herein by reference. Section 2. Support for U.S. 17-92 Corridor Redevelopment Master Plan. The City Commission of the City of Winter Springs hereby expresses its support of the U.S. 17-92 Corridor Redevelopment Master Plan,prepared for the CRA by VHB MillerSellen,a copy of which is on file in the Community Development Department at City Hall. Section 3. Severability. If any section, subsection, sentence, clause, phrase, word, or portion of this Resolution is for any reason held invalid or unconstitutional by a court of competent jurisdiction,whether for substantive or procedural reasons,such portion shall be deemed a separate, distinct, and independent provision, and such holding shall not affect the validity of the remaining City of Winter Springs Resolution No. 2012-17 Page 1 of 2 portions of this Resolution. Section 4. Repeal of Prior Inconsistent Resolutions. All prior resolutions or parts of resolutions in conflict herewith are hereby repealed to the extent of the conflict. Section 5. Effective Date. This Resolution shall become effective immediately upon its adoption by the City Commission of the City of Winter Springs, Florida. ADOPTED by the City Commission of the City of Winter Springs, Florida, in a special meeting assembled on this 9th day of July, 2012. _ CHAR SL ' �,, •. + ATT ST: ' • 4tid - ! Nrcir r'ENZO-LUACES, City Clerk Approved as to legal form and sufficiency for the City i er Springs only: ANTHON . GARGANESE, City Attorney City of Winter Springs Resolution No. 2012-17 Page 2 of 2 US 17 -92 CRA Corridor Master Plan Attachment 'B' i s MillerSellen ionAldo VHB MillerSellen (VHB -MS) was selected by the Seminole County US 17 -92 Community Redevelopment Agency (CRA) to prepare this Corridor Redevelopment Master Plan (Master Plan). This plan will be the guiding document to lead the CRA into the future with respect to its planning and redevelopment efforts. The primary objectives of the Master Plan are as follows: 1. Analyze existing conditions on the corridor; 2. Analyze the regional context surrounding the corridor; 3. Analyze the corridor from a transportation network standpoint; 4. Identify potential "catalyst" redevelopment areas; 5. Develop a framework for development /redevelopment in the "Public Streetscape" realm; 6. Develop a framework for development /redevelopment in the "Private Property" realm; 7. Develop an order -of- magnitude dollar costing cost estimate for public realm improvements; and 8. Provide recommendations to help guide the CRA into the future. As part of this plan, a detailed inventory and analysis was conducted. This work is included as a separate "Context Report" that is a companion document to the Master Plan. VHB -MS and Real Estate Research Consultants (RERC) conducted detailed analysis of the existing conditions along the corridor and the surrounding regional context. This analysis was undertaken to better understand how the surrounding land uses, transportation networks, environmental systems, job employment centers, recreational and trails systems affect the corridor from a functional as well as an economic standpoint. In addition, VHB -MS reviewed all current Florida Department of Transportation (FDOT) plans and future programs, the current 5 -year Capital Improvement plans for each participating jurisdiction, and conducted meetings with LYNX to review its proposed Transit Master Plan. VHB -MS prepared Best Practices Recommended Design Patterns for both the Public Streetscape realm (Appendix B) and for the Private Property realm (Appendix E) to help guide future development /redevelopment within the US 17 -92 corridor. US 17 -92 CRA Corridor Master Plan i s MillerSellen To apply the Best Practices Recommended Design Patterns to specific areas of the US 17 -92 corridor, the corridor was broken down into three streetscape planning areas identified in the Master Plan as "Streetscape Zone and Node" areas. They are as follows: 1. Urban Zones 2. Sub -Urban Zones 3. Urban Nodes The Best Practices Recommended Design Patterns for the Public Realm includes guidelines for streetscape improvements by specific Streetscape Zone, identifying cross - sectional design standards and provides recommendations for streetscape construction plans and hardscape materials. In addition, specific streetscape projects were identified and detailed, and an order -of magnitude order of magnitude dollar cost estimates was prepared for each streetscape project area. This information has been included within Appendix B of this Master Plan. The Best Practices Recommended Design Patterns for the Private Realm included two main priorities, (1) to identify potential "catalyst" redevelopment areas along the corridor, and focus future planning efforts by laying the groundwork for the development of future mixed -use development along the corridor in specific areas that are market appropriate, and (2) to identify development /redevelopment best practices (Appendix E) to guide better, safer and more sustainable development pat- terns that have continuity in their urban form. VHB -MS and RERC identified four potential "catalyst" redevelopment areas along the corridor, conducted market analysis for each selected area and provided recommendations for further study to the CRA Technical Advisory Committee (TAC). Two sites were selected by the TAC for further analysis. The four identified catalyst sites are listed below: 1. Sanford Gateway 2. Seminole Crossing 3. Five Points 4. Casselberry Exchange VHB -MS and RERC's original recommendation for prioritization of the catalyst area studies included the areas of strongest market redevelopment potential: Casselberry Exchange (Ranked #1) and the Sanford Gateway (Ranked #2). Due to restrictions to the expenditure of funds outside of the CRA jurisdictional boundary, the Casselberry Exchange area was not selected for further analysis and planning. In lieu of the of the Casselberry Exchange area, the Seminole Crossing area was selected for further study as this was the next strongest market redevelopment area. While the Casselberry Exchange site was not selected for detailed analysis, it is still strongly recommended by VHB -MS that this area be considered a primary future growth catalyst area and that additional planning analysis be conducted jointly between Seminole County and the City of Casselberry to determine the most advantageous approach to the development of a urban master plan for this area US 17 -92 CRA Corridor Master Pla i s MillerSellen with the ultimate goal to foster redevelopment activities. Based on the two areas selected by the TAC, RERC provided a development absorption program that provided the potential build -out feasibility for each area based on projected market conditions over the next five years. Based on this analysis, VHB -MS prepared conceptual alternative catalyst redevelopment plans to explore the redevelopment potential of each area. In addition, VHB -MS prepared "vision" plans for these areas to help identify and guide future development /redevelopment efforts. VHB -MS also developed detailed site development standards to help guide both redevelopment and future development along the corridor. These standards are based on best practices developed throughout the United States on highly successful projects. These standard have been customized to provide direction for all three Streetscape Zones, (1) Urban, (2) Sub -Urban and (3) Urban Nodes so that they are context specific to the corridor and its surrounding land uses. To assist the CRA in implementation of the Master Plan, VHB -MS has developed a preliminary budget outline based on the current CRA budgetary format. This budget is conceptual in nature and is subject to final CRA Board approval on ayearly basis, but has been provided for discussion and further consideration. In addition, VHB -MS researched numerous grant funding opportunities that may be pursued for additional funding assistance. A full listing of these grant opportunities and contacts has been provided as part of this Master Plan for future reference. Finally, VHB -MS has developed a summary of recommendations to provide guidance for the CRA in implementation of this Master Plan. These recommendations have been provided as part of this Executive Summary. US 17 -92 CRA Corridor Master Pla i s MillerSellen The following is a summary of US 17 -92 Corridor Redevelopment Master Plan recommendations based on review of all previous planning studies; inventory and analysis of the current conditions of the corridor, review of the governing jurisdictions regulatory frameworks; and interviews conducted with staff and key stakeholders. The recommendations have been provided to help guide the future management of the CRA and its programs. The recommendations have not been prioritized due to the fact that they are felt to all be of equal importance to the functional decision making and operations of the CRA. Economic Development Recommendations 1. The Seminole County US 17 -92 CRA should collaborate with the City of Casselberry to consider the development of an inter - jurisdictional redevelopment master plan for the US 17 -92 and SR 436 intersection node area. This area to be studied should extend to include all parcels immediately surrounding the Oxford Road intersection. Additional considerations for this area are as follows: Oxford Road should be designed as a commercial "Main Street" area serving as a mixed use town center development /redevelopment area bounded by a future US 17 -92 extension to the south and extending to north to Lake Triplet Drive. • The Oxford Road corridor should be extended south to intersect the US 17 -92 corridor to provide access to the town center area and allow for the separation of local shopping and through traffic. 2. Based on further review and analysis, it is recommended that the Seminole Crossings catalyst redevelopment area be expanded to the north to include all development area up to the CR 417 Sanford Interchange, and southward to Ronald Reagan Boulevard to maximize the development potential based on the continued future urbanized build -out of the Seminole County Governmental site, and the future expansion and area development associated with Seminole State College. Seminole County has already taken great strides to change the economic market dynamic on the US 17 -92 corridor by locating the Seminole County Governmental Center in this location. 3. Based on our analysis, the US 17 -92 corridor has limited amounts of higher density residential housing. The development of higher density residential housing is encouraged to provide more localized support for both the existing businesses as well as any future development. Development should be strongly encouraged within the defined catalyst areas. US 17 -92 CRA Corridor Master Plan i s MillerSellen General Recommendation. 1. The CRA will sunset in 2017. As part of implementation of this Master Plan, the County should determine whether the 17 -92 CRA should be continued or another organizational approach /financial mechanism should be considered. 2. Final construction plans should be developed for each streetscape section and coordinated with FDOT and each jurisdictional partner so that any future roadway or private sector development plans should be consistent along the corridor. Corridor Beautification of the public realm must be a priority to demonstrate a public investment commitment to potential private realm investment interests. This public investment is a clear and visible sign to the existing business owners, surrounding residents and future potential developers that a renaissance of the corridor is under way. 3. The CRA should consider pedestrian safety and comfort both in the design of the public realm within the right -of -way and within the private realm. As the coordinating agency for corridor redevelopment, the CRA should promote the consideration of the Best Practices Design Guidelines in this Master Plan by each of the governing jurisdictions and the Florida DOT. 4. The CRA should work with the governing jurisdictions code enforcement staff to identify and notify property owners that are in violation of current codes for outdoor storage, signage infractions, landscape buffer infractions and maintenance of property infractions. Consider use of CRA "Mini-Grants" to incentivize property owner efforts to rectify code violations. Regulatory Recommendation 1. The CRA should work with the County and partnering Cities to amend their respective Comprehensive Plans and Zoning Codes to support the Goals, Objectives and Policies included in the Corridor Redevelopment Master Plan. 2. The CRA should work with the County and partnering Cities to develop a strategic plan to focus high density development in and around the recommended catalyst redevelopment areas. It is suggested that the CRA staff meet with each jurisdiction individually to formulate an approach to amend their Comprehensive Plans, Zoning Codes and development approval processes to provide consistency and continuity between all agencies. 3. The County and Cities should take a proactive approach to amend incompatible Land Use and Zoning designations, specifically in the Urban Node areas, to promote new development and redevelopment of properties. 4. The CRA should work with the various partnering jurisdictions to develop a comprehensive redevelopment strategy that outlines both permissible US 17 -92 CRA Corridor Master Plan i s MillerSellen deviations from the current land development code regulations and those that are subject to variance approval. To prevent excessive time delays and costs to a property owner and /or potential developer, variances to the code requirements within the CRA jurisdictional boundary should be approvable at a staff level and not specifically require Board of County Commissioners or City Council action unless transmitted to a higher board for approval to resolve contested requirements, conflicts in permitted uses, or other specific zoning issues as may be determined by County /City staff. 5. The CRA should work with the partnering jurisdiction to establish an expedited development plan approval and permitting process for all new and redevelopment projects that are consistent with the Best Practices Design Guidelines of the Corridor Redevelopment Master Plan. 6. It is recommended that the partnering jurisdictions consider parking requirement reductions, shared parking calculation, and require cross - parking and /or cross - access agreements to reduce excessive parking resulting in an inefficient use of buildable land. 7. All existing FDOT curb cuts should be evaluated at the time of development plan submission or as part of application for new business license permits to determine if the existing curb cuts meet current FDOT design standards or pose a safety risk to motorists, pedestrians, or cyclists, and to determine if closure of unnecessary curb cuts can be provided. 8. Amend Seminole County Comprehensive Plan Policy FLU 5.15 policy to provide additional intensity and density bonuses for projects with Mixed Development future land use designations within the US 17 -92 CRA jurisdictional boundary. Density and Intensity of development should be encouraged up to 50 dwelling units per acre and 2.0 FAR to allow the potential for very intense urban nodes that are well served by public transit service. 9. Consider amendment of the Seminole County Comprehensive Plan FLU Exhibit -8 to allow for minimum density and intensity standards for the Mixed Development future land use designation. Minimum Density standards will promote a compact urban form that supports multi -modal transportation, including public transit. Minimum standards will also reduce inefficient use and underutilization of properties, which could prevent the US 17 -92 corridor from reaching its full potential. Coordinate with LYNX and SunRail to establish the appropriate minimum density required to support increased transit headways and service. 10. To incentivise the assembly of multiple property ownerships within the Catalyst Development areas it is recommended that the County and partnering cities create a Transfer of Development Rights (TDR) program to transfer residential and non - residential development credits to areas/ US 17 -92 CRA Corridor Master Plan i s MillerSellen properties designated for more intense urban growth. Transfers could occur between designated receiving areas targeted for infill and sending areas designated for open space, recreation, or conservation. The TDR program must provide an incentive to both property owners in order to become effective. Incentives may include expedited permitting and assistance with program application, density or intensity bonuses, property tax relief, or other benefits. 11. Clustering development rights within a single property should also be encouraged in order to create intense urban nodes, while providing connected open space between properties. _ I ,,no =11"ZI ii 1. It is recommended that a detailed stormwater drainage master plan be developed to identify potential locations for master corridor stormwater ponds that accommodate the retention needs for constrained redevelopment parcels. This study should evaluate the potential of expanding existing and proposed FDOT drainage ponds where feasible. 2. When feasible, the CRA should provide conceptual site planning, design and 3 -D modeling services to assist existing owners in analyzing and visualizing redevelopment options for their property. 3. The CRA should offer marketing assistance for property owners interested in potential redevelopment joint ventures and attracting capital investors. This information should be readily available to potential developers to obtain as requested. This effort should be coordinated with the various commercial real estate agencies representing property along the corridor. 4. The CRA should establish relationships with banking and lending institutions to assist in streamlining the loan approval process for small businesses interested in redevelopment. Greater emphasis should be placed on utilizing local banking and loan institutions that are located within the CRA jurisdictional boundary, but should not be exclusionary. CRA Finance and Funding Assistance Recommendations 1. Due to the size of the CRA jurisdictional boundary, the CRA Tax Increment Financing (TIF) revenue should not be directly utilized for the perpetual maintenance of landscape improvements along the corridor. Streetscape costs would capitalize a large majority of annual TIF revenues rendering the CRA unable to fund other capital projects or programs. The CRA should explore use of the established Municipal Service Benefit Units (MSBU) for the perpetual maintenance of the streetscape along the corridor. MSBU's should be coordinated with all jurisdictions because all FDOT maintenance and liability agreements will be bound by the governing jurisdiction and not the CRA. US 17 -92 CRA Corridor Master Plan i s MillerSellen 2. The CRA should establish a prioritized list of properties identified for potential private and public realm improvements, and work with the property owner to assist with grant funding applications for improvements. Properties may be identified based upon size or potential for land assembly, connectivity to existing neighborhoods or public transportation, or location. 3. Criteria for CRA grant awards should give priority to job creating - developments, taxable valuation based potential improvements, and site - specific improvements that improve public right -of -way frontage beautification. 4. The CRA shall continue to establish a yearly Capital Projects Expenditure Budget as well as a projected 5 -year budget plan. This plan should be updated annually to account for changes in market conditions and priorities. This budget should be presented to the CRA and RPA, as well as the other partnering jurisdictions for informational update. 1. The CRA should establish a public outreach program to periodically meet with neighborhoods and commercial property associations along the corridor. Among other objectives, the outreach program should establish a public policing program to combat vandalism and illicit activities, as appropriate. 2. Develop a multi -level strategic marketing campaign that develops collateral materials to advertise available grant programs, advertise CRA success stories, highlight changes in the regulatory process to assist redevelopment efforts, and advertise catalyst redevelopment area land use changes etc. The following actions should be considered: The CRA website should be regularly updated. Provide a blog section for people to ask questions and get responses. A quarterly newsletter that is broken down by various "branded" areas of the corridor. A phone messaging system that provides updates and reminders of public meetings and events. Prepare collateral materials that highlight commercial properties for sale and are distributed to: commercial brokers, potential developers, and at strategic events such as the International Commercial Shopping Center (ICSC) state and national events, the Florida Redevelopment Association (FRA) events and others. 3. Establish regular meetings with commercial business owners along sections of the corridor to solicit focused input and provide the ability to network between the property owners to encourage future joint venture redevelopment and property assemblage opportunities. US 17 -92 CRA Corridor Master Plan i s MillerSellen 4. Create a public events program to reinforce a sense of community ownership (i.e. local food markets, art events, car shows, corridor /neighborhood clean- up events, tree planting programs, etc.). Target multiple areas of the corridor to engage both property owners and the general public 5. Create and advertise for both commercial businesses and private groups to start corridor clean -up programs and provide advertisement for each participating group through corridor signs and newsletters. Affordable Housing Recommendations 1. The CRA should consider the identification of: properties that are deemed appropriate for affordable housing; and, programs that provide grant assistance for the purchase of properties, or assist private developers in the design, permitting to develop affordable single and multi - family housing along the corridor. 2. The CRA should coordinate with the Seminole County Community Services Department to research and pursue available Federal and State Grants for the development of affordable housing. Such grants may include the LIHTC (low- income housing tax credit), HOPE VI, CDBG (community development block grant), and HOME funds as well as other U.S. Department of Housing and Urban Development (HUD) programs. 3. Amend the Housing Element to encourage the provision of workforce and affordable housing specifically within and adjacent to the US 17 -92 CRA jurisdictional boundary. The provision and preservation of workforce housing will stabilize the adjacent neighborhoods and contribute to the high density required to support increased public transit service around urban nodes. 4. Amend FLU Policy 5 -15 to allow higher densities as an incentive to: • Create workforce housing • Reward utilization of the 17 -92 design guidelines • Reward projects developed within walking distance of a transit stop Strategic Property Acquisition Recommendation 1. The CRA should take the following actions to implement a strategic land assemblage action plan: • Further analyze potential underperforming and vacant properties. • Determine availability of parcels and perform market due diligence on properties for potential acquisition. • Contact property owners to discuss possible disposition of property. • Perform re- development master planning analysis and market demand analysis US 17 -92 CRA Corridor Master Plan i s MillerSellen Create short -term, mid -term and long -term strategy for potential acquisition. Identify the CRA's capacity to implement acquisition funding strategy through current TIF funding, bonding or other means. Provide updates to the RPA and CRA Boards as to market changes, potential acquisitions, status of acquisitions to date, and overview of funding mechanisms. Transportation Planning Recommendation., 1. A primary goal for the CRA in coordination with Lynx should be changing transit from the mode of last resort to a meaningful mode of choice. In order to achieve that goal, a number of efforts will be required including coordination with LYNX to conduct ridership surveys on an established schedule to determine what improvements are needed in terms of scheduling, access to route and fare information, headways, facilities, routing and amenities to accomplish that goal. 2. The CRA should establish pedestrian /bicyclist comfort and safety as a high priority throughout the corridor and along the approaches from major cross streets. Higher priority should be placed on pedestrian /bicyclist comfort and safety at the catalyst sites and the major intersections to improve the ability of pedestrians /bicyclists to travel along and cross safely at intersections. The addition of bus shelters at bus stop locations should be pursued by the CRA and Lynx to improve comfort for riders thereby supporting increased ridership. 3. Rider access to existing transit stops along the corridor should be improved including provision of direct connections between sidewalks and transit stops so riders are not required to traverse along the roadway or turn lanes to access stops. The CRA should work with FDOT and LYNX to coordinate improvements for accessibility and potential stop locations. 4. The CRA should collaborate with Lynx in an evaluation of stop locations to ensure stops are properly located to best serve trip generators /destinations such as housing, employment centers and shopping. Where existing transit stops are properly located within the corridor and do not necessarily coincide with existing signals, evaluation for the installation of mid -block crossing treatments for pedestrians should be conducted to provide safer crossing for pedestrians. This will require the CRA to work closely with the County and FDOTto coordinate future development plans and projects by those agencies. 5. Prior to initiation of SunRail service, further evaluation of the potential for pre- mium transit services such as Transit Circulator should be evaluated both along the corridor and along the east -west corridors connecting to the SunRail stations. US 17 -92 CRA Corridor Master Plan i s MillerSellen 6. Close coordination with FDOT, the Community Traffic Safety Team, and local municipalities should be maintained to ensure that future FDOT and municipal transportation projects do not negatively impact pedestrian /bicyclist safety and comfort. 7. Detailed Intersection studies should be performed in association with the proposed catalyst sites areas to determine if additional pedestrian safety measures can be implemented to create safer pedestrian crossing conditions. 8. Future transit connections from the proposed Sanford Gateway catalyst area to SunRail and to the Sanford Airport should be considered. A separate study should be conducted to determine the feasibility of providing a rail station within this proposed density node area. 9. Road rights -of -ways and linkages within and around the catalyst areas should be further evaluated for the feasibility of realignment, abandonment or modification of cross - section to support the desired development within the catalyst areas. Target Zones Recommendations In 2006, the Seminole County Growth Management Department staff identified seven (7) Target Zone areas within the US 17 -92 CRA corridor. The Target Zones contain multiple parcels and include unincorporated County lands and lands within incorporated jurisdictions. To encourage infill and intense redevelopment, each Target Zone was assigned a maximum height that exceeded the standard zoning code (35 feet), provided that specified design criteria are met. The design criteria include building design (building facade components, storefront character, windows and transparency, building setbacks, massing) and internal street design (sidewalk width, cross access easements, landscaping), enhanced open space and buffers. The intent, location, review procedures, and specific design criteria were codified into Chapter 30, Part 74 of the Seminole County Land Development Code by Ordinance 06 -77. However, the Seminole County Comprehensive Plan and zoning map have not been amended to reflect the Target Zone locations or specific land uses within the identified boundaries. The 17 -92 Corridor Redevelopment Master Plan has been designed to incorporate these target areas, where appropriate, into the catalyst sites. In addition, the following recommendations are provided to promote redevelopment and revitalization of these areas: 1. Revise the Target Zone design criteria (Chapter 30, Part 74, Seminole County Land Development Code) to be consistent with the CRA Master Plan Best Practices Design Guidelines. US 17 -92 CRA Corridor Master Plan i s MillerSellen 2. Amend the Seminole County Comprehensive Plan Future Land Use Map to change the land use of all Target Zones parcels located within unincorporated Seminole County to the Mixed Development land use designation. This will provide an incentive for redevelopment because property owners /applicants will not have to process a Comprehensive Plan Amendment application. 3. Coordinate with and encourage each jurisdiction that has property within a Target Zone to amend their respective Future Land Use Map toa Mixed Development land use designation that permits an equivalent amount of development potential as the Seminole County Mixed Development future land use designation. 4. For Target Zones that include parcels from multiple jurisdictions (Target Zones D, E, and G), evaluate the feasibility and fiscal impacts of coordinating those properties under the authority of the CRA. This will facilitate redevelopment if parcels are assembled into joint ownership by providing a single set of land development regulations and a single application and approval procedure for the property owner or applicant.