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Home My WebLink About2011 05 23 Consent 203 WOLC-FM Sunny 105.9 Radio AgreementCOMMISSION AGENDA ITEM 203 May 23,2011 Regular Meeting Consent X Informational Public Hearing Regular Mgr. / Authorization Dept. REQUEST: Parks and Recreation requests that the City Commission authorizes the City Manager to execute the partnership agreement between the City and WOLC -FM Sunny 105.9. SYNOPSIS: Parks and Recreation Department determined that an annual partnership with a local radio station would promote our Community events and increase business for our town center businesses. We will do this with no fiscal impact to the City. We are working to build a good relationship with Sunny 105.9 this year and possibly for future events. CONSIDERATIONS: • In 2010 The Winter Springs Parks and Recreation Department partnered with Clear Channel Orlando and CBS Radio for various events. • Each of these partnerships was exclusive to the specific event and not the entire schedule of City sponsored events. • In February 2011 CBS Radio contacted The Winter Springs Parks and Recreation department expressing interest to form a partnership for community events. • The Parks and Recreation department determined that an annual partnership with CBS Radio would be in the best interest for City of Winter Springs to promote community events. • An annual partnership with a single radio station will create familiarity and stability for business relationships, sponsors and vendors for the annual events calendar. • The Parks and Recreation Department and CBS Radio concluded that any partnership would be inclusive of one of two following CBS Radio affiliates; WOCL -FM Sunny 105.9 or WOMX -FM Mix 105.1. The preferred affiliate of these two for Winter Springs' special events is WOLC -FM Sunny 105.9. This conclusion was determined by The Parks and Recreation Departments desire to continue hosting family oriented events. • Attached is a partnership agreement that has been reviewed by our City attorney, between the City of Winter Springs and WOLC -FM Sunny 105.9. City Commission Regular Meeting May 23, 2011 Consent Agenda Item Page 2 of 2 FISCAL IMPACT: • Fiscally Responsible in saving promotion monies. COMMUNICATION EFFORTS: This Agenda Item Has Been Electronically Forwarded to the Mayor and City Commission, City Manager, City Attorney /Staff, And All eAlert /eCitizen Recipients; And Is Available on the City's Website, LaserFiche, And The City's Server. Additionally, Portions Of This Agenda Item Are Typed Verbatim On The Respective Meeting Agenda Which Has Also Been Electronically Forwarded To The Individuals Noted Above; And Which Is Also Available On The City's Website, LaserFiche, And The City's Server; Has Been Sent To City Staff, Media/Press Representatives Who Have Requested Agendas /Agenda Item Information, Homeowner's Associations/Representatives On File With The City, And All Individuals Who Have Requested Such Information; And Has Been Posted Outside City Hall; Posted Inside City Hall With Additional Copies Available For The General Public; And Posted At Five (5) Different Locations Around The City. This Agenda Item Is Also Available To Any New Individual Requestors. City Staff Is Always Willing To Discuss This Or Any Agenda Item With Any Interested Individuals. RECOMMENDATIONS: Parks and Recreation recommends that the City Commission authorizes the City Manager to execute the partnership agreement between the City and WOLC -FM Sunny 105.9. ATTACHMENTS: Attachment #1 City of Winter Springs & WOLC -FM Sunny 105.9 & partnership agreement. S FM City of Winter Springs 4th of July Celebration of Freedom 1059 SUNNY FM would like to celebrate the 4 of July Celebration of Freedom with our listeners at Central Winds Park on July 4 t ", 2011.' 1059 Sunny FM shall support our appearance with the following commitments to the City of Winter Springs: • Fifty (50) promos combo of live liners and :10 recorded starting about two weeks prior to the Celebration of Freedom special event ( "special event'). • Fifty (50) promos combo of live liners and :10 recorded starting about two weeks prior to special event airing on the on -line radio stream at 1059sunnyfm.com. • Inclusion of special event in a station e- mailer sent to 14,000 + Club Sun Members • Home page blog on 1059sunnyfm.com • Post details on the events page of the website now through the special event date. • One Facebook post promoting the special event to 1,600 + fans. • Air talent, if available, for on -stage announcements. City of Winter Springs to provide: • Prominent location for Sunny vehicle and 1 -2 10x10 tents at the event. • Access to electricity, if available. • Stage mentions of 1059 SUNNY FM." • Logo on special event promotional materials i.e. stage, banners, direct mail to residences. • Radio promotional partnership exclusivity to 1059 SUNNY FM for 2011 special event. • First right of refusal for 1059 SUNNY FM to be the exclusive radio partner for 2012 Celebration of Freedom special event. Confirmation- 1059 SUNNY FM Name, title and date Kevin Smith, City Manager of City of Winter Springs Date ' In the event of rain or other inclement weather, the City of Winter Springs, at its sole discretion, may postpone the Celebration of Freedom special event to July 5, 2011. In the event of any such postponement, 1059 Sunny FM shall fulfill its commitments to the City on July 5, 2011. i Sunny FM City of Winter Springs 4th of July Celebration of Freedom -4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1.1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1059 SUNNY FM would like to celebrate the 4 of July Celebration of Freedom with our listeners at Central Winds Park on July 4 2011. 1059 Sunny FM shall support our appearance with the following commitments to the City of Winter Springs: • Fifty (50) promos combo of live liners and :10 recorded starting about two weeks prior to the Celebration of Freedom special event ( "special event "). • Fifty (50) promos combo of live liners and :10 recorded starting about two weeks prior to special event airing on the on -line radio stream at 1059sunnyfm.com. • Inclusion of special event in a station e- mailer sent to 14,000 + Club Sun Members • Home page blog on 1059sunnyfm.com • Post details on the events page of the website now through the special event date. • One Facebook post promoting the special event to 1,600 + fans. • Air talent, if available, for on -stage announcements. City of Winter Springs to provide: • Prominent location for Sunny vehicle and 1 -2 10x10 tents at the event. • Access to electricity, if available. • Stage mentions of "1059 SUNNY FM." • Logo on special event promotional materials i.e. stage, banners, direct mail to residences. • Radio promotional partnership exclusivity to 1059 SUNNY FM for 2011 special event. • First right of refusal for 1059 SUNNY FM to be the exclusive radio partner for 2012 Celebration of Freedom special event. Confirmation: / Syy / 11/ ._,,,e_ Dicectb0 105 • U NY y , Nate, title an • date .� Kevin Smith, City Manager of City of Winter Springs Date 1 1 • the event of rain or other inclement weather, the City of Winter Springs, at its sole discretion, may postpone the Celebration of Freedom special event to July 5, 2011. In the event of any such postponement, 1059 Sunny FM shall fulfill its commitments to the City on July 5, 2011.