HomeMy WebLinkAbout2007 03 12 Regular 612 Marketing Services
CITY OF WINTER SPRINGS
031207 _COMM_Regulac612_Marketing_Services_Consideration
COMMISSION AGENDA
ITEM 612
Consent
Informational
Public Hearing
Regular X
March 12, 2007
Regular Meetmg
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Mgr. I . / Dept.
Authorization
REQUEST: Commissioner Rick Brown requesting the City Commission to discuss the
possibility of the City identifying a marketing firm to perform marketing services for the City of
Winter Springs.
PURPOSE: This agenda item is needed to determine if the Commission desires to enter into a formal
relationship with a marketing firm to perform marketing services for the City.
CONSIDERA TIONS: In the past the City has used several marketing firms to assist the City with
different types of marketing issues.
Commissioner Brown desires to explore the desirability of the City entering into a formal relationship
with a marketing firm to perform these services.
In order to do this the following steps would be necessary:
1. Preparation of a Request for Proposal, including a clearly defined scope of services.
2. Issuance of the RFP.
3. Evaluation of RFP responses.
4. Negotiation of fees with the chosen firm.
5. Authorization of a supplemental appropriation to cover the expenses, or delay funding the project
for consideration in the FY 08 Budget.
FUNDING: Not Applicable At This Time.
RECOMMENDATIONS:
It is recommended that the Commission consider Commissioner Brown's request to discuss this matter,
and to provide staff with any direction it deems appropriate.
ATTACHMENTS:
COMMISSION ACTION: