HomeMy WebLinkAbout2007 02 26 Regular 302 Utility Services Collection Process
COMMISSION AGENDA
ITEM 302
I
REGULAR
February 26, 2007
Meeting
MGR / DEPT
Authorization
REQUEST: The Finance Department is requesting that the City Commission approve
improvements to the Utility Services Collection Process.
PURPOSE: The purpose of this Agenda item is to request that the City Commission approve
improvements to the Utility Services Collection Process.
CONSIDERATIONS: The City Commission has received complaints regarding the Utility Billing
Collection Process. As a result, on February 12, 2007 the Commission requested that
suggestions be brought back to them on how to improve customer service.
The following information is offered as background information only: Approximately
twenty percent of our approximately 12,750 customers (2,550) pay their bills late each
month and approximately seventy-five (75) customers have their utility services
interrupted each week as a result of not paying their utility bills at all. Procedures for
bill collections can be found in the City's Code of Ordinances Section 19-97 entitled
"Billing, payment, delinquency" and the City's Water and Sewer Bond (Series 2000,
2001 and 2002) Covenants - sections entitled "No Free Service" and "Enforcement of
Collections." In summary, each month the customer is sent a bill from the City of
Winter Springs. If the bill has not been paid in twenty-one (21) days, on day twenty-
two (22) a five dollar ($5.00) late fee (or 5% of the outstanding bill, whichever is
greater) is assessed and a delinquent notice is mailed to the customer stating that their
utility service will be disconnected in 10 days if payment is not received. The
delinquent notice specifies a date and time by which the payment is due (i.e. 2/26/07
5PM). If the customer's service is disconnected, service cannot be re-established until
the delinquent balance (including late fee), a $30.00 reconnection fee and a $100
deposit (if there is not a deposit already on file) is paid.
The City Manager and staff have had telephone conversations with Orlando Utilities
Company (OUC) regarding our customer service procedures and OUC believes that an
automated customer notification service called Televox would be very beneficial to our
organization. As a result of using Televox, OUC has seen their number of
disconnections decrease from 9% of customer base to 4% of customer base (in excess
Regular Agenda Item 302
February 26, 2007
Page 2 of 3
of a 50% decrease) while collection of bad debt increased. OUC uses this service in
place of mailing delinquent notices to their customers. The City Manager and staff
recommend using Televox as an addition or enhancement to our notification process.
Staff recommends that 6 to 7 days after the delinquent notice is mailed, a telephone
notification message be placed to the customer by Televox reminding the customer
that they have 3 business days to make their payment or their services will be
disconnected. This will add yet another layer of notification to help ensure the
customer's utility services are not interrupted. We are hopeful that the Televox
automated system will also take care of the rare occasion when a customer has lived in
the City for a long period of time and has never had their services disconnected, such
as Lucille Carr.
Next, as recommended by George Colombo in his Customer Care Report (see
attached), he suggests that staff be empowered to make certain decisions regarding a
customer's account. With this in mind, the City Manager and staff recommend
waiving the five dollar ($5.00) late fee once over the lifetime of an account and
waiving the thirty dollar ($30.00) service reinstatement fee and one hundred dollar
($100.00) deposit requirement if the customer has never been previously disconnected
and has had no more than two late fees over a three year period. These two additional
suggestions will also take care of the rare occasion when a customer has lived in the
City for a long period of time, has only paid their bill late a few times but has never
previously had their services disconnected, such as Lucille Carr and Sean Thompson.
Lastly, as mentioned by Mr. Colombo's report, staff (Joanne Dalka and Michelle
Greco) will continue working with MUNIS, the developer of our software, to upgrade
and improve the Utility Billing software. Enhancements such as automated monthly
customer credit card transactions (similar to bank drafting), electronic credit card files
through the city processing transactions versus through a third party vendor, a credit
rating system and electronic billing have been discussed with representatives of
MUNIS. Per the representatives, these enhancements are planned in future
releases/versions of the software.
FUNDING: The cost of implementing the Televox automated customer notification process will
be: a one time setup fee of $3,000; an estimated $0.28 per customer for up to a two
minute message (additional $0.08 per customer for each message minute thereafter);
and a $0.12 per record to update incorrect customer telephone numbers. All fees are
charged to the users (or utility customers). With this cost schedule in mind, we are
estimating a $3,000 one time fee and a $900 monthly fee (or $10,800 annually) for this
new notification service (conservative estimate). A supplemental appropriation in the
Fiscal Year 2006/2007 budget (Finance - Utility Billing and Customer Service
Division 1360) will be necessary to reflect these new monthly fees. The Water and
Sewer Fund (401) would need to transfer $8,400 (setup fee plus 6 months service)
from Fund Balance to the General Fund: Finance - Utility Billing and Customer
Service Division (1360). (See attached "Customer Order Form" and "Service
Agreement")
Regular Agenda Item 302
February 26, 2007
Page 3 of3
As for the cost of waiving the five dollar ($5.00) late fee, thirty dollar ($30.00) service
reinstatement fee and one hundred dollar ($100.00) deposit requirement, although staff
believes our penalty revenues will drop slightly as a result of these fee waivers, it will
be offset by reduced staff, City Manager and City Commission time spent each
Wednesday dealing with customers who perceive the system to be unfair and
inflexible. As a result, staff, City Manager and City Commission would have more
time to spend dealing with other important City matters.
RECOMMENDATION: It is recommended that the City Commission approve the following
improvements to the Utility Services Collection Process:
1) Authorize City staff to give a one time courtesy five dollar ($5.00) or five percent of
the outstanding bill, which ever is greater, late fee waiver/reversal during the life
time of their utility account.
2) Authorize City Manager to execute an agreement and customer order form with
Televox to provide automated customer notification of their delinquent payment
status and potential disruption in utility services, review and revise agreement as
necessary and authorize a supplemental appropriation from the Water and Sewer
Fund to the General Fund for service fees in the Fiscal Year 200612007 Budget in
the amount of $8,400.
3) Authorize staff to give a one-time courtesy waiver/reversal of the thirty dollar
($30.00) service reinstatement fee and one hundred dollar ($100.00) deposit
requirement if the customer has never been previously disconnected and has had no
more than two late fees over a three year period.
A TT ACHMENTS: Customer Care Report from George Colombo
Customer Order Form and Agreement with Televox
COMMISSION ACTION:
Preliminary Report
Customer Care in the Utilities Billing Department
Prepared by George Colombo for the City of Winter Springs
Executive Summary
Formal customer care training for the Utilities Billing department would provide basic
skills for dealing with the public, but it would be a mistake to think that a lack of
customer care training is the primary reason for customer complaints. The existing
customer care skills the department displays are adequate. Moreover, department
employees are generally conscientious and are trying to do what they believe is expected
of them. More significant - and more immediate - improvements in customer care
performance are more likely to come from reworking some of the department's systems
as well as certain existing policies and procedures.
My most important observation about customer care practices in this department: It is
structurally unfeasible to give employees responsibility for customer care without also
empowering them to address customer issues when they arise.
Contributing Factors For Unsatisfactory Customer Experiences
The threat of disconnection - or an actual disconnection - is at the heart of the majority
of unsatisfactory customer experiences. These incidents can be categorized as follows:
I. Customers who have temporary or long-term financial problems that hamper
their ability to pay.
II. Customers who have inadvertently - but in good faith - neglected to pay their
bill.
III. Customers who are repeatedly late and/or in dispute with the department.
Currently, department policy doesn't provide for differentiation among these categories.
Even more important is the fact that department employees have no latitude to deviate
from written policies and procedures- even in small ways. (For example, employees are
not authorized to do something as trivial as waiving a five-dollar late fee for customers in
Categories I and II if the situation appears to warrant it.) As a result, customers
sometimes perceive department employees to be inflexible when they're simply
following the rules they were given. The department employees see themselves
implementing the city's policies, but customers interpret the situation as poor or
indifference customer service.
If a customer chooses to press matters, a supervisor is required to intervene but
sometimes has little more latitude than front line employees.
At this point, some customers (including some vociferous Category III customers)
contact the Mayor, the City Manager and/or a City Commissioner. In some of these
cases, employees are then inveighed upon to offer accommodations to the customer that
they were not previously allowed to offer. This apparently selective flexibility, combined
with an almost complete lack of empowerment, is a significant source of frustration for
department employees. To repeat my observation in this report's Executive Summary: It
is structurally unfeasible to give responsibility for customer care to employees without
also empowering them to address customer issues (and giving them the tools they need to
do so).
Strategic Objectives
In general, these are the principles I am suggesting as a context for considering specific
changes in the department's policies and procedures:
· Prevent disconnects by getting as many customers as possible on an automatic
payment/communications system. Find as many ways as possible to make it easy
for customers to pay.
· Develop policies that reflect the differences among the three customer categories
referenced above.
· Empower front line employees to use their judgment regarding individual
payment/disconnect situations.
· Institute a system for referring low income and financially challenged (Category
I) customers to appropriate state/county resources. (I should mention that this
principle is included as the result of a suggestion by a department employee.)
Specific Recommendations
With these principles in mind, I've developed some specific suggestions for improving
the department's systems, policies, and procedures. The city's customer care performance
would improve significantly if it was able to:
1. Take over credit card processing and devise procedures to allow utility bills to be
billed directly to a customer's credit card.
2. Encourage customers to sign up for an available auto-pay option (rapid payor
credit card).
3. Develop a system for objectively differentiating among customers regarding
creditworthiness.
4. Make sure everyone in the department is thoroughly trained on Munis and able to
access relevant customer information quickly.
5. Institute guidelines that would empower department employees to make judgment
calls on specific situations without supervisor intervention. (Even modest changes
here will make a difference in customer perceptions and, along with proper
training, ought to significantly reduce the number of complaints that are made to
the City Manager and commissioners.)
6. Install credit card terminals at City Hall to facilitate payment. (This would have
the additional benefit of allowing other city departments to accept credit card
payments.)
7. Consider allowing field operations personnel to accept checks and/or credit card
payments in the field to avoid disconnection.
S. Identify community resources (both private and public) for low income families
and families that need temporary financial assistance (Category I). Designate one
or two department employees to be trained in placing needy families with the
appropriate resources.
Customer Care Training
While I would certainly be able to schedule training anytime the City manager wants, I
believe training would be far more effective after the issues discussed in this preliminary
report have been addressed.
In-process Items
· Michelle is conducting research what kinds of costs would be involved if the city
began doing its own credit card processing, either through Bank of America or
through another vendor.
· Joanne is working to schedule a conference call with the folks from Munis. The
purpose of the call is to determine what sort of functionality is available in the
software to address some of the ideas discussed above. The conference call is
tentatively scheduled for June 27th.
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ORDER DATE
February 19, 2007
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2/19/2007
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1110 Montlimar Drive Mobile, Alabama 36609 Phone: 800-644-4266 Fax; (251) 634-2971
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