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Home My WebLink About1996 09 23 Informational Item A .. ITEM COMMISSION AGENDA A REGULAR CONSENT lNFORMATIONAL X 9/23/96 Meeting MGR. /( ~/lIDEPT 00 Authorization REQUEST: The Parks and Recreation Department requests the City Commission review the food and drink concession pricing survey and the "Proposed Price Changes" for the Central Winds Park concession stand for information purposes. PURPOSE: The purpose in adjusting food and drink prices is to realign the Central Winds Park concession prices with the surrounding market fees which are charged at neighboring parks and thereby positioning the concession operation in a more favorable revenue posture. CONSIDERA TIONS: * The Concession Manager has conducted a "Pricing Survey" of neighboring ballpark concession prices and the results are indicative that a realignment of our fees is warranted. See Attachment #1. * The existing pricing structure for concession food and drink items was implemented in December, 1992 when the Central Winds Park facility initially opened. The price structure has not been adjusted since opening day in 1992-approximately four (4) years. * Consideration was given to "quantity" and "quality" when our pricing review was conducted. Example: Some concession operations serve a smaller weight hotdog and we serve a large size hotdog. * The cost of paper products and food and drink goods has increased tremendously during the past four (4) years. Some paper products have more than doubled in price during this period. -; Page 2 Agenda Item-Concession Pricing September 23, 1996 Item Popcorn Bags Hot Dog Trays Sandwich Boxes Hoagie Boxes ISSUE ANALYSIS: Examples of Paper Product Cost Increases March, 1993 Cost $15.40 19.86 16.16 28.94 Present Cost $42.95 36.60 23.15 34.55 ~oIncrease 279% 184% 143% 119% * On June 12, 1996 a 1996-1997 FY Budget Workshop was conducted by the City Commission, City Manager and Finance Director for the purpose of previewing budget requests, existing financial posture and issues of concern. One concern discussed was the Central Winds Park concession deficit. A directive was made to "close the deficit within the next fiscal year or prepare to bid the operation out." * Concession food and drink prices have been generated through the parks and Recreation Department in the past then reviewed, discussed and approved by the City Manager. * The youth leagues that utilize the park athletic facilities consisting of soccer, baseball and softball pay no facility use fees whatsoever at this time. We strongly request that they patronize the City's concession operation at the ballpark facility and the portable operation which has been positioned in the soccer complex area during play periods. * We urge all park guests to abstain from bringing food and drink into the athletic areas during play periods when the concession operations are open for business. * Price increases may produce objectionable remarks; however, no one enjoys or welcomes fee increases with open arms. Upon consideration of the survey results we feel the price realignments are justified and in tune with the market area. , Page 3 Agenda Item-Concession Pricing September 23, 1996 * The Parks and Recreation Department will also propose to offer "meal deals" at a combination/lower price such as most fast food establishments offer. We feel that this will assist the parent that provides money for their child to eat at the park whenever they cannot be in attendance. * Staff has also discussed the possibility of offering ten ($10.00) and twenty ($20.00) dollar food and drink certificates for parents and grandparents to purchase as gifts for youth that attend the park or participate in league play. The concept is to print perforated certificates which can be reduced in value upon purchases by tearing off expended value. FUNDING: No additional funding is required. Appropriate food and drink commodity funding level requests have been submitted in the 1996-1997 FY budget request. Budget line codes 7200-55236-Food ($28,350.00) and 7200- 55237-Drink ($21,000.00). RECOMMENDATION: * The Parks and Recreation Department recommends that the Commission review the price adjustments and changes for informational purposes and comment should they have any concerns: (A) The proposed realigned food and drink prices as itemized and presented on Attachment #2-Proposed concession price adjustments. Price changes are shaded for easy reference. (B) The Parks and Recreation Department will be originating price and generating special "meal deals" based on adjusted itemized prices-with prior review and approval by the City Manager. Page 4 Agenda Item-Concession Pricing September 23, 1996 IMPLEMENTATION SCHEDULE: * The Parks and Recreation Department is prepared to implement adjusted prices the following Monday (September 30, 1996) upon the Commission's review of this information on September 23, 1996. ATTACHMENTS: Attachment #1- Attachment #2- Pricing Survey Proposed Concession Food and Drink Price Adjustments COMMISSION ACTION: /agenda20 CONCESSION SURVEY AUGUST, 1995 AITACHMENT fl CITY OF WINTER SPRINGS PARKS & RECREA TTON DEPT. ITEMS SANFORD LK MARY MAITLAND RED BUG C.W.P. COMMENTS REMARKS DRINK 12 OZ .50 .50 .50 .75 (CANS) .50 DRINK160Z .75 1.00 .75 N/A .75 BOTTLED WATER 1.00 1.00 1.00 1.00 .85 JUICES N/A N/A .50 N/A .70 POWERADE 1.00 1.00 1.00 N/A .95/1. 75 ICE WATER (CUP) .40 .10 (SM) N/A N/A .35 160Z COFFEE .50 N/A .50 N/A .50 HOT DOG 1.25 1.00 1.00 1.50 1.25 HAMBURGER 2.00 N/A 1.75 N/A 2.00 WHEN SERVED AT SPECIAL CAMPS CHICKEN BREAST 2.50 N/A 2.00 N/A N/A HOT POCKETS/ N/A N/A 1.00 N/A 1.25 BURRITOS PIZZA N/A 1.50 1.75 N/A 2.25 . CHIPS N/A .50 .50 .75 2.25 CANDY BARS .50 .50 .60 N/A .55 POPCORN .50 .50 .50/1.00 N/A .50 ICE CREAM! N/A .50/1.00 .5011.00 120Z 1.50 .50 SNO CONE 16 OZ 2.00 KIELBASA N/A N/A N/A N/A 1.75 PRETZEL N/A 1.00 N/A N/A .75 NACHO/CHEESE N/A N/A 1.50 N/A 1.25 ITEM SANFORD LAKE MARY MAITLAND RED BUG PARK C.W.P. CO~NTSffiE~S BBQ BEEF N/A N/A N/A N/A 2.25 .' SAUS. & BISCUITS N/A N/A N/A N/A 1.00 DANISH N/A N/A N/A N/A .55 ITALIAN ICE N/A N/A N/A N/A .80 POWERADE 32 OZ N/A N/A N/A N/A 1.75 CONTACTED PERSON D. DEEDUBER STEVE JUDY ZAKS GRACEY MACHESE' WORK PHONE 330-5637 322-4438 260-1572 324-1946 HOME PHONE CONTRACT - 1 YEAR 2 YEARS NONE TERM LENGTH PAYS OPERATIONAL CITY / CITY CITY/CON- CONTRACTOR COSTS ' CON- TRACTOR TRACTOR CONCESSION CITY RENT CITY CITY OWNER BUILDING OPERATED YEAR LL SEASON N/A ADULT ROUND SOFTBALL TIMES OPEN-WEEKDAYS 5PM-10PM LL GAMES N/A WEEKENDS 8AM-10PM ONLY ANNUAL REVENUE (EST) $25,000.00 ANNUAL EXPENSES $10,000.00 (EST) ATTACHMENT {J2 CITY OF WINTER SPRINGS CENTRAL WINDS PARK/ATHLETIC FIELDS PROPOSED CONCESSION FOOD AND DRINK PRICE ADJUSTMENTS SEPTEMBER, 1996 ITEM UNIT COST - CITY EXISTING PRICE SNICKERS .35 .55 M&M'S .42 .55 SKITTLES .42 .55 FRUIT .28 .55 CHEWS SUNFLOWER .58 .80 SEEDS SOFT .29 .75 PRETZEL PICKLE .36 .50 SNOCONE .15 60Z .50 .20 80Z N/A IT ALlAN ICE .44 .80 ICE WATER .07 CUP-LAB OR- .35 ICE 200Z .57 .95 POWERADE BOTTLED .50 .85 WATER DANISH .41 .55 (1) PROPOSED CONCESSION FOOD AND DRINK PRICING ADJUSTMENTS HOT .79 1.25 POCKETS NACHOS .52 1.25 FROZEN .38 .75 LEMONADE 12 OZ COKE .18 .50 16 OZ COKE .27 .75 SPORTSNUT .88 1.50 1.50 POTATO .24 .50 .50 CHIPS POPCORN .10 .50 .50 SAUSAGE & .42 1.00 1.00 BISCUITS KIELBASA .60 1.75 1.75 PEPPERONI .91 2.25 2.25 PIZZA CHILI DOG .65 1.50 HOT DOG .55 1.25 BOWL CHILI .65 1.00 (2)