HomeMy WebLinkAbout2006 02 13 Regular 301 National Golf Foundation WS Golf Club
CITY OF WINTER SPRINGS
February 13, 2006
02 1 306_COMM_Regul ar_3 0 1_ WinterSprings_ Golf Course_Study
Page 1 of2
COMMISSION AGENDA
ITEM 301
Regular X
February 13,2006
Regular Meeting
Mgr/ Dept
Authorization
REQUEST: City Manager requesting the City Commission to authorize the City Manager
to enter into an agreement with the National Golf Foundation to perform a Feasibility
Study related to the City's consideration of acquiring the Winter Springs Golf Course.
PURPOSE:
This agenda item is needed to provide the Commission with independent, objective information
regarding the economic feasibility of the City acquiring and operating the Winter Springs Golf
Course so that the Commission can make an intelligent decision based upon the best information
available.
CONSIDERATIONS:
The City has received considerable input from the public regarding their desire to have the City
to acquire and operate the Winter Springs Golf Course in the alternative to the golf course
property being sold for commercial and or residential development.
The National Golf Foundation and Kitson & Partners were asked to submit proposals to perform
economical feasibility studies. Kitson & Partners declined based upon their current work load.
FUNDING: The cost of this study proposed by N.G.F. is $15,000 plus and estimated $2,000 for
out of pocket expenses. No funds were appropriated for this in the budget; therefore, the
Commission would need to appropriate $18,000 from General Fund Reserves for the study.
RECOMMENDATION:
Relative to this agenda item the following is recommended, 1) that the Commission authorize the
City Manager to enter into a contract with the National Golf Foundation to perform the
Feasibility Study related to the possibility of the City acquiring and operating the Winter Springs
Golf Course, 2) that the Commission approve a supplemental appropriation from General Fund
Reserves in the amount of $18,000.
ATTACHMENTS:
NGF Feasibility Study Proposal.
COMMISSION ACTION:
NGF
CONSULTING
Tel: (407) 327-5957
E-Mail: rmclemore@winterspringsfl.org
January 25, 2006
Mr. Ron McLemore
City Manager
City of Winter Springs
1126 E. State Road 434
Winter Springs, FL 32708
RE: Feasibility Study for Acquisition of the Winter Springs Golf Club (Proposal #206001a)
Dear Ron:
In follow-up to our conversation, I have prepared this proposal for consulting services
concerning the feasibility of the City of Winter Springs ("The City") acquiring and operating the
privately owned Winter Springs Golf Club as a municipal golf course.
We understand that the City would like to evaluate the facility in the context of the local/regional
golf market to determine if the golf course can operate as a viable business. NGF Consulting
has done many of these types of studies for both municipalities and private operators across the
nation, and we believe we are uniquely qualified to assist Winter Springs in this effort.
This study would be used to determine the market potential and financial feasibility of operating
the Winter Springs Golf Club as a municipal facility after making any necessary improvements
to the golf course and support amenities. We understand that at this time the City does not
require a certified appraisal of the subject property. Rather, a market-based value based on
existing and potential cash flows will be provided by NGF Consulting to assist in determining
whether operating the facility would be financially viable for the City.
Thank you for the opportunity to submit this proposal. Please call if there are any questions or if
we can be of further assistance.
SCOPE OF SERVICES
NGF Consulting will complete the scope of work set forth in this proposal in the following
sequence:
. Task One:
. Task Two:
. Task Three:
Golf Market Demand and Supply Analysis
Physical Review of Winter Springs Golf Club
Financial Performance Analysis
NATIONAL GOLF FOUNDATION CONSULTING, INC.
A Subsidiary of the National Golf Foundation
1150 SOUTH U.S. HIGHWAY ONE, SUITE 401, JUPITER, FL 33477 . (561) 744-6006 . FAX: (561) 744-9085 . www.ngforg
Task One: Golf Market Demand and Supply Analysis
Upon receiving your authorization to proceed, NGF Consulting will begin the analysis of the
Winter Springs, Florida area golf market. Among the field activities expected for this project are:
. Meet with City officials to review the scope of work and arrange specific dates for
deliverables. This process will be repeated as needed throughout the project in order
to discuss any necessary refinements, additions, or deletions to the scope of work.
. Collect from the City of Winter Springs copies of any additional relevant data and
documents that pertain to the project.
. Collect demographic and economic data to identify the characteristics of the local
market.
. Visit each of the competitive golf facilities in the market area, and provide operating
data and market placement information on each.
. Obtain information regarding proposed new golf facilities both within and outside the
determined market area.
. Conduct a physical inspection and evaluation of the Winter Springs Golf Club.
These field activities will provide NGF Consulting with first-hand information on key market and
site factors in the Winter Springs area. These factors will include site characteristics, area
competition, planned facilities, present use levels, and community golfing needs. NGF
Consulting will then develop an in-depth market analysis that will include:
Local Golf Market Analysis
In this task, we will consider the population size, median household income levels, age
distribution of the residents, and other demographic factors that are influential in determining the
number of golfers within the area. A thorough analysis of the area's tourist/seasonal resident
market will also be conducted. The summation of the identifiable demand from these sources
will represent the "potential" demand for golf within the specified market area.
NGF Consulting will also review existing and planned golf facilities in the market area that may
impact the operation of Winter Springs Golf Club as a municipal golf course. This will include an
analysis of all public access golf facilities located in the defined market area. Key factors to be
examined for all competitive facilities include their location, course type, annual rounds played,
fee levels, operating hours, and support services. This allows us to ascertain the quality and
quantity of public golf supply levels for the area. Included in this market analysis are detailed
course overviews illustrating rates, rounds, and market placement.
The end product of the market analysis will be a concise report identifying the club's market and
financial potential should it be operated as a municipal golf course, after recommended and
necessary improvements have been made to the facility. NGF Consulting will make a
recommendation as to the specific golf course concept/design, related amenities, and pricing
that would offer the greatest chance for success in the Winter Springs area golf market. This will
include estimates of all golf facility use levels such as rounds played (broken out by type),
membership/annual pass levels (by type and/or category), and driving range/practice facility
National Golf Foundation Consulting, Inc. - Proposal #206001a - 2
activity. Further, the corresponding fees for each revenue center will also be estimated for the
first five years after acquisition of the Winter Springs Golf Club.
Task Two: Golf Course Physical Review
NGF Consulting will conduct a thorough inspection of the Winter Springs Golf Club. The areas
to be examined include issues specifically related to the conversion of the facility from a daily
fee to a municipal golf course, such as (but are not limited to):
. Required Maintenance Services
Staffing levels
Supervision
Job descriptions
Budgeting
. Agronomic programs
Course playability
Standards of quality
Environmental compliance procedures
. Potential Renovations and Upgrades to:
Greens and tees
Fairways and roughs
Bunkers
Ponds
Cart paths
Trees and shrubs
Driving range
Practice greens
Structures, including clubhouse
. Recommended Improvements and Cost Estimate
The inspection of the golf facility will result in the preparation of a recommended list
of operations and maintenance program improvements, and capital improvements
necessary to develop and sustain the golf course in good quality condition so that it
will be competitive in the market. The estimated cost of each improvement will be
provided, and the recommendations will be prioritized in terms of the greatest need
sequence.
Task Three - Financial Performance Analysis
NGF Consulting will analyze all necessary revenue and expense categories to estimate
potential financial performance of the newly acquired golf facility. This phase of the study
process will involve integrating market findings and expected use levels into a five-year cash
flow proforma for the converted golf facility. In consideration of market conditions and proposed
quality of services, attainable fee levels will be estimated and detailed revenue and expense
estimates developed for each facet of the golf operation.
We will provide you with a five-year financial pro forma statement that will result in a warranted
investment estimate that can then be used to aid in determining an appropriate level of
investment in the golf facility. NGF Consulting's financial proformas are prepared for feasibility
purposes and therefore will be conservative and unbiased. In addition, NGF Consulting's
financial proformas will be developed in a format consistent with the required due diligence
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 3
standards of our numerous lender clients who have provided significant feedback over the last
ten years.
Finally, NFG realizes that some municipalities require their golf courses to stand on their own
financially independent of General Fund financial support, and that other communities find it in
the best interest of the community to supplement golf courses from their General Fund. NGF
Consulting experience has shown that, all other factors being equal, it is optimal for
municipalities to operate golf facilities as an enterprise financially independent of General Fund
support, especially given the current golf market climate of rising construction and operating
costs. However, we will clearly identify the level of supplemental revenue that would be required
to operate and maintain the golf course in a good quality, market-competitive condition if
sufficient revenues cannot be generated from user fees.
STUDY COST AND DELIVERY DATE SUMMARY
Task One: Golf Market Demand and Supply Analysis
Task Two: Physical Review of Winter Springs Golf Club
Task Three: Financial Performance Analysis
Totals
Timing* Cost
3-4 Weeks $9,000
Concurrent $3,000
1 week $3,000
4-5 weeks $15,000
* Timing from the completion of the field visit.
Out-of-pocket expenses such as travel, lodging, meals, telephone calls, purchase of
demographic data, and mailing expenses are not included in the professional fees shown
above. Reimbursable expenses will not exceed $2,000 without prior authorization from the City
of Winter Springs.
ACCEPTANCE
Acceptance of this proposal may be indicated by signing one copy and returning it to NGF
Consulting's Jupiter office. A purchase order or City of Winter Springs, Florida contract will be
used as the engagement agreement. We appreciate your interest in the National Golf
Foundation and its consulting services. Our goal is to serve our clients and the industry, and to
promote the development of successful golf projects. If you need any additional information,
please call.
Sincerely,
Ed Getherall
Senior Project Director
Acceptance
Date
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 4
NGF CONSULTING QUALIFICATIONS
Corporate Structure
National Golf Foundation Consulting, Inc. (NGF Consulting), incorporated in 1987 in the state of
Delaware, is a wholly-owned subsidiary of the National Golf Foundation, Inc.
National Golf Foundation, Inc. (NGF) is a not-for-profit 501 (c)(6) organization, incorporated in
1936 in the state of Illinois and now located in Jupiter, Florida. With a staff of approximately 25
and an operating budget of approximately $3.5 million, its mission is providing information and
insights on the business of golf through research and information products and services for the
industry and its members. NGF has two subsidiaries: a for-profit consulting corporation (NGF
Consulting) and a not-for-profit 501 (c)(3) organization.
National Golf Foundation
The NGF has been assisting municipalities and private developers/owners with golf course
planning, development, and operational needs as well as industry research for golf businesses
for more than 60 years. All research and consulting projects are conducted out of our offices in
Jupiter, Florida, by our staff of 25 professionals.
The Foundation's work today is supported by a membership base of approximately 6,000
members representing every facet of the industry: private and public golf facilities; golf course
architects; developers and builders; companies offering specialized services to the golf industry;
national, regional, state, and local golf associations; teachers, coaches, and instructors; and
individuals. The 33-member board of directors and board of governors include the chief
executives of the PGA TOUR, PGA of America, Golf Course Superintendents Association of
America, Club Managers Association of America, National Golf Course Owners Association,
and International Association of Golf Administrators.
The National Golf Foundation has long been recognized as the U.S. golf industry's primary
source for golf market research. The National Golf Foundation's multifaceted research database
has set an untouchable standard in the golf industry, with an entire department devoted to daily
data collection through telephone interviews and surveys. NGF research data is frequently
quoted by other consulting firms, and utilized by these firms to analyze the viability of golf
markets.
The National Golf Foundation's annual surveys are designed to ascertain golfing habits and
trends of golfers, golf facilities and golf manufacturers nationwide. From this research, the NGF
publishes upwards of 60 research documents that provide dependable information on the
number, nature, and habits of golfers in each state, as well as golf facility operational issues,
golf travel issues, alternative golf facility operations, and an annual directory of golf.
Our most important "flagship" research includes several publications that are widely quoted in
national and international press and are used by numerous other golf-oriented consulting and
information firms. The key "flagship" NGF publications include:
. Golf Industry Report - published quarterly
. Golf Facilities in the U. S. - 2005
. Golf Participation in the U.S. - 2004
. Operating & Financial Performance Profiles of 18-ho/e Golf Facilities in the U.S.-
2004
. Development and Operation Manual: How to Plan Build and Operate a Successful
Golf Range - 2003
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 5
. Marketing Your Golf Course - 2003
. Women Welcome Here! A Guide to Growing Women's Golf- 2003
. The Spending Report: Sizing the Golf Consumer Marketplace - 2003
. U.S. Golf Travel Market - 2003
. Careers in Golf: An Insider's Guide to Careers in the Golf Industry - 2001
. A Strategic Perspective on the Future of Golf - 1999
NGF Consulting
National Golf Foundation Consulting, Inc. (NGF Consulting) is a subsidiary of the National Golf
Foundation that provides assistance to clients regarding the feasibility of potential development
projects and the efficiency/profitability of existing golf facilities. This specialized consulting group
has been providing advisory services to golf facilities for more than 17 years and has become
the recognized leader in new golf facility feasibility studies and existing facility operational
reviews.
NGF Consulting's industry contacts are extensive, through both NGF members and consulting
assignments. Our clients are from all parts of the world, and as a result of this international
posture, we have singularly examined more golf markets than any other golf consulting firm in
the world.
In any consulting assignment, NGF Consulting brings together a team of experts whose efforts
are exclusively devoted to the business of golf course development and operations. Our goal is
to fully understand the needs of our clients, to thoroughly examine the golf market (with staff
members personally visiting the area), and to analyze that market's ability to support a
successful golf course.
The unique golf demand estimation practice developed by NGF Consulting in the late 1980s
was the first to incorporate age and income modeling to create market specific golf participation
and frequency estimates based on the demographic profile of any given subject population. In
the late 1990s, this modeling technique was updated to include other key factors relating to golf
participation such as availability of local golf supply, seasonality in selected markets, price point
segmentation (premium, mid-fee, value) and other household specific variables. While our
demand modeling capabilities are unmatched in the industry, it is our hands-on presence in the
local market of our projects that truly allows NGF Consulting to make the most accurate
projections of future golf activity and generate reality-based market and facility financial
projections. NGF Consulting prides itself on the level to which we involve local communities in
our consulting engagements and refrain from producing statistical-based reports without hands-
on local input.
Since the National Golf Foundation is not involved in the design, construction, or operation of
golf facilities, our staff will not hesitate to advise clients against proceeding with a golf project or
to identify operational deficiencies that affect the performance of an existing facility.
Since 1987, NGF Consulting has conducted more than 900 assignments throughout the United
States, plus Europe, Asia, the Caribbean, and South America, covering a broad spectrum of
services. This experience is the cornerstone of NGF Consulting, from which all our clients
benefit.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 6
Richard B. Singer, Director of Consulting Services
Richard B. Singer has been the Director of Consulting Services for the National Golf Foundation
(NGF) since 1997, and now has a total of 16 years of golf facility consulting experience. Mr.
Singer first joined the NGF consulting staff in 1989 as a project analyst after completing his
Finance MBA at the University of Florida. Mr. Singer has successfully managed the NGF's well-
known golf consulting practice with an industry-respected track record of success and a
reputation for delivering projects on time and on budget.
Experience
Mr. Singer's background includes hands-on experience in the following functional areas:
-Golf Facility Feasibility Analysis
-Golf Operations Consulting
-Account Management
-Real Estate Master Planning
-Expert Witness
-Financial Analysis
-Business Plan Preparation
-Budgeting/Planning
-Public Presentations
-Due Diligence
-Golf Business Valuation
-Golf Market Analysis
- Staffing/HR
- Proposal Writing
-Credit Evaluation
National Golf Foundation Consulting Experience
During his tenure with NGF Consulting, Mr. Singer has been responsible for preparing over 275
research studies for specific projects including: public and private sector feasibility studies for
golf facility development and expansion; public and private sector golf facility operational
reviews; due diligence studies for golf facility acquisition and/or refinancing; public sector
Request For Proposal preparation; private club membership development plans; and public and
private golf facility marketing plans. In his 16 years as a golf consultant, Mr. Singer has visited
and/or profiled more than 2,000 public and private golf facility operations in the United States
and internationally. Mr. Singer also has extensive experience as an expert witness in matters
related to golf facility operation, and he has demonstrated considerable poise while under public
attack in defense of highly controversial local projects.
Golf Facility Operations Consulting - Mr. Singer's golf facility operations consulting
assignments have included golf course inspections, operational/accounting audits, clubhouse
design/needs assessments, RFP preparation assistance, golf marketing strategies, green
fee/member pricing, and business plan preparation. Mr. Singer has also provided litigation
assistance to golf facilities in the form of expert testimony in estimating economic damages.
Golf Facility Development/Acquisition Consulting - In his 16 years with NGF Consulting,
Richard Singer has become one of the most experienced golf facility development and
acquisition consultants available today. His extensive experience includes feasibility studies,
acquisition due diligence, appraisal and brokerage support, golf master plan development, and
golf facility business plan preparation. In the 1999-2004 period, Mr. Singer has completed
several consulting engagements involving the conversion of "sensitive" sites into golf facilities
(i.e. landfills).
Alternative Golf Facility Consulting - Mr. Singer's consulting services for alternative golf
facilities have included both new development and operational reviews for driving ranges,
putting courses, miniature golf courses, golf learning centers, executive/par-3 courses, and
various combinations with other facilities. He co-authored the NGF publication How to Plan,
Build and Operate a Successful Golf Range.
Regional Market and Economic Impact Analyses - During his tenure with NGF Consulting
Mr. Singer has completed several statewide or regional golf market and economic impact
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 7
studies. These studies typically involve preparing estimates of golf supply and demand in large
geographies, as well as estimating the hard dollar impact of golf facilities on a local economy.
Key Accounts Managed (2001-2005)
Representative public sector clients in 2001-2005 include: City of Wasco, CA (Adjacent land
use analysis); City of Monroe, NC (Operations review - Monroe CC); City of Victorville, CA (2-
course operations review); City of Palm Springs, CA (2-course operations review); City of San
Antonio, TX (6-course operations review); City of Greeley, CO (2-course operations review);
City of Warwick, RI (GC acquisition); Town of Groton, CT (operations review - WPBCC); City of
Ft. Lauderdale, FL (new GC on landfill); Town of Linden, NJ (new GC on landfill); City of
Houston, TX (8-course operations review); City of Piano, TX (GC Acquisition); the City of
Charlotte, NC (5-course operations review). These public sector projects include extensive
participation in public meetings and a full defense of all project work.
Representative private sector clients in 2001-2005 include: Pulte Homes; The Trump
Organization; Arnold Palmer Golf Management; Greg Norman Golf Course Design Company;
PGA Tour; Meadowbrook Golf; Western Golf Properties; PaineWebber, Incorporated; Howard
Hughes Corporation; Beazer Homes; Olympia Group, Inc.; Meridian Venture Partners; General
Motors Corp.; Watermark Communities Inc.; Oaktree Capital Management; Evergreen Alliance
GL; Mohegan Sun Casino, Inc.; Palmer Investments; Marriott Golf Management; Cumberland
Management; Coral Creek Partners; Bonita Bay Properties; Fortune Bay Casino; Poxabogue in
the Hamptons GC; Triangle Equities; Fuhrman University; US Naval Academy Golf Club; and
Mahogany Run GC (St. Thomas, USVI).
Representative alternative facility clients in 1999-2005 include: Greens of Las Vegas, Inc.;
Golden Bear International; Palm Beach County, Florida; County of Ft. Lauderdale, FL; City of
Plantation, FL; Development Consulting Co. (three ranges in CA & FL); Brevard Golf Driving
Range (Melbourne, FL); and Collier Golf Enterprises (Orlando, FL).
Representative regional market and economic impact clients in 1998-2005 include: the
State of West Virginia (Statewide 'Golf Trail' study); Bonita Bay Properties; Golf 20/20 -
Raleigh-Durham MSA Study; Reliance National Insurance Company; GA TX Capital Golf Group;
C. Cabot Incorporated; Gunster, Yoakley, Valdes-Fauli & Stewart, P.A.; Public Finance
Consultants Inc.; and Morgan Stanley - Dean Witter.
International Experience
Mr. Singer's professional resume includes golf facility consulting on projects located in the
countries of Sweden, Korea, Egypt, Anguilla (BWI), St. Marten, Brazil, Bahamas, and Chile.
Background/Education
Mr. Singer is a long-time resident of Palm Beach County, Florida and grew up around the North
Palm Beach Country Club. He earned his Bachelor's degree in marketing and Insurance from
the University of Florida in 1985, and worked as a financial consultant for Northwestern Mutual
Life and Baird Securities before earning an MBA in Finance from the University of Florida in
1989.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 8
Edward Getherall, Senior Project Director - NGF Consulting
Ed Getherall joined the NGF Consulting staff as Project Analyst in 2000 after several years of
sub-contracting consulting services to the NGF. Mr. Getherall, who was promoted to Senior
Project Director in 2001, has been instrumental in coordinating NGF Consulting's golf facility
databases since 1997, with a particular focus on key golf course revenue center activity and fee
research. Since joining NGF Consulting, Mr. Getherall has become a respected industry
authority on issues pertaining to clubhouse operations, including the issue facing every facility at
one time or another - whether to renovate or replace an aging or obsolete clubhouse.
NGF Consulting Projects Experience
Mr. Getherall's extensive business and marketing background has enhanced NGF Consulting's
ability to provide marketing expertise to the facility segment of the golf industry. Since joining
NGF Consulting, Mr. Getherall has been responsible for processing golf facility data for use in
all of our market, financial, and operational consulting projects. Additionally, in the two years
since joining NGF's Consulting division, Ed has been the lead project director for more than
twenty consulting assignments, covering a broad range of services, including public and private
golf course feasibility studies, operational audits, golf-related real estate absorption analyses,
and clubhouse renovation/replacement studies.
Mr. Getherall's recent clients include: The Trump Organization; Textron Financial Corporation;
Meadowbrook Golf; Pulte Homes; City of Houston, TX; City of Palm Springs, CA; Mecklenburg
County, NC; City of Melbourne, FL; University of the South; Dalhousie Golf Club; City of
Victorville, CA; City of Greeley, CO; City of Miramar, FL; Hoffman Properties, Ltd.; Oaktree
Capital Management; Town of Wallingford, CT; City of Concord, NC; City of Solon, OH; Fortune
Bay Resort & Casino; General Motors Corporation; Front Royal Country Club; H.C.D.A.; Bonita
Bay Properties; Rose Hill Associates; Conley-Manning LLC; Scituate Highlands, LLC;
Watermark Communities, Inc.; Coral Ridge C.C.; American Golfers, Inc.; the Vauderine Group;
Shodeen Management; Arthur Anderson, LLP; Prestwick Plantation, LLC; City of West Palm
Beach, Florida; Village of Wellington, FL; Village of Royal Palm Beach, FL; City of Henderson,
Nevada; City of Glendale, Arizona; The World Golf Foundation; Palm Beach County, Florida;
Callaway & Price; Loving & Campos Architects; City of Concord, CA; City of Gilbert, AZ; City of
Reno, NV; City of Lake Havasu, AZ; City of Tempe, AZ; Town of Kershaw, SC; City of San
Antonio, TX; the Mohegan Sun Tribe; Poxabogue Golf Course; Lely Development Corporation;
Partyka Resource Management; Triangle Equities; Town of Farmington, CT; River Bluff Resort,
LLC; the City of Naples, FL; Palmer Investments, Inc.; Golf Trust, Inc.; Dominion Realty
Advisors, Beazer East, Inc.; Kealakehe Ahupua'a 2020; Jonathan's Landing POA; City of Palm
Coast, FL; City of Tarpon Springs, FL; and, pocoy Consulting.
Background/Education
Prior to joining the NGF, Mr. Getherall held several positions in the business community
including extensive marketing work for such organizations as South Florida Blood Banks, Inc.,
the Florida Lottery and the American Cancer Society. His areas of expertise cover a broad
spectrum of marketing activity, including research, product management, special event planning
and consulting.
Mr. Getherall earned his M.B.A. from the University of Florida in 1989, with a concentration in
finance. Ed also achieved his undergraduate degree at Florida, with a B.S. in Business
Administration (Marketing) in 1986. With a diversified educational and professional background
in both marketing and finance, Mr. Getherall has the experience and knowledge to assist in all
aspects of golf facility management, marketing, operations and development.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 9
REPRESENTATIVE STUDIES FOR ACQUISITION
Following are summaries of similar golf facility acquisition studies conducted by NGF Consulting
in recent years. We recognize that on some of the older studies, the contact persons may no
longer be current, but the municipalities may still be contacted for reference.
VILLAGE OF ROYAL PALM BEACH Royal Palm Beach, FL
Municipal Acquisition Analvsis
NGF Consulting was retained by the Village of Royal Palm Beach, Florida to assist in determining the
financial feasibility of redeveloping the former Tradition Golf Club as a municipal golf course. The Village
acquired the 159-acre site in April 2005. Under consideration for this feasibility study was the potential
redevelopment of the course, which had been closed since August, 2004, as either an 18-hole facility with
essentially the same layout and dimensions as the former Tradition, or as a nine-hole regulation layout,
18-hole executive layout, or nine-hole alternative-length golf course.
The study addressed the market and financial potential of the redeveloped golf facility, which would
ultimately be determined by the net cash flows that the facility will produce, and the development costs
and related debt service associated with the project.
NGF Consulting discovered a very competitive golf market in the Royal Palm Beach/western communities
area, with many privately-owned golf courses struggling to stay open. Increased competition in this
market has led operators to institute broad-based discounting of fees in search of market share, thus
lowering average realized revenue per round at most courses. The very uneven history of golf courses in
the western communities sounds an additional word of caution to potential new entrants in this market.
It is not likely that a large capital investment by the Village for a complete renovation of the 18-hole
regulation-length course would result in positive cash flows. NGF Consulting reviewed the option of
reducing the size of the golf course from a regulation-length 18-hole golf course to a shorter, executive-
length golf course or even a 9-hole golf course. Although all options produce negative cash flows to the
Village, the short-course options have a much lower capital investment and the annual operating cash
losses are less severe than those associated with the 18-hole renovation option. Further, a short course
option would allow the Village to re-evaluate other adjacent open space uses for the remainder of the
subject site.
With very few quality 9-hole golf courses in the area, there may be a market niche available for the Village
to exploit with the development of a top-flight 9-hole golf course that features a comprehensive practice
facility. The presence of the practice facility with driving range is a significant factor, as player
development programs may be critical to the near and long-term viability of the facility. The practice
facility will be especially important in cultivating new family-oriented golfers, as these groups exhibit very
high interest in taking up golf.
If the Village ultimately decides that a golf course at the former Tradition site is the preferable land use,
despite expected operating losses and debt service requirements, a final option to consider would be a
"First Tee" facility. The program normally includes small grants from the First Tee, the U.S.GA, and/or
other private organizations. Still, the Village would have to fund operations, and though this concept may
well be an asset to the citizens of Royal Palm Beach and surrounding communities, it would also likely be
a money loser without considerable subsidy from private interests.
Client: Stan Hochman
Director of Finance
Village of Royal Palm Beach
1050 Royal Palm Beach Blvd
Royal Palm Beach, FL 33411
(561) 790-5100
125008
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 10
MIRAMAR GOLF COURSE (EAGLE WOODS) Miramar, FL
Municipal Acquisition Study
NGF Consulting was retained by the City of Miramar, Florida to assist in determining the market and
financial feasibility of acquiring and re-developing the privately owned, and currently closed, Eagle Woods
Golf Course in Miramar. The City was also considering the possibility of operating a 9-hole course and
utilizing the remaining acreage as a city park.
NGF Consulting developed a five-year cash flow model for the facility, based on our analysis of the golf
market and on the expected quality of the proposed Miramar Golf Course as an 18-hole operation. NGF
Consulting was also asked to study the potential feasibility of operating Miramar Golf Course as a 9-hole
golf course. We believe there may be strong merit for the re-development of the former Eagle Woods site
as a nine-hole track. In fact, the NGF cash flow model shows a higher level of warranted investment for
the club under this scenario.
With very few quality 9-hole golf courses in the area, there may be a market niche available for the City of
Miramar to exploit with the development of a top-flight 9-hole golf course that features a comprehensive
practice facility. The presence of the practice facility with driving range is significant factor, as player
development programs will be critical to the near and long-term viability of the facility.
The Miramar Golf Course may be a strong candidate for "The First Tee" organization, whose main goal is
to offer a venue for introducing people (primarily children) to the game of golf in an affordable, non-
intimidating setting.
Client: Don Waldron
Community Development Director
City of Miramar
6901 Miramar Parkway
Miramar, FL 33023
(954) 967-1635
124009
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 11
CITY OF WELLINGTON Wellington, FL
Municipal Market Supply & Demand Analysis
The City of Wellington retained NGF Consulting to offer an opinion on the status of the golf market in
Wellington. Specifically, the City wanted to know if demand for golf in Wellington was sufficient to support
existing golf operations, as well as one or both of the closed facilities in Wellington, to the extent that all of
these facilities could compete effectively in the market while meeting financial objectives. (The City had
imposed a moratorium on redevelopment of the closed golf course sites.)
Key components of the study included analyzing the current and projected status of the immediate
Wellington resident golf market and the larger regional golf market; analyzing market area demographics
as they relate to the propensity to play golf; considering the impact on golf demand from the area's
visitors and seasonal residents; identifying planned new facilities in the market area; measuring actual
performance of existing golf facilities in terms of rounds played, fees, and membership levels; and
interviews with area golf operators, head golf professionals, membership directors, and several
community leaders to gather information and ascertain their opinions on the local and regional golf
markets.
NGF Consulting concluded that the resident population of Wellington is not sufficient to support four golf
facilities comprising six 18-hole golf courses. However, we also noted that Wellington is not an island, and
therefore it should not be analyzed as such - the City is part of a larger local/regional golf market. The
relevant question is: "Can six golf courses, that are located in Wellington, operate effectively enough in
this regional golf market to meet the financial objectives of private owners/investors?" That is, can enough
demand from outside the City be drawn in to make all of these operators viable?
NGF Consulting could not say conclusively whether these six golf courses can all operate as viable
businesses. However, we put forth the following conclusory opinions based on our research in this golf
market: 1) The resident population of Wellington is not large enough, on its own, to provide the activity
levels sufficient to keep all of these courses profitable; 2) there is significant excess capacity for golf in
this regional market; 3) if new supply were to be introduced, golf operators would have to tap latent
demand, stimulate new demand, or create enough of a differential operating advantage to gain sufficient
market share from competitors; and 4) based on our analysis, golf courses with relatively higher
investment levels in development or ongoing operation would be less likely to survive.
Client: Paul Schofield
City of Wellington
14000 Greenbriar Blvd
Wellington, FL 33414
(561) 743-2430
124004
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 12
GREENVIEW COVE GOLF CLUB Wellington, FL
Municipal Acquisition/Feasibility Study
The governments of Palm Beach County and the City of Wellington required assistance in evaluating the
possibility of the City of Wellington, with assistance from Palm Beach County, acquiring the Greenview
Cove Golf Course and turning it into a County-run municipal golf course. At present the Greenview Cove
Golf Course is closed. In 2002, NGF Consulting studied the golf market in the Wellington/Palm Beach
County, Florida area, with special focus on utilization and pricing of the existing golf courses.
NGF Consulting data collected for this market study indicates that the immediate Wellington market area
represents one of the strongest sub-markets in a very strong regional (Palm Beach County) golf market.
Further, when it was open, the Greenview Cove Country Club had a solid core of very active golfers,
many of whom lived in immediate proximity to the club. It has been estimated that this Wellington area
demand could also form the core of play for Greenview Cove if the facility were re-opened as a County-
run municipal golf course. In the near term, the competitive nature of the local golf market will make the
attraction of out-of-town golfers a critical element in the success of the re-opened facility. As a result, the
Greenview Cove CC, if acquired, will be highly dependent on the facility's ability to create a good quality
public golf experience at an affordable green fee level.
Client: Jon Herrick
Director Special Facilities and Beaches
Palm Beach County
2700 6th Avenue S
Lake Worth, FL 33461
(561) 966-6626
122022
BLUEFIELD ELKS GOLF CLUB Bluefield, WV
Municipal Acquisition/Feasibility Study
NGF Consulting was retained by the City of Bluefield in 2002 to assist in evaluating the possibility of the
City acquiring the Bluefield Elks Club to provide added recreation to the community and new City
revenues. The purpose of the market and facility analysis was to provide the City with a fair estimate of
the size and strength of the local golf market and the overall economic potential of the Club as a City-run
municipal golf course.
NGF Consulting determined that Bluefield Elks Golf Club has been underperforming for the market, and
questioned whether a simple change in ownership would be sufficient to turn the operation around.
However, it is clear from both our demand analysis and a review of the competition that the market can
support a municipal golf operation. Recommendations related to the clubhouse, pro shop, golf course,
marketing, fees, and management were included in the report. If the recommended changes are
implemented, we feel that Bluefield Municipal can become a success golf operation and generate a
positive cash flow for the City.
Client: BK Satterfield
c/o First Century Bank
The Hugh I. Shott Foundation, Inc. for City of Bluefield
Box 1559
Bluefield, WV 24701
(304) 324-3235
122042
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 13
CHASE OAKS GOLF CLUB Piano, TX
Municipal Market & Facility Analvsis for Potential Acquisition
NGF Consulting was retained by the City of Piano to evaluate the possibility of the City acquiring the
Chase Oaks Golf Club and operating it as a municipal golf course. At present Chase Oaks GC is a semi-
private golf club serving both members and daily play customers. The facility has been struggling to keep
up members and revenues, and has approached the City of Piano about the possible acquisition.
NGF Consulting analyzed the Piano/Collin County, Texas area, and observed a growing golf market,
particularly in the middle fee public golf segment. The market is driven by numerous high-end public golf
courses trying to maintain market share without excessive discounting. Chase Oaks is one of these
higher-end facilities that has had to adjust to survive.
Our review of Chase Oaks indicated that the existing course was not at the quality level necessary to
compete in this golf market. The course must be renovated and the playing conditions improved in order
to achieve the projections made by NGF Consulting for this study.
Chase Oaks Golf Club, if acquired by the City, will be highly dependent on its ability to create a good
quality public golf experience at an affordable green fee level. This means that appropriate pricing,
including a frequent user discount card, will be necessary for the new facility to distinguish itself and
attract adequate play levels from all market segments.
Client: Don Wendell
Director of Parks & Recreation Department
City of Piano
PO Box 860358
Piano, TX 75086-0358
(972) 941-7254
123024
MAINLAND GOLF COURSE Lansdale, PA
Municioal ACQuisition Study
NGF Consulting, a subsidiary of the National Golf Foundation, was retained by the Borough of Lansdale
to assist in determining the market feasibility and a preliminary estimate of market value for acquiring
Mainland Golf Course in Mainland, Pennsylvania. If acquired by the Borough, the course would be
operated as a public access facility with amenities available on a daily fee basis.
NGF Consulting found that the golf facility can be successful if oriented toward the middle to upper tier of
the public golf market, with appropriate amenities, support services and turf maintenance practices. Our
cash flow projections indicate that the acquired golf facility has the potential to exceed current top line
revenue figures by approximately ten percent.
Should the Borough of Lansdale decide to move forward with this project, NGF Consulting recommended
that a more in-depth analysis of the golf asset be conducted, using appropriate specialists such as an
agronomist, a golf course or landscape architect, and/or a food and beverage expert.
Client: F. Lee Mangan
Borough Manager
Borough of Lansdale
One Vine Street
Lansdale, PA 19446
(215) 361-8310
122030
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 14
MARKET AND FACILITY EVALUATION FOR ACQUISITION Fort Pierce, FL
MuniciDal ACQuisition/Feasibilitv
The City of Fort Pierce was considering the acquisition of the Indian Hills Country Club, a semi-private
golf club that had been struggling to retain members and maintain revenues. The City retained NGF
Consulting to assist in determining the appropriate course of action.
The key issues evaluated by NGF Consulting included the size and strength of the local golf market,
present operating condition of the facility, actual performance of other public golf facilities in the market,
proposed new public golf facilities that may be added to the market, and the economic potential of the
facility after City acquisition.
NGF Consulting identified several areas of the golf course that were in need of renovation, including the
driving range. If acquired, the success of Indian Hills will be highly dependent on the facility's ability to
create a good quality public golf experience at an affordable green fee level. This means that appropriate
pricing, including a resident annual pass, will be necessary for the new facility to distinguish itself and
attract adequate play levels from all market segments. NGF Consulting also prepared financial
projections and estimated a fair market value for the course.
Client: Dennis W. Beach
City Manager
City of Ft. Pierce
100 N US Highway One
Ft. Pierce, FL 34950
(561) 460-2200
121047
FEASIBILITY STUDY FOR ACQUISITION Rogersville, TN
MuniciDal Acquisition Study
The City of Rogersville, Tennessee was considering the purchase of the McDonald Golf & Driving Range
for possible conversion to a municipal facility. They required a study to help determine the market
potential of the facility and identify improvements needed to compete in the market.
The study included an analysis of the size and strength of the local golf market, recommendations
regarding renovations needed to bring the facility up to market standards, and identifying the revenue
potential of the completed facility.
NGF Consulting concluded that although there was some demonstrated demand for further golf facility
development in the Rogersville market, the renovated facility would not be able to sustain its own
operation until after several years. Unless the acquisition value and renovation costs could be obtained
from other sources, such as economic development, etc., this project would not be economically viable.
Client: William E. Phillips
City Attorney
City of Rogersville, TN
210 East Main Street
Rogersville, TN 37857
(423) 272-7633
121041
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 15
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CONSULTING
Tel: (407) 327-5957
E-Mail: nnclemore@winterspringsfl.org
January 25, 2006
Mr. Ron McLemore
City Manager
City of Winter Springs
1126 E. State Road 434
Winter Springs, FL 32708
RE: Feasibility Study for Acquisition of the Winter Springs Golf Club (Proposal #206001 a)
Dear Ron:
In follow-up to our conversation, I have prepared this proposal for consulting services
concerning the feasibility of the City of Winter Springs ("The City") acquiring and operating the
privately owned Winter Springs Golf Club as a municipal golf course.
We understand that the City would like to evaluate the facility in the context of the local/regional
golf market to determine if the golf course can operate as a viable business. NGF Consulting
has done many of these types of studies for both municipalities and private operators across the
nation, and we believe we are uniquely qualified to assist Winter Springs in this effort.
This study would be used to determine the market potential and financial feasibility of operating
the Winter Springs Golf Club as a municipal facility after making any necessary improvements
to the golf course and support amenities. We understand that at this time the City does not
require a certified appraisal of the subject property. Rather, a market-based value based on
existing and potential cash flows will be provided by NGF Consulting to assist in determining
whether operating the faCility would be financially viable for the City.
Thank you for the opportunity to submit this proposal. Please call if there are any questions or if
we can be of further assistance.
SCOPE OF SERVICES
NGF Consulting will complete the scope of work set forth in this proposal in the following
sequence:
· Task One:
. Task Two:
. Task Three:
Golf Market Demand and Supply Analysis
Physical Review of Winter Springs Golf Club
Financial Performance Analysis
NATIONAL GOLF FOUNDATION CONSULTlNG,INC.
A Subsidiary of the National Golf Foundation
1150 SOUTH U.S. HIGHWAY ONE, SUITE 401, JUPITER, FL 33477. (561) 744-6006. FAX: (561) 744-9085. www.ngf.org
Task One: Golf Market Demand and Supply Analysis
Upon receiving your authorization to proceed, NGF Consulting will begin the analysis of the
Winter Springs, Florida area golf market. Among the field activities expected for this project are:
. Meet with City officials to review the scope of work and arrange specific dates for
deliverables. This process will be repeated as needed throughout the project in order
to discuss any necessary refinements, additions, or deletions to the scope of work.
. Collect from the City of Winter Springs copies of any additional relevant data and
documents that pertain to the project.
· Collect demographic and economic data to identify the characteristics of the local
market.
. Visit each of the competitive golf facilities in the market area, and provide operating
data and market placement information on each.
. Obtain information regarding proposed new golf facilities both within and outside the
determined market area.
· Conduct a physical inspection and evaluation of the Winter Springs Golf Club.
These field activities will provide NGF Consulting with first-hand information on key market and
site factors in the Winter Springs area. These factors will include site characteristics, area
competition, planned facilities, present use levels, and community golfing needs. NGF
Consulting will then develop an in-depth market analysis that will include:
Local Golf Market Analysis
In this task, we will consider the population size, median household income levels, age
distribution of the residents, and other demographic factors that are influential in determining the
number of golfers within the area. A thorough analysis of the area's tourist/seasonal resident
market will also be conducted. The summation of the identifiable demand from these sources
will represent the "potential" demand for golf within the specified market area.
NGF Consulting will also review existing and planned golf facilities in the markelarea that may
impact the operation of Winter Springs Golf Club as a municipal golf course. This will include an
analysis of all public access golf facilities located in the defined market area. Key factors to be
examined for all competitive facilities include their location, course type, annual rounds played,
fee levels, operating hours, and support services. This allows us to ascertain the quality and
quantity of public golf supply levels for.the area. Included in this market analysis are detailed
course overviews illustrating rates, rounds, and market placement.
The end product of the market analysis will be a concise report identifying the club's market and
financial potential should it be operated as a municipal golf course, after recommended and
necessary improvements have been made to the facility. NGF Consulting will make a
recommendation as to the specific golf course concept/design, related amenities, and pricing
that would offer the greatest chance for success in the Winter Springs area golf market. This will
include estimates of all golf facility use levels such as rounds played (broken out by type),
membership/annual pass levels (by type and/or category), and driving range/practice facility
National Golf Foundation Consulting, Inc. - Proposal #206001a - 2
activity. Further, the corresponding fees for each revenue center will also be estimated for the
first five years after acquisition of the Winter Springs Golf Club.
Task Two: Golf Course Physical Review
NGF Consulting will conduct a thorough inspection of the Winter Springs Golf Club. The areas
to be examined include issues specifically related to the conversion of the facility from a daily
fee to a municipal golf course, such as (but are not limited to):
. Required Maintenance Services
Staffing levels
Supervision
Job descriptions
Budgeting
. Agronomic programs
Course playability
Standards of quality
Environmental compliance procedures
· Potential Renovations and Upgrades to:
Greens and tees
Fairways and roughs
Bunkers
Ponds
Cart paths
Trees and shrubs
Driving range
Practice greens
Structures, including clubhouse
· Recommended Improvements and Cost Estimate
The inspection of the golf facility will result in the preparation of a recommended list
of operations and maintenance program improvements, and capital improvements
necessary to develop and sustain the golf course in good quality condition so that it
will be competitive in the market. The estimated cost of each improvement will be
provided, and the recommendations will be prioritized in terms of the greatest need
sequence.
Task Three. Financial Performance Analysis
NGF Consulting will analyze all necessary revenue and expense categories to estimate
potential financial performance of the newly acquired golf facility. This phase of the study
process will involve integrating market findings and expected use levels into a five-year cash
flow proforma for the converted golf facility. In consideration of market conditions and proposed
quality of services, attainable fee levels will be estimated and detailed revenue and expense
estimates developed for each facet of the golf operation.
We will provide you with a five-year financial pro forma statement that will result in a warranted
investment estimate that can then be used to aid in determining an appropriate level of
investment in the golf facility. NGF Consulting's financial proformas are prepared for feasibility
purposes and therefore will be conservative and unbiased. In addition, NGF Consulting's
financial proformas will be developed in a format consistent with the required due diligence
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 3
, , .
standards of our numerous lender clients who have provided significant feedback over the last
ten years.
Finally, NFG realizes that some municipalities require their golf courses to stand on their own
financially independent of General Fund financial support, and that other communities find it in
the best interest of the community to supplement golf cOurses from their General Fund. NGF
Consulting experience has shown that, all other factors being equal, it is optimal for
municipalities to operate golf facilities as an enterprise financially independent of General Fund
support, especially given the current golf market climate of rising construction and operating
costs. However, we will clearly identify the level of supplemental revenue that would be required
to operate and maintain the golf course in a good quality, market-competitive condition if
sufficient revenues cannot be generated from user fees.
STUDY COST AND DELIVERY DATE SUMMARY
Task One: Golf Market Demand and Supply Analysis
Task Two: Physical Review of Winter Springs Golf Club
Task Three: Financial Performance Analysis
Totals
Timino*
3-4 Weeks
Concurrent
1 week
4-5 weeks
Cost
$9,000
$3,000
$3,000
$15,000
· Timing from the completion of the field visit.
Out-of-pocket expenses such as travel, lodging, meals, telephone calls, purchase of
demographic data, and mailing expenses are not included in the professional fees shown
above. Reimbursable expenses will not exceed $2,000 without prior authorization from the City
of Winter Springs.
ACCEPTANCE
Acceptance of this proposal may be indicated by signing one copy and returning it to NGF
Consulting's Jupiter office. A purchase order or City of Winter Springs, Florida contract will be
used as the engagement agreement. We appreciate your interest in the National Golf
Foundation and its consulting services. Our goal is to serve our clients and the industry, and to
promote the development of successful golf projects. If you need any additional information,
please call.
Sincerely,
[eL /J-L~
Ed Getherall
Senior Project Director
Acceptance If ~ t</. ?J4 ~
, . J
Date J- /1~o6
National Golf Foundation Consulting, Inc. - Proposal #206001a - 4
Purchase Order
Fiscal Year 2006
Page 1
NGF CONSULTING
1150 SOUTH US HWY ONE
SUITE 401
JUPITER, FL 33477
CITY MANAGER
1126 EAST STATE ROAD 434
WINTER SPRINGS, FL
32708-2799
CITY OF WINTER SPRINGS
ACCOUNTS PAYABLE DEPT
1126 E. STATE ROAD 434
WINTER SPRINGS, FL 32708
001 Supplemental Appropriation for 1.0
Feasibility Study on Winter Springs Each
Golf Course
1900-53180 18,000.00
18000.00000
18,000.00
PO Total
18,000.00
***
Payments Not to Exceed Amounts
and Terms per NGF Proposal
Number 206001a.
~
~Sing Coordinator
By I?~ M m(;~
City Manager #
VENDOR COPY
Bid# (if applicable)
NGF CONSULTING QUALIFICATIONS
Corporate Structure
National Golf Foundation Consulting, Inc. (NGF Consulting), incorporated in 1987 in the state of
Delaware, is a wholly-owned subsidiary of the National Golf Foundation, Inc.
National Golf Foundation, Inc. (NGF) is a not-for-profit 501 (c)(6) organization, incorporated in
1936 in the state of Illinois and now located in Jupiter, Florida. With a staff of approximately 25
and an operating budget of approximately $3.5 million, its mission is providing information and
insights on the business of golf through research and information products and services for the
industry and its members. NGF has two subsidiaries: a for-profit consulting corporation (NGF
Consulting) and a not-for-profit 501 (c)(3) organization.
National Golf Foundation
The NGF has been assisting municipalities and private developers/owners with golf course
planning, development, and operational needs as well as industry research for golf businesses
for more than 60 years. All research and consulting projects are conducted out of our offices in
Jupiter, Florida, by our staff of 25 professionals.
The Foundation's work today is supported by a membership base of approximately 6,000
members representing every facet of the industry: private and public golf facilities; golf course
architects; developers and builders; companies offering specialized services to the golf industry;
national, regional, state, and local golf associations; teachers, coaches, and instructors; and
individuals. The 33-member board of directors and board of governors include the chief
executives of the PGA TOUR, PGA of America, Golf Course Superintendents Association of
America, Club Managers Association of America, National Golf Course Owners Association,
and International Association of Golf Administrators.
The National Golf Foundation has long been recognized as the U.S. golf industry's primary
source for golf market research. The National Golf Foundation's multifaceted research database
has set an untouchable standard in the golf industry, with an entire department devoted to daily
data collection through telephone interviews and surveys. NGF research data is frequently
quoted by other consulting firms, and utilized by these firms to analyze the viability of golf
markets.
The National Golf Foundation's annual surveys are designed to ascertain golfing habits and
trends of golfers, golf facilities and golf manufacturers nationwide. From this research, the NGF
publishes upwards of 60 research documents that provide dependable information on the
number, nature, and habits of golfers in each state, as well as golf facility operational issues,
golf travel issues, alternative golf facility operations, and an annual directory of golf.
Our most important "flagship" research includes several publications that are widely quoted in
national and international press and are used by numerous other golf-oriented consulting and
information firms. The key "flagship" NGF publications include:
. Golf Industry Report - published quarterly
. Golf Facilities in the US. - 2005
. Golf Participation in the US. - 2004
. Operating & Financial Performance Profiles of 18-ho/e Golf Facilities in the US.-
2004
. Development and Operation Manual: How to Plan Build and Operate a Successful
Golf Range - 2003
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 5
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. Marketing Your Golf Course - 2003
. Women Welcome Here! A Guide to Growing Women's Golf- 2003
. The Spending Report: Sizing the Golf Consumer Marketplace - 2003
. U.S. Golf Travel Market - 2003
. Careers in Golf: An Insider's Guide to Careers in the Golf Industry - 2001
. A Strategic Perspective on the Future of Golf - 1999
NGF Consulting
National Golf Foundation Consulting, Inc. (NGF Consulting) is a subsidiary of the National Golf
Foundation that provides assistance to clients regarding the feasibility of potential development
projects and the efficiency/profitability of existing golf facilities. This specialized consulting group
has been providing advisory services to golf facilities for more than 17 years and has become
the recognized leader in new golf facility feasibility studies and existing facility operational
reviews.
NGF Consulting's industry contacts are extensive, through both NGF members and consulting
assignments. Our clients are from all parts of the world, and as a result of this international
posture, we have singularly examined more golf markets than any other golf consulting firm in
the world.
In any consulting assignment, NGF Consulting brings together a team of experts whose efforts
are exclusively devoted to the business of golf course development and operations. Our goal is
to fully understand the needs of our clients, to thoroughly examine the golf market (with staff
members personally visiting the area), and to analyze that market's ability to support a
successful golf course.
The unique golf demand estimation practice developed by NGF Consulting in the late 1980s
was the first to incorporate age and income modeling to create market specific golf participation
and frequency estimates based on the demographic profile of any given subject population. In
the late 1990s, this modeling technique was updated to include other key factors relating to golf
participation such as availability of local golf supply, seasonality in selected markets, price point
segmentation (premium, mid-fee, value) and other household specific variables. While our
demand modeling capabilities are unmatched in the industry, it is our hands-on presence in the
local market of our projects that truly allows NGF Consulting to make the most accurate
projections of future golf activity and generate reality-based market and facility financial
projections. NGF Consulting prides itself on the level to which we involve local communities in
our consulting engagements and refrain from producing statistical-based reports without hands-
on local input.
Since the National Golf Foundation is not involved in the design, construction, or operation of
golf facilities, our staff will not hesitate to advise clients against proceeding with a golf project or
to identify operational deficiencies that affect the performance of an existing facility.
Since 1987, NGF Consulting has conducted more than 900 assignments throughout the United
States, plus Europe, Asia, the Caribbean, and South America, covering a broad spectrum of
services. This experience is the cornerstone of NGF Consulting, from which all our clients
benefit.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 6
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Richard B. Singer, Director of Consulting Services
Richard B. Singer has been the Director of Consulting Services for the National Golf Foundation
(NGF) since 1997, and now has a total of 16 years of golf facility consulting experience. Mr.
Singer first joined the NGF consulting staff in 1989 as a project analyst after completing his
Finance MBA at the University of Florida. Mr. Singer has successfully managed the NGF's well-
known golf consulting practice with an industry-respected track record of success and a
reputation for delivering projects on time and on budget.
Experience
Mr. Singer's background includes hands-on experience in the following functional areas:
-Golf Facility Feasibility Analysis
-Golf Operations Consulting
-Account Management
-Real Estate Master Planning
-Expert Witness
-Financial Analysis
-Business Plan Preparation
-Budgeting/Planning
-Public Presentations
-Due Diligence
-Golf Business Valuation
-Golf Market Analysis
- Staffing/HR
- Proposal Writing
-Credit Evaluation
National Golf Foundation Consulting Experience
During his tenure with NGF Consulting, Mr. Singer has been responsible for preparing over 275
research studies for specific projects including: public and private sector feasibility studies for
golf facility development and expansion; public and private sector golf facility operational
reviews; due diligence studies for golf facility acquisition and/or refinancing; public sector
Request For Proposal preparation; private club membership development plans; and public and
private golf facility marketing plans. In his 16 years as a golf consultant, Mr. Singer has visited
and/or profiled more than 2,000 public and private golf facility operations in the United States
and internationally. Mr. Singer also has extensive experience as an expert witness in matters
related to golf facility operation, and he has demonstrated considerable poise while under public
attack in defense of highly controversial local projects.
Golf Facility Operations Consulting - Mr. Singer's golf facility operations consulting
assignments have included golf course inspections, operational/accounting audits, clubhouse
design/needs assessments, RFP preparation assistance, golf marketing strategies, green
fee/member pricing, and business plan preparation. Mr. Singer has also provided litigation
assistance to golf facilities in the form of expert testimony in estimating economic damages.
Golf Facility Development/Acquisition Consulting - In his 16 years with NGF Consulting,
Richard Singer has become one of the most experienced golf facility development and
acquisition consultants available today. His extensive experience includes feasibility studies,
acquisition due diligence, appraisal and brokerage support, golf master plan development, and
golf facility business plan preparation. In the 1999-2004 period, Mr. Singer has completed
several consulting engagements involving the conversion of "sensitive" sites into golf facilities
(Le. landfills).
Alternative Golf Facility Consulting - Mr. Singer's consulting services for alternative golf
facilities have included both new development and operational reviews for driving ranges,
putting courses, miniature golf courses, golf learning centers, executive/par-3 courses, and
various combinations with other facilities. He co-authored the NGF publication How to Plan,
Build and Operate a Successful Golf Range.
Regional Market and Economic Impact Analyses - During his tenure with NGF Consulting
Mr. Singer has completed several statewide or regional golf market and economic impact
National Golf Foundation Consulting, Inc. - Proposal #206001 a -7
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studies. These studies typically involve preparing estimates of golf supply and demand in large
geographies, as well as estimating the hard dollar impact of golf facilities on a local economy.
Key Accounts Managed (2001-2005)
Representative public sector clients in 2001-2005 include: City of Wasco, CA (Adjacent land
use analysis); City of Monroe, NC (Operations review - Monroe CC); City of Victorville, CA (2-
course operations review); City of Palm Springs, CA (2-course operations review); City of San
Antonio, TX (6-course operations review); City of Greeley, CO (2-course operations review);
City of Warwick, RI (GC acquisition); Town of Groton, CT (operations review - WPBCC); City of
Ft. Lauderdale, FL (new GC on landfill); Town of Linden, NJ (new GC on landfill); City of
Houston, TX (8-course operations review); City of Piano, TX (GC Acquisition); the City of
Charlotte, NC (5-course operations review). These public sector projects include extensive
participation in public meetings and a full defense of all project work.
Representative private sector clients in 2001-2005 include: Pulte Homes; The Trump
Organization; Arnold Palmer Golf Management; Greg Norman Golf Course Design Company;
PGA Tour; Meadowbrook Golf; Western Golf Properties; PaineWebber, Incorporated; Howard
Hughes Corporation; Beazer Homes; Olympia Group, Inc.; Meridian Venture Partners; General
Motors Corp.; Watermark Communities Inc.; Oaktree Capital Management; Evergreen Alliance
GL; Mohegan Sun Casino, Inc.; Palmer Investments; Marriott Golf Management; Cumberland
Management; Coral Creek Partners; Bonita Bay Properties; Fortune Bay Casino; Poxabogue in
the Hamptons GC; Triangle Equities; Fuhrman University; US Naval Academy Golf Club; and
Mahogany Run GC (St. Thomas, USVI).
Representative alternative facility clients in 1999-2005 include: Greens of Las Vegas, Inc.;
Golden Bear International; Palm Beach County, Florida; County of Ft. Lauderdale, FL; City of
Plantation, FL; Development Consulting Co. (three ranges in CA & FL); Brevard Golf Driving
Range (Melbourne, FL); and Collier Golf Enterprises (Orlando, FL).
Representative regional market and economic impact clients in 1998-2005 include: the
State of West Virginia (Statewide 'Golf Trail' study); Bonita Bay Properties; Golf 20/20 -
Raleigh-Durham MSA Study; Reliance National Insurance Company; GA TX Capital Golf Group;
C. Cabot Incorporated; Gunster, Yoakley, Valdes-Fauli & Stewart, P.A.; Public Finance
Consultants Inc.; and Morgan Stanley - Dean Witter.
International Experience
Mr. Singer's professional resume includes golf facility consulting on projects located in the
countries of Sweden, Korea, Egypt, Anguilla (BWI), St. Marten, Brazil, Bahamas, and Chile.
Background/Education
Mr. Singer is a long-time resident of Palm Beach County, Florida and grew up around the North
Palm Beach Country Club. He earned his Bachelor's degree in marketing and Insurance from
the University of Florida in 1985, and worked as a financial consultant for Northwestern Mutual
Life and Baird Securities before earning an MBA in Finance from the University of Florida in
1989.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 8
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Edward Getherall, Senior Project Director - NGF Consulting
Ed Getherall joined the NGF Consulting staff as Project Analyst in 2000 after several years of
sub-contracting consulting services to the NGF. Mr. Getherall, who was promoted to Senior
Project Director in 2001, has been instrumental in coordinating NGF Consulting's golf facility
databases since 1997, with a particular focus on key golf course revenue center activity and fee
research. Since joining NGF Consulting, Mr. Getherall has become a respected industry
authority on issues pertaining to clubhouse operations, including the issue facing every facility at
one time or another - whether to renovate or replace an aging or obsolete clubhouse.
NGF Consulting Projects Experience
Mr. Getherall's extensive business and marketing background has enhanced NGF Consulting's
ability to provide marketing expertise to the facility segment of the golf industry. Since joining
NGF Consulting, Mr. Getherall has been responsible for processing golf facility data for use in
all of our market, financial, and operational consulting projects. Additionally, in the two years
since joining NGF's Consulting division, Ed has been the lead project director for more than
twenty consulting assignments, covering a broad range of services, including public and private
golf course feasibility studies, operational audits, golf-related real estate absorption analyses,
and clubhouse renovation/replacement studies.
Mr. Getherall's recent clients include: The Trump Organization; Textron Financial Corporation;
Meadowbrook Golf; Pulte Homes; City of Houston, TX; City of Palm Springs, CA; Mecklenburg
County, NC; City of Melbourne, FL; University of the South; Dalhousie Golf Club; City of
Victorville, CA; City of Greeley, CO; City of Miramar, FL; Hoffman Properties, Ltd.; Oaktree
Capital Management; Town of Wallingford, CT; City of Concord, NC; City of Solon, OH; Fortune
Bay Resort & Casino; General Motors Corporation; Front Royal Country Club; H.C.D.A.; Bonita
Bay Properties; Rose Hill Associates; Conley-Manning LLC; Scituate Highlands, LLC;
Watermark Communities, Inc.; Coral Ridge C.C.; American Golfers, Inc.; the Vauderine Group;
Shodeen Management; Arthur Anderson, LLP; Prestwick Plantation, LLC; City of West Palm
Beach, Florida; Village of Wellington, FL; Village of Royal Palm Beach, FL; City of Henderson,
Nevada; City of Glendale, Arizona; The World Golf Foundation; Palm Beach County, Florida;
Callaway & Price; Loving & Campos Architects; City of Concord, CA; City of Gilbert, AZ; City of
Reno, NV; City of Lake Havasu, AZ; City of Tempe, AZ; Town of Kershaw, SC; City of San
Antonio, TX; the Mohegan Sun Tribe; Poxabogue Golf Course; Lely Development Corporation;
Partyka Resource Management; Triangle Equities; Town of Farmington, CT; River Bluff Resort,
LLC; the City of Naples, FL; Palmer Investments, Inc.; Golf Trust, Inc.; Dominion Realty
Advisors, Beazer East, Inc.; Kealakehe Ahupua'a 2020; Jonathan's Landing POA; City of Palm
Coast, FL; City of Tarpon Springs, FL; and, Pocoy Consulting.
Background/Education
Prior to joining the NGF, Mr. Getherall held several positions in the business community
including extensive marketing work for such organizations as South Florida Blood Banks, Inc.,
the Florida Lottery and the American Cancer Society. His areas of expertise cover a broad
spectrum of marketing activity, including research, product management, special event planning
and consulting.
Mr. Getherall earned his M.B.A. from the University of Florida in 1989, with a concentration in
finance. Ed also achieved his undergraduate degree at Florida, with a B.S. in Business
Administration (Marketing) in 1986. With a diversified educational and professional background
in both marketing and finance, Mr. Getherall has the experience and knowledge to assist in all
aspects of golf facility management, marketing, operations and development.
National Golf Foundation Consulting, Inc. - Proposal #206001 a - 9
REPRESENTATIVE STUDIES FOR ACQUISITION
Following are summaries of similar golf facility acquisition studies conducted by NGF Consulting
in recent years. We recognize that on some of the older studies, the contact persons may no
longer be current, but the municipalities may still be contacted for reference.
VILLAGE OF ROYAL PALM BEACH Royal Palm Beach, FL
Municipal ACQuisition Analysis
NGF Consulting was retained by the Village of Royal Palm Beach, Florida to assist in determining the
financial feasibility of redeveloping the former Tradition Golf Club as a municipal golf course. The Village
acquired the 159-acre site in April 2005. Under consideration for this feasibility study was the potential
redevelopment of the course, which had been closed since August, 2004, as either an 18-hole facility with
essentially the same layout and dimensions as the former Tradition, or as a nine-hole regulation layout,
18-hole executive layout, or nine-hole altemative-Iength golf course.
The study addressed the market and financial potential of the redeveloped golf facility, which would
ultimately be determined by the net cash flows that the facility will produce, and the development costs
and related debt service associated with the project.
NGF Consulting discovered a very competitive golf market in the Royal Palm Beach/westem communities
area, with many privately-owned golf courses struggling to stay open. Increased competition in this
market has led operatqrs to institute broad-based discounting of fees in search of market share, thus
lowering average realized revenue per round at most courses. The very uneven history of golf courses in
the western communities sounds an additional word of caution to potential new entrants in this market.
It is not likely that a large capital investment by the Village for a complete renovation of the 18-hole
regulation-length course would result in positive cash flows. NGF Consulting reviewed the option of
reducing the size of the golf course from a regulation-length 18-hole golf course to a shorter, executive-
length golf course or even a 9-hole golf course. Although all options produce negative cash flows to the
Village, the short-course options have a much lower capital investment and the annual operating cash
losses are less severe than those associated with the 18-hole renovation option. Further, a short course
option would allow the Village to re-evaluate other adjacent open space uses for the remainder of the
subject site.
With very few quality 9-hole golf courses in the area, there may be a market niche available for the Village
to exploit with the development of a top-flight 9-hole golf course that features a comprehensive practice
facility. The presence of the practice facility with driving range is a significant factor, as player
development programs may be critical to the near and long-term viability of the facility. The practice
facility will be especially important in cultivating new family-oriented golfers, as these groups exhibit very
high interest in taking up golf.
If the Village ultimately decides that a golf course at the former Tradition site is the preferable land use,
despite expected operating losses and debt service requirements, a final option to consider would be a
"First Tee" facility. The program normally includes small grants from the First Tee, the U.S.G.A., and/or
other private organizations. Still, the Village would have to fund operations, and though this concept may
well be an asset to the citizens of Royal Palm Beach and surrounding communities, it would also likely be
a money loser without considerable subsidy from private interests.
Client: Stan Hochman
Director of Finance
Village of Royal Palm Beach
1050 Royal Palm Beach Blvd
Royal Palm Beach, FL 33411
(561) 790-5100
125008
National Golf Foundation Consulting, Inc. - Proposal #206001 a -10
MIRAMAR GOLF COURSE (EAGLE WOODS) Miramar, FL
MuniciDal ACQuisition Studv
NGF Consulting was retained by the City of Miramar, Florida to assist in determining the market and
financial feasibility of acquiring and re-developing the privately owned, and currently closed, Eagle Woods
Golf Course in Miramar. The City was also considering the possibility of operating a 9-hole course and
utilizing the remaining acreage as a city park.
NGF Consulting developed a five-year cash flow model for the facility, based on our analysis of the golf
market and on the expected quality of the proposed Miramar Golf Course as an 18-hole operation. NGF
Consulting was also asked to study the potential feasibility of operating Miramar Golf Course as a 9-hole
golf course. We believe there may be strong merit for the re-development of the former Eagle Woods site
as a nine-hole track. In fact, the NGF cash flow model shows a higher level of warranted investment for
the club under this scenario.
With very few quality 9-hole golf courses in the area, there may be a market niche available for the City of
Miramar to exploit with the development of a top-flight 9-hole golf course that features a comprehensive
practice facility. The presence of the practice facility with driving range is significant factor, as player
development programs will be critical to the near and long-term viability of the facility.
The Miramar Golf Course may be a strong candidate for "The First Tee" organization, whose main goal is
to offer a venue for introducing people (primarily children) to the game of golf in an affordable, non-
intimidating setting.
Client: Don Waldron
Community Development Director
City of Miramar
6901 Miramar Parkway
Miramar, FL 33023
(954) 967-1635
124009
National Golf Foundation Consulting, Inc. - Proposal #206001 a -11
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CITY OF WELLINGTON Wellington, FL
MuniciDal Market SUDDlv & Demand Analysis
The City of Wellington retained NGF Consulting to offer an opinion on the status of the golf market in
Wellington. Specifically, the City wanted to know ifdemand for golf in Wellington was sufficient to support
existing golf operations, as well as one or both of the closed facilities in Wellington, to the extent that all of
these facilities could compete effectively in the market while meeting financial objectives. (The City had
imposed a moratorium on redevelopment of the closed golf course sites.)
Key components of the study included analyzing the current and projected status of the immediate
Wellington resident golf market and the larger regional golf market; analyzing market area demographics
as they relate to the propensity to play golf; considering the impact on golf demand from the area's
visitors and seasonal residents; identifying planned new facilities in the market area; measuring actual
performance of existing golf facilities in terms of rounds played, fees, and membership levels; and
interviews with area golf operators, head golf professionals, membership directors, and several
community leaders to gather information and ascertain their opinions on the local and regional golf
markets.
NGF Consulting concluded that the resident population of Wellington is not sufficient to support four golf
facilities comprising six 18-hole golf courses. However, we also noted that Wellington is not an island, and
therefore it should not be analyzed as such - the City is part of a larger local/regional golf market. The
relevant question is: "Can six golf courses, that are located in Wellington, operate effectively enough in
this regional golf market to meet the financial objectives of private owners/investors?" That is, can enough
demand from outside the City be drawn in to make all of these operators viable?
NGF Consulting could not say conclusively whether these six golf courses can all operate as viable
businesses. However, we put forth the following conclusory opinions based on our research in this golf
market: 1) The resident population of Wellington is not large enough, on its own, to provide the activity
levels sufficient to keep all of these courses profitable; 2) there is significant excess capacity for golf in
this regional market; 3) if new supply were to be introduced, golf operators would have to tap latent
demand, stimulate new demand, or create enough of a differential operating advantage to gain sufficient
market share from competitors; and 4) based on our analysis, golf courses with relatively higher
investment levels in development or ongoing operation would be less likely to survive.
Client: Paul Schofield
City of Wellington
14000 Greenbriar Blvd
Wellington, FL 33414
(561) 743-2430
124004
National Golf Foundation Consulting, Inc. - Proposal #206001 a -12
GREENVIEW COVE GOLF CLUB Wellington, FL
MuniciDal ACCluisition/Feasibilitv Studv
The governments of Palm Beach County and the City of Wellington required assistance in evaluating the
possibility of the City of Wellington, with assistance from Palm Beach County, acquiring the Greenview
Cove Golf Course and turning it into a County-run municipal golf course. At present the Greenview Cove
Golf Course is closed. In 2002, NGF Consulting studied the golf market in the Wellington/Palm Beach
County, Florida area, with special focus on utilization and pricing of the existing golf courses.
NGF Consulting data collected for this market study indicates that the immediate Wellington market area
represents one of the strongest sub-markets in a very strong regional (Palm Beach County) golf market.
Further, when it was open, the Greenview Cove Country Club had a solid core of very active golfers,
many of whom lived in immediate proximity to the club. It has been estimated that this Wellington area
demand could also form the core of play for Greenview Cove if the facility were re-opened as a County-
run municipal golf course. In the near term, the competitive nature of the local golf market will make the
attraction of out-of-town golfers a critical element in the success of the re-opened facility. As a result, the
Greenview Cove CC, if acquired, will be highly dependent on the facility's ability to create a good quality
public golf experience at an affordable green fee level.
Client: Jon Herrick
Director Special Facilities and Beaches
Palm Beach County
2700 6th Avenue S
Lake Worth, FL 33461
(561) 966-6626
122022
BLUEFIELD ELKS GOLF CLUB Bluefield, WV
Municipal ACCluisition/Feasibilitv Study
NGF Consulting was retained by the City of Bluefield in 2002 to assist in evaluating the possibility of the
City acquiring the Bluefield Elks Club to provide added recreation to the community and new City
revenues. The purpose of the market and facility analysis was to provide the City with a fair estimate of
the size and strength of the local golf market and the overall economic potential of the Club as a City-run
municipal golf course.
NGF Consulting determined that Bluefield Elks Golf Club has been underperforming for the market, and
questioned whether a simple change in ownership would be sufficient to turn the operation around.
However, it is clear from both our demand analysis and a review of the competition that the market can
support a municipal golf operation. Recommendations related to the clubhouse, pro shop, golf course,
marketing, fees, and management were included in the report. If the recommended changes are
implemented, we feel that Bluefield Municipal can become a success golf operation and generate a
positive cash flow for the City.
Client: B.K. Satterfield
clo First Century Bank
The Hugh I. Shott Foundation, Inc. for City of Bluefield
Box 1559
Bluefield, WV 24701
(304) 324-3235
122042
National Golf Foundation Consulting, Inc. - Proposal #206001 a -13
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CHASE OAKS GOLF CLUB Piano, TX
MuniciDal Market & Facility Analysis for Potential ACQuisition
NGF Consulting was retained by the City of Piano to evaluate the possibility of the City acquiring the
Chase Oaks Golf Club and operating it as a municipal golf course. At present Chase Oaks GC is a semi-
private golf club serving both members and daily play customers. The facility has been struggling to keep
up members and revenues, and has approached the City of Piano about the possible acquisition.
NGF Consulting analyzed the Piano/Collin County, Texas area, and observed a growing golf market,
particularly in the middle fee public golf segment. The market is driven by numerous high-end public golf
courses trying to maintain market share without excessive discounting. Chase Oaks is one of these
higher-end facilities that has had to adjust to survive.
Our review of Chase Oaks indicated that the existing course was not at the quality level necessary to
compete in this golf market. The course must be renovated and the playing conditions improved in order
to achieve the projections made by NGF Consulting for this study.
Chase Oaks Golf Club, if acquired by the City, will be highly dependent on its ability to create a good
quality public golf experience at an affordable green fee level. This means that appropriate pricing,
including a frequent user discount card, will be necessary for the new facility to distinguish itself and
attract adequate play levels from all market segments.
Client: Don Wendell
Director of Parks & Recreation Department
City of Piano
PO Box 860358
Piano, TX 75086-0358
(972) 941-7254
123024
MAINLAND GOLF COURSE Lansdale, PA
MuniciDal ACQuisition Study
NGF Consulting, a subsidiary of the National Golf Foundation, was retained by the Borough of Lansdale
to assist in determining the market feasibility and a preliminary estimate of market value for acquiring
Mainland Golf Course in Mainland, Pennsylvania. If acquired by the Borough, the course would be
operated as a public access facility with amenities available on a daily fee basis.
NGF Consulting found that the golf facility can be successful if oriented toward the middle to upper tier of
the public golf market, with appropriate amenities, support services and turf maintenance practices. Our
cash flow projections indicate that the acquired golf facility has the potential to exceed current top line
revenue figures by approximately ten percent.
Should the Borough of Lansdale decide to move forward with this project, NGF Consulting recommended
that a more in-depth analysis of the golf asset be conducted, using appropriate specialists such as an
agronomist, a golf course or landscape architect, and/or a food and beverage expert.
Client: F. Lee Mangan
Borough Manager
Borough of Lansdale
One Vine Street
Lansdale, PA 19446
(215) 361-8310
122030
National Golf Foundation Consulting, Inc. - Proposal #206001 a -14
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MARKET AND FACILITY EVALUATION FOR ACQUISITION Fort Pierce, FL
Municipal ACQuisition/Feasibility
The City of Fort Pierce was considering the acquisition of the Indian Hills Country Club, a semi-private
golf club that had been struggling to retain members and maintain revenues. The City retained NGF
Consulting to assist in determining the appropriate course of action.
The key issues evaluated by NGF Consulting included the size and strength of the local golf market,
present operating condition of the facility, actual performance of other public golf facilities in the market,
proposed new public golf facilities that may be added to the market, and the economic potential of the
facility after City acquisition.
NGF Consulting identified several areas of the golf course that were in need of renovation, including the
driving range. If acquired, the success of Indian Hills will be highly dependent on the facility's ability to
create a good quality public golf experience at an affordable green fee level. This means that appropriate
pricing, including a resident annual pass, will be necessary for the new facility to distinguish itself and
attract adequate play levels from all market segments. NGF Consulting also prepared financial
projections and estimated a fair market value for the course.
Client: Dennis W. Beach
City Manager
City of Ft. Pierce
100 N US Highway One
Ft. Pierce, FL 34950
(561) 460-2200
121047
FEASIBILITY STUDY FOR ACQUISITION Rogersville, TN
Municipal ACQuisition Study
The City of Rogersville, Tennessee was considering the purchase of the McDonald Golf & Driving Range
for possible conversion to a municipal facility. They required a study to help determine the market
potential of the facility and identify improvements needed to compete in the market.
The study included an analysis of the size and strength of the local golf market, recommendations
regarding renovations needed to bring the facility up to market standards, and identifying the revenue
potential of the completed facility.
NGF Consulting concluded that although there was some demonstrated demand for further golf facility
development in the Rogersville market, the renovated facility would not be able to sustain its own
operation until after several years. Unless the acquisition value and renovation costs could be obtained
from other sources, such as economic development, etc., this project would not be economically viable.
Client: William E. Phillips
City Attomey
City of Rogersville, TN
210 East Main Street
Rogersville, TN 37857
(423) 272-7633
121041
National Golf Foundation Consulting, Inc. - Proposal #206001 a -15
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Purchase Order
Fiscal Year 2006
Page 1
NGF CONSULTING
1150 SOUTH US HWY ONE
SUITE 401
JUPITER, FL 33477
CITY MANAGER
1126 EAST STATE ROAD 434
WINTER SPRINGS, FL
32708-2799
CITY OF WINTER SPRINGS
ACCOUNTS PAYABLE DEPT
1126 E. STATE ROAD 434
WINTER SPRINGS, FL 32708
001 Supplemental Appropriation for 1.0
Feasibility Study on Winter Springs Each
Golf Course
1900-53180 18,000.00
18000.00000
18,000.00
PO Total
18,000.00
***
Payments Not to.Exceed Amounts
and Terms per NGF Proposal
Number 206001a.
A
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~Slng Coordinator
By I?~ M 1Yl~~
City Manager' .
VENDOR COpy
Bid# (if applicable)