HomeMy WebLinkAbout2022 08 22 Regular 500 - Discussion on City Branding + , REGULAR AGENDA ITEM 500
CITY COMMISSION AGENDA I AUGUST 22, 2022 REGULAR MEETING
TITLE
Discussion on City Branding
SUMMARY
On May 10, 2021, the City Commission entered into discussion on updating the City's
communication outreach program. In October 2021, the City issued RFP 10-21
requesting proposals for City Communications and Branding Services. The purpose of
the Request for Proposal (RFP)was to solicit proposals to establish a lump sum
contract through competitive negotiation with a qualified consulting firm with solid
and proven experience in marketing research (both quantitative and qualitative),
message/positioning development, and municipal identity/branding including
development of a brand values statement; logo development and associated graphic
standards; and recommendations for brand rollout through social media marketing as
well as traditional marketing. We requested the development of a comprehensive
brand marketing campaign to drive business attraction and retention, energize current
residents and position the City as a desirable place for relocation, and enhance City
branding with updated messaging and City seal that reflects our community values.
At the December 13, 2021 Regular Commission meeting, Consensus Marketing was
selected to perform Communication and Branding Services. The brand development
element of the proposal includes logos, slogans, taglines, and other products. The first
step in this deliverable is to evaluate a potential new City logo or seal. Once a design is
selected, a branding package with be created based on the new design.
Attached are preliminary seal and logo designs that incorporate a modernized feel
and community values.
RECOMMENDATION
Staff recommends Commission discuss potential branding and seal designs
and to provide direction to staff.
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