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HomeMy WebLinkAbout2021 12 13 Regular 501 - Selection of a Communications and Branding Services Vendor • REGULAR AGENDA ITEM 501 ,n m=ared CITY COMMISSION AGENDA I DECEMBER 13, 2021 REGULAR MEETING 1959 TITLE Selection of a Communications and Branding Services Vendor SUMMARY On May 10, 2021, the City Commission entered into discussion on updating the City's communication outreach program. In October 2021, the City issued RFP 10-21 requesting proposals for City Communications and Branding Services. The purpose of the Request for Proposal (RFP) was to solicit proposals to establish a lump sum contract through competitive negotiation with a qualified consulting firm with solid and proven experience in marketing research (both quantitative and qualitative), message/positioning development, and municipal identity/branding including development of a brand values statement; logo development and associated graphic standards; and recommendations for brand rollout through social media marketing as well as traditional marketing. We requested the development of a comprehensive brand marketing campaign to drive business attraction and retention, energize current residents and position the City as a desirable place for relocation, and enhance City branding with updated messaging and City seal that reflects our community values. The RFP closed on October 29, 2021; three responses we received, offering a wide variety of services. Below are the lump sum costs received: • Guide $47,940 - $57,440 • Consensus Communications $196,523 • BFT International $75,945 Attached is RFP 10-21, accompanying addendums, and the full proposals received. RECOMMENDATION Staff recommends the Commission review the attached Communications and Branding Services proposals, select a vendor to move forward with, and authorize the City Manager and City Attorney to negotiate and execute a contract for the services, or to provide further direction to City staff. 575 • CITY OF WINTER SPRINGS REQUEST FOR PROPOSAL Incorporated 1959 Communications and Branding Services RFP 10-21 CH October 2021 576 I. RFP Objectives and Submission Requirements 1) Bid Proposals are hereby solicited by the City of Winter Springs, Florida for Communications and Branding Consulting Services. The purpose of this Request for Proposal (RFP) is to solicit proposals to establish a lump sum contract through competitive negotiation with a qualified consulting firm with solid and proven experience in marketing research (both quantitative and qualitative), message/positioning development, and municipal identity/branding including development of a brand values statement; logo development and associated graphic standards; and recommendations for brand rollout through social media marketing as well as traditional marketing. The City of Winter Springs is seeking the development of a comprehensive brand marketing campaign to drive business attraction and retention, energize current residents and position the municipality as a desirable place for relocation, and enhance City branding with updated messaging and City seal that reflects our community values. 2) Sealed Proposals must be received by October 29, 2021 at 10:00AM at the City of Winter Springs, City Hall, 1126 East S.R. 434, Winter Springs, FL 32708. The Bidding Documents may be downloaded in PDF format from the City's website at the following link: http://www.wintersprin_sc fi l.org/EN/web/aov/bids_purchasinq htm 3) Proposal must include all labor, material, printing and other expenses necessary to provide Communications and Branding Services to the City of Winter Springs. All questions regarding the bid should be directed to Casey Howard, Deputy City Manager, at choward(awintersprin_sq fl org. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services 11 - 577 II. Submitting your Proposal- Instructions to Respondents 1) Questions A. Respondents are required to submit questions relevant to submitting a proposal under this RFP, in writing, to Casey Howard at choward(awintersprin_sfq Torg. All questions must be submitted prior to October 18, 2021. On October 19, 2021, an addendum to the RFP will be posted with answers to the questions that have been submitted. Respondents are highly encouraged to submit anyquestions they may have regarding the scope or any other details needing clarification. 2) Proposal Submission In order to maintain comparability and enhance the review process, proposals shall be organized in the manner specified below and include all information required herein.The proposal must name all persons or entities interested in the proposal as principals. The proposal must declare that it is made without collusion with any other person or entity submitting a proposal pursuant to this RFP. 3) Format of Proposal Submission A. All proposal forms and required documents must be enclosed in a sealed opaque envelope or box. The envelope or box must have a clear label on the front with the following information: i. Project Name ii. Respondent's name and address iii. "Proposal Enclosed" notated clearly and conspicuously on the package. B. Submit one (1) original, two (2) copies, and one electronic copy of the Proposal. C. Proposals shall be delivered to: Winter Springs City Hall Attention: Casey Howard 1126 East SR 434 Winter Springs, FL 32708 prior to October 29, 2021 at 10:00AM. Proposals received after this time will be automatically rejected and returned unopened to the person or business submitting the Proposal. 4) Requirements of Proposal A. The proposal shall be submitted on 81/2 "x11" paper, with headings and sections numbered appropriately. Ensure that all information iswritten SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 12 578 legibly or typed. The following should be submitted for a proposing firm to be considered: B. Cover Page - Show the name of Proposer's agency/firm, address, telephone number, name of contact person, date, and the proposal number and description. C. Tab 1 - Table of Contents: Include a clear identification of the material by section and by page number. D. Tab 2 - Letter of Transmittal: Limit to one or two pages. i. Briefly state the Proposers understanding of the work to be done and make a positive commitment to perform the work. ii. Give the names of the persons who will be authorized to make representations for the Proposer, their titles, addresses and telephone numbers. iii. Provide an official signature of a Corporate Officer certifying the contents of the Proposer's responses to the City's Request for Proposal. E. Tab 3 - General Information i. Name of Business. ii. Mailing Address and Phone Number. iii. Names and contact information of persons to be contacted for information or services if different from name of person in charge. iv. Normal business hours. V. State if business is local, national, or international and indicate the business legal status (corporation, partnership, etc.). vi. Give the date businesswas organized and/or incorporated, and where. vii. Give the location of the office from which the work is to be done and the number of professional staff employees at that office. viii. Indicate whether the business is a parent or subsidiary in a group of firms/agencies. If it is, please state the name of the parent company. ix. State if the business is licensed, permitted and/or certified to do business in the State of Florida and attach copies of all such licenses issued to the business entity. F. Tab 4- Project Approach: Describe in detail your proposal to fulfill the requirements of the scope of services listed in this RFP. G. Tab S- Experience and Qualifications i. Specifythe number of years the Proposer has been in business. ii. Identify the Proposer's relevant qualifications and experience related to performing the services identified in this RFP as listed in the scope. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 13 579 iii. Provide examples of prior work product including, but not limited to, marketing and branding materials, press releases, logos, social media work, etc. as described in the scope. iv. Identify the specific individual who would serve the City on a day-to-day basis as a primary point of contact and be responsible for the service of the Proposer. The individuals identified shall be available within 24 hours' notice by telephone to accomplish the following: a. Attend meetings b. Respond to telephone calls c. Respond to specific inquiries d. Draft and release press releases V. Include resumes, not exceeding one page each, of all key personnel who will be assigned to the Program. H.Tab 6-Schedule i. Include a timetable that identifies the amount of time required to complete each component of the Program. ii. Indicate the earliest available start date for your project team. iii. Indicate the project completion estimated date. I. Tab 7 - Pricing of Services: Fee basis should be an all-inclusive lump sum fee for the proposed program. i. Also include estimated amount of time to complete each component of the Program J. Tab 8- References: List a minimum of three (3) references in Florida for which the proposer has provided marketing and public relations consulting services. Include the name of the organization, brief description of the project, name of contact person telephone number and email address. K. Tab 9-Additional Forms: Proposers must compete and submit as part of its Proposal all of the following forms and/or documents i. Proposal Requirements ii. Mandatory Bid Forms a. Drug Free Workplace Form b. Non Collusion Affidavit c. Scrutinized Company Certification d. Certificate of Insurance FAILURE TO SUBMIT ALL OF THE ABOVE REQUIRED DOCUMENTATION MAY DISQUALIFY PROPOSER S) Modification and Withdrawal of Proposal A. Proposals may not be modified after submittal. B. Respondents may withdraw Proposals at anytime prior to October 29, 2021 at 10:00AM. Withdrawal requests shall be made in writing and must be received by the City prior to October 29, 2021 at 10:00AM. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 14 580 Properly withdrawn Proposals will be returned unopened to the person or business submitting the Proposal. III. Calendar of Events Request for Proposals Advertised October 12,2021 Technical Questions Due to the City (written) October 18,2021 @ 11:59 PM Responses to Questions Due from the City October 19,2021 Proposals Due to the City October 29,2021 @ 10:00 AM Commission Approval of Qualified Vendor November 8,2021 Contract Negotiations November 8- November 19 Effective Date of Services Upon execution of contract IV. City Evaluation and Selection of Proposal 1) Basis of Award A. The City has the right to reject any or all Proposals and/or withdraw this RFP at anytime and for any reason. B. Except in cases where the City exercises the right to reject all Proposals, the Contract will be awarded, to the most responsive Proposal, by the City, as soon as practicable after reviewing the Proposals and successfully completing contract negotiations under terms and conditions that the City determines is in the City's best interest and accepted by the Respondent. C. The most responsive Proposal is one who has submitted the best overall Proposal regarding price, inclusivity, references, similar proven work experience, adequate personnel and resources, and familiarity of scope for the services listed in the proposal packages. D. To be responsive, a Proposal must be submitted on the forms provided as part of the Proposal Documents and shall include all items required by the Proposal Form. 2) Required Qualifications of Respondent A. To be judged responsive, the Respondent shall meet the following standards: i. Experience in all areas of expertise required by the scope of services, including, but not limited to: crisis management, brand/identity creation, message development and delivery, event communication, design, costing, placement, and prioritizing multi-phased communication campaigns. ii. The capability to perform all of the services, as outlined in the Scope of Work iii. Ability to maintain all records in accordance with local, State, and Federal Public Records Retention Requirements. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 15 581 V. Scope of Work 1) PURPOSE The City of Winter Springs seeks a professional,full-service Communications and/or Marketing firm that will provide a comprehensive and innovative plan that will: A. Increase awareness of the City's mission and goals, B. Inform our community about the City's plans and ongoing projects, C. Garner public and community support and understanding of the City's initiatives and programs, D. Be at the forefront of any potential issue that may affect the City of Winter Springs 2) SCOPE Responses to this Request for Proposal (RFP) will provide the City with the information required to assess, evaluate, and select a consultant based on prior experience, qualification, methodology and approach, and work performed in similarly sized communities. It is important to note that this is a community branding initiative, but that the brand will be used primarily as an identity for the City of Winter Springs. A. Creating a unique, memorable identity for the City of Winter Springs B. Developing a comprehensive public relations plan to include outreach to get more followers and hits on social media as well as to expand the City's email contact list. C. Reviewing and updating the City's web and social media strategies D. Creating slogan/logo/tag line/etc. as appropriate. This must be flexible and adaptable in order to meet the needs of a variety of departments and municipal functions within the City, as well as groups and businesses within the City in their specific marketing initiatives, while maintaining consistency with their overall brand. It must also be flexible enough to grow and evolve along with any changes in the market. E. Advising City communications when the City faces a crisis situation F. Improve the public and private sector's perception of the City. Identify and promote what makes the City of Winter Springs distinct and appealing in a regionally competitive environment for residents, businesses, retailers, and visitors. G. Advising on media/public relations strategies in multi-disciplinary efforts to address possible changes to the City's physical and social fabric. H. Developing and maintaining a diverse media distribution list and media contacts on behalf of the City of Winter Springs I. Create/Design flyers for City events and functions SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 16 582 3) PROJECT MANAGEMENT A. The consultant will create a project management plan,with included timelines and deliverable for the City of Winter Springs community marketing and branding initiative, to include, if advisable, the following: i. Lead for facilitating various focus groups comprised of community leadership and business owners to determine existing attitudes, perceptions, opportunities and challenges to enhancing the City's image. This can be in person, or through polls and/or surveys. ii. Facilitator during the research process and/or testing of the new brand - Include descriptions of community engagement efforts that will take place during this process. The consultant will be expected to employ creative means of public involvement to ensure that community leaders and the business community are aware of and involved in the project, this step will include measurable statistics to show effectiveness. iii. Research - Research will be the basis for the development of a brand concept, creative elements, messaging/positioning and the overall brand initiative. The consultant will create and implement a brand research plan, which will include qualitative and quantitative research with key publics to identify the following: a. The key elements of the City of Winter Springs. b. Analysis of competitor marketing strategies. c. Measures that will be used to determine if the branding effort is successful. iv. Strategic Plan - The consultant will develop strategic objectives that will help better inform the City of Winter Springs on implementation, management and ongoing promotion of the brand to include, but not be limited to the following: a. Promotion of the use of the brand among City of Winter Springs departments. b. Maintenance and consistency of brand image and messaging while providing suitable flexibility for the target audiences of the participating agencies. c. Recommendations of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness. v. Creative/Development of Brand - The consultant will develop creative elements that include design concepts, logos, messages, brand statement, tagline, and other products to SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 17 583 support the overall brand initiative. A minimum of three distinct creative options must be presented, based on the results of the research. The selected logo design will be delivered, with the final option delivered with a style manual and guidelines for use and the capability of use in the following a. Print and electronic advertising b. Website design c. Media placement d. Public relations e. Events f. Templates vi. Implementation Plan - The consultant will develop an action plan for implementation of the brand in sufficient detail to allow city staff to understand the approach and work plan. An Action Plan should include, but not be limited to the following: a. Estimated costs/budget associated with the implementation process. b. Proposed timelines for development of creative elements. c. Recommended positioning logo and brand guidelines. d. Implementation plans for brand identity applications and brand identity maintenance plan. 4) QUALIFICATIONS Qualified firms must demonstrate competence and experience in all areas of expertise required by the scope of services, including, but not limited to: crisis management, brand/identity creation, message development and delivery, event communication, design, costing, placement, and prioritizing multi-phased communication campaigns. Qualified firms must also demonstrate competence in graphic and oral communication to large diverse groups and expertise in facilitating consensus from multiple public and private interests. Of particular importance is the ability to develop a branding/PR Campaign to increase community awareness of City initiatives such as Perk-Up Parks, Ready Winter Springs, Water Works, and Winter Springs United. Adequate information and documentation must be provided in the Proposal to support or confirm satisfaction of the required qualifications below: A. The Proposer shall have extensive experience,expertise and reliability in providing public relations and marketing service; established reputation in the public relations and marketing community particularly with governmental clients; Proposer must have a SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 18 584 minimum of five (S) years of consecutive and successful experience in the aforementioned areas. B. Proposer's track record in providing public relations and marketing services togovernmental agenciesaswell as privatefirms (Please provide a list of current and relevant projects, including client names, titles, phone numbers and email address. Please ensure that contact information is current.) C. Project Manager shall have a minimum of five (S) year experience in public relations and marketing services. S) TERM OF CONTRACT The term of the contract is anticipated to be one (1) fiscal years with two one (1) year renewable clauses, subject to negotiation of terms with the contractor and the concurrence of the City of Winter Springs City Commission and availability of annual appropriation. VI. MISCELLANEOUS. 1) E-VERIFY Pursuant to section 448.095, Florida Statutes, beginning Januaryl, 2021, any City contractors shall register with and use the U.S. Department of Homeland Security's E-Verify system, https://e-veri - .uscis.goy/emp, to verify thework authorization status of all employees hired on and afterJanuaryl,2021. City Contractors must provide evidence of compliance with section 448.095, Florida Statutes. Evidence shall consist of an affidavit from the Contractor stating all employees hired on and after January 1, 2021 have had their work authorization status verified through the E-Verify system and a copy of their proof of registration in the E-Verifysystem. Failure to complywith this provision will be a material breach of the contract, and shall result in the immediate termination of a contract without penalty to the City. The City Contractor shall be liable for all costs incurred by the City securing a replacement contract, including but not limited to, any increased costs for the same services, anycosts due to delay, and rebidding costs, if applicable. If the City Contractor utilizes Subcontractors the following shall apply: Contractor shall also require all subcontractors performing work under the Agreement to use the E-Verify system for any employees they may hire during the term of the Agreement. Contractor shall obtain from all such subcontractors an affidavit stating the subcontractor does not employ, contract with, or subcontract with an unauthorized alien, as defined in section 448.095, Florida Statutes. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 19 585 Contractor shall provide a copy of all subcontractor affidavits to the City upon receipt and shall maintain a copy for the duration of the Agreement. 2) NOTICE OF AWARD. Upon the rankings and selection of the Respondent by the City Commission, The City shall engage in negotiations with the selected Respondent regarding the specificterms ofthe agreement. The selection by the City Com missionshaII not result in the formation of a contract. No contract shall be formed until final approval and execution of a written contract by the City Manager occurs, containing such terms as the City Commission and City Manager determine are in the best interest of the City. Negotiations maybe terminated at anytime by the City Manager if, in his or her sole discretion,the City Manager determines that the negotiation of terms acceptable to the City will not be successful. 3) PUBLIC RECORDS. Florida law provides that municipal records shall, at all times, be open for personal inspection by any person. Section 119.01, Florida Statutes et. seq. (the Public Records Law). Unless otherwise provided by the Public Records Law, information and materials received by the City in connection with a RFP response and under any awarded contract shall be deemed to be public records subject to public inspection and/or copying at the end of the statutory exemption time period pursuant to Section 119.071, Florida Statutes. However, certain exemptionstothe Public Records Law are statutorily provided for under sections 119.07 and 119.071, Florida Statutes, and other applicable laws. If the Respondent believesanyof the information contained in its response isexempt from the Public Records Law, the Respondent must, in its response, specifically identifythe material which is deemed to be exempt and cite the legal authority for the exemption; otherwise, the City will treat all materials received as public records. In addition, the Respondent shall make available to the City, or any of its duly authorized representatives, any books, documents, papers, and records of the Respondent which are directly pertinent to any contract awarded under this RFP for the purpose of making audit, examination, excerpts, and transcriptions. All records shall be retained for a minimum of three (3) years after the City makes final payment under the contract awarded under this RFP and all other pending matters are closed by the City. All materials submitted in response to this RFP shall become property of the City. The City has the right to use any or all information/material submitted. Disqualification of a Respondent does not eliminate this right. 4) FLORIDA STATUTES, SECTION 287.133(3)(A) - PUBLIC ENTITY CRIMES A person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a bid, proposal, or reply on a contract to provide any goods or services to a public entity; may not su bm it a bid, proposal, or reply on a contract with a public entity for the construction SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 110 586 or repair of a public building or public work; may not submit bids, proposals, or replies on leases of real property to a public entity; may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity; and may not transact business with any public entity in excess of the threshold amount provided in s. 287.017 for CATEGORY TWO for a period of 36 months following the date of being placed on the convicted vendor list. S). CONE OF SILENCE/LOBBYING Lobbying is defined as any action taken by an individual, firm, association,joint venture, partnership, syndicate, corporation, and/or all other groups who seek to influence the governmental decision of a City Commission Member, the City Manager, any requesting or evaluating Department/Division/Office personnel and/or any member of the Evaluation Committee concerning an active solicitation during the black-out period. A lobbying black-out period commences upon the issuance of this solicitation document. If an award item is presented to City Commission for approval or for a request to provide authorization to negotiate a Contract(s) and the City Commission refers the item back to the City Manager, Procurement Division and/or requesting Department/Division/Office for further review or otherwise does not act on the item, the Cone of Silence/Lobbying Black-out Period will be reinstated until such time as the City Commission meets to consider the item for action. Bid/proposers, respondents, potential vendors, service providers, lobbyists, consultants, or vendor representatives shall not contact any City Commission member, the City Manager, any requesting or evaluating Division/Department/Office personnel, and/or any member of the Evaluation Committee concerning an active solicitation during the Cone of Silence/Lobbying Black-out Period. 6). PROHIBITION ON GIFTS TO CITY EMPLOYEES AND OFFICIALS No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any City employee, as set forth in Chapter 112, Part III, Florida Statutes, the current City Ethics Ordinance, and City Administrative Policy. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with City staff for a specified period of time; SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 111 587 b. Prohibition by the individual and/or firm from doing business with the City for a specified period of time, including but not limited to: submitting bid/proposals, RFP, and/or quotes; and, C. Immediate termination ofanycontract held bythe individual and/orfirm for cause. 7) DISCRIMINATION An entity or affiliate who has been placed on the discriminatory vendor list may not submit a bid, proposal, or reply on a contract to provide any goods or services to a public entity; may not submit a bid, proposal, or reply on a contract with a public entity for the construction or repair of a public building or public work; may not submit bids, proposals, or replies on leases of real property to a public entity; may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity; and may not transact business with any public entity. END OF SECTION SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 588 DRUG FREE WORKPLACE FORM The undersigned proposer, in accordance with Florida Statute 287.087 hereby certifies that does: (Name of Business) 1. Publish a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession or use of a controlled substance is prohibited in the workplace and specifying the actions that will be taken against employees for violations of such prohibition. 2. Inform employees about the dangers of drug abuse in the workplace,the business's policy of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee assistance programs, and the penalties that may be imposed upon employees for drug abuse violations. 3. Give each employee engaged in providing the commodities or contractual services that are under contract a copy of the Drug-Free statement. 4. Notify the employees that as a condition of working on the commodities or contractual services that are under contract, employee will abide by the terms of the statement and will notify the employer of any conviction of, or plea of guilty or nolo contendere to, any violation of Chapter 893 or of any controlled substance law of the United States or any state, for a violation occurring in the workplace no later than five (5) days after such conviction. S. Impose a sanction on, or require the satisfactory participation in a drug abuse assistance or rehabilitation program if such is available in the employee's community, by any employee who is so convicted. 6. Make a good faith effort to continue to maintain a drug-free workplace through implementation of this section. As the person authorized to sign the statement, I certify that this business complies fully with the above requirements. (Authorized signature) (Date) (Print/type name as signed above) "THIS FORM MUST BE COMPLETED AND RETURNED WITH YOUR SUBMITTAL. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services - 589 NON-COLLUSION AFFIDAVIT OF PRIME RESPONDENT STATE OF ) COUNTY OF ) being duly sworn,deposes and says that: (1) He/she is of Title Firm/Company the respondent that has submitted the attached response. (2) He/she is fully informed respecting the preparation and contents of the attached solicitation and of all pertinent circumstances respecting such solicitation. (3) Such solicitation is genuine and is not a collusive or sham solicitation. (4) Neither the said respondent nor any of its officers, partners, owners,agent representatives,employees or parties in interest including this affiant, has in any way, colluded, conspired, or agreed, directly or indirectly, with any other respondent, firm or person, to submit a collusive or sham response in connection with the Agreement for which the attached response has been submitted or to refrain from proposing in connection with such Agreement, or has in any manner, directly or indirectly, sought by Agreement or collusion or communication or conference with any other responder, firm or person to fix the price or prices in the attached solicitation or of any other respondent,or to fix any overhead,profit or cost element of the proposed price or the proposed price of any other responder, or to secure through any collusion, conspiracy, connivance or unlawful Agreement any advantage against the City of Winter Springs, Florida,or any person interested in the proposed Agreement. (S) The price or prices quoted in the attached response are fair and proper and are not tainted by any collusion, conspiracy, or unlawful Agreement on the part of the proposer or any of its agents, representatives,owners,employees,or parties of interest, including affiant. (Signed) STATE OF FLORIDA (Title) COUNTY OF SEMINOLE The foregoing instrument was acknowledged before me this by who is personally known to me or who has produced as identification and who did (did not) take an oath. (Signature of Notary Public) (Name of Notary Typed, Printed or Stamped) Notary Public (Commission Number) "THIS FORM MUST BE COMPLETED AND RETURNED WITH YOUR SUBMITTAL. SPRINGSC I TY OF WINTER Services - 114 590 SCRUTINIZED COMPANY CERTIFICATION Florida Statutes, Sections 287.135 and 215.473 Pursuant to Section 287.135, Florida Statutes (2017), a company is ineligible to, and may not, bid on, submit a proposal for, or enter into or renew a contract with the City for goods or services of: (a) Any amount if, at the time of bidding on, submitting a proposal for, or entering into or renewing such contract, the company is on the Scrutinized Companies that Boycott Israel List, created pursuant to s. 215.4725, or is engaged in a boycott of Israel; or (b) One million dollars or more if, at the time of bidding on, submitting a proposal for, or entering into or renewing such contract, the company: 1. Is on the Scrutinized Companies with Activities in Sudan List or the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List, created pursuant to s. 215.473; or 2. Is engaged in business operations in Cuba or Syria. Subject to limited exceptions provided in state law, the City will not contract for the provision of goods or services with any scrutinized company referred to above. The Contractor must submit this required certification form attesting that it is not a scrutinized company and is not engaging in prohibited business operations. The following shall be grounds for termination of the contract at the option of the awarding body: The company is found to have submitted a false certification; been placed on the Scrutinized Companies with Activities in Sudan List or the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List; been placed on the Scrutinized Companies that Boycott Israel List or is engaged in a boycott of Israel; or been engaged in business operations in Cuba or Syria. The City shall provide notice, in writing, to the Contractor of any determination concerning a false certification. The Contractor shall have five (S) days from receipt of notice to refute the false certification allegation. If such false certification is discovered during the active contract term, the Contractor shall have ninety (90) days following receipt of the notice to respond in writing and demonstrate that the determination of false certification was made in error. If the Contractor does not demonstrate that the City's determination of false certification was made in error then the City shall have the right to terminate the contract and seek civil remedies pursuant to Section 287.135, Florida Statutes. THIS CERTIFICATION FORM MUST BE COMPLETED AND INCLUDED IN YOUR BID RESPONSE. FAILURE TO SUBMIT THIS FORM AS INSTRUCTED SHALL RENDER YOUR BID SUBMITTAL NON-RESPONSIVE. a. The Vendor, owners, or principals are aware of the requirements of Section 287.135, Florida Statutes; and SPRINGSC I TY OF WINTER RFP I Communications and Branding Services 115 - 591 b. The Vendor, owners, or principals are eligible to participate in this solicitation and not listed on the Scrutinized Companies that Boycott Israel List or engaged in a boycott of Israel; and C. For contracts of one million dollars or more, the Vendor, owners, or principals are eligible to participate in this solicitation and not listed on the Scrutinized Companieswith Activities in Sudan List orthe Scrutinized Companieswith Activities in the Iran Petroleum Energy Sector List and, further, are not engaged in business operations in Cuba or Syria; and d. If awarded the Contract, the Vendor, owners, or principals will immediately notify the City in writing if any of its company, owners, or principals: are placed on the Scrutinized Companies that Boycott Israel List, the Scrutinized Companies with Activities in Sudan List, or the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List; engage in a boycott of Israel; or engage in business operations in Cuba or Syria. (Authorized Signature) (Printed Name and Title) (Name of Vendor) STATE OF COUNTY OF The foregoing instrument was acknowledged before me by means of ( ) physical presence or ( ) online notarization, this day of 2021, by the of a (_) who is personally known to me or (_) who produced as identification. Notary Public Print Name: My Commission expires: "THIS FORM MUST BE COMPLETED AND RETURNED WITH YOUR SUBMITTAL. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services 116 - 592 SECTION 00900 - INSURANCE REQUIREMENTS FORM Insurance Type Required Limits Worker's Statutory Limits of Florida Statutes, Chapter 440 and all Compensation Federal Government Statutory Limits Employer's Liability $1,000,000 each accident, single limit per occurrence Commercial General $1,000,000 single limit per occurrence Liability (Occurrence Formpatterned after $3,000,000 aggregatefor Bodily Injury Liability& Property the current ISO form Damage Liability. This shall include Premises and Operations; Independent Contractors; Products & Completed Operations & Contractual Liability. Indemnification To the maximum extent permitted by Florida law, the Contractor/Vendor/Consultant shall indemnify and hold harmless City of Winter Springs, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentional wrongful conduct of the Contractor/Vendor/Consultant or anyone employed or utilized by the Contractor/Vendor/Consultant in the performance of the Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of the City of Winter Springs. Automobile Liability $1,000,000 each person; Bodily Injury& Property Damage, Owned/Non-owned/Hired; Automobile Included. OOther Vendor shall ensure that all subcontractors comply with the same insurance requirements that he/she is required to meet. The same Vendor shall provide the City with certificates of insurance meeting the required insurance provisions. The City of Winter Springs must be named as"ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liabilitywhere required. The Certificate Holder shall be named as City of Winter Springs. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services 117 - 593 Thirty (30) days cancellation notice required. The undersigned firm agrees to obtain, prior to award, if selected, insurance as stated a Bove. PROPOSER/BIDDER AUTHORIZED SIGNATURE OFFICER TITLE DATE "THIS FORM MUST BE COMPLETED AND RETURNED WITH YOUR SUBMITTAL. SPRINGSC I TY OF WINTER RFP I Communications and Branding Services 118 - 594 .S City of Winter Springs Communications and Branding Services RFP #10-21 CH Addendum No. 1 — October 19, 2021 Request for Proposal changes are provided below. New text is designated as underlined and bold. Deleted text is stFurzk thFeug4. SECTION 00900—INSURANCE REQUIREMENTS FORM Commercial General Liability (Occurrence $1,000,000 single limit per occurrence Form) patterned after the current ISO form $3,000,000 $2,000,000 aggregate for Bodily Injury Liability& Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products &Completed Operations& Contractual Liability. QUESTIONS Q1: Are Respondents required to meet in person? Al:There will be multiple in person meetings required.The respondent will need to spend a substantial amount of time in the City to be able to learn about the benefits and projects in the City.This may also include several in person meetings to meet with staff, board members, and residents. Q2. Can companies from Outside USA apply for this? A2: Please see response to Question Q1 Q3. Can we perform the tasks (related to RFP) outside USA? Al Please see response to Question Q1 Q4. Will you be precluding agencies not n your direct area? A4: Please see response to Question Q1 Q5: Can we submit the proposals via email? A5: All proposal forms and required documents must be enclosed in a sealed opaque envelope or box. 1. Submit one (1) original,two (2) copies, and one electronic copy of the Proposal. 2. Proposals shall be delivered to: Winter Springs City Hall Attention: Casey Howard 1126 East SR 434 Winter Springs, FL 32708 595 .S City of Winter Springs Communications and Branding Services RFP #10-21 CH Addendum No. 2 — October 29, 2021 At 10 am on 10/29/2021 the City opened three sealed responses for RFP 10-21 CH Communications and Branding Services. Received responses below: • Guide $47,940 -$57,440 • Consensus Communications $196,523 • BFT International $75,945 Due to the amount of information received in the response, we will need to change the original calendar listed in Section 3 of the RFP. Below is the updated timeframe. Request for Proposals Advertised October 12,2021 Technical Questions Due to the City (written) October 18,2021 @ 11:59 PM Responses to Questions Due from the City October 19,2021 Proposals Due to the City October 29,2021 @ 10:00 AM Commission Approval of Qualified Vendor December 13,2021 Contract Negotiations December 13-January 13,2022 Effective Date of Services Upon execution of contract 596 14 CONSENSUS COMMUNICATIONS Consensus Communications, LLC. 207 S. Orange Ave., Suite 9S0 Orlando, FL, 32807 Office: (407) 608-5900 Contact: Ryan Houck CONSENSUS COMMUNICATIONS Table of Contents Letter of Transmittal................................................................................3 General Information............ ....oo4 Project Approach ...................................................................................6 Experience and Qualifications ..................................................................8 Timeline ...............................................................................................9 Pricing of Services .................................................................................10 References ..........................................................................................12 Additional Forms .......................................................................(attached) 598 Letter of Transmittal Thank you for the opportunity to submit a proposal for the City of Winter Springs' Communications and Branding Services. We believe that government closest to the people serves the people best. As a Central Florida-based firm, we are enthusiastic about supporting Winter Springs' efforts to promote access and awareness to city services. If any questions arise, please do not hesitate to contact us. Ryan Houck, Partner. Ryan will serve as senior partner and primary point-of- contact. His involvement will include participation in strategy calls, reviewing qualitative and quantitative research, concept development, brand development and strategic communications I Ryan(c�tonmessage.com 1201 S. Orange Ave., Suite 950, Orlando, FL 32801 1 (407) 496-4035 Trent Phillips, Communications Strategist. Trent will serve as project manager, provide copywriting services and interface with city staff to " coordinate program activities I Trent(donmessage.com 1201 S. Orange Ave., Suite 950, Orlando, FL 32801 1 (407) 496-4035 Dan Cunningham, Production Director. Dan will manage the video production process, web design process and assist with graphic design 1 `F Dan(donmessage.com 1 201. S. Orange Ave., Suite 950, Orlando, FL 32801 1 (407) 608-0817 MJM JJ Whitson, Digital Director. JJ will develop and implement digital advertising across social media and other platforms and create compelling design content to support the project I JJ(d�ionmessage.com 1201 S. Orange Ave., Suite 950, Orlando, FL 328011 (407) 496-4035 Ryan Houck Partner, Consensus Communications 207 S. Orange Ave., Suite 950 Orlando, FL 32807 599 General Information about Proposer Name of Business Consensus Media, LLC Mailing Address and Phone Number 201 S. Orange Ave., Suite 9S0 Orlando, FL 32801 Phone: (407) 608-5900 Contact Ryan Houck - ryan(c-i onmessage.com Trent Phillips - trent(c-ionmessaae.com Hours 8:00 - 18:00 Business Location & Classification Orlando, FL Limited Liability Corporation Date of incorporation: 8/26/2016 600 General Information Continued Location of Office 201 S. Orange Ave., Suite 9S0 Orlando, FL 32801 Is The Business a Parent or Subsidiary N/A Is The Business Licensed in Florida? Yes Business License Attached. 601 Project • • • • • We propose a comprehensive City Services Educational Program designed to increase awareness of Winter Springs' city services and unique quality of life. Consensus will develop and deploy communications within the city to selected audiences that align with the program's intended goal of business attraction and retention, engage residents and promote the city as a desirable place to live, work and run a business. Your program will consist of, but is not limited to, highly- calibrated advertising served across social and digital media, creation of a "microsite" to house key content, a direct mail program and an animated video that explains key aspects of city services in "kitchen table" language. Your microsite will serve as a "content-hub" to house information about select city services. The microsite may feature credible third-parties, FAQs, educational material, information about city improvement plans, and environmental information. With the program's goals in mind, our team will also review the city's official website and offer supplemental content as necessary. A highly-calibrated digital and social media program will develop key audiences using traditional "self-selection" methods (via search), custom-built lists and algorithmic audience creation. Advertising will direct traffic to relevant subsections of the microsite so the right audiences can access the right information. Platforms include: • Facebook Advertising • IP-Specific Advertising • Google Keyword Search Ads 602 Continued: Direct mail will deliver pertinent educational information about keystone city issues and services directly to mailboxes. We propose two (2) mail pieces over 12-months. Explainer videos use kitchen-table language, colorful animations and real-life video to explain complex issues. Brand development and creative elements including logos, slogans, taglines and other products to support the overall City Services Educational Program. Create and design flyers, fact sheets and other print collateral for city functions and events. General Consulting to facilitate the development and management of the City Services Educational Program, support production efforts, communications strategy, public relations and on-call availability to help navigate major issues related to this program, as needed. 603 Experience • Qualifications Number of Years in Business Consensus Media LLC., 5 Years Relevant Qualifications and Experience Ryan's Experience: httr)s://onmessage.com/about/our-team/rvan-houck/ Trent's Experience: https://onmessage.com/about/our-team/trent-phil lips/ Dan's Experience: httr)s://onmessage.com/about/our-team/dan-cunningham/ JJ's Experience: httr)s://www.linkedin.com/inZiwhitson/ 604 Experience • Qualifications Examples of Work Product Microsites: www.md I pa.org; www.cemexlakecounty.com Explainer Videos: "Green Light" - City of Casselberry; "Preemption" - Keep it Local. Florida Digital Media Ads: Pompano Beach Road Diet: Facebook Ad #1; Face book Ad #2 Palm Card & Fact Sheet: Local Voices United; Phosphate Innovation Branding Materials: The Packing District Primary Point of Contact Trent Phillips. (407) 608-S900. Trent@aonmessage.com Resume Information Please refer to Bios on Page 3 & 8! 605 • Project Timeline We estimate that the first stages—Phase 1 of the City Services Educational Program—can be comfortably completed within 60 business days of the start of this project. Milestones and review periods are noted below. If a shorter timeline is necessary, we can work with you to accelerate it. Our team is available to begin upon award of contract. • Month 1: Kick-off call, message development, begin designs and concepts, create microsite and related materials, draft scripting ideas for explainer video, begin digital advertising content creation. • Month 2: Scripts and concepts are finalized, explainer video is produced, client to review videos and provide feedback and revisions, microsite development complete. • Month 3: Program goes live. Digital ads begin appearing on social media and search engine feeds, content development continues as we work to refine our message about city services. • Months 4 - 12: Managing the City Services Education Program, consulting with the city to make adjustments, monitoring metrics, reporting on progress, feeding content to the microsite and social media platforms, responding to any situations that may arise, develop press releases and other content as the need arises. 606 Pricing of Services Digital and Social Media Program Facebook, IP-Specific Ads, Search Ads $67,716/yea r Microsite Development $6,000 one time Mail Program $18,807.10 (two mailers) Explainer Video (60 seconds) $6500 one time Brand Development $7,500/yea r Graphic Design $1,500/mo (Continued on next page) 607 Pricing of Services Creative Content Development $2,500/mo General Communications Counsel & Support $3,500/mo Total (Year One) $196,523 Estimated Amount of Time to Complete Each Component The timing for completion of each component of the program will be commensurate with the project timeline provided on Page 9 of this proposal. 608 References References Jenna Tala Florida League of Cities Chief Strategy and Communications Officer Project: Local Voices United - Supporting Local Grassroots Initiatives jtala@aflcities.com - (8S0) 701-3674 Cragin Mosteller Florida Association of Counties Director of External Affairs Project: Keep it Local, Florida - An online publication specializing in political and policy news affecting local communities. cmosteller@afl-counties.com - (8S0) 922-4300 (Continued on Next Page) 609 References References Callie Neslund The Mosaic Company Director of Public & Government Affairs Project: Phosphate Innovation Initiative - Building a communications and branding program that highlights the environmental opportunities presented by recycling industrial byproducts. 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