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HomeMy WebLinkAboutCity of Winter Springs Strategic Plan FY2010 - FY2012 I'E IIIIIII SPRINGS llllI`Y 2010 FY 2012 WE �I I P. / r QP, III'"I NSA E UST SERVICE FII CAL RLESPOI114SIBILITY E III„�@,�,I„ TIEEAM MAYOR John F. Bush COMWSSIONERS Seat One—Jean Hovey Seat Two—Rick Brown Seat Three—Gary Bonner Seat Four—Sally McGinnis Deputy Mayor/Seat Five—Joanne M. Krebs WY MANAGE1111 Kevin L.Smith CITY CLEIRK Andrea Lorenzo-Luaces I°I°'Y ATTORNEY Anthony A. Garganese IIDEPAR I MEN°F DERIECTORS Community Development Randy Stevenson Finance & Administrative Services Kelly Balagia Information Services Joanne Dalka Parks & Recreation Chuck Pula Police Department Chief Kevin Brunelle Utility/Public Works Kip Lockcuff City of Winter Springs Strategic Plan FY 2010-FY 2012 _ Principalnc.........-----...,.., p g g� Officials OUIIR IIPIIIIII I To provide an efficient delivery of public services through innovation and excellence and promote quality of life by working cooperatively with all of our customers to protect health and safety, improve economic vitality, and enhance neighborhood livability throughout the City. OUIIR M11ION To create a vibrant and sustainable high quality community by producing results that matter most to our customers through transparency, outstanding customer service,fiscal responsibility, excellence, and teamwork. City of Win. _.� a _.. .... .. ..._._ Winter Springs Strategic Plan FY 2010-FY 2012 Mission&Vision TABLE F CON rIENTS Introduction 1 Goal 1 2 "Identify teasels, tt' � aa'aa.aaaa:.."ri,od a" xaasaa"ces to PaR'"Yraava.*internol and aaxtaarPaaa 2;eaaaaanaaaaae'aat:aaaaa Goal 2,......._ 4 " ppoa"tunitte"1ss and develop st"e'd°at'd'?�i/iR?s to�'createo cust' '�"II��`rl�)6A�rv�9�gQ:"ss��ie d ly experience' ta"�a°as t't,P o Goal 3,. 7 "Aggre..sive ly a'aaaapkte the aaea'tran fiv Town garter" Goal 4,-- 9 "Partner with other ent.tt'acas to ta¢sa'sue"'the development ol.¢aarataaaataafty" Goal5,..................................................... .......................... 11 "Develop strategies to ensure ftnancial accour'pt:a tdtt y and t'ram arency" Goal 6 13 "Continue to support and enhance t olive Ci " .at:tza�aa.0 a"seats°caaa?r.�seas .�a.awaaa:'a'a.� Goal 7 14 "Develop and implement as pofiry fbr addressing water supply and conservation" Goal 8..................... 16 tm' ataaa°'aa otawa'a'taaad useµ et aaaalunt.ewa:r'r to enhance tea'ovii;'ta'aa'a atf Appendices: Strategic Planning (Community Visioning Workshop) Report.........................................Appendix A Business Community Visioning Workshop Report...........................................................Appendix B City of Winter Springs Strategic Plan FY 2010-FY 2012 TOC INTRODUCTION The City of Winter Springs Strategic Plan FY 2010 - FY 2012 is the culmination of months of planning and effort by the various stakeholders in our community including the Mayor and City Commission, City staff, and our citizens and business owners. The process began in February 2009 with the presentation of the City's Community Visioning Workshop and continued in March 2009 when the City Commission met to discuss the results of the workshop and to formulate those results into both global and specific goals. A Business Community Visioning Workshop was also held to afford business owners an opportunity to provide their input on the status and future of our city. City staff then met to formulate strategies aimed at accomplishing the specific goals established by the Commission. The final result of these comprehensive efforts is this strategic plan document. Why did we develop this strategic plan? Strategic planning helps an organization identify where it wants to be at some point in the future and how it is going to get there. By setting goals, and strategies to achieve those goals, a roadmap is created to guide us, as a team, to our ultimate vision. To quote Hall of Fame Coach Paul "Bear" Bryant: "Set goals-High goals for you and your organization. When your organization has a goal to shoot for, you create teamwork, people working for a common good." Strategic planning also helps an organization make decisions on allocating its resources to pursue its goals, including its operating, capital and human resources. While each of the various components of a strategic plan is essential to its success, proper resource allocation is an increasingly important element in today's challenging economic environment. The City of Winter Springs Strategic Plan FY 2010- FY 2012 is guided by our Mission Statement and Vision Statement, which are founded on the following basic values that guide all of our actions and reflect what we expect from our employees and elected officials: Transparent, Open, and Honest Government Customer Service Fiscal Responsibility Excellence Teamwork The following goals and associated strategies for achieving those goals establish our course to the vision of our future. As we proceed forward, a periodic review of our progress will be undertaken in order to ensure we maintain that course, or adapt as deemed necessary. As we proudly celebrate our City's 501h Anniversary, with this roadmap in hand we anxiously look forward to our next half century. of,. , �... ..�...................�... �_ ity Winter Springs Strategic Plan FY 2010-FY 2012 1 IIdentifyt,1001S, thmelines, and iiresources to lii r !i teirinal and Goal 1: Identify tools,tlimellries, aind resources to improve inteirinalll aind external communication. Strategy 1: Create and implement a new and improved City website. Timeline: To Be Completed By 12/31/2009 Fiscal Impact:$0 Outcome: Improves ease of use and access to information by customers via a more intuitive and easier to navigate website. Strategy 2: Offer Commission and staff external access to City intranet. Timeline: To Be Completed By 12/31/2010 Fiscal Impact: TBD Outcome: Improves efficiency by providing Commission and staff an additional means of access to resources, documents, and City archives. Strategy 3: Implement a Voice Over IP phone system. Timeline: To Be Completed By 09/30/2011 Fiscal Impact:TBD (based upon scope, options,vendor, etc.) Outcome: Reduces costs, provides greater flexibility and reliability, provides faster response to customer requests, and improves access to users by offering enhanced modes of communication (voice mail notification, unified messaging, etc.). Strategy 4: Develop and implement Twitter and/or FaceBook sites for the City. Timeline: To Be Completed By 10/31/2009 Fiscal Impact: $0 Outcome: Provides progressive, additional means of communication to advise citizens of ongoing City activities, information, and events (subject to Sunshine Law/Public Records limitations). Strategy 5: Install a permanent electronic message sign at City Hall. Timeline: To Be Completed By 04/01/2010 Fiscal Impact: $27,000 Outcome: Provides an additional communication tool to disseminate information to the public. City of Winter Springs Strategic Plan FY 2010-FY 2012 2 Strategy 6: Automate processing and routing of internal forms within various City departments via utilization of ShorePoint. Timeline: To Be Completed By 09/30/2010 Fiscal impact: $0 Outcome: Improves efficiency by promoting the use of intelligent automated forms-based routing and providing a centralized location for internal users to locate routinely requested information. Reduces staff time. Reduces paper usage, lessening impacts on the environment. Strategy 7: Facilitate periodic Community and Business Visioning Workshops. Timeline: Ongoing (initial workshops completed) Fiscal Impact: $0-$2,000 Outcome: Provides an opportunity for customer input and involvement in on-going City visioning and strategic planning. .-„-.....................-......................WWW............... City of Winter Springs Strategic Plan FY 2010-FY 2012 3 CUS I ,01MIEIRSERVICE Goal 2 Ideri-tify opportu � iiies and develollpstrategiesto create a customer/ business friendly experien Goal : IdentifV opportunities and develop strategies to create cult urner llbusliiness-fiumien lli experience. Strategy 1: Perform comprehensive review of current Utility Billing policies and procedures. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $0-$5,000(Enterprise Fund) Outcome: Revises policies and procedures as warranted to achieve a reasonable balance between customer relations and the City's fiduciary responsibilities. Strategy 2: Implement additional customer service training for City staff. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $0-$5,000(Enterprise Fund) Outcome: Provides employees with additional tools and enhanced skill set/knowledge base to assist in delivery of outstanding customer service. Strategy 3: Implement e-Billing option for Utility customers. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $15,000 (Enterprise Fund) Outcome: Provides utility customers an option to receive bills electronically and saves money by reducing printing and postage expenses. Strategy 4: Implement an e-Application for permits, business tax receipts, and Utility Billing forms. Timeline: To Be Completed By 12/31/2010 Fiscal Impact: $5,000- $10,000(Enterprise Fund) Outcome: Creates a more convenient and expeditious process for customers to submit and receive licenses, permits, and forms. City of Winter Springs Strategic Plan FY 2010-FY 2012.................................................................... .. .. .......mmm ... ........................................m 4 Strategy 5: Implement an e-Application for processing development and building plans. Timeline: To Be Completed By 09/30/2011 Fiscal Impact: $0-$140,000 (Enterprise Fund) Outcome: Creates a more expeditious and convenient process for customers to submit, and the City to review, development and building plans. Strategy 6: Enter Business Tax Receipts and Building Permit payments in KIVA rather than MUNIS. Timeline: Completed on 07/08/09 Fiscal Impact: $0 Outcome: Eliminates redundant entry into two systems. Provides more expeditious business tax receipt distribution to customers and ensures timely payment remittance information to the Seminole County Tax Collector's Office. Strategy 7: Evaluate the feasibility of both an over-the-counter and on-line credit/debit card payment acceptance system. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $5,000- $10,000 (Enterprise/General Fund) Outcome: Expands customers' ability to utilize credit/debit cards in more service areas. Reduces processing fees. Strategy 8: Institute an Escrow Account System process whereby developers/contractors may deposit funds with the City to offset future building plan and permit fee charges. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $5,000-$15,000(Enterprise Fund) Outcome: Improves efficiency in the delivery of services by allowing developers/contractors the option to secure permits/approvals remotely. Provides an alternative method of payment for developers/contractors to pay for City services. City of Winter Springs Strategic Plan FY 2010-FY 2012 5 Strategy 9: Complete upgrade to MUNIS version 7.3 and implement new MUNIS on-line system and time/attendance modules. Timeline: To Be Completed By 08/01/2010 Fiscal Impact: $12,500 (Enterprise/General Fund) Outcome: Provides external customers with an upgraded user interface for greater functionality to view and pay their utility bills. Increases functionality and efficiency in payroll processing and provides online employee access to appropriate Human Resource information. Strate 10: Modify current Community Development Department customer phone call routing to ensure prompt and proper customer response. Timeline: To Be Completed By 10/01/2009 Fiscal Impact: $1,200 (Enterprise Fund) Outcome: Improves customer accessibility to staff. Ensures proper direction of calls to appropriate staff and timeliness of response to customer. Strate yll: Install an electronic information kiosk in City Hall lobby,. Timeline: To Be Completed By 10/31/2009 Fiscal Impact: $500-$1,000 Outcome: Provides alternative to standing in line; reduces customer wait time; empowers customer by providing electronic access to a range of City information; and maximizes utilization of current staff. Strate y 12: Develop an Economic Development Incentive Program. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: TB Outcome: Incentivizes smart development and diversifies tax base to reduce the residential tax burden. Ci.... of Win. ...... ....... ....,�.. .......� ........v...0......................................... ..... .... ..... City ter Springs Strategic Plan FY 2010-FY 2012 6 1��,=CGNOMIC DEVELOPMENT Goal 3 „ ur i l complete the iio i uu°i for rown Center Goal Aggressively omplete tlhe vision for Town Center. Strategy 1: Conduct a Commission workshop on the history and vision of the Town Center. Timeline: Completed on 08/01/2009 Fiscal Impact: $0 Outcome: Provides the Commission with an outline of the history and original vision of the Town Center, to confirm that vision and modify if the Commission deems warranted. Strategy 2: Finalize the EAR-based amendments to the Comprehensive Plan associated with the Town Center. Timeline: To Be Completed By 12/31/2009 Fiscal Impact: $0 Outcome: Ensures compliance with state mandated deadlines for the Evaluation and Appraisal Report (EAR) which includes goals, objectives, and policies aimed at the urbanization of this section of the City. Strategy 3: Revise the Land Development Regulations to comply with the adopted EAR-based amendments, including the Town Center. Timeline: To Be Completed By 08/31/2012 Fiscal Impact: $10,000 Outcome: Ensures the City's Land Development regulations are consistent with the goals, objectives, and policies of the Comprehensive Plan and facilitate projects that have sustainable densities, promote multi-modal forms of transportation, and encourage mixed-use developments. Strategy 4: Preserve and complete the street grid pattern established in the Town Center master plan. Timeline: Ongoing Fiscal Impact:$1,000,000- Michael Blake Blvd (One Cent Sales Tax) Balance of grid cost TBD Outcome: Provides the framework for projects that have sustainable densities, promote multi-modal forms of transportation, and encourage mixed-use developments. - —.___............... City of Winter Springs Strategic Plan�FY 2010-FY 2012 .M .. .... .a.........................., m,�.,7. Strategy 5: Develop multiple Town Center transportation options. Timeline: Ongoing Fiscal Impact: TBD Outcome: Provides public transportation, multi-purpose sidewalks, bike lanes, trails, specialty-use parking and vehicular parking consistent with Town Center development standards. Strategy 6: Pursue further reductions of the speed limit along SR 434 in the Town Center District. Timeline: Ongoing Fiscal Impact: $0 Outcome: Reduces speeds and establishes a constrained roadway section that will promote the traditional neighborhood development standards of the Town Center. Strategy 7: Annex enclaves within the Town Center District. Timeline: Ongoing Fiscal Impact:Varies by enclave. Staff will provide site-specific fiscal analysis. Outcome: Ensures consistency of development standards and continuity of service delivery within the Town Center District. Strategy 8: Construct Magnolia Park Amphitheater Complex. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $1,200,000 (1999 Bond Construction Fund) Outcome: Provides a cultural component in the Town Center. Promotes a sense of community and serves as an economic generator. Provides an additional trailhead on the Cross Seminole Trail. Strategy 9: Implement a revised signage code for the Town Center to include pedestrian and vehicular way-finding signage. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $1,500 Outcome: Enables provision of directional information signage for Town Center venues and businesses. City p.....-of Winter..Sprin.....9s..Strategic Plan FY 20.1.0..._...FY...201.2......................... . �............................�.................�.....8. ECONOMIC DEVELOPMENT Goal 4 IlPartneir with other entities -to pursue -the development of SeminollIeWay Goal : (partner with other entities to pursue tl°me development of Semin le m Strategy 1: Continue ongoing efforts, in conjunction with SeminoleWay partners, to market the concept of SeminoleWay. Timeline: Ongoing Fiscal Impact: TBD Outcome: Creates outside interest from international, national, and state- wide entities in relocating to Winter Springs/SeminoleWay. Utilize the marketing resources of the Chambers of Commerce, Metro Orlando Economic Development Commission, and East Central Florida Regional Planning Council. Strategy 2: Conduct public hearings for all property owners within the SeminoleWay corridor to begin a dialogue on proposed development codes for the eight affected interchange areas. Timeline: Ongoing (1st public hearing conducted July 2009) Fiscal Impact: $0 Outcome: Provides participation opportunities for stakeholders/property owners on development goals for SeminoleWay properties. Strategy 3: Collaborate with Seminole County, Sanford, and Oviedo to discuss a unified development code for SeminoleWay. Timeline: To Be Completed By 10/01/2010 Fiscal Impact: $0- $15,000 Outcome: Provides current and potential property owners/developers within the SeminoleWay corridor assurances of standardized/consistent development standards regardless of the governmental entity within which the property is located. Strategy 4: Produce a conceptual master/roadway plan for the Greeneway Interchange District (GID)/SeminoleWay. Timeline: To Be Completed By 4/01/2010 Fiscal Impact: $5,000 Outcome: Provides a working document and marketing tool to be used as a guideline in meetings with property owners and developers when discussing proposed projects in the area. Enables the City staff to determine estimates of infrastructure costs for the GID. City of Winter Springs Strategic ..._ ng Plan FY 2010-FY 2012 9 Strategy 5: Pursue quality economic development opportunities in the Greeneway Interchange District (GID)/SeminoleWay. Timeline: Ongoing Fiscal Impact:TBD Outcome: Provides a diversified tax base by guiding the smart development of one of the City's premier corporate park properties. ...... ...... ..................... ... City of Winter Springs Strategic Plan FY 2010-FY 2012 10 Develop strategies -to urisuir -financial accountability and gal ,5: 113e el 1p strategies to ensure financial accouintability and tr iu sp rency. Strategy 1: Implement a new budgeting paradigm aimed at providing greater fiscal stewardship. Timeline: Initiated with preparation of FY 2010 budget Fiscal Impact: $0(FY 2010 savings approx. $1.OM) Outcome: Ensures Commission established goals are properly aligned with the appropriation of financial resources; that appropriations are consistent with identified needs through implementation of zero- based budgeting; and that the Budget Document provides useful and relevant information to end users. Strategy 2: Expand City website to include a section/webpage that presents information regarding City purchases, vendors and other useful financial information ("Winter5prings Checkbook"). Timeline: To Be Completed By 12/31/2010 Fiscal Impact: $0- $5,000 Outcome: Provides enhanced transparency on the City's expenditure of taxpayer dollars. Strategy 3: Prepare and present a Quarterly Financial Report to City Commission. Timeline: Ongoing (initiated February 2009) Fiscal Impact: $0 Outcome: Provides Commission and citizens with timely information on City's budgetary and financial position. Strategy 4: Implement companion financial analysis to all potential development and redevelopment projects presented to City Commission for consideration. Timeline: Ongoing (initiated August 2009) Fiscal Impact: $0 Outcome: Provides Commission with additional tools for informed decision- making regarding potential development and redevelopment projects. -- City of Winter Springs Strategic Plan FY 2010-FY 2012 11 Strategy 5: Create an employee advisory board to review and provide recommendations on employee benefit matters to include pension, safety, health, etc. Timeline: To Be Initiated By 12/31/2009 Fiscal Impact: $0 Outcome: Engages employees and affords them an additional opportunity to provide input on relevant personnel matters. City of Winter Springs Strategic Plan FY 2010-FY 2012 12 �IUI I JIC SAFETY' Goal 6 u,iti n p ii�t and enhance PoIllice/Citizens programs and services Goad Continue to support and einha ice Police/Citizens' Ip ro it unms ain services. Strategy 1: Create a Citizens Police Academy. Timeline: Convened Class#1 on 09/01/2009 Fiscal Impact: $1,000 (LETF Funded) Outcome: Enhances communication between the community and the various bureaus within the Police Department to provide citizens with a better understanding of the functions and responsibilities of the Operations, Tech Services, Criminal Investigations, Code Enforcement,Administration, and Information Services bureaus. Strategy 2: Expand Citizens Police Academy to include other City departments ("Winter Springs Citizens Academy"). Timeline: To Be Initiated By 09/01/2010 Fiscal Impact: $0-$500 Outcome: Enhances communication between the community and the various departments within the City to provide citizens with a better understanding of the functions and responsibilities of those departments and the City as a whole. Strategy 3: Implement Citizens on Patrol (COP) and Volunteers in Police Service (VIPS) Programs. Timeline: To Be Completed By 10/01/2010 Fiscal Impact:$1,000-$5,000 (potential for long-term cost savings) Outcome: Enhances visibility and presence of qualified/trained persons to report criminal activity thereby reducing the need for additional sworn officers and civilian personnel. Strategy 4: Expand Community Outreach Programs. Timeline: Ongoing Fiscal Impact:$2,500-$5,000(LETF funded) Outcome: Provides enhanced response to the community, e.g. Lock Box and RUOK for the special needs population. Provides interaction between police and the youth of our community, e.g. CYO program, movie nights, and Shop-With-A-Cop, resulting in lower crime rates. City of Winter Springs Strategic Plan FY 2010-FY 2012.......... ...A,,, ....................................................................................................._..... 3. Ism I Al STEWARDSHIP Goal 7' I)eveIII p and implementpolicy -fog addiressling water supply and conservation Goal : Develop ello and isnple ent a policy for addressing ater supply p ly and conservation. Strategy 1: Create a Water Conservation Coordinator staff position. Timeline: To Be Completed By 04/01/2010 Fiscal Impact: $0(Reallocate existing staff) Outcome: Reduces per capita water consumption by having a full time staff member dedicated to proactively working with utility customers to educate users and enforce, if necessary, the rules and regulations related to water use. Strategy 2: Develop an Irrigation Audit Program to be available to customers at no charge. Timeline: To Be Completed By 09/30/2010 Fiscal Impact: $0 Outcome: Provides a customer friendly process to assist customers in reducing their utility bills by minimizing water usage, which will ultimately lower per capita water consumption. Strategy 3: Adopt the water, sewer and reclaimed water rates necessary to support the state mandated replacement of potable water irrigation with an alternative water source. Timeline: To Be Completed By 10/01/2009 Fiscal Impact: Increases utility revenues by approximately$800,000 annually Outcome: Generates sufficient revenues to cover the new debt required to fund the reclaimed water augmentation treatment and distribution system capital improvements, which will reduce potable water usage. Strategy 4: Propose Florida Friend ly/Waterwise modifications to the Land Development Code. Timeline: To Be Completed By 10/01/2010 Fiscal Impact: $5,000(Enterprise Fund) Outcome: Reduces the demand for water through the adoption of changes to the City's landscape codes which address native plant usage, water-saving technologies, etc. ............................. .. .... City of.W......._ ...................... ........�.........................,,....... �..�....... .................................................. Winter Springs Strategic Plan FY 2010-FY 2012 14 Strategy 5: Evaluate alternatives for the City's long-term water supply needs. Timeline: To Be Completed By 04/30/2012 Fiscal Impact: $250,000(Enterprise Fund) Outcome: Provides the Commission with options for sustaining the long- term viability of the City's water supply, e.g. execute the Interlocal Agreement for the SR 46 Alternative Water Supply Project and have staff participate in the preliminary design and Consumptive Use Permitting process. City of Winter Springs Strategic Plan FY 2010-FY 2012 15 Explaire patentlalI use of volunteersnh in iir i i n of services Goal : E ploire potential use of volunteers ems@wince provision vision erv'ices. Strategy 1: Develop a volunteer application process and associated volunteer policies and procedures. Timeline: To Be Completed By 12/31/2009 Fiscal Impact: $0 Outcome: Ensures compliance with applicable laws and consistency of implementation in the use of volunteers. Strategy 2: Enhance and promote the use of volunteers for the provision of applicable City services. Timeline: Ongoing Fiscal Impact: $0 Outcome: Reduces need for additional City staff, resulting in cost savings, and enhances supervision of programs and activities. Provides additional fund raising resources. Strate,qy 3: Develop, in conjunction with Youth Sports Leagues, procedures for tracking of volunteer hours. Timeline: To Be Completed By 12/31/2009 Fiscal Impact: $0 Outcome: Provides information on volunteer usage and programs by the City's recreational partners to evaluate their effectiveness. City of Winter Springs Strategic PI 2 g an FY 2010-FY 012 16 Appendix FIFF CITY of WINTER SPRINGS STRATEGIC PLANNING REPORT March 21, 2009 Facilitated by Marilyn E. Crotty & Teresa Jacobs The John Scott Dailey Florida Institute of Government at the University of Central Florida INTRODUCTION The Winter Springs City Commission solicited the assistance of Ms. Marilyn Crotty and Ms. Teresa Jacobs with the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to guide and facilitate the development of a strategic plan for the City of Winter Springs. To ensure that the strategic plan was responsive to the community's needs,the IOG conducted a Community Visioning Workshop on Thursday,February 26, 2009. The goal of the workshop was to give community stakeholders (residents, businesses, etc.) an opportunity to share their ideas and dreams for the future of the city. The workshop was very well attended,with over 100 community members participating. The Mayor and all five members of the City Commission attended the workshop to listen to the ideas of the citizens and the findings of the first workshop informed the discussions and decisions made at the second workshop. On March 21, 2009, the Winter Springs City Commission held the second workshop to establish and prioritize goals and objectives. Four members of the Commission attended the second workshop. Subsequently,the City Manager shared the results with the members of the Commission who were unable to attend the workshop and provided them an opportunity to prioritize the objectives established by the other members of the Commission. This report is a summary of the discussions that occurred during these two workshops, and the goals, and prioritized objectives established by the Commission. WINTER SPRINGS COMMISSION WORKSHOP SUMMARY March 21,2009 The Winter Springs City Commission held a workshop to develop a strategic plan for the city. Four members of the Commission attended the workshop as well as senior staff. The Commission began the Workshop by establishing ground rules and reviewing the results of the February 26, 2009 Community Workshop, using the community input to inform and guide their discussions and decisions. Together with staff,they discussed both internal and external trends and issues that were or are likely to affect Winter Springs and conducted a strengths,weaknesses, opportunities, and threats analysis. Next,the Commissioners developed a list of strategic issues and grouped these issues into ten goal areas. The Commissioners identified objectives for each goal and designated the objectives they felt were most important for implementation in the next year. Because the full Commission was not able to participate in the workshop,the City Manager shared the results with the other members of the Commission and provided them an opportunity to prioritize the objectives established by the other members of the Commission. The objectives receiving the most support are identified as Tier One objectives; those of secondary importance are designated Tier Two; and all the rest of the objectives are designated as Other. This report is a summary of the discussions and conclusions of the workshop. GROUND RULES The following ground rules were agreed upon by the group as guidelines for the workshop: • Informality • One Speaker at a time • Full participation • Need lots of ideas • No idea is a bad idea • Stay focused • Turn off cell phones • Have fun EXTERNAL TRENDS AND ISSUES The Commissioners and staff discussed issues and trends that are occurring in the international, national, state, and regional environment that may have an impact on Winter Springs in the near future. The following external forces were identified as significant for the community: Outsourcing of jobs Change in demographics, age and population Crime rate, computer crime,white collar crime; can't track the way we used to Terrorism Schools—loss of funding Lack of Funding of public services Unfunded mandates Inequitable tax structure Change in family structure Environmental—water quality and quantity; fire hazards Change in business model—contracting employees,work at home Unemployment Inability of small businesses to compete Slow down in growth Energy crisis—gas prices Communication/technology Technology — impact on permitting,provision of services — leveraging resources - in law enforcement i.e. camera system, red light enforcement, video monitoring - mobile technology - impact on social interaction High tech corridor-benefits for Winter Springs economic development Transportation alternatives Inflation Impact on service provision Potential frozen tax structure INTERNAL TRENDS AND ISSUES The Commission and staff analyzed internal issues and trends that may have an impact on the city. The following items were identified: Funding challenges - Public safety - Quality of life - Sustainability of city? Lack of diversification tax base Approaching build-out/redevelopment Multi-modal transportation/rail/high tech Turnover in neighborhoods Aging in population Winter Springs has more stable population than other communities Cultural diversity Lack of affordable housing Will remain family friendly Conflict due to different visioning for the community - example - commercial vehicle ordinance More form-based codes - example- buildings closer to roads Problem solving approach S.W.O.T. ANALYSIS Commissioners and staff identified what they perceived as strengths and weaknesses of the City of Winter Springs. They also identified opportunities and threats that affect their city. The following chart is a compilation of these ideas. The number in parenthesis () next to each comment indicates how many participants made this comment. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS ..... Staff 13 O Unified goals Budget constraints(5) Location(6)attractor for Funding(5)unavailable, and direction, knowledge hindering the ability to eco-development, limited and dedication, length of replace technology, centrally located, close service,smart, hard cannot maximize proximity to major roads, working,ethical, communication to favorable professional,flexible, citizens multi-taskinr responsive n .. ......... ......---- ---- Leadership(9)New, Communication with Technology(5)e- Unfunded mandates(3) strong,knowledgeable, community(3) commerce, personal relationship with telecommuting,website city leaders,open to new for economic ideas, carin) development, citizen and other customer development, advances .. O Commission 4 - m...�,...........m ... .... NIMBY-ism Smart commercial ( al growth Low tax revenues 3) (3) reduced services, high residential tax revenues Transparency(4)financial Infrequent but Empowering staff/advisory Diminishing water supply sometimes critical boards(2)engaging ideas (3)quality,volume breakdown of communications Location..(4.....waterfront.........................To......down...m............................................................................................................................._........................ ( ) p management Greeneway Interchange Crime(2) property, proximity to not listening to those (3) greenway, intersection of lower in the organization resources,trails, natural areas, conducive to long- term growth Public safety/Police Not maximizing Seminole way(3) Legislative intrusion(2) DepartmentL4 ~resources people ommunity(6) Lack of performance Town Center 3 Economy2)slowing, involvement, metrics for commission state and local communication,family down and through front- friendly,supportive, line employees desirable,pride Town center(3) Tax base Economic Consolidation(2) condition/stimulation 2 Schools(2) Other governmental Caring citizens dedicated NIMBY's/Status quo(2) agencies encies focus to communit 2' Parks(2)well maintained Not enough focus on Desires of community Poor economic decision and staffed west side of the city making by current federal 434 corridor administration _._ .. ... ....,.... Neighborhoods Undefined economic Engaging public Careless spending incentives to attract participation business ......Events....�..........................................................................� .�.............._.�. . �. ........ Buy in Communication on many Funding from ..... ..eves .. _ Tallahassee _-- .... Planning Outdated codes and Education on local Tallahassee procedures government onfi. ....................................................__.....,.,.,.,..... _ -----.............................. ...... C deuce Retention of employees Using our sense of "Rules"are changing- community to help grow what are the"rules?" the city Security Close to buildout Grants Traffic Diversity of experiences, Poor customer service Partnerships with other Large number of talent and abilities cities freshman legislators have never served at municipal level Innovative employees Uncertainty about future Multi-modal transportation No champion for the town always improving legislative actions bus,trails, pedestrian, center processes_ smart vehicles ---.: — . Problem solving attitude Customer service & Create a clear vision and Foreclosed property _access to technology__mission and administer it Clear sense of tears— ...­­--- Interdepartmental West side redevelopment Lack of understanding within departments cooperation and and knowledge about cohesiveness-need to unique opportunities the not work at odds with town center affords one another ��w _�_�w�w� _ _ Future investments Education Blighted neighborhood- Lori Ann Lane,etc. Pride in city Lake Jesup water source/ Not holding to the town environmental reserve center vision/code Education level of..m....._.m ........n..�_____ ,__...... __........mm .m.__m.. Innovation way Awareness community, _ ation s stem mm..., ,mm..... ______ _____ Open government Housin market values .............................. Transport. e .� gm.,, , ,� ..: Communication Enhanced communication School budget cuts Informed citizen in Rut mm Target-emploment area Winter Springs Golf Course STRATEGIC ISSUES The Commission, with input from staff, identified the following strategic issues as areas of potential focus for the coming year. Communication internal/external improved Promoting sense of community Plan for community/event center Library branch Strategic blueprints for events Provide for variety of housing options Business friendly- easy to do business Focused commitment to Town Center Seminole Way Redevelopment of west side Comp plan& code revisions Economic development incentives Diversification of tax base Water supply and conservation Green development Energy Maximum utilization of resources Pursuit of partnerships Pursuit of grants Developing a capital replacement plan Pension plan Recruitment&retention qualified professional work force Increased use of volunteers Maintenance of an effective transportation system Expanded trail network to connect to other modes of transportation Parks &recreation for youth Magnolia Park Senior citizens issues/support Dog park Public safety Technological advancements - increased productivity/enhance customer service Environment-paperless Ongoing technology refresher-network server and user side WiFi Website GOALS The Commissioners agreed that the following ten strategic issue areas were appropriate goals for the next fiscal year. The Commission then identified objectives under each goal. The final activity of the day was the selection of priorities. The number in the parenthesis () in front of each objective indicates the number of commissioners that identified this objective as a priority. There is no significance to the order in which the goals are listed. GOALS AND OBJECTIVES GOAL—PROMOTE SENSE OF COMMUNITY Tier One Objectives • (6) Identify tools, timelines, and resources to improve internal and external communication Other Objectives • (1)Revisit master plan for the community/event center and evaluate feasibility • (1)Enhance training for citizen advisory boards for appropriate empowerment(of boards) • Develop a set of guidelines, criteria and standard operating procedures for community events • Evaluate and pursue opportunities for partnerships to leverage revolving housing rehabilitation funds GOAL—CUSTOMER SERVICE Tier One Objectives 0 (5)Identify opportunities and develop strategies to create a customer/business- friendly experience GOAL—ECONOMIC DEVELOPMENT/REDEVELOPMENT Tier One Objectives • (5)Aggressively complete the vision for Town Center Tier Two • (3)Partner with other entities to pursue the development of Seminole Way 0 (3)Actively work with 13 existing development projects to remove impediments for completion Other a (2)Revise/rewrite code of ordinances to comply with updated comprehensive plan and to eliminate outdated, irrelevant, and/or unenforceable text • Develop a comprehensive economic development and redevelopment plan for the city, complete with analysis of required resources,timelines, West Side development-Winter Springs Golf Course GOAL—ENVIRONMENTAL STEWARDSHIP Tier One Objectives 0 (4)Develop and implement a policy for addressing water supply and conservation Other 0 (2)Develop a Winter Springs "Green Policy" for energy conservation, both internally and externally a Develop a"Greenprint"that identifies areas that are deemed significant for preservation 0 Work with regional and state partners to revitalize Lake Jesup GOAL—FISCAL SUSTAINABILITY Tier One Objectives • (5)Develop strategies to ensure financial accountability and transparency Tier Two • (3)Develop comprehensive plan to address funding and timeline for capital replacement, i.e.,buildings, vehicles, equipment, etc. Other 0 (2)Review and evaluate sustainability of existing pension plan • (1)Develop a comprehensive plan to assure maximum utilization of resources (human, fiscal, facilities), including partnerships, grants, and revenue generating opportunities • Conduct a facilities needs assessment—space, repairs, energy efficiency, etc. GOAL—HUMAN CAPITAL Tier One Objectives • (4)Explore potential use of volunteers to enhance provision of services Tier Two • (3) Develop financially feasible strategies to recruit and retain qualified professional workforce, including benefits plan,pension plan, non-monetary benefits Other 0 Provide appropriate training as needed throughout city government GOAL-MOBILITY Other Objectives • Develop an action plan to support or oppose transportation projects and initiatives based on their impact on the quality of life in Winter Springs • Explore feasibility of expanding trail system/network GOAL—PARKS & RECREATION Other Objectives • (2) Complete Magnolia Park • Establish a Parks &Recreation of advisory board GOAL—PUBLIC SAFETY Tier One Objectives • (5) Continue to support and enhance Police/Citizens' programs and services Other • Explore technological enhancement to increase effectiveness and efficiency of Police Department GOAL -TECHNOLOGY Objectives • (2)Implement technology plan as financially feasible • (1)Commitment to ongoing evaluation of city website for effectiveness PRIORITY OBJECTIVES Tier One • (6)Identify tools,timelines, and resources to improve internal and external communication 0 (5)Identify opportunities and develop strategies to create a customer/business- friendly experience • (5)Aggressively complete the vision for Town Center • (5)Develop strategies to ensure financial accountability and transparency • (5) Continue to support and enhance Police/Citizens' programs and services • (4)Develop and implement a policy for addressing water supply and conservation • (4)Explore potential use of volunteers to enhance provision of services Tier Two • 3)Partner with other entities to pursue the development of Seminole Way • (3)Actively work with 13 existing development projects to remove impediments for completion • (3)Develop comprehensive plan to address funding and timeline for capital replacement, i.e., buildings,vehicles, equipment, etc. • (3)Develop financially feasible strategies to recruit and retain qualified professional workforce, including benefits plan,pension plan, non-monetary benefits WINTER SPRINGS COMMUNITY WORKSHOP SUMMARY February 26,2009 Approximately 110 community members attended the Saturday workshop to share their ideas and dreams for the future and to provide their input about what they value most about Winter Springs COMMUNITY TREASURES Participants were asked to list the things, both physical and intangible, that they most treasure about Winter Springs; those things that should be protected and preserved. Many participants used different terms to describe the same or similar treasures. The following is a list of their responses, grouped into general categories. The number in the parenthesis indicates how many participants identified the same or very similar treasure. Parks & Recreation (103) (Central Winds Park(17),Dog park(8), Sam Smith Park(2)Trotwood Park(6), State parks,Magnolia Park, Baseball complex(2), Cute kids water park off Moss Rd., Partnership parks -Pop Warner(3), Babe Ruth, CFU, I9, Athletic fields, Playgrounds) Park system (38) Well used and maintained For picnics and places for children to run Award winning,well managed and beautiful Winter Springs Golf Course (3) Bear Creek walk(2) Well maintained parks within the city limits Recreation department City mini golf course Golf courses Eating outside now with my family and dogs Close to natural areas to hike, canoe Events and sports Winter Springs Basketball league Access to lake Green City(92) City is clean/green (3) Aesthetically pleasing(20) Streetscape/landscaping/beautification(15) SRSR434(3) Trees (13) Green areas (13) Especially former Winter Springs Golf Club Open space (7) Nature areas/wooded areas and parks and attention to their preservation (2) Natural Environment(2) Undeveloped land Foliage Natural landscape Wildlife (4) Owls (2), hawks, eagles, cardinals, foxes Conservation Areas Minimal development/uncluttered feel/uncluttered neighborhoods(3) Open air—natural feeling Rural look/character(2) Fountains Recycling efforts Active tree planting program Clean air and water Minimum development of SR434 between Tuskawilla Rd andSR417 Preserve areas of green along Tuskawilla Rd Keeping the city with trees, grass, and very little concrete The commission,the Mayor, and others have a proactive attitude on environmental issues Conservation area that acts as residential drainage for water run off/home to many birds and animals,wildlife. Public Safety(63) Police/Fire (30) Safe neighborhoods(22) Low crime rate (7) Good neighborhood(3) Police attention to speed limits Trails (46) Cross Seminole Trail (8) Convenience and scenic beauty Bicycle trails (3) Give me exercise and fresh air on weekends Bicycle trail to Town Center through center of town Bridge over SR434 well constructed and aesthetically pleasing Rail trail (2) Linear park through city Nature trails Walking paths Superior and well maintained Trails throughout the Highlands Town Center(45) Blumberg Blvd. (2) Magnolia Park Veterans Memorial (2) Specialty businesses Schools (42) Good/great/excellent/wonderful (35) Winter Springs High School (2) Support for our schools Progressive education policies and personnel, especially in the elementary category Top schools in Seminole County I came here originally because of the good school system Diversified schools and school clubs Town Atmosphere (39) Small-town feeling/atmosphere (16) Residential look and feel Home-town atmosphere Slowed-down atmosphere Controlled development(7) Controlled commercial growth Not buried in strip malls, ugly buildings fronting major roads Does not have to host large, commercial/retail outlets—we are "preserved" No distracting businesses, ex: car lots, nightclubs, etc. Population size (2) Family atmosphere (2) Bedroom community (2) Walkable community(2) Character of architecture Uncrowded Quiet Clean The clean look of commercial districts—no 17-92 or 436 Low density development Keep to minimum high density housing Range of housing Upscale atmosphere and enforced standards Town Events/Activities (38) 4th of July/fireworks (9) Town Center Events (3) Highland Games (3) City sponsored community activities (2) Christmas tree lighting(2) Santa coming around(2) Parades (2) Tree giveaway(2) Concerts (2) Holiday Easter egg hunt Organized as revenue neutral Bringing our city together and especially great for families Lots of planned activities Community special events committee Sense of Community (36) Neighborhoods (8) Warm, caring, friendly(7) Open to all When someone is in need, the community comes to support Neighbors who will help at the drop of a hat if needed Diversity of population(3) Religious community(3) Local sense of identity (2) Community involvement(2) Strong community One of the best places to live Progressive character of the community People's interest in community All age groups We are not dependent on the "Disney industry",away from the tourist traps, Civic organizations that assist nearby. This is a very desirable place to live. Responsive City(27) City government(6) City staff(5) Low Taxes (5) Long range smart growth(4) Ordinances for preservation(3) Citizen participation(in government) Hurricane debris pick-up Enforcement of laws/codes Level of municipal services Transportation (17) Roads (6) Well maintained Proximity to major roads- SR417 (5) Low levels of traffic (3) Speed limit Proper street maintenance Widened/paved/improved/lighted roads Other Senior Center(15) Local businesses (9) Tuscawilla Country Club(9) Lake Jesup (5) National/Local reputation (4) Tuscawilla subdivision(2) Civic Center(2) Convenient shopping(2) High/stable property values(2) Sidewalks (2) Location(2) Historical wharf sites Near hospital Gateway to East Seminole County (Deleon Street) Chamber of Commerce UCF Incubator Clear separation of urban and rural density and usage on the eastern border Regional approach in the area Tuscwilla PUD Proximity to Winter Park, highway, events Availability of natural gas utilities/appliances Comments concerning items people would like to have: Keep the temporary dog park and make it into a permanent dog park Winter Springs Golf Course - Purchase land now, in down real estate market in public-private partnership Other parks that can be used to bring visitors Fully utilize the parks and recreation facilities more fully The trails system needs to be completed and expanded so that elementary school kids can bike to school WINTER SPRINGS 2020 Community participants were invited to imagine that it was the year 2020 and all their hopes, dreams and desires for Winter Springs had come true. They were asked to describe what Winter Springs would look like and feel like, and what it would be like to live, work, and raise a family here. Participants worked in small groups and documented their vision of Winter Springs in 2020. Many of the physical and intangible attributes were repeated and are grouped below in broad themes. Communication/Technology Wifi city wide (6) Communications - state of the art Fully functional e-commerce website to conduct all city business (20) Web cam community meetings and state of the art annual reports Interactive televised Winter Springs community meetings More government services online Winter Springs activities TV Channel Better citizen information source Technology leader Paperless billing Community, Sense of Wonderful small town feel (3) Keep historical identity alive -way back! (2) Winter Springs kids go to Winter Springs schools Community stays involved with schools Intergenerational community Scholarship for needy families(not academic) Raising families Family friendly centers(parks) larger, community pool, bowling,tennis (i.e. aquatic center in Orlando), art center, community theater, indoor basketball courts, etc. Communities that work together Stable population -non-transient Community level volunteer program- schools, groups, individuals Downtown-Winter Park-like Keep community as is Walkable community Community gardens - shared Cultural Amenities Library (8) Theater(5) Cultural and Performing Arts Center(4) Amphitheatre Community music and theater for citizen participation Information center Public art Cultural arts district Museum Art gallery (2) Arts and culture - dinner theater Town playhouse Value based and affordable civic events Better civic center More art venues and permanent events, etc. Economic Development Hotel (7) Conference center, local, LEE D certified Seminole Way -residential appearance B&B's City support for business Seminole ay® Office/Professional Well one, clean industry in appropriate locations Jobs- green sensitive, clean manufacturing SRSR434 to US 17-92 redevelopment Office parks alongSR417 Large corporations along SR417 Renewal of older/neglected part of SR434 High tech corridor Multi-family dwellings planned Town homes filled Convention center Business center with multi-service professional services-attorneys, CPA's, etc. Economic activities® (no large corporations) High wage, clean industry community Use of ball fields for state and regional uses Complete/finish all land development construction-condos UCF incubator-medical research, competition or tie with Lake Nona Education Schools still attractive to families®high quality Best schools in Florida Art school/craft school Energy Renewable/alternative energy sources for city uses Transportation-no fossil fuel, mass transportation, electric and alternative energy Affordable alternative energy CNG-natural gas for autos Natural gas Solar powered community lighting Electric cars Charging stations Green energy leader incentives: solar, LEED standards, gas Supplement Progress Energy with a solar power plant Fiscally Responsible Diversified tax base (3) More commercial to help tax base Increase non-residential tax base Keep value incentive with tax base All bond debt paid by communications tax Lower franchise tax Tax money spent as people voted-no increase without vote Government Services/Partnerships/Growth Management Simplify tax bills and structure Infrastructure(maintenance and development: water drainage, sewers,bridges, power grid, underground utilities) Better treatment of animals -city capability - strict anti-cruelty More programs for animal control - spay/neuter education, no killing strays by 2020 Better communication between interlocal and county, especially police Better county-city relationships Enhanced relationship with sister cities Private-public partnerships Partner with SCC and UCF Zoning, annexation, green preservation Still strong and creative growth plan, residential in town center County wide land use Steady development Sustainable growth Controlled growth Public services keep up with population Commission follows steady growth Clean up junk area on SR SR419 - state buy? Ordinances in place - i.e. no parking on lawns SRSR434 and WS Blvd - constrained corridors (no new lanes) Green City Environmental club -volunteer,pick up trash, etc. Retained, functional ecosystem- south shore of Lake Jesup, north of SRSR434, Seminole Way is threat to that area Xeriscape (2) homes/businesses Agricultural extension center-eco-friendly planting, urban gardening, etc. Conservation of water(naturally and use) Environmentally green Reclaimed water to all Expanded recycling Preserve trees in new developments Keep city green areas Green standards -water sense toilets and fixtures Green city/environment Healthcare Hospital/health care - local urgent care,town center Integrated healthcare system -progression of care Medical center Closer hospital Small town clinic Lake Jesup Access to Lake Jesup (clean) Lots of potential for Lake Jesup-recreation, clean,useable, renewed, beauty Clean up Lake Jesup-make it attractive, have access to lake,marina restaurants Parks/Trails/Recreation/Youth Programs Swimming/aquatic center(4) Golf course (3) Premier natural golf course Public golf course Winter Springs golf course Trails (3) Bike trails, multi-links to schools, expansion,bike racks Improve nature trails- Sidewalk to trail from neighborhoods, well lit, better visibility Connect bike trails Restrooms along trail Inside recreation center, movie theater, skating rink, bowling alley(2) Dog parks (2)- 10 minutes from everyone Maintain and improve excellent parks (2) Full-time community youth center(2) More athletic fields Complete Central Winds Park Multi-purpose facility by Winter Springs Golf Club More youth programs Quality of Life Underground power/utilities (2) Building height limitations(no skyscrapers) Growth- smart growth -retain small town feel, retain quality of life (green areas) More sports facilities,basketball More and more better streetscape projects - continued excellent maintenance Special needs activities Happiness Affordable living Keep division of rural and city No high rises Limit density - multi-family More street lighting No billboards (2) No neon signs No sleaze establishments More quality restaurants (non-chain) More outside dining(covered,music) Whole Foods or Fresh Market(2) Bakery, shoe repair, flower shop -reasonable rent High end restaurants Rural in nature Shopping - specialty stores, like Waterford Covered walkways within shopping districts Clean up promises met Safety Handicap-friendly intersections SRSR434 -plans for safe school bus pickup with all new development Safe -outside, low crime,kids,walking Walkway across SRSR434 from town center Pedestrian bridges across SR434 to nature trail Cater to pedestrians/bikes Improved school zone signage - consistent Safe crossings and crosswalks Camera enforcement at signals Public safety-tornado sirens Sidewalks along all roads Senior Citizen Friendly Senior/handicapped access Senior/independent living Expanded senior center Town Center Thriving town center Completed town center-vibrant, daring, alternative transportation, all inclusive Town center expansion adding unique, attractive, charming high-draw business and events Town Center expansion -90-100%capacity(2) Town center is regional hub with more parking,parking garages,pedestrian friendly, friendly attitude towards business owners (city hall) Move post office to Town Center Completed Town Center and Central Winds Park Town center completed per vision with parking garage (2) User-friendly town center- commercially attractive Expand Winter Springs Town Center-more businesses, more parking Transportation Better public transportation(all alternatives) Public parking for bikes and motorcycles All roads paved Public transportation(6) connection to mass transit(Sunrail), internal loops,buses for local trips, trolleys(2) establish multi-modal transportation systems light rail/bus connecting to Lynx State of the art transportation,more buses, golf cart community Traffic signal at Tuscora and SR434 City/state owns all roads Enhance SRSR434 West of SR SR419 Community travel and events Other Entrance to Central Winds Park off SRSR434 with message board More business hiring of the disabled Disposition/resolution of Winter Springs golf course Former Winter Springs golf club restored to municipal golf club UCF usage Annex to SCC Miller's Hardware or ACE Waterfront district I like it just like this... "If it's not broken..." Why wait?ASAP User friendly parking and code enforcement Tuskawilla extended to Jessup with public access More uniform city boundaries, eliminate enclaves Parking garage, ample parking downtown No overnight parking throughout all districts Append'"'x Business r irmuniVisioning Workshop Rep art SpringsCity of Winter VISIONING WORKSHOP BUSINESS COMMUNITY June 9, 2009 Facilitated by Marilyn E. Crotty The John Scott Dailey Florida Institute of Government at the University of Central Florida INTRODUCTION After a successful community visioning workshop in February,the Winter Springs City Commission asked the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to conduct a similar workshop to engage the business community in a discussion of the future of the City from their perspective. On June 9, 2009, a diverse group of approximately 30 people gathered to describe their vision for the City of Winter Springs in the year 2020 and to identify needs and opportunities that should be addressed. Professionals, small manufacturing firms, retail, service, and at-home businesses were represented. The Mayor, four members of the City Commission, and city staff attended the workshop to listen to the ideas of the attendees. This report is a summary of the discussions and conclusions of the Business Community Visioning Workshop. WINTER SPRINGS—2020 Participants were divided into three groups and asked to imagine it was eleven years in the future (2020) and to describe their vision for the business community at that time. Several themes were identified and are listed below: Business Community Known as"the"place to start/grow/diversify with appropriate incentives Target 80/20 (residential/business) vs. current 90/10 Increase non-service industry business base 95%occupancy Industrial district Historical district Sidewalk sale Something for everyone (businesses) Walking district West Winter Springs will be a desired location Historic district Increased tax revenues Facelift Businesses that cater to seniors Day care Assisted Living Facilities Business in clusters Medical clinics More office-type buildings vs. strip malls Successful incubator programs Access to businesses Points of access created Facilities Large entertainment/hospitality/conference center/restaurant/dining Town center and surrounding open land filled with quality development Significant aquatic complex/center Enhanced trail/Jesup water taxi/bike usage/use of lake Signage for Town Center Customers can see/notice my business Electronic billboard Aesthetic signage Activities Local festivities/meet and greet/food/drinks/music The Mardi Gras of Central Florida Hotels are full Businesses to purchase Gasparilla floats 25 participating high school and college bands(FAMU) 60,000 hungry people, restaurants "Winter Park"walk/shop/eat/park in style Cultural arts Government Strive to do business with each other-government/private cooperation/local preference New businesses are able to come Design criteria of town center allows more flexibility based on business needs Form follows function Personally assigned city staff to help any business person obtain their approval/permit City adequately staffed to support the community demand Positive police/fire presence Government small, serve the business community-what can we do to help you, offer incentives Economic development office for business development Business friendly startup processes Multi-modal transportation system Education Keep/enhance Winter Springs public schools- high reputation with additional amenities and activities Encourage business/community/school volunteer cooperation IDENTIFICATION OF NEEDS The small groups next were then asked to identify things that are not now in place in Winter Springs that would improve the business environment or quality of life in the city. The following suggestions were made with the asterisked items considered the most important: *Promote and advertise Winter Springs as the place to do business *Economic development council Bring businesses to community *Incentive programs to bring business Tax cut Reduce impact fees Credits/grants *Quicker permitting process *Aquatic/entertainment center *Historical district Flowers/flags Lamps with landscaping Walking path *Maintain quality aesthetics *Solid anchor restaurants in town center *Medical offices *Assisted living near medical offices Transportation monorail with parking east to west Send businesses the Winter Springs newsletter Signage More businesses Regional Economic Development Commission to target Winter Springs Recycling support services Transportation Expand reclaimed water opportunities Purified water IDENTIFICATION OF OPPORTUNITIES The final activity of the workshop was the identification of opportunities that have the potential to contribute to a better quality of life or business environment in the city. The following suggestions were made with the asterisked items considered the most important: *Opportunities at Lake Jesup (water taxi, recreation, boardwalk, boat rentals) *Better utilization of water/lakes/rivers/wetlands/trail/parks *Expand amphitheater concept-create a real destination or recurring event *Seminole Way *Town Center *Technology/communication/process/permit/online service *Growth appears,people are pleased More tax revenue More police More security for residents Lower tax burden on individuals Lower crime *Increase east-west traffic flow- create new business *Can hire more employees - can grow business to next level -more work- less crime Wine and art museum or gallery City website/expand links to local business General Comments Don't wait-move up these priorities Include businesses on city website Newsletter available for businesses Town Center business visibility Promote events to draw people to Winter Springs-develop a slogan COMMISSION AGENDA ConsentITEM 601 Informational Public Hearin Re ular..�........_._ X October 26,2009__ MGR. _m/DEPT Regular Meeting Authorization REQUEST: City Manager requesting the City Commission consider approval of the City of Winter Springs Strategic Plan FY 2010—FY 2012. PURPOSE: This agenda item is needed for the City Commission to consider approving the City's Strategic Plan for FY 2010—FY 2012. HISTORY& CONSIDERATIONS: In February 2009, the City began its current strategic planning process with the presentation of a Community Visioning Workshop. This workshop was offered to our citizen-stakeholders to allow them an opportunity to provide their input on the status and future of their City. Later, a Business Community Visioning Workshop was also held to afford business owners the same opportunity. In March 2009, the City Commission met to discuss the results of the workshop and to formulate those results into both global and specific goals. City staff then met to formulate strategies aimed at accomplishing the specific goals established by the Commission. The final result of these comprehensive efforts is the strategic plan document provided herein. This strategic plan document is intended to represent a starting point/base plan for FY 2010—FY 2012. While it is very comprehensive, we recognize that additions may be warranted to the plan as we move through this three year period. Thus, as we proceed forward, a periodic review of our progress will be undertaken in order to ensure that we are not only maintaining the course, but also adapting as deemed necessary.. FUNDING: Identified per strategy in Strategic Plan. RECOMMENDATION: The City Manager recommends the City Commission approve the City of Winter Springs Strategic Plan FY2010—FY2012. ATTACHMENTS: • City of Winter Springs Strategic Plan FY 2010—FY 2012 COMMISSION ACTION: CITY of WINTER SPRINGS STRATEGIC PLANNING REPORT March 21, 2009 Facilitated by Marilyn E. Crotty & Teresa Jacobs The John Scott Dailey Florida Institute of Government at the University of Central Florida INTRODUCTION The Winter Springs City Commission solicited the assistance of Ms. Marilyn Crotty and Ms. Teresa Jacobs with the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to guide and facilitate the development of a strategic plan for the City of Winter Springs. To ensure that the strategic plan was responsive to the community's needs,the IOG conducted a Community Visioning Workshop on Thursday, February 26, 2009. The goal of the workshop was to give community stakeholders (residents,businesses, etc.)an opportunity to share their ideas and dreams for the future of the city. The workshop was very well attended, with over 100 community members participating. The Mayor and all five members of the City Commission attended.the workshop to listen to the ideas of the citizens and the findings of the first workshop informed the discussions and decisions made at the second workshop. On March 21, 2009, the Winter Springs City Commission held the second workshop to establish and prioritize goals and objectives. Four members of the Commission attended the second workshop. Subsequently, the City Manager shared the results with the members of the Commission who were unable to attend the workshop and provided them an opportunity to prioritize the objectives established by the other members of the Commission. This report is a summary of the discussions that occurred during these two workshops, and the goals, and prioritized objectives established by the Commission. WINTER SPRINGS COMMISSION WORKSHOP SUMMARY March 21,2009 The Winter Springs City Commission held a workshop to develop a strategic plan for the city. Four members of the Commission attended the workshop as well as senior staff. The Commission began the Workshop by establishing ground rules and reviewing the results of the February 26, 2009 Community Workshop, using the community input to inform and guide their discussions and decisions. Together with staff, they discussed both internal and external trends and issues that were or are likely to affect Winter Springs and conducted a strengths, weaknesses, opportunities, and threats analysis. Next,the Commissioners developed a list of strategic issues and grouped these issues into ten goal areas. The Commissioners identified objectives for each goal and designated the objectives they felt were most important for implementation in the next year. Because the full Commission was not able to participate in the workshop, the City Manager shared the results with the other members of the Commission and provided them an opportunity to prioritize the objectives established by the other members of the Commission. The objectives receiving the most support are identified as Tier One objectives; those of secondary importance are designated Tier Two; and all the rest of the objectives are designated as Other. This report is a summary of the discussions and conclusions of the workshop. GROUND RULES The following ground rules were agreed upon by the group as guidelines for the workshop: • Informality • One Speaker at a time • Full participation • Need lots of ideas • No idea is a bad idea • Stay focused • Turn off cell phones • Have fun EXTERNAL TRENDS AND ISSUES The Commissioners and staff discussed issues and trends that are occurring in the international, national, state, and regional environment that may have an impact on Winter Springs in the near future. The following external forces were identified as significant for the community: Outsourcing of jobs Change in demographics, age and population Crime rate, computer crime, white collar crime; can't track the way we used to Terrorism Schools-loss of funding Lack of Funding of public services Unfunded mandates Inequitable tax structure Change in family structure Environmental-water quality and quantity; fire hazards Change in business model-contracting employees, work at home Unemployment Inability of small businesses to compete Slow down in growth Energy crisis-gas prices Communication/technology Technology - impact on permitting, provision of services - leveraging resources - in law enforcement i.e. camera system, red light enforcement, video monitoring - mobile technology - impact on social interaction High tech corridor-benefits for Winter Springs economic development Transportation alternatives Inflation Impact on service provision Potential frozen tax structure INTERNAL TRENDS AND ISSUES The Commission and staff analyzed internal issues and trends that may have an impact on the city. The following items were identified: Funding challenges - Public safety - Quality of life - Sustainability of city? Lack of diversification tax base Approaching build-out/redevelopment Multi-modal transportation/rail/high tech Turnover in neighborhoods Aging in population Winter Springs has more stable population than other communities Cultural diversity Lack of affordable housing Will remain family friendly Conflict due to different visioning for the community - example -commercial vehicle ordinance More form-based codes - example -buildings closer to roads Problem solving approach S.W.O.T. ANALYSIS Commissioners and staff identified what they perceived as strengths and weaknesses of the City of Winter Springs. They also identified opportunities and threats that affect their city. The following chart is a compilation of these ideas. The number in parenthesis 0 next to each comment indicates how many participants made this comment. STRENGTHS VV A NES.S.E.S...........�.OPPORTUNI iE ......�.............. .. ---------- TH REATS �m..oa ...... ...t 6..attractor for Fundin 5 unavailable,,,.... ff(13) Unified goals Budget constraints(5) Location O g O , and direction, knowledge hindering the ability to eco-development, limited and dedication, length of replace technology, centrally located, close service, smart, hard cannot maximize proximity to major roads, working, ethical, communication to favorable professional,flexible, citizens multi-tasking, responsive Leadership(9) New, Communication with Technology(5)a Unfunded mandates(3) strong, knowledgeable, community(3) commerce, personal relationship with telecommuting,website city leaders,open to new for economic ideas,carin) development, citizen and other customer development advances Commission. 4,,,,��..,.,._. m NIM......... ................................... --— — ___------------ .,. ( ) BY-ism Smart commercial growth Low tax revenues(3) (3) reduced services, high residential tax revenu_es Transparency(4)financial Infrequent but Empowering staff/advisory Dim inishing water supply sometimes critical boards(2)engaging ideas (3)quality,volume breakdown of communications Location(4)waterfront Top-down management dreeneway Interchange C_rime(2) property, proximity to not listening to those (3) greenway, intersection of lower in the organization resources,trails, natural areas, conducive to long- term Qrowth Public safety/Police Not maximizing Seminole way(3) Legislative intrusion(2) Deartment4q resources people m _ .. .. Community .6.. Lack of�..er orma � ..� - y O performance Town Center(3) Economy(2) slowing, involvement, metrics for commission state and local communication,family down and through front- friendly, supportive, line employees desirable,pride _.... .� ........ _ ....... Town center(3) Tax base Economic Consolidation(2) condition/stimulation (2 Schools(2) Other governmental Caring citizens dedicated NIMBY's/Status quo(2) agencies focus to community(2) Parks(2)well maintained Not enough focus on Desires of community Poor economic decision and staffed west side of the city making by current federal (434 corridor) administration Neighborhoods Undefined economic Engaging public Careless spending incentives to attract participation business Events Buy in Communication on many Funding from levels Tallahassee Planning Outdated codes and Education on local Tallahassee procedures government .... �.. __—.... Confidence Retention of employees Using our sense of "Rules"are changing- community to help grow what are the"rules?" .._..,...n.„ . ....__ the cit�r Security Close to buildout Grants Traffic Diversity of experiences, PoorW .................. __. __.._. .._ customer service Partnerships with other Large number of talent and abilities cities freshman legislators have never served at municipal _ level Innovative employees Uncertainty about future Multi-modal transportation No champion for the town always improving legislative actions bus,trails, pedestrian, center processes smart vehicles ...... Problem solving attitude Customer service & Create a clear vision and Foreclosed property access to technology mission and administer it _ Clear sense of team Interdepartmental West side redevelopment p ment Lack of understanding within departments cooperation and and knowledge about cohesiveness-need to unique opportunities the not work at odds with town center affords one another ........ ..... .............--_----------. ....m-..�. ......__�.._... ...., y.._._.. Future investments Education Blighted neighborhood- Lori Ann Lane,etc. Pride in city Lake Jesup water source/ Not holding to the town environmental preserve center vision/code ati Educon level of_ . ... in.... Awarene_..-.._._� _.ss . ..... mm novation wa community Transt�ortation system O eu n oovvernment Housing market values ,., -------- .....- ......m.m.m.m.__ ed communication School bud, et cuts Communication Enhanced .. min Informed citizen in Target-employment area Winter Springs Golf Course STRATEGIC ISSUES The Commission, with input from staff, identified the following strategic issues as areas of potential focus for the coming year. Communication internal/external improved Promoting sense of community Plan for community/event center Library branch Strategic blueprints for events Provide for variety of housing options Business friendly- easy to do business Focused commitment to Town Center Seminole Way Redevelopment of west side Comp plan&code revisions Economic development incentives Diversification of tax base Water supply and conservation Green development Energy Maximum utilization of resources Pursuit of partnerships Pursuit of grants Developing a capital replacement plan Pension plan Recruitment&retention qualified professional work force Increased use of volunteers Maintenance of an effective transportation system Expanded trail network to connect to other modes of transportation Parks &recreation for youth Magnolia Park Senior citizens issues/ support Dog park Public safety Technological advancements - increased productivity/enhance customer service Environment-paperless Ongoing technology refresher-network server and user side WiFi Website GOALS The Commissioners agreed that the following ten strategic issue areas were appropriate goals for the next fiscal year. The Commission then identified objectives under each goal. The final activity of the day was the selection of priorities. The number in the parenthesis () in front of each objective indicates the number of commissioners that identified this objective as a priority. There is no significance to the order in which the goals are listed. GOALS AND OBJECTIVES GOAL—PROMOTE SENSE OF COMMUNITY Tier One Objectives • (6) Identify tools,timelines, and resources to improve internal and external communication Other Objectives • (1)Revisit master plan for the community/event center and evaluate feasibility • (1)Enhance training for citizen advisory boards for appropriate empowerment(of boards) • Develop a set of guidelines, criteria and standard operating procedures for community events • Evaluate and pursue opportunities for partnerships to leverage revolving housing rehabilitation funds GOAL—CUSTOMER SERVICE Tier One Objectives • (5) Identify opportunities and develop strategies to create a customer/business- friendly experience GOAL—ECONOMIC DEVELOPMENT/REDEVELOPMENT Tier One Objectives • (5)Aggressively complete the vision for Town Center Tier Two • (3) Partner with other entities to pursue the development of Seminole Way • (3)Actively work with 13 existing development projects to remove impediments for completion Other • (2) Revise/rewrite code of ordinances to comply with updated comprehensive plan and to eliminate outdated, irrelevant, and/or unenforceable text • Develop a comprehensive economic development and redevelopment plan for the city, complete with analysis of required resources, timelines, West Side development- Winter Springs Golf Course GOAL—ENVIRONMENTAL STEWARDSHIP Tier One Objectives • (4) Develop and implement a policy for addressing water supply and conservation Other • (2) Develop a Winter Springs "Green Policy" for energy conservation, both internally and externally • Develop a"Greenprint"that identifies areas that are deemed significant for preservation 0 Work with regional and state partners to revitalize Lake Jesup GOAL—FISCAL SUSTAINABILITY Tier One Objectives • (5)Develop strategies to ensure financial accountability and transparency Tier Two • (3) Develop comprehensive plan to address funding and timeline for capital replacement, i.e., buildings,vehicles, equipment, etc. Other • (2)Review and evaluate sustainability of existing pension plan • (1)Develop a comprehensive plan to assure maximum utilization of resources (human, fiscal, facilities), including partnerships, grants, and revenue generating opportunities • Conduct a facilities needs assessment—space, repairs, energy efficiency, etc. GOAL—HUMAN CAPITAL Tier One Objectives • (4)Explore potential use of volunteers to enhance provision of services Tier Two 0 (3) Develop financially feasible strategies to recruit and retain qualified professional workforce, including benefits plan,pension plan,non-monetary benefits Other 0 Provide appropriate training as needed throughout city government GOAL -MOBILITY Other Objectives • Develop an action plan to support or oppose transportation projects and initiatives based on their impact on the quality of life in Winter Springs • Explore feasibility of expanding trail system/network GOAL—PARKS & RECREATION Other Objectives • (2) Complete Magnolia Park • Establish a Parks&Recreation of advisory board GOAL—PUBLIC SAFETY Tier One Objectives • (5) Continue to support and enhance Police/Citizens' programs and services Other • Explore technological enhancement to increase effectiveness and efficiency of Police Department GOAL -TECHNOLOGY Objectives • (2) Implement technology plan as financially feasible • (1) Commitment to ongoing evaluation of city website for effectiveness PRIORITY OBJECTIVES Tier One • (6) Identify tools,timelines, and resources to improve internal and external communication • (5) Identify opportunities and develop strategies to create a customer/business- friendly experience • (5)Aggressively complete the vision for Town Center • (5)Develop strategies to ensure financial accountability and transparency • (5) Continue to support and enhance Police/Citizens' programs and services • (4)Develop and implement a policy for addressing water supply and conservation • (4) Explore potential use of volunteers to enhance provision of services Tier Two • 3) Partner with other entities to pursue the development of Seminole Way • (3)Actively work with 13 existing development projects to remove impediments for completion • (3) Develop comprehensive plan to address funding and timeline for capital replacement, i.e.,buildings,vehicles, equipment, etc. • (3) Develop financially feasible strategies to recruit and retain qualified professional workforce, including benefits plan,pension plan, non-monetary benefits WINTER SPRINGS COMMUNITY WORKSHOP SUMMARY February 26,2009 Approximately 110 community members attended the Saturday workshop to share their ideas and dreams for the future and to provide their input about what they value most about Winter Springs COMMUNITY TREASURES Participants were asked to list the things, both physical and intangible, that they most treasure about Winter Springs; those things that should be protected and preserved. Many participants used different terms to describe the same or similar treasures. The following is a list of their responses, grouped into general categories. The number in the parenthesis indicates how many participants identified the same or very similar treasure. Parks & Recreation (103) (Central Winds Park(17), Dog park(8), Sam Smith Park(2) Trotwood Park(6), State parks, Magnolia Park, Baseball complex(2), Cute kids water park off Moss Rd., Partnership parks - Pop Warner(3), Babe Ruth, CFU, I9, Athletic fields, Playgrounds) Park system(38) Well used and maintained For picnics and places for children to run Award winning, well managed and beautiful Winter Springs Golf Course (3) Bear Creek walk(2) Well maintained parks within the city limits Recreation department City mini golf course Golf courses Eating outside now with my family and dogs Close to natural areas to hike, canoe Events and sports Winter Springs Basketball league Access to lake Green City (92) City is clean/green(3) Aesthetically pleasing (20) Streetscape/landscaping/beautification(15) SRSR434 (3) Trees(13) Green areas (13) Especially former Winter Springs Golf Club Open space (7) Nature areas/wooded areas and parks and attention to their preservation(2) Natural Environment(2) Undeveloped land Foliage Natural landscape Wildlife (4) Owls (2),hawks, eagles, cardinals, foxes Conservation Areas Minimal development/uncluttered feel/uncluttered neighborhoods (3) Open air—natural feeling Rural look/character(2) Fountains Recycling efforts Active tree planting program Clean air and water Minimum development of SR434 between Tuskawilla Rd andSR417 Preserve areas of green along Tuskawilla Rd Keeping the city with trees, grass, and very little concrete The commission,the Mayor, and others have a proactive attitude on environmental issues Conservation area that acts as residential drainage for water run off/home to many birds and animals, wildlife. Public Safety(63) Police/Fire(30) Safe neighborhoods (22) Low crime rate (7) Good neighborhood(3) Police attention to speed limits Trails (46) Cross Seminole Trail (8) Convenience and scenic beauty Bicycle trails (3) Give me exercise and fresh air on weekends Bicycle trail to Town Center through center of town Bridge over SR434 well constructed and aesthetically pleasing Rail trail (2) Linear park through city Nature trails Walking paths Superior and well maintained Trails throughout the Highlands Town Center(45) Blumberg Blvd. (2) Magnolia Park Veterans Memorial (2) Specialty businesses Schools (42) Good/great/excellent/wonderful (35) Winter Springs High School (2) Support for our schools Progressive education policies and personnel, especially in the elementary category Top schools in Seminole County I came here originally because of the good school system Diversified schools and school clubs Town Atmosphere (39) Small-town feeling/atmosphere (16) Residential look and feel Home-town atmosphere Slowed-down atmosphere Controlled development (7) Controlled commercial growth Not buried in strip malls, ugly buildings fronting major roads Does not have to host large, commercial/retail outlets—we are "preserved" No distracting businesses, ex: car lots,nightclubs, etc. Population size (2) Family atmosphere (2) Bedroom community(2) Walkable community(2) Character of architecture Uncrowded Quiet Clean The clean look of commercial districts—no 17-92 or 436 Low density development Keep to minimum high density housing Range of housing Upscale atmosphere and enforced standards Town Events/Activities (38) 4t`of July/fireworks (9) Town Center Events (3) Highland Games (3) City sponsored community activities (2) Christmas tree lighting (2) Santa coming around(2) Parades (2) Tree giveaway (2) Concerts (2) Holiday Easter egg hunt Organized as revenue neutral Bringing our city together and especially great for families Lots of planned activities Community special events committee Sense of Community (36) Neighborhoods (8) Warn, caring, friendly (7) Open to all When someone is in need,the community comes to support Neighbors who will help at the drop of a hat if needed Diversity of population(3) Religious community(3) Local sense of identity (2) Community involvement(2) Strong community One of the best places to live Progressive character of the community People's interest in community All age groups We are not dependent on the"Disney industry", away from the tourist traps, Civic organizations that assist nearby. This is a very desirable place to live. Responsive City(27) City government (6) City staff(5) Low Taxes (5) Long range smart growth(4) Ordinances for preservation(3) Citizen participation(in government) Hurricane debris pick-up Enforcement of laws/codes Level of municipal services Transportation (17) Roads(6) Well maintained Proximity to major roads- SR417 (5) Low levels of traffic (3) Speed limit Proper street maintenance Widened/paved/improved/lighted roads Other Senior Center(15) Local businesses (9) Tuscawilla Country Club (9) Lake Jesup (5) National/Local reputation(4) Tuscawilla subdivision(2) Civic Center(2) Convenient shopping (2) High/stable property values (2) Sidewalks (2) Location(2) Historical wharf sites Near hospital Gateway to East Seminole County(Deleon Street) Chamber of Commerce UCF Incubator Clear separation of urban and rural density and usage on the eastern border Regional approach in the area Tuscwilla PUD Proximity to Winter Park, highway, events Availability of natural gas utilities/appliances Comments concerning items people would like to have: Keep the temporary dog park and make it into a permanent dog park Winter Springs Golf Course - Purchase land now, in down real estate market in public-private partnership Other parks that can be used to bring visitors Fully utilize the parks and recreation facilities more fully The trails system needs to be completed and expanded so that elementary school kids can bike to school WINTER SPRINGS 2020 Community participants were invited to imagine that it was the year 2020 and all their hopes, dreams and desires for Winter Springs had come true. They were asked to describe what Winter Springs would look like and feel like, and what it would be like to live, work; and raise a family here. Participants worked in small groups and documented their vision of Winter Springs in 2020. Many of the physical and intangible attributes were repeated and are grouped below in broad themes. Communication/Technology Wifi city wide (6) Communications - state of the art Fully functional e-commerce website to conduct all city business (20) Web cam community meetings and state of the art annual reports Interactive televised Winter Springs community meetings More government services online Winter Springs activities TV Channel Better citizen information source Technology leader Paperless billing Community, Sense of Wonderful small town feel (3) Keep historical identity alive -way back! (2) Winter Springs kids go to Winter Springs schools Community stays involved with schools Intergenerational community Scholarship for needy families (not academic) Raising families Family friendly centers (parks) larger, community pool, bowling, tennis(i.e. aquatic center in Orlando), art center, community theater, indoor basketball courts, etc. Communities that work together Stable population- non-transient Community level volunteer program- schools, groups, individuals Downtown- Winter Park-like Keep community as is Walkable community Community gardens - shared Cultural Amenities Library (8) Theater(5) Cultural and Performing Arts Center(4) Amphitheatre Community music and theater for citizen participation Information center Public art Cultural arts district Museum Art gallery(2) Arts and culture - dinner theater Town playhouse Value based and affordable civic events Better civic center More art venues and permanent events, etc. Economic Development Hotel(7) Conference center, local, LEED certified Seminole Way- residential appearance B&B's City support for business Seminole Way- Office/Professional Well done, clean industry in appropriate locations Jobs- green sensitive, clean manufacturing SRSR434 to US 17-92 redevelopment Office parks alongSR417 Large corporations along SR417 Renewal of older/neglected part of SR434 High tech corridor Multi-family dwellings planned Town homes filled Convention center Business center with multi-service professional services- attorneys, CPA's, etc. Economic activities: (no large corporations) High wage, clean industry community Use of ball fields for state and regional uses Complete/finish all land development construction- condos UCF incubator-medical research, competition or tie with Lake Nona Education Schools still attractive to families - high quality Best schools in Florida Art school/craft school Energy Renewable/alternative energy sources for city uses Transportation-no fossil fuel, mass transportation, electric and alternative energy Affordable alternative energy CNG-natural gas for autos Natural gas Solar powered community lighting Electric cars Charging stations Green energy leader incentives: solar, LEED standards, gas Supplement Progress Energy with a solar power plant Fiscally Responsible Diversified tax base (3) More commercial to help tax base Increase non-residential tax base Keep value incentive with tax base All bond debt paid by communications tax Lower franchise tax Tax money spent as people voted-no increase without vote Government Services/Partnerships/Growth Management Simplify tax bills and structure Infrastructure (maintenance and development: water drainage, sewers, bridges, power grid, underground utilities) Better treatment of animals -city capability- strict anti-cruelty More programs for animal control - spay/neuter education, no killing strays by 2020 Better communication between interlocal and county, especially police Better county-city relationships Enhanced relationship with sister cities Private-public partnerships Partner with SCC and UCF Zoning, annexation, green preservation Still strong and creative growth plan, residential in town center County wide land use Steady development Sustainable growth Controlled growth Public services keep up with population Commission follows steady growth Clean up junk area on SR SR419 - state buy? Ordinances in place - i.e. no parking on lawns SRSR434 and WS Blvd -constrained corridors(no new lanes) Green City Environmental club - volunteer,pick up trash, etc. Retained, functional ecosystem- south shore of Lake Jesup, north of SRSR434, Seminole Way is threat to that area Xeriscape(2) homes/businesses Agricultural extension center- eco-friendly planting, urban gardening, etc. Conservation of water(naturally and use) Environmentally green Reclaimed water to all Expanded recycling Preserve trees in new developments Keep city green areas Green standards -water sense toilets and fixtures Green city/environment Healthcare Hospital/health care -local urgent care, town center Integrated healthcare system-progression of care Medical center Closer hospital Small town clinic Lake Jesup Access to Lake Jesup (clean) Lots of potential for Lake Jesup- recreation, clean, useable,renewed, beauty Clean up Lake Jesup-make it attractive, have access to lake, marina restaurants Parks /Trails/Recreation/Youth Programs Swimming/aquatic center(4) Golf course (3) Premier natural golf course Public golf course Winter Springs golf course Trails (3) Bike trails, multi-links to schools, expansion, bike racks Improve nature trails- Sidewalk to trail from neighborhoods,well lit, better visibility Connect bike trails Restrooms along trail Inside recreation center, movie theater, skating rink, bowling alley(2) Dog parks(2) - 10 minutes from everyone Maintain and improve excellent parks (2) Full-time community youth center(2) More athletic fields Complete Central Winds Park Multi-purpose facility by Winter Springs Golf Club More youth programs Quality of Life Underground power/utilities (2) Building height limitations (no skyscrapers) Growth smart growth- retain small town feel, retain quality of life (green areas) More sports facilities, basketball More and more better streetscape projects - continued excellent maintenance Special needs activities Happiness Affordable living Keep division of rural and city No high rises Limit density -multi-family More street lighting No billboards (2) No neon signs No sleaze establishments More quality restaurants (non-chain) More outside dining (covered,music) Whole Foods or Fresh Market(2) Bakery, shoe repair, flower shop - reasonable rent High end restaurants Rural in nature Shopping- specialty stores, like Waterford Covered walkways within shopping districts Clean up promises met Safety Handicap-friendly intersections SRSR434 -plans for safe school bus pickup with all new development Safe - outside, low crime,kids,walking Walkway across SRSR434 from town center Pedestrian bridges across SR434 to nature trail Cater to pedestrians/bikes Improved school zone signage - consistent Safe crossings and crosswalks Camera enforcement at signals Public safety-tornado sirens Sidewalks along all roads Senior Citizen Friendly Senior/handicapped access Senior/independent living Expanded senior center Town Center Thriving town center Completed town center- vibrant, daring, alternative transportation, all inclusive Town center expansion adding unique, attractive, charming high-draw business and events Town Center expansion- 90-100%capacity (2) Town center is regional hub with more parking, parking garages,pedestrian friendly, friendly attitude towards business owners (city hall) Move post office to Town Center Completed Town Center and Central Winds Park Town center completed per vision with parking garage (2) User-friendly town center- commercially attractive Expand Winter Springs Town Center-more businesses, more parking Transportation Better public transportation(all alternatives) Public parking for bikes and motorcycles All roads paved Public transportation(6) connection to mass transit(Sunrail), internal loops, buses for local trips, trolleys (2) establish multi-modal transportation systems light rail/bus connecting to Lynx State of the art transportation, more buses, golf cart community Traffic signal at Tuscora and SR434 City/state owns all roads Enhance SRSR434 West of SR SR419 Community travel and events Other Entrance to Central Winds Park off SRSR434 with message board More business hiring of the disabled Disposition/resolution of Winter Springs golf course Former Winter Springs golf club restored to municipal golf club UCF usage Annex to SCC Miller's Hardware or ACE Waterfront district I like it just like this... "If it's not broken..." Why wait?ASAP User friendly parking and code enforcement Tuskawilla extended to Jessup with public access More uniform city boundaries, eliminate enclaves Parking garage, ample parking downtown No overnight parking throughout all districts • SpringsCity of Winter BUSINESS VISIONING, WORKSHOP June 9, 2009 Facilitated by Marilyn E. Crotty The John Scott Dailey Florida Institute of Government at the University of Central Florida INTRODUCTION After a successful community visioning workshop in February, the Winter Springs City Commission asked the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to conduct a similar workshop to engage the business community in a discussion of the future of the City from their perspective. On June 9, 2009, a diverse group of approximately 30 people gathered to describe their vision for the City of Winter Springs in the year 2020 and to identify needs and opportunities that should be addressed. Professionals, small manufacturing firms,retail, service, and at-home businesses were represented. The Mayor, four members of the City Commission, and city staff attended the workshop to listen to the ideas of the attendees. This report is a summary of the discussions and conclusions of the Business Community Visioning Workshop. WINTER SPRINGS—2020 Participants were divided into three groups and asked to imagine it was eleven years in the future (2020) and to describe their vision for the business community at that time. Several themes were identified and are listed below: Business Community Known as "the"place to start/grow/diversify with appropriate incentives Target 80/20 (residentialibusiness) vs. current 90/10 Increase non-service industry business base 95%occupancy Industrial district Historical district Sidewalk sale Something for everyone (businesses) Walking district West Winter Springs will be a desired location Historic district Increased tax revenues Facelift Businesses that cater to seniors Day care Assisted Living Facilities Business in clusters Medical clinics More office-type buildings vs. strip malls Successful incubator programs Access to businesses Points of access created Facilities Large entertainment/hospitality/conference center/restaurant/dining Town center and surrounding open land filled with quality development Significant aquatic complex/center Enhanced trail/Jesup water taxi/bike usage/use of lake Signage for Town Center Customers can see/notice my business Electronic billboard Aesthetic signage Activities Local festivities/meet and greet/food/drinks/music The Mardi Gras of Central Florida Hotels are full Businesses to purchase Gasparilla floats 25 participating high school and college bands (FAMU) 60,000 hungry people, restaurants "Winter Park"walk/shop/eat/park in style Cultural arts Government Strive to do business with each other- government/private cooperation/local preference New businesses are able to come Design criteria of town center allows more flexibility based on business needs Form follows function Personally assigned city staff to help any business person obtain their approval/permit City adequately staffed to support the community demand Positive police/fire presence Government small, serve the business community-what can we do to help you, offer incentives Economic development office for business development Business friendly startup processes Multi-modal transportation system Education Keep/enhance Winter Springs public schools-high reputation with additional amenities and activities Encourage business/community/school volunteer cooperation IDENTIFICATION OF NEEDS The small groups next were then asked to identify things that are not now in place in Winter Springs that would improve the business environment or quality of life in the city. The following suggestions were made with the asterisked items considered the most important: *Promote and advertise Winter Springs as the place to do business *Economic development council Bring businesses to community *Incentive programs to bring business Tax cut Reduce impact fees Credits/grants *Quicker permitting process *Aquatic/entertainment center *Historical district Flowers/flags Lamps with landscaping Walking path *Maintain quality aesthetics *Solid anchor restaurants in town center *Medical offices *Assisted living near medical offices Transportation monorail with parking east to west Send businesses the Winter Springs newsletter Signage More businesses Regional Economic Development Commission to target Winter Springs Recycling support services Transportation Expand reclaimed water opportunities Purified water IDENTIFICATION OF OPPORTUNITIES The final activity of the workshop was the identification of opportunities that have the potential to contribute to a better quality of life or business environment in the city. The following suggestions were made with the asterisked items considered the most important: *Opportunities at Lake Jesup (water taxi, recreation, boardwalk, boat rentals) *Better utilization of water/lakes/rivers/wetlands/trail/parks *Expand amphitheater concept- create a real destination or recurring event *Seminole Way *Town Center *Technology/communication/process/permit/online service *Growth appears, people are pleased More tax revenue More police More security for residents Lower tax burden on individuals Lower crime *Increase east-west traffic flow- create new business *Can hire more employees - can grow business to next level - more work- less crime Wine and art museum or gallery City website/expand links to local business General Comments Don't wait-move up these priorities Include businesses on city website Newsletter available for businesses Town Center business visibility Promote events to draw people to Winter Springs- develop a slogan City of Winter Springs CommunitySTRATEGIC PLANNING Workshop February 26, 2009 Facilitated by Marilyn E. Crotty & Teresa Jacobs The John Scott Dailey Florida Institute of Government at the University of Central Florida INTRODUCTION The Winter Springs City Commission solicited the assistance of the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to guide and facilitate the development of a strategic plan for the City of Winter Springs. The first step in the process was to conduct a Community Visioning Workshop on Thursday, February 26, 2009. The goal of the workshop was to give community stakeholders (residents, businesses, etc.) an opportunity to share their ideas and dreams for the future of the city. The Mayor and all five members of the City Commission attended the workshop to listen to the ideas of the citizens. The workshop was very well attended,with approximately 108 community members participating. This report is a summary of the discussions and conclusions of the Community Visioning Workshop. COMMUNITY TREASURES Participants were asked to list the things, both physical and intangible, that they most treasure about Winter Springs; those things that should be protected and preserved. Many participants used different terms to describe the same or similar treasures. The following is a list of their responses, grouped into general categories. The number in the parenthesis indicates how many participants identified the same or very similar treasure. Parks & Recreation (103) (Central Winds Park(17), Dog park(8), Sam Smith Park(2) Trotwood Park(6), State parks, Magnolia Park, Baseball complex (2), Cute kids water park off Moss Rd., Partnership parks - Pop Warner(3), Babe Ruth, CFU, I9, Athletic fields,Playgrounds) Park system(38) Well used and maintained For picnics and places for children to run Award winning, well managed and beautiful Winter Springs Golf Course (3) Bear Creek walk(2) Well maintained parks within the city limits Recreation department City mini golf course Golf courses Eating outside now with my family and dogs Close to natural areas to hike, canoe Events and sports Winter Springs Basketball league Access to lake Green City(92) City is clean/green(3) Aesthetically pleasing(20) Streetscape/landscaping/beautification(15) SRSR434 (3) Trees (13) Green areas (13) Especially former Winter Springs Golf Club Open space (7) Nature areas/wooded areas and parks and attention to their preservation(2) Natural Environment(2) Undeveloped land Foliage Natural landscape Wildlife (4) Owls (2),hawks, eagles, cardinals, foxes Conservation Areas Minimal development/uncluttered feel/uncluttered neighborhoods (3) Open air—natural feeling Rural look/character(2) Fountains Recycling efforts Active tree planting program Clean air and water Minimum development of SR434 between Tuskawilla Rd andSR417 Preserve areas of green along Tuskawilla Rd Keeping the city with trees, grass, and very little concrete The commission,the Mayor, and others have a proactive attitude on environmental issues Conservation area that acts as residential drainage for water run off/home to many birds and animals,wildlife. Public Safety(63) Police/Fire (30) Safe neighborhoods (22) Low crime rate (7) Good neighborhood(3) Police attention to speed limits Trails (46) Cross Seminole Trail (8) Convenience and scenic beauty Bicycle trails (3) Give me exercise and fresh air on weekends Bicycle trail to Town Center through center of town Bridge over SR434 well constructed and aesthetically pleasing Rail trail (2) Linear park through city Nature trails Walking paths Superior and well maintained Trails throughout the Highlands Town Center(45) Blumberg Blvd. (2) Magnolia Park Veterans Memorial (2) Specialty businesses Schools (42) Good/great/excellent/wonderful (35) Winter Springs High School (2) Support for our schools Progressive education policies and personnel, especially in the elementary category Top schools in Seminole County I came here originally because of the good school system Diversified schools and school clubs Town Atmosphere (39) Small-town feeling/atmosphere (16) Residential look and feel Home-town atmosphere Slowed-down atmosphere Controlled development(7) Controlled commercial growth Not buried in strip malls,ugly buildings fronting major roads Does not have to host large, commercial/retail outlets—we are "preserved" No distracting businesses, ex: car lots, nightclubs, etc. Population size (2) Family atmosphere (2) Bedroom community (2) Walkable community (2) Character of architecture Uncrowded Quiet Clean The clean look of commercial districts—no 17-92 or 436 Low density development Keep to minimum high density housing Range of housing Upscale atmosphere and enforced standards Town Events /Activities (38) 4'' of July/fireworks (9) Town Center Events (3) Highland Games (3) City sponsored community activities (2) Christmas tree lighting(2) Santa coming around(2) Parades (2) Tree giveaway (2) Concerts (2) Holiday Easter egg hunt Organized as revenue neutral Bringing our city together and especially great for families Lots of planned activities Community special events committee Sense of Community(36) Neighborhoods (8) Warm, caring, friendly (7) Open to all When someone is in need, the community comes to support Neighbors who will help at the drop of a hat if needed Diversity of population(3) Religious community(3) Local sense of identity(2) Community involvement (2) Strong community One of the best places to live Progressive character of the community People's interest in community All age groups We are not dependent on the "Disney industry", away from the tourist traps, Civic organizations that assist nearby. This is a very desirable place to live. Responsive City (27) City government(6) City staff(5) Low Taxes (5) Long range smart growth (4) Ordinances for preservation(3) Citizen participation(in government) Hurricane debris pick-up Enforcement of laws/codes Level of municipal services Transportation (17) Roads(6) Well maintained Proximity to major roads- SR417 (5) Low levels of traffic(3) Speed limit Proper street maintenance Widened/paved/improved/lighted roads Other Senior Center(15) Local businesses (9) Tuscawilla Country Club (9) Lake Jessup (5) National/Local reputation(4) Tuscwwilla subdivision(2) Civic Center(2) Convenient shopping(2) High/stable property values (2) Sidewalks (2) Location(2) Historical wharf sites Near hospital Gateway to East Seminole County(Deleon Street) Chamber of Commerce UCF Incubator Clear separation of urban and rural density and usage on the eastern border Regional approach in the area Tuscwilla PUD Proximity to Winter Park, highway, events Availability of natural gas utilities/appliances Comments concerning items people would like to have: Keep the temporary dog park and make it into a permanent dog park Winter Springs Golf Course - Purchase land now, in down real estate market in public-private partnership Other parks that can be used to bring visitors Fully utilize the parks and recreation facilities more fully The trails system needs to be completed and expanded so that elementary school kids can bike to school WINTER SPRINGS 2020 Community participants were invited to imagine that it was the year 2020 and all their hopes, dreams and desires for Winter Springs had come true. They were asked to describe what Winter Springs would look like and feel like, and what it would be like to live, work, and raise a family here. Participants worked in small groups and documented their vision of Winter Springs in 2020. Many of the physical and intangible attributes were repeated and are grouped below in broad themes. Communication/Technology Wifi city wide (6) Communications - state of the art Fully functional e-commerce website to conduct all city business (20) Web cam community meetings and state of the art annual reports Interactive televised Winter Springs community meetings More government services online Winter Springs activities TV Channel Better citizen information source Technology leader Paperless billing Community, Sense of Wonderful small town feel (3) Keep historical identity alive -way back! (2) Winter Springs kids go to Winter Springs schools Community stays involved with schools Intergenerational community Scholarship for needy families (not academic) Raising families Family friendly centers (parks) larger, community pool,bowling,tennis (i.e. aquatic center in Orlando), art center, community theater, indoor basketball courts, etc. Communities that work together Stable population-non-transient Community level volunteer program- schools, groups, individuals Downtown- Winter Park-like Keep community as is Walkable community Community gardens - shared Cultural Amenities Library(8) Theater(5) Cultural and Performing Arts Center (4) Amphitheatre Community music and theater for citizen participation Information center Public art Cultural arts district Museum Art gallery (2) Arts and culture - dinner theater Town playhouse Value based and affordable civic events Better civic center More art venues and permanent events, etc. Economic Development Hotel (7) Conference center, local, LEED certified Seminole Way -residential appearance B&B's City support for business Seminole Way- Office/Professional Well done, clean industry in appropriate locations Jobs- green sensitive, clean manufacturing SRSR434 to US 17-92 redevelopment Office parks alongSR417 Large corporations alongSR417 Renewal of older/neglected part of SR434 High tech corridor Multi-family dwellings planned Town homes filled Convention center Business center with multi-service professional services- attorneys, CPA's, etc. Economic activities: (no large corporations) High wage, clean industry community Use of ball fields for state and regional uses Complete/finish all land development construction- condos UCF incubator-medical research, competition or tie with Lake Nona Education Schools still attractive to families-high quality Best schools in Florida Art school/craft school Energy Renewable/alternative energy sources for city uses Transportation-no fossil fuel, mass transportation, electric and alternative energy Affordable alternative energy CNG-natural gas for autos Natural gas Solar powered community lighting Electric cars Charging stations Green energy leader incentives: solar, LEED standards, gas Supplement Progress Energy with a solar power plant Fiscally Responsible Diversified tax base (3) More commercial to help tax base Increase non-residential tax base Keep value incentive with tax base All bond debt paid by communications tax Lower franchise tax Tax money spent as people voted-no increase without vote Government Services /Partnerships /Growth Management Simplify tax bills and structure Infrastructure (maintenance and development: water drainage, sewers, bridges, power grid, underground utilities) Better treatment of animals - city capability- strict anti-cruelty More programs for animal control - spay/neuter education, no killing strays by 2020 Better communication between interlocal and county, especially police Better county-city relationships Enhanced relationship with sister cities Private-public partnerships Partner with SCC and UCF Zoning, annexation, green preservation Still strong and creative growth plan,residential in town center County wide land use Steady development Sustainable growth Controlled growth Public services keep up with population Commission follows steady growth Clean up junk area on SR SR419 - state buy? Ordinances in place - i.e. no parking on lawns SRSR434 and WS Blvd- constrained corridors (no new lanes) Green City Environmental club -volunteer,pick up trash, etc. Retained, functional ecosystem - south shore of Lake Jessup, north of SRSR434, Seminole Way is threat to that area Xeriscape (2) homes/businesses Agricultural extension center- eco-friendly planting, urban gardening, etc. Conservation of water(naturally and use) Environmentally green Reclaimed water to all Expanded recycling Preserve trees in new developments Keep city green areas Green standards -water sense toilets and fixtures Green city/environment Healthcare Hospital/health care - local urgent care,town center Integrated healthcare system -progression of care Medical center Closer hospital Small town clinic Lake Jessup Access to Lake Jessup (clean) Lots of potential for Lake Jessup-recreation, clean, useable, renewed, beauty Clean up Lake Jessup-make it attractive, have access to lake, marina restaurants Parks/Trails/Recreation/Youth Programs Swimming/aquatic center(4) Golf course (3) Premier natural golf course Public golf course Winter Springs golf course Trails (3) Bike trails, multi-links to schools, expansion, bike racks Improve nature trails- Sidewalk to trail from neighborhoods,well lit, better visibility Connect bike trails Restrooms along trail Inside recreation center, movie theater, skating rink, bowling alley(2) Dog parks (2) - 10 minutes from everyone Maintain and improve excellent parks (2) Full-time community youth center(2) More athletic fields Complete Central Winds Park Multi-purpose facility by Winter Springs Golf Club More youth programs Quality of Life Underground power/utilities (2) Building height limitations (no skyscrapers) Growth- smart growth- retain small town feel,retain quality of life (green areas) More sports facilities,basketball More and more better streetscape projects - continued excellent maintenance Special needs activities Happiness Affordable living Keep division of rural and city No high rises Limit density- multi-family More street lighting No billboards (2) No neon signs No sleaze establishments More quality restaurants (non-chain) More outside dining (covered, music) Whole Foods or Fresh Market(2) Bakery, shoe repair, flower shop -reasonable rent High end restaurants Rural in nature Shopping - specialty stores, like Waterford Covered walkways within shopping districts Clean up promises met Safety Handicap-friendly intersections SRSR434 -plans for safe school bus pickup with all new development Safe -outside, low crime,kids,walking Walkway across SRSR434 from town center Pedestrian bridges across SR434 to nature trail Cater to pedestrians/bikes Improved school zone signage - consistent Safe crossings and crosswalks Camera enforcement at signals Public safety- tornado sirens Sidewalks along all roads Senior Citizen Friendly Senior/handicapped access Senior/independent living Expanded senior center Town Center Thriving town center Completed town center-vibrant, daring, alternative transportation, all inclusive Town center expansion adding unique, attractive, charming high-draw business and events Town Center expansion- 90-100% capacity (2) Town center is regional hub with more parking,parking garages,pedestrian friendly, friendly attitude towards business owners (city hall) Move post office to Town Center Completed Town Center and Central Winds Park Town center completed per vision with parking garage (2) User-friendly town center- commercially attractive Expand Winter Springs Town Center-more businesses, more parking Transportation Better public transportation(all alternatives) Public parking for bikes and motorcycles All roads paved Public transportation(6) connection to mass transit(Sunrail), internal loops, buses for local trips, trolleys (2) establish multi-modal transportation systems light railibus connecting to Lynx State of the art transportation, more buses, golf cart community Traffic signal at Tuscora and SR434 City/state owns all roads Enhance SRSR434 West of SR SR419 Community travel and events Other Entrance to Central Winds Park off SRSR434 with message board More business hiring of the disabled Disposition/resolution of Winter Springs golf course Former Winter Springs golf club restored to municipal golf club UCF usage Annex to SCC Miller's Hardware or ACE Waterfront district I like it just like this... "If it's not broken..." Why wait?ASAP User friendly parking and code enforcement Tuskawilla extended to Jessup with public access More uniform city boundaries, eliminate enclaves Parking garage, ample parking downtown No overnight parking throughout all districts (district wide) Better entrance to Winter Springs on SR434 (going east) Larger signage/monument for activities 2020 Winter Olympics Summer Olympics City of Winter Springs BUSINESS COMMUNITY VISIONING, WORKSHOP June 9 2009 Facilitated by Marilyn E. Crotty The John Scott Dailey Florida Institute of Government at the University of Central Florida 9 Y INTRODUCTION After a successful community visioning workshop in February, the Winter Springs City Commission asked the John Scott Dailey Florida Institute of Government at the University of Central Florida(IOG)to conduct a similar workshop to engage the business community in a discussion of the future of the City from their perspective. On June 9, 2009, a diverse group of approximately 30 people gathered to describe their vision for the City of Winter Springs in the year 2020 and to identify needs and opportunities that should be addressed. Professionals, small manufacturing firms, retail, service, and at-home businesses were represented. The Mayor, four members of the City Commission, and city staff attended the workshop to listen to the ideas of the attendees. This report is a summary of the discussions and conclusions of the Business Community Visioning Workshop. WINTER SPRINGS—2020 Participants were divided into three groups and asked to imagine it was eleven years in the future (2020) and to describe their vision for the business community at that time. Several themes were identified and are listed below: Business Community Known as "the" place to start/grow/diversify with appropriate incentives Target 80/20 (residential/business) vs. current 90/10 Increase non-service industry business base 95% occupancy Industrial district Historical district Sidewalk sale Something for everyone (businesses) Walking district West Winter Springs will be a desired location Historic district Increased tax revenues Facelift Businesses that cater to seniors Day care Assisted Living Facilities Business in clusters Medical clinics More office-type buildings vs. strip malls Successful incubator programs Access to businesses Points of access created Facilities Large entertainment/hospitality/conference center/restaurant/dining Town center and surrounding open land filled with quality development Significant aquatic complex/center Enhanced trail/Jesup water taxi/bike usage/use of lake Signage for Town Center Customers can see/notice my business Electronic billboard Aesthetic signage Activities Local festivities/meet and greet/food/drinks/music The Mardi Gras of Central Florida Hotels are full Businesses to purchase Gasparilla floats 25 participating high school and college bands (FAMU) 60,000 hungry people, restaurants "Winter Park" walk/shop/eat/park in style Cultural arts Government Strive to do business with each other- government/private cooperation/local preference New businesses are able to come Design criteria of town center allows more flexibility based on business needs Form follows function Personally assigned city staff to help any business person obtain their approval/permit City adequately staffed to support the community demand Positive police/fire presence Government small, serve the business community-what can we do to help you, offer incentives Economic development office for business development Business friendly startup processes Multi-modal transportation system Education Keep/enhance Winter Springs public schools- high reputation with additional amenities and activities Encourage business/community/school volunteer cooperation IDENTIFICATION OF NEEDS The small groups next were then asked to identify things that are not now in place in Winter Springs that would improve the business environment or quality of life in the city. The following suggestions were made with the asterisked items considered the most important: *Promote and advertise Winter Springs as the place to do business *Economic development council Bring businesses to community *Incentive programs to bring business Tax cut Reduce impact fees Credits/grants *Quicker permitting process *Aquatic/entertainment center *Historical district Flowers/flags Lamps with landscaping Walking path *Maintain quality aesthetics *Solid anchor restaurants in town center *Medical offices *Assisted living near medical offices Transportation monorail with parking east to west Send businesses the Winter Springs newsletter Signage More businesses Regional Economic Development Commission to target Winter Springs Recycling support services Transportation Expand reclaimed water opportunities Purified water IDENTIFICATION OF OPPORTUNITIES The final activity of the workshop was the identification of opportunities that have the potential to contribute to a better quality of life or business environment in the city. The following suggestions were made with the asterisked items considered the most important: *Opportunities at Lake Jesup (water taxi, recreation, boardwalk, boat rentals) *Better utilization of water/lakes/rivers/wetlands/trail/parks *Expand amphitheater concept- create a real destination or recurring event *Seminole Way *Town Center *Technology/communication/process/permit/online service *Growth appears, people are pleased More tax revenue More police More security for residents Lower tax burden on individuals Lower crime *Increase east-west traffic flow- create new business *Can hire more employees - can grow business to next level -more work- less crime Wine and art museum or gallery City website/expand links to local business General Comments Don't wait- move up these priorities Include businesses on city website Newsletter available for businesses Town Center business visibility Promote events to draw people to Winter Springs- develop a slogan CITY OF WINTER SPRINGS COMMUNITY VISIONING FEBRUARY 26, 2009 Please share your,thoughts and comments on the following issues.- 1. The Winter Springs website • A lot of good info, but sometimes difficult to navigate. Not such small print. • Haven't used it! What can you do there? Pay bills? • Use website to download forms, pay bills, find details of special events. Find a good "model" and go for it. Spend whatever it takes to do it right. • Auto bill pay • 1 have to admit that I have not used the W. S. Website. However, I believe that many do depend or would like to depend on a website as a source of good and thorough information. • City wide wifi, expand website, pay bills on site, more info about events, podcasts • Get info re events, city plans, proposed changes, etc. pay utility bills, download forms, view city job opportunities. • 1 like the website, but don't use it often. • On a scale of 1-10, a 7 — pretty good. Like it, use it, have found what I need there. • 1 don't have a problem. It cannot be all things to all people, • Better search facility • Need to be able to pay water bill! Pay utility bill on-line. Download forms. City financials on it—easy to read, city gov't meeting or podcast, esp. commissioner's mtg. • Add easy feedback to city, pay bills electronically, email newsletter, forms to print at home or fill out on line. • 1 have not viewed it in quite a while, but it was ok but not always easy to navigate. Under current economic conditions would not consider it a priority to update. • More user friendly, podcast on website, more information financial of city • Update to include bill paying. Bring site into 215t century Pay bills online, more user friendly, hard to find forms, update who is in charge of different departments Looks good • Needs improvement • Needs redesign to be more (novices) people friendly. Difficult (now) for beginners! Public notices, current projects need to be kept up to date! Old, and/or completed projects should be removed. Each department should utilize space in their category to post information. Keep calendar up to date. Last week many March meetings were not listed • Current site needs to be completely revamped. -low functionality (brochure approach) -hard to find info • 1 do not, nor will I, have a computer! Do have meetings televised (as they do on C-SPAN). I'd like to read more about city gov't. in the Sunday paper! • Continued enhancements • Needs to be user friendly. Should be able to -pay bills -event calendar -pod cast city meetings -find cell phone #s and communication info. • Getting better, needs improvement, more archive access, more "e"— abilities (process things without having to come to City hall). Upgrade the Human resources area to the present century. • Keep enhancing it. The more functional, the better. -Current City Finances -Bill Payment Permit applications • Very well done for the most part, need special spot for all communications to public, proactive intercity communications so everyone can see all that is happening. • They cost money to maintain!! Overall —very good — I can find what I want. I sometimes find it difficult to look at and/or print agendas and agenda items. I like being able to listen to Commission meetings on line. (I do not understand why some people say they cannot find info.) • The website document search works if you are researching a specific topic. But it's not so easy to use for more casual browsing, for example if you just want to find out what's been happening at the commission meeting. • Events Center, vendor, sponsor signup, past and future event info, podcasts, career center, financial reports and statuses. Not warm & fuzzy. Water— auto pay? Our reclaimed water was "down" for a good while (days, maybe a week) we thought our system was broken. We called a repairman. This problem could've been addressed on website — like let us know. 2. The proposed Seminole Way • Great! Develop it and develop our waterfront. Let's make our lake front an attraction • Limited acreage dedicated to this project. Control the sprawl. Preserve natural lands and environment. Green. Eco-friendly. Traffic and congestion a huge concern. Protect the environment. LIMITATIONS. CAUTION. • Encourage with caution • Hi-Tech business, medical BioTech, Hotel. Park and ride areas. Caution — let's not get too commercial w • Involve community in master planning. Do not "piece meal" the development of the corridor. Identify the uses and infrastructure needs, involve the adjacent cities and county owned parcels. • Keep it clean industry. The sooner the better • Always good to diversify the tax base in a well-planned way! • 1 don't know about this yet. Need more info. Is it on website? If not, put it on there. • It needs to be pursued aggressively. I'm not sure that will happen because of limited parcels and parcel size. We may not be as significant in the process as the northern and southern end locals. If can, develop a supplemental process. • No comment, beyond joining in with the county and other cities to make this a success. • 1 would NOT like to see any development at the intersection of 417 & 434!!! It would increase the traffic significantly and destroy our environment. Really bad idea. • A great idea that should be fast tracked. Build a hotel very close to 417/434. • Economic development south of 434, all cities cooperating, hub for HiTech corridor • Now Now Now— office park and clean industry (tech oriented) • Keep the citizens of W. S. in minds. Fight for what is best for residents. O • Need to ensure it doesn't become another "downtown Orlando" • Great idea Professional businesses, office park setting, no more than 3 stories. Hotel with meeting/conference space. Design should be very aesthetically pleasing. Waterfront access to the public if possible. Also green businesses should be encouraged. • Threat to Lake Jessup? Take into account traffic. • The Seminole Way needs to remain completely segregated from the rest of the community—we can't allow the greenspace between the Seminole way and the rest of our city to be encroached upon. • #1 reason for having access by public transportation between 17/92 and the Greenway (#417) on 434. Be mindful of the surge of daily traffic that might occur— No industrial park with a Winter Springs address!! • In favor • Keep it simple. Set reasonable limits. • Accessible by all means of transportation and secured areas for each (pedestrian, bicycle, motorcycle, bus/public transportation, car/truck, train/trolley). Park & ride. • Yes, yes, yes. Keep it light industry, professional, recreation, high tech, entertainment. • Must include environment as a foremost focus point. • The city has done a great job of setting the groundwork through annexations. Now the city must be careful in controlling the development that comes in. Do not lower our standards for codes and development requirements just because the economy is bad —wait for it to improve. • Do we need more houses? Don't mess with Lake Jessup. 3. The parking of commercial vehicles in residential neighborhoods • NO! Don't allow it. No overnight parking in street, mine is too narrow. NO. I like the GVW limit, I don't want a tow truck parked next door. • The less affluent area of Winter Springs will struggle with this idea. How can we accommodate the diverse population of the city? Limit by weight. What's eco-friendly? Flexibility, common sense and cooperation. • To be determined by HOA • I'm not sure how I feel about this issue, since I can see the rationale of both sides. I do live in a deed restricted neighborhood that prohibits commercial vehicles. If allowed, there should be restrictions in terms of size. • Park only as long as necessary to complete the task. • Need to use discretion, while tractor trailers, large panel trucks should not be allowed, a work truck with company logo's ad's should be allowed. • Would prefer a 4 hour time limit. Need to allow parking but many streets are too narrow to permit safe parking for a long period of time. • Nothing larger than a van (like a small panel) no work trucks, no signs, no semi's. • Not an issue in my neighborhood —does need to be regulated. • As long as it's not an oversized vehicle or trailer type. I don't have a problem with it. It would make the city more business friendly. An independent business owner with his company vehicle would hesitate to buy here knowing he'd have to hide his pickup or park & ride somehow. • Commercial vehicles should have parking privileges in order that services may be provided in a timely and efficient manner. Allowed during normal business hours — 8am — 6pm. No overnight parking should be allowed. • Semi-tractor-tractors — NO! Plumbers, brighthouse, small business vehicles — OKI • 1 have NO problem with this as people use them to earn a living. I do have a problem with winter visitors parking large motor homes in residential areas. • Should only be personal style cars, pick up trucks with lettering not full wrap around vehicles. • Not really in favor of, but would be willing to allow them up to a certain GVW like a small pickup truck or van • Not allowed only for repair during the day, some flexibility small van or car, limit by gross weight • Write the changes to be sure that "junk" vehicles are excluded — ie 70 Ford 150 with 2 colors for the front fenders and rusted out. • Should not be allowed. • For folks who drive it back and forth to work. Ok; otherwise, no. • No semis, etc. • Businesses often require employees to take vehicles home to provide on-call service (ex: electricians, plumbers, etc). Others provide vehicle as part of compensation package. Current req. asks for magnetic signs to cover which are stolen. So — allow small vans with lettering, provided vehicles are well maintained (not rusty or falling apart) and are not filled with huge ladders and equipment. Also regulate by vehicle weight! • No overnight parking of large vehicles limit by gross vehicle weight • Does not bother me, as long as they are parked in the drive way or properly on the street. • Use common sense. • There needs to be a clear definition of "commercial vehicles" size, signage, wheel base. Can the vehicles be parked in the garage? • Allow smaller vehicle and restrict size and sign on vehicle • Be flexible, where HOA exists, let them handle it. I like the vehicle weight restriction theory. • Flexibility— perhaps declare "no enforcement" during times of hurricane clean-up or other times when "function" of the community and the jobs people do are recognized more than just an "eyesore" in the driveway. Reward people that set the "peel off' type logos for their vehicles, provide incentive. Do need some type of size/weight/visibility limitations. • Should be left to the discretion of the home owner associations. Where there's no HOA, the city should allow the parking of small commercial vehicles, i.e. vans, pickup trucks, etc. • It needs to be controlled —we do not want large vehicles. However, there may be room for compromise, such as: small signage on vehicles, small roof/ladder racks, etc. • NO. Also, no parking on your lawn! Mandatory house painting every several years. No commercial vehicles. • To have marked side at street parking if the resolution is passed. Too many times people park one side then someone parks on the other side with no room to get around. • Problem in CV Parking across from one another. Sometimes garbage trucks can't get through! Please fix the "maze" of WS Town Center! Please use the back of this page for comments on any other issues. Thank you for participating! • The bedroom community has statistically a 60% to 75% residents with ownership of dogs. People walking dogs don't remember to take bags with them so when their dogs relieve themselves, the owners don't pick it up. Dog Parks provide bags and one of the rules is to pick up the poop. 95% to 98% of the people who use the dog park follow that rule. Plus it gives the dogs a place to run which is something they can't do on a leash. The current temporary park is so poor, that people I have talked with would rather go to other dog parks. Plus it is a place that people can talk and make friends other than their immediate neighbors. • Please finish the dog park in time to use the matching grant. This project has been discussed since 2001. $7,000 has been given to make a final dog park. It has been voted to go by the matching grant. That means completing it in 3 years and one year has passed without any construction. One commission's vote should not undo a vote of the last. Underground electric. • Gated communities should not have to pay for road improvements. We pay taxes like everyone else. • Targeting foreclosure crisis on a local level -target "owners" of foreclosed properties to ensure they are kept in "good condition". - use the city resources as a conduit to local financial institutions to work with current homeowners with troubled mortgages. • Ensure Oviedo mall does not become a "slum area". -work with Oviedo, Seminole County government to ensure property is dealt with and provides a sustainable business area. -target existing "smaller" stores to incorporate operations in Winter Springs town center -tax incentives, etc. • We need to establish one or more community gardens. They beautify, build community, can be used to educate children, work as therapy and more. See the American Community Gardening Association Yes, I would be willing to volunteer my time and effort to make this happen. David A. Smith 407-435-2926 dsmith48 cfl.rr.com • -We started off this.evening with what is "good" about Winter Springs -We moved on to discuss what would make Winter Springs "better" -But we didn't even touch upon the impact of"better" on quality of life more growth, more congestion, higher population density -1 moved to Florida 25 years ago. At that time, Orlando was a small town and Winter Springs was "out in the Country". Today, Orlando is quickly evolving into just another big, overcrowded city and Winter Springs will shortly follow. -the big challenge is to carefully control growth and population density while improving quality of life. • Need to be consistent with Town Center code enforcement. Some businesses have been required to remove vehicles with signage that were parked in spaces along SR434 frontage. Recently there has been a VWA with temporary signs "stuck" to it and a large banner (H&R Block) along SR434. If enforcement has changed (due to economy?) tell everyone. The message I heard is that people like Winter Springs the way it is. The "city", management and elected officials, need to plan carefully and maintain what we have and why we live here. CITY OF WINTER SPRINGS COMMUNITY VISIONING WORKSHOP FEBRUARY 26, 2009 WORKSHOP EVALUATION Objectives Not Met Fully Met Allow participants to identify the treasures 1 2 3 4 5 of the City of Winter Springs they want preserved 1 1 9 44 into the future Allow participants to describe their 1 2 3 4 5 hopes and desires for the future of the 2 2 10 41 City of Winter Springs (comment: needed facilitators) Allow participants to provide input on specific 1 2 3 4 5 Issues (comment: difficult in a Ig group) 4 4 8 36 Objectives Disagree Agree The facilitators were impartial and helpful 1 2 3 4 5 6 49 Comments: • Nice job, well organized • Followed the agenda to a T! I feel a better job could have been done explaining what the meeting was truly about. • With housing costs coming down, more families will continue to move into Winter Springs. This will increase the need for more fields for soccer, Lacrosse, Baseball, etc... All the current fields are at full capacity, so more land will be needed for the growth between now and 2020 • Excellent and positive workshop. Many things to think about. • Thank you for this opportunity to express our visions and opinions regarding our future! Bravo and kudos! • Lot of input crammed into small amount of time • 1 commend the commissioners for doing this Good process, appears that there are plenty of open projects that are not completed yet, keep expectations in balance with affordability of the residents • Great meeting well attended • Very interesting concept. Very positive exchange of ideas. I appreciate the opportunity to participate. • This needed to be held over several days for people to be able to provide their input specifically. This was a great beginning but much more time was needed. 6:00 was too early for my friends to attend since they got off work at 6pm. 0 Great opportunity • Great exercise and hopefully, we can see some of the most important ideas come true. For example, a library, web site, user friendly, accessible to high tech businesses. Also develop the town center and finish a marina, lake front hotel, etc. • Very valuable interesting, very worthwhile • Well done, would like to see more workshops • We need to have one of these for current economic conditions. • Thank you! This has been very positive and informative! We love living in Winter Springs. • 1 wasn't looking forward to this, but was asked to come. But I am very pleased to have come and very impressed at so much good and constructive discussion and good ideas generated. Thanks! • Great opportunity. Should be repeated every 2-4 years. Marilyn always does a great job! • While the oversight of the session was unbiased, the assumption of no limitations to a future (2020) is itself a bias. There will be no "blue sky" but an extremely limited/curtailed future and not discussing those limitations before starting the small group sessions leads to lots of energy being spent on ideas that have little chance of coming to be—worse, it encourages too much straight-line thinking • Unfortunately people always, think bigger is better, not focusing on the quality of life. • Thank you. I look forward to seeing the results from this meeting as well as the practical application. • Truly enjoyed the opportunity to participate in this workshop. The test is seeing what is done with the input received. Was glad the flyer was sent with the water bill. The County and the cities are our partners. Let's not throw darts at each other, even if they start it. • The workshop, in my opinion, was of great value to the city. • Winter Springs new police chief is great. Winter Springs has a low crime rate—that's great— BUT your police officers need to have MUCH better communication skills — MANY are condescending and rude. Everyone is not a criminal. There are like vultures! The entire 417 Exit onto 434 IS NOT 25 MPH —ONLY the exact spot of change basket and reader for pass transponders is 25 MPH. At those exact spots only! Prior to those spots - is a deceleration ramp! After that point—the speed limit is the same as city streets! That's why there is an arrow on the 25 MPH sign pointing at the ground! Also regarding police— please don't trump up citation code numbers and apply them where they don't have a specific use. There is no ticketable offense for having a FADED license! Don't write the code for not having a valid license instead!! • The facilitators did an excellent job of maintaining the flow of the workshop. The group was a very good representation of our"average citizens" with minimal personal agendas. These are the people the Commission needs to listen to. • High quality session that identified lots of opportunities. There will be lots of hard work to put these into workable plans and future actions. A good start. • This workshop was a great idea. Maybe it could be extended through a forum attached to the Winter Springs website. • This should be a regular event! Thank you for asking for citizen's ideas. But I do hope some of the ideas are acted upon. In my opinion, the most important idea that needs to be accomplished is completing the Winter Springs Trail from Layer Elementary to the Environmental Center. In addition, development of a waterfront district on Lake Jessup would add to the quality of life for Winter Springs residents. One of the best things about Winter Springs is the city parks and greenspaces. These areas must be preserved and expanded. Biking trails linking residential, commercial, schools and parks would promote a healthy lifestyle. A library and cultural arts area are a must! These could occupy vacant storefronts, particularly in or near the Town Center. This would help our children, emphasizing the value of education and the arts. It sends a message about our community. Thank you for listening to the citizens of Winter Springs! • A very professional group of facilitators and a very civic-minded group of citizens. • Very well organized. Facilitators moved activities along very well.