HomeMy WebLinkAbout2012 06 25 Consent 203 Rescind Addendum of Orlando Sentinel Agreement
COMMISSION AGENDA
Informational
Consent
X
ITEM203
Public Hearings
Regular
June 25, 2012KSCC
Regular MeetingCity ManagerDepartment
REQUEST:
Parks and Recreation Department requests the City Commission rescind their previous
approval of a one-year extension to the Orlando Sentinel Agreement for Community Events'
Marketing and Sponsorship Procurement.
SYNOPSIS:
Parks and Recreation Department recommends that the previous approval (by the
Commission at the May 29, 2102 Regular Commission Meeting) of the one year extension
to the current Orlando Sentinel agreement now be rescinded based upon the Sentinel's
subsequent termination of that current agreement.
CONSIDERATIONS:
In October 2011, the City entered into an agreement with the Orlando Sentinel to
cover the four community events from October 1, 2011 through September 30, 2012
(current agreement).
On May 29, 2012, the City Commission approved a staff-recommended, one year
extension (Consent 201) to the current agreement with the Orlando Sentinel which
would cover the community events from October 1, 2012 through September 20,
2013.
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On June 4, 2012, a representative of The Orlando Sentinel contacted the City
Manager’s office and issued a termination letter, in accordance with the terms of the
current agreement, to terminate our current agreement for Community Events'
Marketing and Sponsorship Procurement.
Consent 203 PAGE 1 OF 2 - June 25, 2012
The Orlando Sentinel expressed concerns over a “no contact list” that staff created for
sponsors that we currently had relationships with and have been a part of our
community events in the past. The Sentinel was not willing to honor this list and was
seeking a 50-50 revenue share from these sponsors.
Staff felt that the no-contact list was reasonable, justifiable, and in the best interests of
the City. The Orlando Sentinel did not concur and thus chose to exercise its contract
termination rights under the current agreement.
Staff feels we are well positioned to overcome the cancelation of the agreement and
that by continuing to work with past sponsors and partners for community events we
will be able to secure a consistent source and suitable level of funding. Additionally
staff is identifying new sponsors and developing strategies to include these sponsors
in future events.
FISCAL IMPACT:
Relative to funding for our July, 2012 Celebration of Freedom Event, staff has already
obtained $14,000 in revenue (without assistance from the Orlando Sentinel ) to cover
$19,875 in projected expenses for this event. The projected expenses are inclusive of the
cost of Fireworks and exclusive of the cost for public safety. Staff is working diligently to
procure additional sources of revenue and reduce expenses for this event in order to make
it "revenue neutral."
COMMUNICATION EFFORTS:
This Agenda Item has been electronically forwarded to the Mayor and City Commission,
City Manager, City Attorney/Staff, and is available on the City’s Website, LaserFiche, and
the City’s Server. Additionally, portions of this Agenda Item are typed verbatim on the
respective Meeting Agenda which has also been electronically forwarded to the individuals
noted above, and which is also available on the City’s Website, LaserFiche, and the City’s
Server; has been sent to applicable City Staff, Media/Press Representatives who have
requested Agendas/Agenda Item information, Homeowner’s Associations/Representatives
on file with the City, and all individuals who have requested such information. This
information has also been posted outside City Hall, posted inside City Hall with additional
copies available for the General Public, and posted at five (5) different locations around the
City. Furthermore, this information is also available to any individual requestors. City Staff
is always willing to discuss this Agenda Item or any Agenda Item with any interested
individuals.
RECOMMENDATION:
Parks and Recreation Department recommends the City Commission rescind their previous
approval of a one-year extension to the Orlando Sentinel Agreement for Community Events'
Marketing and Sponsorship Procurement.
ATTACHMENTS:
Attachment A - Approved Addendum of Orlando Sentinel Agreement
Consent 203 PAGE 2 OF 2 - June 25, 2012
ADDENDUM TO
CITY OF WINTER SPRINGS, FLORIDA
SPECIAL EVENT SPONSORHSHIP AGREEMENT
THIS ADDENDUM TO SPECIAL EVENT SPONSORSHIP AGREEMENT
Addendum2, by and
CITY OF WINTER SPRINGS
between the , a Florida Municipal Corporation , and
ORLANDO SENTINEL COMMUNICATIONS COMPANY,
a foreign corporationauthorized to
conduct business in Florida,
WITNESSETH:
WHEREAS,
theCity desires to promote and support its various special events conducted
throughout the year; and
WHEREAS,
in furtherance of this goal, the City and Contractor entered into that Special
the terms and conditions set forth in the Agreement; and
WHEREAS
, Section 3.0 of the Agreement provides for the extension of the term of the
Agreement for one (1) year through mutual written consent of the parties; and
WHEREAS
, the parties hereto desires to memorialize their mutual consent to extend the
term of the Agreement for one (1) year as set forth herein.
NOW THEREFORE
, in consideration of the provisions contained in this Agreement, and
other good and valuable consideration to which the parties acknowledge has been received, the
parties agree as follows:
1.0Incorporation of Recitals:
The foregoing recitals are true and correct and by this reference
are fully incorporated into this Addendum.
2.0Extension of Term.
The City and Contractor hereby mutually agree to extend the term of
the Agreement for one (1) year, commencing on October 1, 2012 and terminating on September 30,
2013.
3.0 Other Terms and Conditions.
Any terms and conditions of the Agreement not expressly
modified by this Addendum shall remain in full force and effect.
IN WITNESS WHEREOF
, the parties hereto have executed this Addendum on the day and
year written above.
[EXECUTION PAGE FOLLOWS]
Addendum to
Special Event Sponsorship Agreement
City of Winter Springs / Orlando Sentinel Communications Company
Page 1 of 2
CITY: CONTRACTOR:
CITY OF WINTER SPRINGS, ORLANDO SENTINEL
COMMUNICATIONS COMPANY,
a Florida municipal corporation. a foreign corporation authorized to conduct
business in Florida,
d/b/a The Orlando Sentinel.
By:___________________________ By:___________________________
Kevin L. Smith, City Manager Print Name:_____________________
Title:__________________________
Date:_______________ Date:_________________
Addendum to
Special Event Sponsorship Agreement
City of Winter Springs / Orlando Sentinel Communications Company
Page 2 of 2