HomeMy WebLinkAbout2011 07 25 Informational 101 4th of JulyCOMMISSION AGENDA
ITEM
101
Consent
Informational X
Public Hearing
Regular
July 25, 2011
Regular Meeting
Mgr. / Dept.
Authorization
REQUEST: The Parks and Recreation Department wishes to provide the City
Commission with a recap of the 2011 July 4 Celebration of Freedom.
SYNOPSIS: The purpose of this item is to provide the City Commission with a recap of
the 2011 July 4 Celebration of Freedom.
CONSIDERATIONS:
• The City received many positive comments from attendees regarding this year's event.
• Estimated attendance of this year's event was 12,000.
• First year partnership with the Orlando Sentinel to obtain sponsorships and provide
promotion for our event. Sentinel generated $9,300 in event revenue.
• Total sponsorship revenue for the event was $14,950. Total revenues can be found in
attachment 41.
• Expenditures for this year's 4 th of July Event were $25,897. The total expenditures can be
found in attachment 41.
• A total of $11,356 of in kind services was contributed to this year's event. In kind
donations can be found in attachment 41.
FISCAL IMPACT:
• $10,000 Rev- Budget
• $14,950 Rev- Sponsorships
$25,897 Expenditures ( * includes estimated Police O /T)
$ (947) Shortfall
• $11,356 Total In Kind Donations
City Commission Regular Meeting
July 25, 2011
Informational Agenda Item 101
Page 2 of 2
COMMUNICATION EFFORTS:
This Agenda Item Has Been Electronically Forwarded to the Mayor and City Commission, City
Manager, City Attorney /Staff, And All eAlert /eCitizen Recipients; And Is Available on the
City's Website, LaserFiche, And The City's Server. Additionally, Portions Of This Agenda Item
Are Typed Verbatim On The Respective Meeting Agenda Which Has Also Been Electronically
Forwarded To The Individuals Noted Above; And Which Is Also Available On The City's
Website, LaserFiche, And The City's Server; Has Been Sent To City Staff, Media/Press
Representatives Who Have Requested Agendas /Agenda Item Information, Homeowner's
Associations /Representatives On File With The City, And All Individuals Who Have Requested
Such Information; And Has Been Posted Outside City Hall; Posted Inside City Hall With
Additional Copies Available For The General Public; And Posted At Five (5) Different
Locations Around The City. This Agenda Item Is Also Available To Any New Individual
Requestors. City Staff Is Ahrays Willing To Discuss This Or Any Agenda Item With Any
Interested Individuals.
RECOMMENDATIONS:
Parks & Recreation recommends that the City Commission receive & review the information
presented in this agenda item.
ATTACHMENTS:
Attachment 41 4 th of July 2011 Expenses /Revenue /In -Kind
4TH OF JULY 2011
EXPENSES/REVENUE/IN-KIND
TTACHMENT
EXPENSES
REVENUE
IN -KIND
VENDOR
DESCRIPTION
AMOUNT
BOOTH RENTALS
AMOUNT
VENDOR
AMOUNT
Pyro Engineering, Inc.
Fireworks
$10,000.00
Sheila Jackson
$75.00
Dawnalee (Hospitality Tent)
$500.00
SWOP
Stakes
$140.00
Mark Ciotti
$50.00
Tribune Interactive Advertising
Axispro Events
Stage /Sound
$2,500.00
Sandra Marant
$75.00
(Advertising on Orlando Sentinel.com)
$365.00
Superior Coach of Florida, Inc.
Shuttle Buses
$1,400.00
William Cody
$125.00
Print Advertising in Orlando Sentinel
$8,691.88
Sunbelt Rentals
Light Towers /Generators
$3,408.10
DSW Concessions
$100.00
Brighthouse CF News 13
$500.00
New Covenant Church Bounce House
$125.00
Sunshine Rentals
Hospitality Tent
$726.50
Alfred Backhaus
$50.00
WS Got Talent Prizes
Approx.
Value
Orlando Sentinel
Advertising
$525.00
Bruster's Real Ice Cream
$50.00
- Wal- Mart /Sams
$100.00
Disposall
Portable Restrooms
$1,225.00
Sandy's Dogs
$50.00
- Stonewood Grille and Tavern
$575.00
Flash Rite
Message Boards /Barricades
$452.00
David Lo
$75.00
- Remax Town and Country Reality and
Leading Edge Title
$300.00
Bouncer Express
Kids Area
$120.00
- Amazing Brownie Company
$100.00
Public Safety OT
Estimated Cost
$5,400.00
- Publix
$100.00
DONATIONS /SPONSORSHIPS
Waste Pro
$5,000.00
Progress Energy
$3,000.00
TOTAL IN -KIND
$11,356.88
Greenway Dodge
$1,500.00
Herba
$1
Modern Plumbing
$750.00
TOTAL EXPENSES
$25,896.60
Transwestern
$750.00
Fast Signs
$500.00
Remax Town and Country
$500.00
CPH Engineers
$500.00
Winter Springs Senior Center
$300.00
Seminole Firearms
$250.00
Taylor Fitness
$250.00
TOTAL REVENUE
$14,950.00