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Home My WebLink About2003 03 24 Informational C Better Illistrating Design Concepts COMMISSION AGENDA ITEM C CONSENT INFORMATIONAL X PUBLIC HEARING REGULAR March 24, 2003 Meeting MGR.r /DEP~61 Authorization REQUEST: The Community Development Department wishes to provide the Commission with copies of Visuals prepared to illustrate Good Examples of Signage and Good Examples of Window Treatments which are allowed within the Town Center Code. PURPOSE: The Community Development Department has prepared Visuals for the purpose of better illustrating design concepts contained in the Town Center Code. CONSIDERATION: Applications for signage within the Town Center are not drawing upon the creativity allowed for and encouraged by the Town Center Code. Staff DRC has been working to photograph and compile good examples of signage to demonstrate the variety of signage included in the Code. Unless directed otherwise, these examples will be made available to applicants to encourage them to explore the options allowed in the Code, rather than merely mimicking what is in place on-site. Additionally, the issue of window coverings was not addressed in the Code, in order to allow flexibility to tenants. However, as some tenants are now installing vertical blinds, blocking visibility and negating the transparency required by Code, Staff DRC requested Dover Kohl to provide guidance. Visuals and text are included which address the transparency issue related to window coverings. RECOMMENDATION: None required ATTACHMENTS: Visuals COMMISSION ACTION: @). TOWN CENTER VISUAL GUIDELINES SIGNAGE & WINDOW TREATMENTS City of Winter Springs A Compilation of Images by the Winter Springs Community Development Department March 2003 Interpretation of the standards in the Town Center District Code is the responsibility of the City's Development Review Committee (DRC) and appropriateness is made on a case-bv-case basis. The code does not infer pre-approval; Please make no assumptions, particularly related to examples currently in the Town Center. Ttlese mayor may not be repeated based on the determination of the ORC. SIGNAGE: All signage is subject to a Discretionary Aesthetics Appropriateness Review by the DRC. This means that NO permits will be issued until signage is approved. The approval process takes several weeks or more. (Tenants of businesses should not pay a deposit, nor authorize construction for signage until a permit has been issued.) The process can be expedited bv pavino close attention to the ouidelines of the Town Center District Code. The Code supports creativity and diversity in signage materials. font style and in method of illuminating the sign. Signs can be mounted against the fa~ade, mounted above the top of the fa~ade, or projecting from the fa~ade. The following visuals have been prepared to illustrate some of the many options available. GOOD EXAMPLES OF FRONT LIT SIGNAGE selected by Winter Springs Design Review Committee Metal Lettering projected from Fac;ade gives Depth to the Signage ,'the-Mount DOTa ~!I\":~:~~:I1.'..,..l."'g I\e Co ."~i)< 1\ ~ · Sign painted directly on the Fayade above the Main Entrance These examples are preferred because they include: . Two Font Styles . Two Heights of Lettering . Multiple Lines of Text GOOD EXAMPLES OF FRONT LIT SIGNAGE selected by Winter Springs Design Review Committee , ,- - -~ -'~"-' "1:1'.1 -'II" . Tasteful Italics Style Font Selection . Tasteful Combination of Two Different Font Styles . Combination of Sentence Case with Upper Case , ( (""..,,' 'C ." I'. . . . Tasteful Block Style Font Selection with Expanded Character Spacing GOOD EXAMPLES OF BACK LIT SIGNAGE selected by Winter Springs Design Review Committee I ,--~" -1 These examples portray a unique character through the following factors: . Back Lighting . Font Style . Signage Material . I ncorporation of Logo GOOD EXAMPLES OF INTERIOR LIT SIGNAGE selected by Winter Springs Design Review Committee pc'T,;,. .,.. I C A L I fOR N , A - .'.~'! ir ".' A ',' ~! '. " . .~ . . ... . . " -- These examples are preferred because they include: . Two Font Styles . Two Heights of Lettering . Dimension Variety (Lettering Depth) . Multiple Lines of Text . Interior Lit Combined with Non Lit GOOD EXAMPLES OF AWNING SIGNAGE selected by Winter Springs Design Review Committee r:..,nt?.j-~r-:;:;r- l' ~I oi .: tcJ ~, .; :oJ ..J .. , .' I . . I . ~c-~ \ .--'" ~- _~~\Il~ ". , I;e; : :"";; ,,_i;I';;;:~ Signs may be painted on the face of a canvas awning cover to further highlight the main entrance . Lettering Size Fits Awning . Awnings can not be backlit or glossy-finish GOOD EXAMPLES OF PROJECTING SIGNAGE selected by Winter Springs Design Review Committee Signage with lettering projecting above the awning adds an architectural flair to a shop's identity (Awnings must be functional, protecting patrons from severe weather.) Projecting signs which break the skyline are visible from a variety of distances and serve as beacons to customers when lit at night. GOOD EXAMPLES OF PROJECTING SIGNAGE selected by Winter Springs Design Review Committee L Signage projecting out from the fa9ade or hanging from the ceiling of an arcade, adds dimension and catches the eye of pedestrians passing in front of the entrance. GOOD EXAMPLES OF NEON LIT SIGNAGE selected by Winter Springs Design Review Committee Neon signs can enhance night time pedestrian activity. Size Limit for Fa<.(ade Signs: 2' x 10' X 6" Depth These examples are preferred because they include: . Two Font Styles . Two Heights of Lettering WINDOW SIGNAGE selected by Winter Springs Design Review Committee Neon window signs enhance night time pedestrian activity. Important considerations are: . Size and Placement within the Window . Ability to See Through the Signage . Tasteful Use of Neon GOOD EXAMPLES OF WINDOW COVERINGS selected by Winter Springs Design Review Committee Transparency refers to the visual and actual interaction between buildings and the street. Transparency is partially achieved through appropriate window and door treatments. Retail windows, doors, display windows or arcades are required to make up 50-70% of the street facade on the first floor. Window and doors provide the possibility of interaction with the street: . Providing Clear Views of Merchandise . Natural Surveillance of and from Exterior Street Spaces ~'. .,...:.......,-. 'I:.;.~._.:.'. J'tmu,rd: E.L.WICKES' %n~f!l/('/, E. L. Wick", " Son. lknmark Hill, Camberwell. London . Etched or Patterned Glass- must be combined with non-etched / patterned glass to meet minimum transparency requirements . 30% minimum should remain unobstructed and open to clear views even when combined with temporary window coverings '~diJ~ '1iJ,}.::.;;~~~~;..Ll ~'L~r;' r: vL", _"".':1fl-,:;2~.t!:_}.~<~'~~" '~~"'.' ......_ .';j,; !~I:f.~i:it~t.;.1~1;.~t.~t~.'i1t ~~.!'i~\C\~\-1 \"11.".,~f..t'4;'~1.~~~:.::' ~:!j~' '::<" flr,..,......-.-..............7~:...~~I~i.:,7.~I.7:~1~,~ ij ...~..~.~~:-~5; ~~i~f~1:~ * '."'\,:-1 I '1,,' 1, ", 'I, ,,,,,,,,,,,,-,,> " -,' ,II ',,' 1\ ,,[.. .j[i\t~ .. ....JJ " '., I . ". '~-'''''l '," l~ t U ,I r. ,'..... -'~lll!!! .,~.,:,~lt'~=:I~il<V}ry:~( ~'. <V:p'V\11;7111'1~ "\\\1 - [Ii IIH'."-17!~L''':'-'': "": "'-":' : ~ ..11 riii~"", n " 1~ 111,1,1~'_L_I!i "1;__ __~!?:J~_J ,i, 'I! \1' [I 'I 1 Ii, I : 'F:~':6~J),~~J:! II~ t -. . . ---,. '~"". .IJr, ~I II' I : : : I ,I ' ..: ~;1 ~'LJ I I 1:'l~~W,! :";~_ J, ~'\\ "_or, ;"1'~~'U..-; ':"-.. --I W. F. Grel'mn}()Cf. Slrjnqj:;JI~. Vorl. . Divided Glass- mullions must be narrow . The use of Leaded Glass is encouraged .~ -~ GOOD EXAMPLES OF WINDOW COVERINGS selected by Winter Springs Design Review Committee Temporary window coverings can be designed to create unique and inviting storefront displays and can be a very effective way, along with permanent shade devices such as awnings, to control sun exposure. Design is critical- and clear views of merchandise must not be disrupted: . Temporary window coverings must be operable, and able to provide clear views into storefronts. . 30% minimum should remain unobstructed and open to clear views even when temporary window coverings are drawn closed (for example, cafe curtains could cover the lower portion of the shopfront windows, but the upper portions would remain uncovered). NON-ACCEPTABLE EXAMPLES OF WINDOW COVERINGS selected by Winter Springs Design Review Committee Hawes, Cameron Road. Seven Kings, liford, Essex These examples do NOT meet transparency requirements.