HomeMy WebLinkAbout2001 07 09 Regular B New City Logo
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July 9, 2001
Regular Agenda Item "B"
COMMISSION AGENDA
ITEM B
CONSENT
INFORMATIONAL
PUBLIC HEARING
REGULAR X
07/09/01
Meeting
MGR. jW- /DEP~
Authorization
REQUEST: It is requested that the City Commission consider recommendations
from staff and Avid Neo Geo, and formally adopt a new City logo for the city.
PURPOSE: This agenda if offered to inform the City Commission about work on the
city's marketing program, and to advise the Commission about efforts to develop a new city
logo.
CONSIDERATION: - On 'February 12, 2001, the Commission' approved the
retention of Avid Neo Geo for marketing and communications services to promote the
city, and where necessary and appropriate, to promote annexation.
Immediately after contract execution, an ad hoc committee was formed to serve as
a source of input for Avid Neo Geo, and to evaluate work products from the company.
The committee has gathered, shared, and discussed history, publications,
operational issues, and many other topics about the city. The committee has also met on
five separate occasions with Avid Neo Geo representatives to review and provide input on
approximately fifty variations of logo designs. Those were scaled back to a short list of
preferred designs, at which time the City Manager was asked for his opinions, which he
provided on two separate occasions.
The attached three designs were determined by consensus to be the most preferable,
and are presented to the Commission for a final determination.
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July 9, 200 I
Regular Agenda Item "8"
FUNDING: No additional funding is required at this time beyond the original
contract commitment.
RECOMMENDATION: Staff recommends the Commission select and adopt a new
city logo from the attached final three design recommendations.
ATTACHMENTS:
Package of recommended final designs.
COMMISION ACTION:
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