HomeMy WebLinkAbout2005 02 14 Regular 503 Name of Town Center
COMMISSION AGENDA
ITEM 503
CONSENT
INFORMATIONAL
PUBLIC HEARING
REGULAR X
February 14, 2005
Meeting
~ ~
MGR. F IDEPT }
Authorization
REQUEST:
The Community Development Department requests that the City Commission determine what
name it wishes to provide to what it has called the Town Center.
PURPOSE:
At its regularly scheduled meeting of January 24, 2005, the City Commission expressed an
interest in renaming what has been known as the Town Center.
DISCUSSION:
The City Commission has discussed the idea of changing the name of the Town Center.
Possibilities include, but are not limited to the following: (1) Downtown Winter Springs,
Winter Springs Downtown, Uptown Winter Springs, and Winter Springs Uptown.
Ample precedent exists for the term "Town Center." For example, in 2003, the City and the
Doran Company each sent a substantial delegation to the Urban Land Institute (ULI)
conference on "Place Making: Developing Town Centers, Transit Villages, and Main Streets,"
in Reston, Virginia (please see the attached ULI article about that conference). A considerable
investment has occurred in the adopting and copying the existing regulations for the Town
Center. Similarly, considerable public and private investment has occurred in terms of the
existing signage (please see attachments), Staff believes any decision regarding changing the
name should be made, mindful of these monetary costs.
STAFF RECOMMENDATION:
Staff recommends that the City Commission decide what they wish the Town Center to be
named.
ATTACHMENTS:
A. Town Center Signage
B. Mini-minutes of January 24, 2005, City Commission meeting
C. ULI Article on Town Center Conference
COMMISSION ACTION:
ATTACHMENT A
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TTACHMENT C
I
Town Centers Draw on Pre-Auto Design to Create Great Places
TOday,s most success-
ful town centers are
drawing on pre-
automobile com-
munity designs to
create vibrant live/work/play en-
vironments that foster strong
social connections, according to
participants at UU's conference
"Place Making: Developing
Town Centers, Transit Villages,
and Main Streets:' held in
Reston, Virginia, this September.
The event focused primarily
on the creation of places that pro-
vide a sense of community in sub-
urban areas-areas that have long
been identified with segregated-
use, isolated, auto-dependent
developments. According to
Charles C. BoW, director of the
Knight Program in Community
Building at the University of
Miami, the concept of building
places with an "urban feel" in
suburban areas has developed in
response to consumer demand
for walkable communities that
provide more gathering places
for socialization. Other factors
driving town center develop-
ments include changing demo-
graphics and market forces that
have spurred innovative design,
as well as new public policies
that encourage such develop-
ment, said Bohl, author of the
ULI publication, Place Making:
Developing Town Centers, Transit
Villages, and Main Streets.
Yaromir Steiner, president
of Steiner + Associates, Inc., in
Columbus, Ohio, said the devel-
opment community is "still try-
ing to find its footing" with town
center developments, But, after
decades of experimenting with
different configurations of land
uses (lots of office with some re-
tail, predominantly retail with
homes:' Carter said. "Today's
town centers are based on the
romantic image of a 19th-
century downtown, but with
the automobile [as a factor in
the design]. It provides a devel-
opment challenge. . . but when
all the elements are properly
mixed, great places emerge."
"The key to a lasting town
center is flexibility, because it
won't be what you think in 15
years," said Richard E. Heapes,
principal, Street-Works in White
Plains, New York. ''The best laid
plans are not relevant for long."
He described four filters that
must be applied in the develop-
ment of town centers: 1) a phys-
ical filter that results in the proj-
ect being built in increments to
increase value over time as its
critical mass of users expands;
2) a market filter that correctly
identifies demand for specific
uses (for instance, residential
units currently are more likely to
be successful if offered for sale
rather than for lease); 3) a politi-
cal filter showing the conditions
under which the project is likely
to receive local government ap-
proval, including demands for
public buildings such as li-
braries, schools, ete.; and 4) a fi-
nancial filter giving an accurate
reading on credit availability
and public partnering strategies.
Heapes noted that the por-
tion of a town center develop-
ment devoted to the public
realm is the part most likely to
endure changes over time. "I've
learned that you don't need a
big 'wow' factor to make a
town center work:' Heapes
said. "Well-designed, walkable
streets themselves can be a
'wow.' " - Trisha Riggs, director
of communications
large anchor stores, retail built
around a large space such as an
ice rink, and later some housing
adjacent to retail), Steiner added,
"We are starting to get back to
America the beautiful" with the
communities now being devel-
oped. Based on what is being
built, proposed, and planned,
town centers are evolving into
places that will serve as hubs of
social, civic, and commercial ac-
tivity with public spaces as focal
points; will have a more bal-
anced, integrated mix (based on
local market needs) of residen-
tial, hospitality, and office space;
will include a flexible, versatile
design that will outlast initial
building uses; and will more suc-
cessfully balance the need to be
pedestrian friendly with the need
to accommodate cars, Steiner
commented.
A residential component is
vital to keep suburban town
centers alive during the day and
night, participants noted. The
target market groups for such
housing tend to be urbanite
"wannabes" who are not com-
fortable with the grime, noise,
and unpredictability of down-
town living, but who seek urban
characteristics of higher density,
mixed use, and walkability in a
neat, programmed environment
where little is left to chance, ex-
plained Todd Zimmerman, co-
managing director of Zimmerman!
Volk Associates, Ine., in Clinton,
New Jersey.
In general, the types of hous-
ing built in conjunction with
town centers include housing
directly over retail, stand-alone
apartments, townhouses, lofts,
and live/work units, said Donald
K. Carter, principal, Urban De-
sign Associates in Pittsburgh. Of
these, for-sale townhouses tend
to provide the easiest transition
into denser housing for people
moving out of suburban single-
family homes, he noted, while
lofts are the surprise draw of
town center design, appealing to
those seeking a "hip" lifestyle.
While walkability is a key fac-
tor for residents of town centers,
auto access is just as important,
since most residents still use
their cars regularly. "People
want a safe, short path to their