HomeMy WebLinkAbout2000 09 25 Regular B Neo Geo Company Marketing and Communication Services
COMMISSION AGENDA
ITEM
B
CONSENT
INFORMA TIONAL
PUBLIC HEARING
REGULAR
x
September 25, 2000
Meeting
MGR
IDEPT
Authorization
REQUEST:
City Manager requests that the City Commission select the Avid Neo Geo Company to
provide marketing and communication services to be used to promote the city and
encouraging annexation. Also requested is the authorization fOI' the City Manager to
execute the attached contract.
BACKGROUND:
On November 22, 1999 the City Commission authorized staff to proceed with employing an
engineering firm to evaluate the cost of providing services to the areas being considered for
annexation and a Marketing and Public Relation Linn to develop marketing materials to support
the annexation program. The Commission established a budget of $50,000 to accomplish both
acti vities.
CPH Engineering was contracted, at a cost not to exceed $22,480, to study the areas to the
northeast, northwest, and south of the city limits to determine the cost of providing utility
services to those areas. This study has been in progress for the last 6 months and is nearing
completion. The next step in the process is to hire a marketing company to provide support
materials for the purpose of promoting the city and encouraging annexation.
During the preparation of the Request for Proposal (RFP) it was determined that certain media
elements would be developed during the creation of the Video and the Marketing Brochure that
could be utilized for other city programs. Most evident was the marketing of new "Town
Center". Others included the city's web site, city newsletter, gateway signage, city logo, Parks
Department promotions and city vehicle identification, to name a few. As a result the RFP was
prepared to give the option to create several integrated marketing tools which can be used to
communicate the "Vision of Winter Springs" by using a multi-media approach.
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On June 28, 2000 the city issued the RFP for Marketing and Communication Services (see
Attachment A, Request/or ProposaLs and Qualifications). As a result, 8 proposals were received
by .luly 31, 2000 and \vere distributed to a review committee for the purpose of selecting
marketing firms for interviews. The committee included the following representatives:
I. Bill Starmer, Architect and citizen
2. Gene DeMarie, Director of General Services
3. Chuck Pula, Parks and Recreation Director
4. Leslie Walsh, Recreation Program Supervisor
5. Joanne Dalka, Information Services Manager
6. Richard Greenwood, Assistant to the City Manager
The Committee met on August 10, 2000 and ranked each of the proposals. This resulted in
selecting four companies to be interviewed on August 29, 2000. The companies selected were:
I. INNER-G, Winter Park
2. AVID NEO GEO, Orlando
3. KIDD&DRISCOLL, Tampa
4. GRACEFUL DESIGNS, Winter Park
FINDINGS:
On August 29,2000 the committee held interviews with the four proposers. It was the consensus
of the committee that AVID NEO GEO ranked highest in experience and technical expertise and
clearly demonstrated a history of success. A vro NEO GEO also demonstrated the highest level
of professional ism and was most qualified to provide Marketing and Communication services for
the city. (See A//achment E, AVID NEO CEO Company Profile)
RECOMMENDA TION:
As a result of a review of the qualification and experience of the proposers and the unanimous
recommendation of the interview committee, the City Manager recommends that A vro NEO
GEO be selected to provide Marketing and Communication services for the city. It is also
requested that the City Manager be authorized to enter into the attached contract at a cost not to
exceed $25,000. (See AI/achment C, AVID NEO CEO Proposal and Contract)
ATTACHMENTS:
I. Request for Proposals and Qualifications
2. AVID NEO GEO Company Profile
3. AVID NEO GEO Proposal and Contract
COMMISSION ACTION:
1111111'", ""C
ATTACHMENT A
REQUEST FOI{ PROPOSALS AND QUALIFICATIONS
MARKETING AND COMMUNICATIONS SERVICES
CITY OF WINTER SPRINGS, FLORIDA
Issue Date ./une 28, 2000
The City of Winter Springs, Florida (hereinafter called "City") requests proposals from individuals or
firms (hereinafter called "consultant") interested in providing marketing and communications services.
The City requires assistance in developing integrated marketing and communications materials for
various projects, including enhancements to the City's Internet Web site, explaining the benefits of
annexation into the City, and encouraging new businesses and residents to locate within the City.
Proposals will be received until 3:00 P.M., July 31, 2000, in the office of the Director of General
Services, City Hall, 1126 East State Road 434, Winter Springs, Florida 32708. Proposals must be
mailed or hand-carried, and must contain the original signature of a principal who can bind the service
provider to the terms of the proposal. Proposals will be reviewed by an ad hoc committee of city staff
established for that purpose, at a time and date as yet undetermined. Once opened, proposals are public
record, and information related thereto will be available on request.
Attempts to lobby or otherwise influence city officials in the final selection of the consultant are
strictly prohibited. Proposals will be reviewed and evaluated solely on content, and the qualifications
presented.
For an explanation of administrative procedures to be used in this selection process, please contact:
Gene DeMarie
Director of General Services
Phone: 407-327-1800, Ext.232
407-327-5961 (Direct)
407-327-4753 (FAX)
GDEMARIE@WINTERSPRINGSFL.ORG (E-mail)
GENERAL INFORMATION:
The City is primarily a suburban residential community with a population of approximately 30,000,
located northeast of Orlando in south Seminole County. It has a total-funds budget of $37 million, 231
full-time employees, and is governed by a Mayor and five City Commissioners. An appointed City
Manager serves as Chief Administrative Officer who is responsible for providing municipal services
through seven (9) operating departments.
APPLICABLE LEGAL AUTHORITY:
The Consultant must be legally authorized to transact business in the State of Florida and the City of
Winter Springs. Applicable state statutes, city ordinances, and other regulations will apply to any
resulting agreement. Provisions of Section 287.1 33, J::.S., regarding Public Entity Crime, also apply.
SCOPE OF SERVICES:
The successful consultant will have the experience and ability to create several integrated marketing
tools to effectively and consistently communicate the "vision" of Winter Springs, both what it has to
offer today and what it will offer in the future. The final marketing tools shall accomplish the
following:
I. Give the residents of Winter Springs a sense of pride in belonging to a dynamic community
in which the time and money each citizen has invested will return substantial financial and
social dividends in the future
2. Communicate the "vision" of the new "Town Center" which will serve as a focal point of
Winter Springs in the 21 st century while maintaining the tradition and style of the early 20th
century
3. Communicate an attractive environment for residents and businesses outside Winter
Springs who, in turn, will want to join this dynamic community through the annexation
process
4. Encourage new businesses and residents to relocate to Winter Springs.
5. Provide a consistent integrated message for all residents and leaders in telling others about
the Winter Springs "vision" today, and into the future
The successful firm will provide a proposal that will use an integrated, multi-media approach. Media
elements shall include a video (9-10 minute) and marketing brochure compatible for enhancements to
the Winter Springs Internet Web page. Other elements of the proposal may include gateway signage,
print media, newsletters, City logo, City letterhead, business caJ'ds, public facility and vehicle
identification, and any other media which would effectively communicate the city's message. The
proposal shall include the following:
I. /-low the media elements will be undertaken;
2. ^ discussion of the key components of the activity;
3. A time frame for completion;
4. The relationship of media clements to other elements;
s. Thc cost of cach mcdia clemcnt. or combinations thcrco!".
:2
Based on the underlying concepts in the scope of services, the Consultant shall rank the importance of
the proposed marketing elements, and recommend logical groupings and phasing.
COMPENSATION FOR SERVICES:
The City \vill consider proposals based only on a maximum fee per service or marketing element. Fees
will be paid monthly upon submission of itemized invoices. Fees may be based on individual elements,
grouping of elements, or a lump sum for an all-inclusive package. The City reserves the right of select
individual elements of the proposal, or groupings of elements. The City Commission has established a
budget of $25,000 for this project. Extraordinary fees, which were not anticipated herein and are not
included in the proposal, will be negotiated at the time the service is required.
CONFLICT OF INTEREST:
Prospective consultants must disclose any potential conflict of interest and any relationship with a city
official or employee of the City. The City will evaluate the disclosure to determine any possible
conflict of interest, and its decision on such issues will be final, irrevocable, and not subject to appeal.
PROPOSAL CONTENT:
Proposals may be submitted in any format that is deemed desirable and advantageous to the proposer.
At a minimum, and in addition to other information required elsewhere in this RFP, a submittal must
contain 6 copies of the original proposal with the following information:
]. Describe any similar public sector work product and the personnel in your company who were
directly involved with those public sector projects.
2. Identify key personnel who will be working with the City, and describe specific tasks each will
be assigned. Provide resumes for those key personnel.
3. Provide a comprehensive list of references who can attest to your past services, professional
expertise, and competence
The City reserves the right to make any and all inquiries into a consultant's background, experience,
and/or qualifications as necessary to protect the interests of the City.
MISCELLANEOUS PROVISION:
I. The preferred consultant proposal will serve as a basis for compiling a service agreement.
2. All proposals become the property of the City, and any or all ideas, suggestions, or
recommendations contained therein may be used by the City, whether or not contained in the
selected proposal
]
3. All working files, including computer discs, data files, and graphic presentations will become
the property of the City, and if requested, must be relinquished to the City at the end of the
agreement term.
4. Substantive matters not anticipated in this Request for Proposals, which would severely impact
the selection process, will be addressed in a written addendum, and distributed in the same
manner as the original RFP .It will be the responsibility of each proposer to call the Director
of General Services prior to submitting a proposal to determine if all addenda have been issued
and received.
5. Oral representations by City staff which are outside the scope and content of this RFP and
written addenda thereto should not be relied upon as legally binding, and should be viewed as
guidance only.
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City of Winter Springs, FL
Marketing and Communications Program
Presentation by Avid Neo Geo
Ms. MODe Isaia
August 29, 2000
Booklet Index
Company Overview
Resumes
Ms. Diana Georgiou LaRue
Mr. Lon Winter
Client List
Client References
Video Content
Includes Client Testimonials, Feature Sample Footage
Print Project Listing
Includes Project Point of Direction and Media Scope
Facility and Amenities
Map
~./
1(/1
AVID NEO GEO COMPANY PROFILE
The worlds of video and print media are merging. And finally-so are we! After working together for
so long we're making it official. Avid, Inc. (video & film) and Neo Geo, Inc. (print media) are now Avid Neo
Geo.
We've given birth to a brand new vision-media productions. We specialize in creative video and
print media production services under one new roof. Now you can have the best of both our worlds!
We represent the new generation of media production facilities emerging nationwide-supporting
the corporate, advertising, and television production industries with one-stop, full-service facilities.
Think of us as your own state-of-the-art production department with a substantial investment in every
project. Problems created by multiple freelancers who use third-party vendors won't happen at Avid
Neo Geo because we work directly for you. Avid Neo Geo is a bona fide business licensed and
properly insured with the management skills, financial resources and on-site facilities to guarantee
our product.
43l)()A 35TH ST.
ORLANDO. FL 3"XII
FX: 4()7.J"2Sl).il)
I'll: 4117.42J.9,.1,
CELEBRATING OUR TENTH ANNIVERSARY
We're celebrating with many of our original clients including Orlando International Airport, The
Orlando Sentinel, Fry, Hammond, Barr, Inc., and The Economic Development Commission! We
have a long history of community support through charitable contributions of our services.
Established in 1986 as a Florida corporation, Avid Neo Geo is a women's business enterprise
operating within the Orlando city limits.
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MEDIA PRODUCTION PRODUCTS
VIDEO & FILM
Television Broadcast Commercials, PSA's, Infomercials, VNR's (Video News Releases), TV Specials
Business Video (Corporate/Industrials) Marketing, Sales, Promotion, Training
PRINT MEDIA
Print Media Ads, Brochures, Logo/Stationary Packages, Specialty Kits, Annual Reports
COMPANION PACKAGES
Print and video collateral each with matching graphics for positive reinforcement of image
elements such as logos, icons, and corporate colors. Provide more graphic continuity impact
between video and print campaigns while containing costs through pre-production planning.
MEDIA PRODUCTION SERVICE FACILITY
Your choice of full-service production from concept through completion or choose individual
services from any of our divisions.
COMPUTER GRAPHICS
Video Graphic Production Paint, 2D and 3D animation by award winning artists.
Print Media Production Print production services are available including production
management, design and layout, typesetting, and pre-press production, and management of film
outputting and final printing.
VIDI<:O EDITORIAL
Non-Linear Avid Media Composer (Off & on-line, computer based) 3D DVE, real-time effects, AVR75
Linear Intertormat Suite (On-line, tape based) D2, Betacam SP, 1", Digital Betacam
LOCATION & STUDIO PRODUCTION
Video & Film Location Production Award winning photographers, crews, Betacam SP, 35mm/16mm Film.
Insert Stage 14' x 26' with hard eye, chroma-key, make-up and greenrooms.
AUDIO PRODUCTION
Music and sound effects libraries, original scoring, DAT, CD, reel-to-reel, audio recording booth.
GAME ROOM, CLIENT ENTEIrI'AINMENT
Pool table, video arcade games, darts, video card games and electronic putting return.
BOT'rOM-LINE GUARANTEE
For ten years we've backed our Bottom-Line Guarantee-your guarantee that we'll go the extra
mile. We protect your bottom-line by holding your deposit in escrow for use only on your
project. We've survived amidst a colorful industry of "here-today-gone-tomorrow" independents.
As a legitimate business, we've paid our dues by carrying the expense of the proper taxes,
licenses, and insurance including worker's compensation, $1 million of liability insurance and
property damage coverage on all productions. Protect yourself by demanding professional
licenses and insurance certificates from all freelancers and sub-contractors.
AWAn.l)-WINNINC; Vll)E() AND PRIN'r MED.lA
Our talented producers, photographers. editors and artists are regularly recognized by our own
industries earning nearly 100 local, national and international awards including: Clio, Addy,
Creativity (Art Direction Magazine), Emmy, Printing Industries of Florida, CINE, ITVA,
FPRA, Motif Design, Creative Club, International Association of Commerce Executives,
American Economic Development Councils, Society of Industrial Development
Commissions and many others.
Name
Title
Company
Address
Resume
Experience Summary
Related Experience
Executive Account Director/Art Director
Diana Georgiou LaRue
Art Director
Avid Neo Geo
4390 35u1 Street
Orlando, FL 32811
Ms. Georgiou LaRue is a principle of Avid Neo Geo and is the Art Director. She is in
charge of all design projects from concept to completion and supervises all production
phases of graphic art including video and printed materials. Ms. LaRue is recognized for
her design talent by the creative industry through nwnerous trade association awards and
by community leaders who enlist her talents for high-profile print media projects.
Areas of expertise include corporate identity packages, logo development, brochures,
annual reports, advertisements, direct mail pieces, trade show displays, publications,
video graphic design and animation. As a member of the City of Orlando Downtown
Development Board Review Committee, Diana has reviewed plans for buildings,
si!,1J1age, landscaping and architectural changes to assess their aesthetic appeal.
Art Director- ZHA, Inc. /Orlando Intemational Airport Master Plan 2000 video and
companion print piece. Oversaw all graphic design on elements produced by Avid Neo
Geo for this 2-year collaboration with ZHA and the Orlando International Airport.
Worked tmder tight deadlines to update and produce very elaborate and intricate graphics
for print and video that accurately represented the final Master Plan developments during
the last days of this 2-year project. The video included an animated "rolling 0" logo for
OIA and l1lunerous charts, graphs and illustrations depicting the changes soon to take
place at tlle airport.
Art Director- Orlando/Orange County Visitors Bureau, marketing video, "Orlando, You
Never Outgrow it". While tllis video used footage from many sources (provided by
OOCCVB mcmbers), the look of the vidco was unified by the highly stylized video
graphics produced with a uniquc rotoscoping effect. Another project from concept to
completion for tlle OOCCVB was tlle hardbound Meeting Planners publication and a
Visitors Guide. These four-color projects included concepting, design, layout and
coordination through production.
Art Director- Greater Orlando Aviation Authority, many video and print projects
spanning more than ten years. Working closely with many departments, primarily the
Public Affairs office, Diana has produced numerous high profile publications and
graphics for dozens of airport videos. Some recent print projects include several
newspaper ads to alert the public to holiday travel tips, holiday party invitations,
Christmas card, and the DBE Annual Report.
/11'1 Director- Orange County Expressway Authority- maps, promotional print pieces and
public relations videos. Diana has worked closely with the Expressway Authority over
the years as the East West Expressway has grown into a vital transportation link for our
cOlnmunity. From the development of intricale maps. to support graphics for video
projects, to notices for ribbon cutting ceremonies, Diana has played a significant role in
documenting the stages of development of this important roadway.
Additional constmction related clients Diana has worked with over the years include:
Fngleberg Koch Architects, Welbro ConstnIction, Hembree ConstmctioIl, Aagaard-
Juergensen and McCree Constmction.
Previous to working with Avid Neo Geo, Ms. LaRue was an art director and
administrator for D'Lor, Incorporated. This full service design firm specialized in
working with commercial real estate, developers, architectural firms and computer
software manufacturers.
Before moving to Florida, Diana worked at Value Line Incorporated in New York, New
York, where she was a graphic designer responsible for the production of a weekly
international Value Line Magazine.
Educaton
Florida State University, 1984-1986, Bachelor of Science Degree in Visual
communications with an emphasis in advertising design and production.
University of South Florida, 1983-1984, Cunicultml in the School of Fine Arts with an
emphasis on printmaking and photography
Hillsborough comnnmity College, 1981-1983, Associate of Arts Degree in Visual Arts
2
Name
Title
Company
Address
Lon G. Winter
Producer/Creative Development
Mirage Marketing
602 Sailfish Road
Winter Springs, FL 32702
EXPERIENCE SUMMARY
Lon's career began in Miami, working at every position available at several agencies.
Working the client side, his experience as Advertising and Marketing Director for Budget
Rent-A-Car balanced the perspective. He used this insight to build a successful
advertising agency, McDaniel & Winter, which merged with Greenstone Roberts
Advertising, a $90 million, publicly held company in 1992. His experience now includes
account management, production supervision and creative development.
His conversational writing style and ability to tell the story in many different ways has
garnered Lon several prestigious regional and national awards for a variety of hospitality
and technology clients. He is also a recognized speaker and has written numerous articles
and stories for trade publications on the subject of advertising for technology, small
businesses and travel accounts.
Lon has been recognized in Who's Who In Advertising, Who's Who in American
Business and is past Chairman of the Advertising Review Board of the Better Business
Bureau, and is a past board member the Better Business Bureau, Past President and
member of the Board of Trustees of the Orlando Area Advertising Federation, a member
of the National Federation ofIndependent Businesses, Florida Motion Picture and Tape
Association, Orlando/Orange County Convention & Visitors Bureau, American
Marketing Association, Central Florida Hotel & Motel Association, Florida Public
Relations Association, International Visitors Council, N.A.M.A., and International
Association of Business Communicators.
ACCOUNT EXPERiENCE
Sprint
Cable & Wireless
Motorola
IBM
Telematics
Encore
BoatPhone Cellular Communications
Cable & Wireless
Cable & Wireless Caribbean Cellular
CruisePhone Cellular Communications
LDDS WorldCom
QMS
SMC
Tech Corps
Warren Technology
All Cellular
Avis Rent A Car
Disneyls Wide World of Sports
Twin Labs Darden Restaurants
Prudential SeniorCare.
Dollar Rent A Car of Florida
Greyhound Rent A Car of Florida
USA Rent A Car System, Inc.
Sheraton Hotels
Hyatt Hotels.
Hilton Hotels
SARA Hotels Worldwide/Park Suites & Embassy Suites Florida1s Space Coast
Monroe County Tourism Council
Disney Vacation Club
Marriott Vacation Club
The Official All-Star Cafe
Space Coast Tourism
St. Cloud Kissimmee Tourism
CLIENT REFERENCES
(In alphabetical order)
PLEASE CALL
AAA
Active account since 1996
Ms. Ellen Cain, Ms. Darlene Entringer
407.444.7619
Media Production Services Periormed: Promotional
Videos/Full-Service Production
ANSON STONER, INC.
Active account since 1989
Mr. Joe Anson
407.629.9484
Media Production Services Performed: Film & Video
Television Commercials, Post Production
CAMPUS CRUSADE FOR CHRIST
Active account since 1994
Mr. Rick Tesch, Mr. Dennis Morman, Mr. Mike Adamson
407.826.2000
Media Production Services Performed: Post Production,
Video Graphics
CRAMER-KRASSELT, INC.
Active account since 1990
Mr. Bill Nosan
407.236.8300
Media Produciion Services Periormed: Post Production,
Video & Film Location Production
CURLEY & PYNN PUBLIC RELATIONS
MANAGEMENT INC.
Active account since 1990
Mr. Joe Curley, Mr. Roger Pynn
407.423.8006
Media Production Services Performed: Promotional Videos.
Post Production, Location Production
DISNEY BUSINESS PRODUCTIONS
Active account since 1995
Mr. Michael Shawn
407.827.1607
Media Production Services Periormed: Print Promotional
Kits, Convention Graphic Design, 3D Animation
ECONOMIC DEVELOPMENT COMMISSION
OF MID-FLORIDA, INC.
Active account since 1987
Mr. Marco Oliveri
407.422.7159
Media Production Services Periormed: Metro Orlando City
Video Promotions
EXPRESSWAY AUTHORITY
Active account since 1993
Mr. Jorge Figuredo
407.425.8606
Media Production Services Periormed: Print Media
Kits/Maps, Video Productions/Full-Service
FRY, HAMMOND, lJARR, INC.
Active account since 1987
Mr. Tim Fisher
407.849.0100
Media Production Services Performed: Film & Video
Location Production, Post Production, TV Spots. Corporate
Promotional Videos, Animatics
HARCOURT /JRACE
Active account since 1995
Mr. Jim Barwick
407.345.3618
Media Production Services Performed: Print Media.
Brochures. Bus Design
GREMER ORLANDO AVIATION AUTHORITY
Active account since 1987
Ms. Carolyn Fennell
407.825.2055
Media Production Services Periormed: Companion
Packages (containing video & print), Print Advertisements,
Print & Video Annual Reports, Promotional & Training Videos
INDEPENDENT PRODUCER
Active account since 1987
Ms. Genie Wood
407.843.7548
Media Production Services Periormed: Post Production,
Video Paint & Animation, 35mm Film & Video Location
Production, TV & Radio Spots
PRIVATE INDUSTRY COUNCIL OF CENTRAL
FLORIDA, INC.
Active account since 1988
Ms. Pam Davis
407.428.5800
Media Production Services Periormed: Promotional
Videos/Full-Service
PECORA & PECORA, INC.
Active account since 1994
Mr. Ron Pecora, Ms. Terri Meyers
407.644.2636
Media Production Services Periormed: Print Media
Production, Corporate Videos/Full-Service
RE/MAX REGIONAL HEADQUARTERS
Active account since 1990
Mr. Bob Clarkson
407.869.7664
Media Production Services Performed: Print Ads, Brochures,
Companion Packages, Corporate Promotional Videos
THE ORLANDO SENTINEL
Active account since 1987
Mr. John Blexrud, Ms. Ashley Allen
407.420.5531
Media Production Services Performed: Corporate
Promotional Videos/Full-Service
TUPPERWARE CORPORATION
Active account since 1996
Ms. Lawrie Platt Hall
407.826.4568
Media Production Services Performed: Corporate
Videos/Full-Service
WALT DISNEY WORLD COMPANY
Active account since 1990
Mr. Dave Pool
407.824.4050
Media Production Services Performed: Post Production,
Video Paint and Animation
WALT DISNEY WORLD DOL/'HIN & SWAN
Active account since 1995 .
Ms. Carrie Gill
407.934.4685
Media Procfuction Services Performed: Promotional
Videos/Full-Service
ZltA, INC.
Active account since 1994
Mr. Bill Brooks
407.422.7487
Media Production Services Performecl: Companion Package
(including print & video)
AAA
American Express
Anheuler-Busch
Anson Itoner. Inc.
Aston Hotels (MtGnnlEriooon)
Paul Azinger (IIVI
Beneficial (DBPI
Career Ihop.com
CNL
CNN
Cramer-Krallelt Company
Dick Batchelor
Management Group. Inc.
E' Entertainment Channel
Economic Development
Comm. of Mid-Florida. Inc.
EIPN
Forta Corp.
Fry/Hammond/Barr
Fugleberg Koch Architects
Galaxy Foods
General Electric rDBP)
General Motol) (~Ii,d r"ion)
Harcourt Brace & Company
HBO
IBM
Jiloly Communications
Laurel Oaks Hospital
Lockheed Martin
Magnum Marine IGmw,y)
Merv Griffin's Paradise
Island Resorts I RIPI
MTV
Or.lflge Co. Exprl'Il\"Jf Auth.
Orlando International Airport
Orlando/Orange County
Convention & lfisilOl)
Bureau
Orlando Regional
Chamber of Commerce
Orlando Utilities Commillion
Pope John Paul II ,Wood)
Radisson Hotels In!,1 1(011)
Realvesl
RElMAX I.E. Region
liemens Stromberg-Carlson
. louthern Bell
The Orlando lentinel
The Travelen
United Telephone ('HB)
Universal ltudio! Florida
UI Coall Guard
UI Sprint
Walt Dillll)' WOI1d Coolfl311Y
'Mlod'N Images IG",Vbod)
Woddorce Central f!orida
Ymwich. Pepperdrne &
Brown. 111e.
ZHA. Incorporated
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Index of Video Presentation
ClieJ1/ Testimonials in order of appearance
Ty Christian
Ch.-istian Communication Group, Inc.
Bob Clarkson
Rc/Max
Rich Tesch
Campus Crusade for Chdst, Inc.
Brian Collins
The Orlando Sentinel
BilI Nolsan
Cramer-Krasselt, Inc.
Jay Porcher
Economic Development Commission
Tim Fisher
Fry/Hammond/Barr Inc.
Feature Samples:
following Client Testimonials
Economic Develollment Commission of Mid-Florida
Promotional Video
Nat'l Association of Home Builders, OrlandolOrange Co. Convention Visitor's Bureau, Inc.
Marketing Video
City of Altamonte Sllrings
Promotional Video
Orlando Sentinel
Marketing/Sales, Media, Print Design
Greater Orlando Aviation Authorit)'
Masterplan, Media and Print Design
Feature Print/Multi-media Collateral Packa2:es:
Parlia/lisl only
AAA
Theme collateral packages to accompany video promotions, and video
~IS, Incorporated
Promotional brochure, direct mail, corporate identity package, and web
Bungalow Beach Resort
Promotional brochures, direct mail, corporate identity package, and web
Disne)' Business Productions
Promotional brochure, specialty products, direct mail, corporate identity package, and video
Fugleburg Koch Architects
Marketing brochures, collateral package featuring project sheets and specs, and video
Magnetix Corporation
Promotional material for three companies under umbrella, corporate identity packages
Orange County Convention and Visitors Bureau
Full publications, brochure collateral, special event promotions, and video
Orange County Expresswa)' Authority
Maps and promotions for the general public, special event promotions, billboards, and video
Orange County Fire Fighters
Full fundraising campaign and production of calendars, news letters, and media publicity, and
video
O.-Jando International Airport (Greater Orlando Aviation Authority)
Full campaign packages, advertisements for publications, specialty products, new development,
annual reports, web and video
Presbyterian Retirement Communities
Feature brochurcs for 17 communities, tJleme graphics per location. advertisements and web
Ref Max S.E. Region of U.S.
Promotional brochure, regional books, advertisements, specialty promotions with tJleme logo
identities, billboards, web and vidco.
T.Shipley Catalog
Corporatc idcntity, spccialty promotions, All catalog production, and web
Travelers Insurance
Promotional matcrials for EBS softwarc division for national matcrials, catalogs, and specialty
promotions
Welhro Constnlction
Promotional matcrials fcaturing projccts, corporatc idcntity packagc
ZU A, IncoqlOrated
Spccial promotions, mastcr plan for Grcatcr Orlando Aviation Authority, in-housc promotions and
vidco
FACILITY AMENITIES
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Avid Neo Geo is getting serious, but not too serious! Sure we've moved and
expanded our video and print media production capabilities. We also added a few
personal touches for our clients with an office away from home and a game
room!
The game room is complete with a pool table, video arcade games, darts,
video card games and an electronic putting return.
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Your office away from home is complete with Fax Machine, Copy Machine and
Mac/Dos computer all dedicated for your exclusive use.
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Your personal fax number is 418-1378.
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"You don't have to suffer for your art! Long sessions should not be grueling," says Leslie
Draper, President, "we feel you are entitled to some entertainment." The excitement in the
client game room is designed to break the tension of the long days in the edit suites.
You won't miss any of the action in the editing suites since you can watch the progress on
the game room's video monitors. We have monitors designated for both editing suites as
well as the graphics workstations. "When its time to get back to work, you'll know," says
Draper, "why not be efficient and have fun while you're at it."
The new facility also features some serious upgrades. Your choice of full-service production
from concept through completion or choose individual services from any of our divisions:
COMPUTER GRAPHICS
Video Graphic Production Paint, 20 and 3D animation by award winning artists.
Print Media Production Print production services are available including production
management, design and layout, typesetting, and pre-press production, and
management of film outputting and final printing.
VIDEO EDITORIAL
Non-Linear Avid Media Composer (Off & on-line, computer based) 3D DVE, real-time
effects, AVR75 .
Linear Interformat Suite (On-line, tape based) 02, Betacam SP, 1", Digital Betacam
(1996)
LOCATION & STUDIO PRODUCTION
Video & Film Location Production Award winning photographers, crews, Betacam SP,
35mm/16mm Film.
Insert Stage 14' x 26' with hard eye, chroma-key, make-up and greenrooms. Ideal for shoots
and casting sessions with plenty of parking (80 spaces) and client game room.
AUDIO PRODUCTION
Music and sound effects libraries, original scoring, OAT, CD, reel-to-reel, audio recording
booth.
GAME ROOM, CLIENT ENTERTAINMENT
Pool table, video arcade games, darts, video card games and electronic putting
return.
BOTTOM-LINE GUARANTEE
Your choice of full-service production from concept through completion or choose
individual services from any of our divisions, backed for ten years by our
Bottom Line Guarantee-the bottom line is we're not finished until you are happy.
Every aspect of the new facility is designed to reflect tile company's spirit and creativity as
we celebrate our tenth anniversary this year and the recent merger between Avid, Inc. and
Neo Geo. Inc.
John Young
/Exit
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From Downtown Orlando (N)
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Take 1-4 West
John Young Exit (i)
L.B. Mcleod 4}
Vine land (at 7-11) 0
34th ST. 0
Enter 33Rd Industrial Park
SI. Valentine Way 0
35Th SI 0
Take 1-4 West
417 (EW expressway) West Exit 4)
John Young Exit 0
L.B. Mcleod 4)
Vineland(at7.11) 0
34th 8T. 4)
Enler 33Rd Industrial Park
SI. Valentine Way 0
35th 5t 4)
AVID NEO GEO on le<<
(Second building with white pillars)
4390 35th sl.
AVID NEO GEO on le<<
(Second building will! wl!ite pillars)
4390 35th st.
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Take 1-4 East
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34th ST. 0
Enter 33Rd Indus/rial Park
SI. Valentine Way 0
35Th St 4)
AVID NEO GEO on le<<
(Second building with white pillars)
4390 35th st.
ATTACHMENT C
July 28, 2000
Mr. Gene DeMarie
Director of General Service
City of Winter Springs
City Hall, 1126 East State Road 434
Winter Springs, FL 32708
Dear Mr. DeMarie,
We appreciate this opportunity to propose our ideas and services for Winter Springs'
upcoming marketing and communications program. For the past thirteen years, Avid Neo
Geo has consistently provided integrated video and print productions to public sector
communities including Greater Orlando Aviation Authority, Orlando Convention Center,
Expressway Authority and Orlando/Orange County Economic Development Commission.
Winter Springs resident of twenty years, Lon G. Winter, will produce The City's video and
provide complementary copy for the marketing brochure and other printed media. Our
combined goal is to visually explore and fully express Winter Springs' dynamic community,
in addition to telling the story of The City's "Town Center vision" in order to generate
support of residents and future citizens al ike.
His conversational writing style and ability to tell the story in many different ways has
garnered Lon Winter several prestigious regional and national awards for a variety of
hospitality and technology clients. He is also a recognized speaker and has written numerous
articles and stories for trade publications on the subject of advertising for technology, small
businesses and travel accounts. Attached is a resume and references.
Avid Neo Geo Art Director and Principal, Diana Georgiou LaRue, will create Winter
Springs' marketing brochure and identification package. Graphic and visual design elements
of the brochure will be designed specifically to tie seamlessly into The City's Internet Web
page. All elements created for the collateral package wi II be specifically designed for multi-
media use when created. As a full-service media company, Avid Neo Geo specializes in
multi-formatting for elements, color, design and layers of all parts used in all mediums.
Diana Georgiou LaRue is in charge of all design projects from concept to completion and
supervises all production phases of graphic al1 for Avid Neo Geo. As Art Director for
projects including Orlando International Airpol1, Orlando/Orange County Visitors Bureau,
Greater Orlando Aviation Authority, and Expressway Authority, Diana Georgiou LaRue has
been recognized for her design talent by the creative industry through numerous trade
association awards. Attached is a resume and references
4,90A 3HI! ST.
ORLANDO. FL .,2S II
FX: 407A22S959
PH: 407.423.9535
~.19()A 35TH ST.
Once Winter Springs contracts our services, Avid Neo Geo will immediately meet with City ORLANDO,FLJ~~11
representatives to begin planning. During this initial phase, Avid Neo Geo will review all FX: ~()7A22.S')~9
existing marketing products of the City, define a tone or "personality" to be conveyed in new PH: 407.423.95.~5
materials, and plan individual targets for media elements as well as comprehensive program
goals for each participating party to agree on.
During the project design phase, producer Lon Winter will develop a script for the City of
Winter Springs video based on these conferences. Once the script has been approval by City
representatives, video production will begin with on-location filming of various Winter
Springs locales. Audio (music, voiceover, testimonials) and graphics are created in AvilNeo
Geo's integrated media studios. The post-production or editing phase will begin when audio
and graphic files, along with video footage, are digitized and loaded into our non-linear
editing system. Time-line from creation through completion is approximately three weeks.
Attached is a complete breakdown of video production activities and estimated amounts, as
well as the total production amount.
Simultaneously, concept development or the first stage of production will begin for the
Winter Springs' logo and identification. Second stage will be design and production of the
marketing brochure. The third stage will be the design and production of all follow-up
projects including letterhead package, Web page enhancements, print media advertisement,
newsletter, gateway and vehicle signage. Time line for complete package from creation
through production is approximately six weeks, and for pre-press through printing is three
weeks. Attached is a comprehensive description of each media element, as well as a total
estimation of production. This does not include pre-press or printing amounts.
We sincerely believe The City of Winter Springs' current marketing and communications
needs would be a terrific match to Avid Neo Geo's media design qualifications. In addition
to extensive experience in public sector projects, the integral experience of a current resident
of The City gives Winter Springs quality leadership required for a program of this caliber.
If you have any questions, please don't hesitate to call me at 407-423-9535, ext. 322.
Sincerely,
dtf~~
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V~~EO ESTIMATE
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,Mr. Gene DeMerie
:' Director of General Services
City Hell
1126 Eest Stete Roed 434
Winter Spring~, FL 32708
407-327-5961
407-327-4753
gdemarie@Winterspringsn.org .'.
Ms. MOl)e Isaia
July 25, 2000 /
CWSF-1000 .'
5 -10 Minute WintarSprings Video
A merketing-style video--1hateltectively and consistently cominunicates the "visiori~' of
VJinter Springs, both ljihat it has to .olter today and what it will glter inthe future to
potential residents. ...
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PHONE:
FAX:
E-MAIL:
FROM:
DATE:
JOB NUMBER:
JOB NAME:
JOB DESCRIPTION:
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, PRODUCTION DESCRIPTION
Project Design.
Producer/project manager developm~nt phase:
Client conference(s), script devalopment al)d refinement...budget
development,.talent search, booking, epproval conferences,
rehearsal direction.
Location Production
Producer
Photogrepher
Grip#1
Grip #2 I
Crew and/or Talent Lunch,Beverages
Betacam SP Camere and Lighting Packege
rape Stock, Betecam S1'1:.30 Minute
Audio Production
"
Music Usage, Sound Effects
Recording Sessio.n Audio Booth
Recording.Session, pfoducer
Reco~ing Session, ~alent
Tape Stock, Betacam SP, 10 Minute
Graphics Production I
Logo/Color/Texture for Graphic Backgrounds,
Editorial :
Pre-Editorial I
VHS Time-Code fYindow pubs
Producer, Shot -r.ime Code Log
Avid Digitizing
Editing Suite
Editor
Producer
Tape Stock, Work Tape, Betacem SP /
Library Master, Dub Master, Client Safety Master
Client Approval Dub, VHS .-
Digital,Video Archiving
DAT.Master
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Qty.'. Unit Price
! Unit
88sls
Amount
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L $1,000.00 Pro'ject ... '$1,000.00
'j $800.00
2 $400.00 Day '/
2 , $400.00. Day $800.00 .
2 \$300.06 Day ,'$600;00
2 $300.00 Day '.$600.00 I
12 $20.00 Each-~ f $240.00 I
2 $600.00 Day ... $1,200.00/
8 ,/ $48.00 Tape; $384.00
,
1 $175.00 Proj~jct $175.00
,.1 $100.00 H9ur $100.00 .
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/1 $35.00 Hour $35.00
1 $400.00 Hour $400.00
" Tape I
1 $30.00 $30.00
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$150.00' Hour $150.00,
1 $25.00 Tape .'i' $25.00
2 $200.00 Day j $400.00
5 $160.00 Hour " $500.00
30 $125.00 Hour 1$3,750.00
30 '$35.00,.' Hour ' $1,050.00
30 $25.00 , $750.00
Hour ,
,
2 $48.00 Tape $96.00
1,., $48.00 Tape. $48.00
. i, $25.00 Tapei $25.00
1 $100.00 Hour $100.00
,1 $25.00 Tap/, $25.00 .'
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Total Production Al'l)ount $13,283.00
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We a~e proud to be certified as a Wome.1i Owned Business
awsrded WBE certificates by the State of Florida and Orange County:
TERMS
Fifty percent of total amount plus 100% of sales tax.due prior to sta.rt up of production.
. Balence due upon completion and before delivery of masters. Estimate doas not include
:' duplication of multiple copies, packegingor shipping, .
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SALES TAX
Sales tax is applicable unless you ara sales tex exempt and can provide required
documentation. Please disregard sales tax if this purchase is intended for re-sale and you
are not the end user; purchased by government agency, non-profit corporation or out-of-
state client who will receive final product via shipping (point-of;purchase sales are
BOOKING
Please sign the estimete and' fax to 407.422.8959 in order to reserve time on our
schedule. Production is b06ked on a first-come,tirst-served basis. Your deadline is of
primary importance to us. ;This is a working estimate not a pontracl.
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SIGNATURE
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ESTIMATE
TO:
Mr. Gene DeMarie e
Director of General Services
City Hall
1126 East State Road 434
Winter Springs, FL 32708
PHONE: 407-327-5961
FAX: 407.327-4753
E-MAIL: gdemarie@winterspringsfl.org
FROM: Ms. Mone Isaia
DATE: July 25, 2000
JOB NUMBER: CWSF-1000
JOB DESCRIPTION: Marketing tools for the print, print media, web and signage arena. Conceptualize and design a cohesive
collateral package which reflect the present and future "vision" of the City of Winter Springs.
e
1. To accomplish this Avid Neo Geo will create a powerful, visually compressive logo to set the tone for the collateral
package. This identity will be designed with intension of multi-uses; stationary package, web, printed promotional pieces, print
media and sign age. First stage will be the design of the logo, the second stage will be the design of the Marketing brochure,
and the third stage will include the design of all the follow-up projects listed C. through H. Stage three will include grouped
meetings for consistency of parts and consolidate the meeting times, client changes and production stages.
2. PRODUCTION DESCRIPTION BY PART:
A. CITY LOGO: Includes a minimum of five design mock-ups to choose design style, color choices and format. All
choices will be created as two color for practical use. Initial mock-up stage will include a minimum of five designs. This will
include one presentation meeting. Two follow-up sets of client revisions are included with one client meeting for final
presentation.
B. MARKETING BROCHURE: Design and layout one four page marketing brochure, four color both sides. Includes
four in-house stock photos, typesetting client provided copy on digital format"and up to four design elements. Initial mock-up
stage will include two designs. This will include one presentation meeting. Two follow-up sets of client revisions are included
with one client meeting for final presentation.
C. LETTERHEAD PACKAGE
D. WEB PAGE: Design and layout one static web page incorporating all elements consistent to the complete
collateral package. A minimum of two design layouts will be presented.
E. PRINT MEDIA ADVERTISEMENT: Design and layout one full page, full color advertisement and one single color
advertisement. A minimum of two design layouts will be presented.
F. NEWSLETTER: Design and layout one four page newsletter incorporating two colors. Production includes
creating a masthead, scanning up to five photographs for initial newsletter, typesetting of copy provided digitally by client.
Incorporated in this is the initial newsletter and creating format for plug in information for follow-up newsletters. A minimum of
two partial design layouts will be presented.
G. GATEWAY SIGNAGE: Design and layout of signage which will include a minimum of two design mock-ups to
choose design style. A minimum of two design layouts will be presented.
H. VEHICLE SIGNAGE: Design and layout of signage which will include a minimum of two design mock-ups to
choose design style. A minimum of two design layouts will be presented.
Note: All parts listed above include design, layout and production of high resolution art (not to exceed 11" x 17" at 300
dpi) Production is up to pre-press set-up stage. All film, specialty out-put or printing quoted separately based on final
specifications and is not included in cost. All in-house prints, proofs, materials used in mock-ups and presentations are
included.
3. TIME LINE: The time line for complete package from creation through production is approximately six weeks. Pre-
press through printing approximately three weeks.
4. Media Element: All elements created for the collateral package is specifically designed for multi-media use when
created. Since we are a full service media company we specialize in multi-formatting for elements, color, design and layers of
all parts used in all mediums.
5.
Total Design and Production Amount:
$11,500
We are proud to be certified as a Woman Owned Business
awarded WBE certificates by the State of Florida and Orange County.
TERMS:ClIENT Will PROVIDE ORIGINAL COPY, PHOTOGRAPHY AND ANY OTHER BASIC IIIFORMATION NEEDED ION COMPATIBLE DIGITAl FORMAT), FOR THE PRODUCTION OF THIS
PROJECT UNLESS OTHERWISE STATED IN ESTIMATE. ClIENT IS RESPONSIBLE FOR FINAL PROOFING All ASPECTS AND PARTS OF THIS PROJECT, THIS INClUDES CONTENT, COPY AND FORMAT.
ANY ADDITIONAL CHAllGES BEYOND THE TWO AlLOTTED IN THE ESTIMATE Will BE APPROVED BY ClIENT AND Will AUTOMATICAllY BE REFLECTED ON THE FINAL INVOICE. THE BILLING Will
BE AT AN HOURLY RATE OF SI2S PER HOUR AT THE DESIGN STAGE AND S9D PER HOUR FOR PRODUCTION AND PRE-PRESS STAGES. All ADDITIONAl1EKTRONIC PRINTS WILL BE BillED AT SID
EACH. PHOTOGRAPHIC TRANSPARENCY TRANSFERS TO PRO-FORMA CD Will BE BilLED AT S9D EACH FOR DRUM SCANS, AND IN.HOUSE STOCK PHOTOGRAPHY Will BE BILLED AT SI5D PER
PHOTO. PRINTING QUANTITIES MAY BE OVER OR UNDER UP TO lD% WHICH IS PRINTING INDUSTRY STANDARD. PRINTING IS NOT AN EKACT SCIENCE THEREFOR COLOR AND IMAGE RANGES
FROM THE PROOFS MAY VARY UP TO 10%. ClIENT IS WElCOME ON ANY PRESS PROOF WITH ADVANCE NOTICE IN WRITING TO AVID/NEO GEO. PRINTING COSTS ARE ONLY GOOD FOR THIRTY
DAYS AND ARE SUBJECT TO CHANGE DUE AVAILABIlITY OF STOCK AND PRINTER USED. MOCK.UP DESIGNS, CONCEPTS AND FINAL ART BOTH PHYSICAL PARTS CREATED IN-HOUSE AND DIGITAL
FilES REMAIN THE PROPERTY OF AVID/IIEO GEO UNLESS OTHERWISE STATEO. ORIGINAL SPECIFICATIONS USED ON ESTIMATES AND MAY VARY DURING THE DESIGN STAGE AND REQUIRE
ADDITIONAL BIDDING TO DETERMINE FINAL COST. THE ClIENT AGREES TO PAY A DEPOSIT OF ONE HALF THE PROPOSED COST UPON ACCEPTANCE OF THE PROJECT AND THE BALANCE UPON
RECEIPT OF THE FINAL PRODUCT. All SALES TAX Will BE APPLIED TO THE TOTAL AND IS REQUIRED BY lAW TO BE PAID IN FUll AT THE TO THE TIME OF FIRST PAYMENT.
CLIENT:
DA TE:
Name
Title
Company
Address
Lon G. Winter
Producer/Creative Development
Mirage Marketing
602 Sailfish Road
Winter Springs, FL 32702
E'XPERIENCE SUMMARY
Lon's career began in Miami, working at every position available at several agencies. _
Working the client side, his experience as Advertising and Marketing Director for Budget
Rent-A-Car balanced the perspective. He used this insight to build a successful
advertising agency, McDaniel & Winter, which merged with Greenstone Roberts
Advertising, a $90 million, publicly held company in 1992. His experience now includes
account management, production supervision and creative development.
His conversational writing style and ability to tell the story in many different ways has
garnered Lon several prestigious regional and national awards for a variety of hospitality
and technology clients. He is also a recognized speaker and has written numerous articles
and stories for trade publications on the subject of advertising for technology, small
businesses and travel accounts.
Lon has been recognized in Who's Who In Advertising, Who's Who in American
Business and is past Chairman of the Advertising Review Board of the Better Business
Bureau, and is a past board member the Better Business Bureau, Past President and
member of the Board of Trustees of the Orlando Area Advertising Federation, a member
of the National Federation of Independent Businesses, Florida Motion Picture and Tape
Association, Orlando/Orange County Convention & Visitors Bureau, American
Marketing Association, Central Florida Hotel & Motel Association, Florida Public
Relations Association, International Visitors Council, N.A.M.A., and International
Association of Business Communicators.
4390A 35TH ST.
ORLANDO. FL 328 II
FX: 407.422.89:'9
PH: 407.423.9535
A CCOUNTEXPEJUENCE
Sprint
Cable & Wireless
Motorola
IBM
Telematics
Encore
BoatPhone Cellular Communications
Cable & Wireless
Cable & Wireless Caribbean Cellular
CruisePhone Cellular Communications
LDDS WorldCom
QMS
SMC
Tech Corps
Warren Technology
All Cellular
Avis Rent A Car
Disney's Wide World of Sports
Twin Labs Darden Restaurants
Prudential SeniorCare.
Dollar Rent A Car of Florida
Greyhound Rent A Car of Florida
USA Rent A Car System, Inc.
Sheraton Hotels
Hyatt Hotels
Hilton Hotels
SARA Hotels Worldwide/Park Suites & Embassy Suites Florida1s Space Coast
Monroe County Tourism Council
Disney Vacation Club
Marriott Vacation Club
The Official All-Star Cafe
Space Coast Tourism
St. Cloud Kissimmee Tourism
.\1911/\ .1HH q
ORLi\i\DO. FL .~ 2~ II
FX: .\()7..\cc.~J59
PH: .\07..\23.9535
Name
Title
Company
Address
Resume
Experience Summary
Related Experience
Executive Account Director/Art Director A'
Diana Georgiou LaRue
Art Director
Avid Neo Geo
4390 351h Street
Orlando, FL 32811
Ms. Georgiou LaRue is a principle of Avid Neo Geo and is the Art Director. She is in
charge of all design projects from concept to completion and supervises all production
phases of graphic art including video and printed materials. Ms. LaRue is recognized for
her design talent by the creative industlY through numerous trade association awards and
by community leaders who enlist her talents for high-profile print media projects.
Areas of expertise include corporate identity packages, logo development, brochures,
annual reports, advertisements, direct mail pieces, trade show displays, publications,
video graphic design and animation. As a member of the City of Orlando Downtown
Development Board Review Committee, Diana has reviewed plans for buildings,
signage, landscaping and architectural changes to assess their aesthetic appeal.
Art Director- ZHA, Inc. /Orlando International Airport Master Plan 2000 video and
companion print piece. Oversaw all graphic design on elements produced by Avid Neo
Geo for this 2-year collaboration with ZHA and the Orlando International Airport.
Worked under tight deadlines to update and produce very elaborate and intricate graphics
for print and video that accurately represented the final Master Plan developments during
the last days of this 2-year project. The video included an animated "rolling 0" logo for
OIA and numerous charts, graphs and illustrations depicting the changes soon to take
place at the airport.
Art Director- Orlando/Orange County Visitors Bureau. marketing video, "Orlando, You
Never Outgrow it". While this video used footage from many sources (pro\'ided by
OOCCVB members), the look of the video was unified by the highly stylized video
graphics produced with a unique rotoscoping effect. Another project from concept to
completion for the OOCCVB was the hardbound Meeting Planners publication and a
Visitors Guide. These four-color projects included concepting, design, layout and
coordination through production.
Art Director- Greater Orlando Aviation Authority, many video and print projects
spanning more than ten years. Working closely with many departments, primarily the
Public Affairs office, Diana has produced numerous high profile publications and
graphics for dozens of airport videos. Some recent print projects include several
newspaper ads to alert the public to holiday travel tips. holiday party invitations,
Christmas card, and the DI3E Annual Report.
Ar( Direc(or- Orange County Expressway Authority- maps, promotional print pieces and
public relations videos. Dianil has worked closely with the Expressway Authority over
the years as the East West Expressway has grown into a vital transportation link for our
community. From the devcloplnenl or intricate maps. to support graphics for video
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projects, to notices for ribbon cutting ceremonies, Diana has played a significant role
documenting the stagcs of development of this important roadway.
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Additional construction related clients Diana has worked with over the years include:
Fuglcberg Koch Architects, Welbro Construction, Hembree Constnlction, Aagaard-
.Iuergcnsen and McCree Construction.
AVlP
N.E,O
'GEG
Previous to working with Avid Neo Geo, Ms. LaRue was an art director and
administrator for D'Lor, Incorporated. This full service design fil111 specialized in
working with commercial real estate, developers, architectural fil1lls and computer
so ftwarc manu facturers.
4390A 35TH 5T.
ORLANDO. R. .;~~11
FX: 407.422.S059
PH: 407.423.9535
Before moving to Florida, Diana worked at Value Line Incorporated in New York, New
York, where shc was a graphic designer responsible for the production of a weekly
international Value Line Magazine.
Educaton
Florida State University, 1984-1986, Bachelor of Science Degree in Visual
communications with an emphasis in advertising design and production.
University of South Florida, 1983-1984, Curriculum in the School of Fine Arts with an
emphasis on printmaking and photography
H illsborough community College, 1981-1983, Associate of Arts Degree in Visual Arts
2