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HomeMy WebLinkAbout2007 10 22 Public Hearing 503 Aesthetic Review of Murhpy's Premium Pet Food Market CITY COMMISSION ITEM 503 Consent Information Public Hearini! X Re2ular October 22. 2007 Meeting MGR. ~ IDEPT Authorization REQUEST: The Community Development Department requests that the Commission hold a Public Hearing for the Aesthetic Review of the Murphy's Premium Pet Food Market window signage proposed for the Tuskawilla Road (east )and Tree Swallow Drive (north) side of the first floor comer shop in the JDC Town Center Building 3 (the space that had been previously occupied by a party supplies store). PURPOSE: To encourage creative, effective, and flexible architectural standards and cohesive community development consistent with the intent and purpose of Article XI - Minimum Community Appearance and Aesthetic Review Standards and aesthetic appropriateness set forth in Subsection 20-321 (b) (1) of the Town Center Code. Section 20-327 (t) (1) states that "All signs shall be subject to the Discretionary Aesthetic Review by the DRC in order that signs are consistent and in harmony with the Winter Springs Town Center. APPLICABLE LAW AND PUBLIC POLICY: Section 9-601. Approval prerequisite for permits. Section 9-605. Submittal requirements. Section 20-321.Town Center] Administration. Section 20-327. Architectural Guidelines. CONSIDERATIONS: The applicant, Murphy's Premium Pet Food Market, is leasing the northern bay on the first floor of Building 3, facing both Tuskawilla Road (main street) and Tree Swallow Drive (a private roadway). The applicant proposes to provide the attached window and door signage, comprised of their business name and telephone number on the door, business hours on one of the nearest windows, and Irish theme embellishments around the perimeter of the windows and door. The color is Venetian gold and is proposed to cover 5.9 percent (18.74 SF/317.62 SF = 5.9 %) ofthe window area and 8.3 percent (1.52 SF/18.33 = 8.29 %) ofthe door. A suitable building-mounted sign, of the approved proportions, may be approved by staff for the approved location, pursuant to the Commission's policy. The submittal requirements for aesthetic review are set forth in Section 9-605 and include: ( c) illustrations of all walls, fences, and other accessory structures and the indication of height and October 22, 2007 Public Hearing Agenda Item 503 Page 2 of3 their associated materials; (d) elevation of proposed exterior permanent signs or other constructed elements other than habitable space, if any; (e) illustrations of materials, texture, and colors to be used on all buildings, accessory structures, exterior signs; and (t) other architectural and engineering data as may be required. The procedures for review and approval are set forth in Section 9-603. Subsection 20-321 (b) (1) of the [Town Center] Code states that the City Commission (in its capacity as the development review committee for developments with in the Town Center) "shall have authority within reason for approving all aspects of site planning and exterior architecture, including aesthetic appropriateness.. . and other site specific matters not delineated herein." Section 20-327 (t) (1) states that "All signs shall be subject to the Discretionary Aesthetic Review by the DRC in order that signs are consistent and in harmony with the Winter Springs Town Center." Pursuant to Section 9-603 of the City Code, the City Commission may approve, approve with conditions, or disapprove the application only after consideration of whether the following criteria have been satisfied: (1) The plans and specifications of the proposed project indicate that the setting, landscaping, proportions, materials, colors, textures, scale, unity, balance, rhythm, contrast, and simplicity are coordinated in a harmonious manner relevant to the particular proposal, surrounding area and cultural character of the community. The proposed signage appears to adequately address this criteria and fit appropriately with the building, sign age, and other features. (2) The plans for the proposed project are in harmony with any future development which has been formally approved by the City within the surrounding area. The proposed signage appears in harmony with existing and future development in the area. (3) The plans for the proposed project are not excessively similar or dissimilar to any other building, structure or sign which is either fully constructed, permitted but not fully constructed, or included on the same permit application, and facing upon the same or intersecting street within five hundred (500) feet ofthe proposed site, with respect to one or more ofthe following features of exterior design and appearance: (A) Front or side elevations, (B) Size and arrangement of elevation facing the street, including reverse arrangement, (C) Other significant features of design such as, but not limited to: materials, roofline, hardscape improvements, and height or design elements. The signage is unique, in comparison to other existing window signs on the Doran site (in that it incorporates an Irish theme. (4) The plans for the proposed project are in harmony with, or significantly enhance, the established character of other buildings, structures or signs in the surrounding area with respect 2 October 22, 2007 Public Hearing Agenda Item 503 Page 3 of3 to architectural specifications and design features deemed significant based upon commonly accepted architectural principles of the local community. The sign is a positive addition to the Doran portion of the Town Center. (5) The proposed project is consistent and compatible with the intent and purpose ofthis Article, the Comprehensive Plan for Winter Springs, design criteria adopted by the city (e.g. Towne Center guidelines, SR 434 design specifications) and other applicable federal state or local laws. Staff believes the proposed sign is consistent and compatible with the intent and purpose of the Code, the Comp Plan, and other applicable regulations. (6) The proposed project has incorporated significant architectural enhancements such as concrete masonry units with stucco, marble, termite-resistant wood, wrought iron, brick, columns and piers, porches, arches, fountains, planting areas, display windows, and other distinctive design detailing and promoting the character of the community. This signage appears to be, at minimum, on par with other window signage within the Doran development. STAFF RECOMMENDATION: Staff found the Applicant's request for Aesthetic Review in compliance and recommends approval. ATTACHMENTS: A Location map B Proposed Sign COMMISSION ACTION: 3 ATTACHMENT A ""---, Continued Pg 2604 "~""'-....... """" ............., -........ "7 / i ! j i '-, ......... H G F o c /59 " ," ../' B .~~. / '\\ ), .// \, "F '. " " " " \ \ " .,.-.,. " ..... 4 5 " Contiiltled Pg 2606 6 7 t 1 Continued Pg 2605 2 3 .///" ~/" A 8 I MILE ....., . NOTES: Municipal Address Map Book PRINTED: REVISED: Oct 2006 1: 2 : City of Winter Springs, FL o 100 200 P'lo..............~_ . Feel 3 ' ~:;e 2606A Developed By: Southeastern SUrl'L,';ng & !'vlapping Corp. ,.----, ~ ~ ~ I I I I I I .... ::c -- 8 :J L-.............A lIS '" , ~~ Q. I " -. :t' " . .... ... 0 I 00 .. I 00 I 99 ~ 01'-1 00 00 ~ ~ , , ~ .. ,. ., ! I I i .. , J I .0 4,<) I 0 r---, I I ;.:.f 0 .. ~~ ~ .. L-~ I U "l:l I 0 ,.----, i i ~o. -, I I i i ""l!l. 6, .. J ~ ~ I .. I .. ,.----, I I I i .. I J , I ~ f I 4 .. J , ! , "I I I ~ i I ... ~ ,--~ I I ~ r I ... ~ ,....--~ I fi! < I .~ I ~----A [~ J q ~~ !r~ {i ~ Murphys Premium Pet Food Schematic ATTACHMENT B Windows 5.9% Coverage Door 8.3% Coverage Kim Sannella President Murphys Premium Pet Food Market Inc~ 407-927-9363