HomeMy WebLinkAbout2007 10 22 Public Hearing 503 Aesthetic Review of Murhpy's Premium Pet Food Market
CITY COMMISSION
ITEM 503
Consent
Information
Public Hearini! X
Re2ular
October 22. 2007
Meeting
MGR. ~ IDEPT
Authorization
REQUEST: The Community Development Department requests that the Commission hold a
Public Hearing for the Aesthetic Review of the Murphy's Premium Pet Food Market window
signage proposed for the Tuskawilla Road (east )and Tree Swallow Drive (north) side of the first
floor comer shop in the JDC Town Center Building 3 (the space that had been previously
occupied by a party supplies store).
PURPOSE: To encourage creative, effective, and flexible architectural standards and cohesive
community development consistent with the intent and purpose of Article XI - Minimum
Community Appearance and Aesthetic Review Standards and aesthetic appropriateness set forth
in Subsection 20-321 (b) (1) of the Town Center Code. Section 20-327 (t) (1) states that "All
signs shall be subject to the Discretionary Aesthetic Review by the DRC in order that signs
are consistent and in harmony with the Winter Springs Town Center.
APPLICABLE LAW AND PUBLIC POLICY:
Section 9-601. Approval prerequisite for permits.
Section 9-605. Submittal requirements.
Section 20-321.Town Center] Administration.
Section 20-327. Architectural Guidelines.
CONSIDERATIONS: The applicant, Murphy's Premium Pet Food Market, is leasing the
northern bay on the first floor of Building 3, facing both Tuskawilla Road (main street) and Tree
Swallow Drive (a private roadway). The applicant proposes to provide the attached window and
door signage, comprised of their business name and telephone number on the door, business
hours on one of the nearest windows, and Irish theme embellishments around the perimeter of the
windows and door. The color is Venetian gold and is proposed to cover 5.9 percent (18.74
SF/317.62 SF = 5.9 %) ofthe window area and 8.3 percent (1.52 SF/18.33 = 8.29 %) ofthe door.
A suitable building-mounted sign, of the approved proportions, may be approved by staff for the
approved location, pursuant to the Commission's policy.
The submittal requirements for aesthetic review are set forth in Section 9-605 and include: ( c)
illustrations of all walls, fences, and other accessory structures and the indication of height and
October 22, 2007
Public Hearing Agenda Item 503
Page 2 of3
their associated materials; (d) elevation of proposed exterior permanent signs or other
constructed elements other than habitable space, if any; (e) illustrations of materials, texture, and
colors to be used on all buildings, accessory structures, exterior signs; and (t) other architectural
and engineering data as may be required. The procedures for review and approval are set forth
in Section 9-603. Subsection 20-321 (b) (1) of the [Town Center] Code states that the City
Commission (in its capacity as the development review committee for developments with in the
Town Center) "shall have authority within reason for approving all aspects of site planning and
exterior architecture, including aesthetic appropriateness.. . and other site specific matters not
delineated herein." Section 20-327 (t) (1) states that "All signs shall be subject to the
Discretionary Aesthetic Review by the DRC in order that signs are consistent and in
harmony with the Winter Springs Town Center."
Pursuant to Section 9-603 of the City Code, the City Commission may approve, approve with
conditions, or disapprove the application only after consideration of whether the following
criteria have been satisfied:
(1) The plans and specifications of the proposed project indicate that the setting, landscaping,
proportions, materials, colors, textures, scale, unity, balance, rhythm, contrast, and simplicity are
coordinated in a harmonious manner relevant to the particular proposal, surrounding area and
cultural character of the community.
The proposed signage appears to adequately address this criteria and fit appropriately
with the building, sign age, and other features.
(2) The plans for the proposed project are in harmony with any future development which has
been formally approved by the City within the surrounding area.
The proposed signage appears in harmony with existing and future development in the
area.
(3) The plans for the proposed project are not excessively similar or dissimilar to any other
building, structure or sign which is either fully constructed, permitted but not fully constructed,
or included on the same permit application, and facing upon the same or intersecting street within
five hundred (500) feet ofthe proposed site, with respect to one or more ofthe following features
of exterior design and appearance:
(A) Front or side elevations,
(B) Size and arrangement of elevation facing the street, including reverse arrangement,
(C) Other significant features of design such as, but not limited to: materials, roofline,
hardscape improvements, and height or design elements.
The signage is unique, in comparison to other existing window signs on the Doran site (in
that it incorporates an Irish theme.
(4) The plans for the proposed project are in harmony with, or significantly enhance, the
established character of other buildings, structures or signs in the surrounding area with respect
2
October 22, 2007
Public Hearing Agenda Item 503
Page 3 of3
to architectural specifications and design features deemed significant based upon commonly
accepted architectural principles of the local community.
The sign is a positive addition to the Doran portion of the Town Center.
(5) The proposed project is consistent and compatible with the intent and purpose ofthis Article,
the Comprehensive Plan for Winter Springs, design criteria adopted by the city (e.g. Towne
Center guidelines, SR 434 design specifications) and other applicable federal state or local laws.
Staff believes the proposed sign is consistent and compatible with the intent and purpose of
the Code, the Comp Plan, and other applicable regulations.
(6) The proposed project has incorporated significant architectural enhancements such as
concrete masonry units with stucco, marble, termite-resistant wood, wrought iron, brick, columns
and piers, porches, arches, fountains, planting areas, display windows, and other distinctive
design detailing and promoting the character of the community.
This signage appears to be, at minimum, on par with other window signage within the
Doran development.
STAFF RECOMMENDATION: Staff found the Applicant's request for Aesthetic Review in
compliance and recommends approval.
ATTACHMENTS:
A Location map
B Proposed Sign
COMMISSION ACTION:
3
ATTACHMENT A
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Municipal Address Map Book
PRINTED: REVISED:
Oct 2006 1: 2 :
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Murphys Premium Pet Food Schematic
ATTACHMENT B
Windows 5.9% Coverage
Door 8.3% Coverage
Kim Sannella
President
Murphys Premium Pet Food Market Inc~
407-927-9363