HomeMy WebLinkAbout2009 11 23 Regular 605 Land Design Innovations, Inc. with LDI/City of Oviedo Professional Services Agreement COMMISSION AGENDA
Consent
ITEM 605 Informational
Public Hearing
Regular X
November 23, 2009 MGR., /DEPT.
Regular Meeting Authorization
REQUEST: Requesting the Commission to authorize the City Manager to contract with Land Design
Innovations, Inc., via joint utilization with the LDI/City of Oviedo Professional Services Agreement dated
September 21, 2009, for purposes of providing of Economic Development Services to the City of Winter
Springs.
PURPOSE: This agenda item is needed to request the Commission's authorization for the City Manager to enter
into a contract for services with Land Design Innovations, Inc. (LDI) for the purposes of providing Economic
Development Services to the City of Winter Springs.
CONSIDERATIONS:
During the FY 2010 budget workshops, discussions ensued regarding the procurement of a consultant for the
purposes of providing Economic Development Services to the City. Subsequently, further discussion ensued
regarding the possibility of the City partnering with the City of Oviedo in this regard.
On November 10, 2009, the Commission hosted a joint workshop with the Oviedo City Council for the purposes
of discussing potential partnerships with Oviedo for a variety of services including economic development. The
Oviedo Council indicated that they had recently selected LDI as the top ranked firm, through a competitive
procurement process in or about August 2009, for purposes of providing economic development services to their
city. Further, the Oviedo Council indicated that LDI was willing to provide similar services to the City of Winter
Springs under a joint utilization arrangement. This arrangement would afford both cities an enhanced, concerted
effort towards their mutually beneficial economic development efforts as well as provide cost savings via
economies of scale. With this in mind, the Winter Springs City Commission, by consensus, directed the City
Manager to meet with LDI for purposes of discussion regarding the potential procurement of LDI for economic
development services for the City.
Accordingly, the City Manager met with representatives from LDI on Friday, November 13, 2009 to discuss this
matter. Those meetings were very positive and productive. LDI offered to provide economic development
services to the City of Winter Springs, per the attached scope of services, a portion of which are proposed to be
performed in concert with the City of Oviedo. In this regard, the two cities will be able to increase their regional
economic development efforts and enjoy a reduction in costs via economies of scale.
Relevant to this request, section 2 -151, Winter Springs Code provides that competitive bids and proposals may be
obtained by the City of Winter Springs through: (1) cooperating with other governmental agencies; and (2) using
competitive bids and proposals received by other governmental agencies, provided they were made within one
year of the date that the City proposes to use them. The City Attorney has opined that this contract request
complies with the City's bidding procedure set forth in section 2 -151, Winter Spring Code if the City Commission
determines that it is in the City's best interests to use the city of Oviedo RFP process to select LDI for this
contract task.
Representatives from LDI will be in attendance at the November 23, 2009 Commission meeting to discuss their
proposal.
FUNDING:
Fee for services is $83,356 plus reimbursable expenses not to exceed $4,167.80, through the period ended
September 30, 2010. Funds in the amount of $50,000 are available in the FY 2010 budget for this purpose. Thus,
a General Fund supplemental appropriation of $37,524 would be needed to cover the balance of contract costs.
RECOMMENDATION:
The City Manager recommends that the City Commission:
1. Declare that it is the City of Winter Springs best interest to use the city of Oviedo RFP process
mentioned above and authorize the City Manager to contract with Land Design Innovations, Inc. for
purposes of providing economic development services, per the attached scope of services, to the City of
Winter Springs and authorize the City Manager and City Attorney to prepare and execute associated
documents with Land Design Innovations, Inc.
2. Approve a supplemental appropriation from the General Fund in the amount of $37,524 for this purpose.
ATTACHMENTS:
LDI Transmittal Letter
LDI Exhibit A: Scope of Services
COMMISSION ACTION:
LAND DESIGN INNOVATIONS
I11 Incorporated
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November 16, 2009
Mr. Kevin L. Smith, City Manager
City of Winter Springs
ti 1 126 East SR 434
Winter Springs, Florida 32708
RE: Winter Springs Professional Economic Development Services
Dear Mr. Smith:
x On behalf of Land Design Innovations, Inc. (LDI), we are honored to submit this
work order to the City of Winter Springs for professional Economic Development
Services. We are a one -stop shop of talented professionals who are specifically
trained to provide the public relations, branding and site analysis needed to
z encourage new development of specific target industries within the City.
We have analyzed the similar scope that was prepared for the City of Oviedo and
have prepared a scope of services that presents tasks and deliverables would be
most beneficial to the City of Winter Springs and also provides an implementation
mechanism for economic development related tasks identified in the City of Winter
Springs 2010 2012 Strategic Plan. Below are the highlights of key deliverables
proposed for the nine month contract:
o Performing a Development Review Process Audit
o Establishing a Brand for Economic Development in the City
o Identifying Key Development Opportunity Sites
o Creating a Brochure with Development Sites Highlighted and why to
locate in Winter Springs
o Creating Winter Springs Economic Development Website Pages
o Preparing Packages for Target Industries /Business Resource Guide
o Facilitating a Business Retention Survey
o Analyzing /Recommending Programs for Business Retention
o Preparing content for Newsletter Columns addressing Economic
Development
o Representing the City of Winter Springs atMetro Orlando EDC,
Chamber and County Meetings
The City's decision to team with your neighboring jurisdiction and develop a Twin
Cities approach to economic development is commendable. The two jurisdictions
will be able to market each others assets collaboratively while minimizing the cost
NO North Orlando Avenue Suite 275 Winter Pork, Florida 32789 Phone 1 t07- 975 -1273 Fox r#07- 975 -1278 www.Landbiz
Mr. Kevin Smith
November 16, 2009
Page 2
for residents due to the economies of scale in combining many efforts. Here we
are highlighting some of the cost savings Winter Springs will receive as a result of
the joint effort with Oviedo:
$6,003 in Meeting Attendance Costs
$1,760 for the Shared Survey (Business Retention)
$7,232 will be saved the Focus on the Business Forum at the Seminole
Chamber of Commerce (Winter Springs can decide later if they want to do
one of these also)
Total Savings is nearly $15,000 for the nine month period.
The work order allows flexibility to accommodate special projects, such as
assistance with preparing grant applications or focusing on a specific new
development and preparing a tailored incentive package for that project. Due to
the unique and unpredictable nature of these development opportunities, these
services can be provided hourly with written approval and authorization from the
City Manager.
Both myself and John Jones would be available to represent the City and present
City programs at regularly scheduled meetings related to business growth. Our
Team has the professional experience, knowledge of Winter Springs vision and
understanding of your requested services to act as an extension of your staff. We
are looking forward to this opportunity to help Winter Springs achieve its long-
term goals for economic development.
Sincerely,
LAND DESIGN INNOVATIONS, INC.
Tracy L. Crowe, AICP, A.M.ASCE
President /Principal -in- Charge
1 of 2
11/16/2009
Exhibit A
City of Winter Springs, Florida
Professional Economic Development Services
2009 -2010 9 Month Contract Sco s e
ASKS 101';A1,'1`,1 Sic (i/ST
I. ECONOMIC DEVELOPMENT DIRECTOR
A. EDC Director Introductory Meetings (First Two Months)
i. County Manager
n. Oviedo Economic Development Commission
iii. Metro Orlando Economic Development Commission
iv. Oviedo /Winter Springs Chamber of Commerce
v. Seminole County Chamber of Commerce
vi. Winter Springs City Staff ]on -site]
vii. Business Leaders, Potential W -Team Members $5,740
B Regular Monthly Meetings (9 Months)
(_)vicdo /Winter Springs Chamber of Commerce M can s (split with Oviedo)
U. Spontaneous ED Meetings (one per month) additional staff meetings $6,810
D. Semi Annual Meeting Attendance (9 months)
i. Winter Springs City Council (4 meetings)
n. Seminole County Chamber of Commerce (3 total mveungs) (split with Oviedo)
iii. Metro Orlando 1,:cononnic Development Commission (2 me ungs) (split with Oviedo) $2,470
E. Prepare Summary of Existing Winter Springs Programs [City /discounted County due to
Oviedo] $3,771
F. Proposed Activity /Program List for Winter Springs Only (Recommendations) $2,953
G. Prepare Summary Reports
i. Business Performance 'Tracking Measures
a. Baseline Analysis Layout
b. Quarterly New Activity [ES 202, EDC Reports, jobs Per Household, Employed Residents]
c. Distribute Quarterly Activity
U. Prepare Monthly Progress Reports 19 totals /Winter Springs Only $7,262
II. DEVELOPMENT REVIEW PROCESS AUDIT
A. Customer Service Audit
i. SWOT Analysis (Workshop) w /Department Heads
u. Formulation of Recommendations to Streamline Process
Presentation of Findings and Recommendations $6,380.00
III. PRIMARY BUSINESS RECRUITMENT IMPLEMENTATION
A. Branding [one month]
i. Prepare Concepts
U. Client Review Meeting
in. Prepare Printer Ready Final Art
iv. Client Approval Meeting $2,667
B. Target Site Brochure
i. Develop GIS Data Base and Map (Base GIS data to be provided by City)
G: \Proposal \01 \01026.34 Winter Springs ED \Winter Springs Fees_v3.xls
2 of 2
11/16/2009
TASKS I'O'I`.1L COST
a. Identify Vacant, Redevel., and Public Parcels
d. Identify SEED Arca /Parcels (Where applicable)
e. Prepare GIS Map Site Data Sheets (maximum 5 sites)
ii. Prepare format text and graphics
a Client Review
iv. Process, Print, Distribute (Reproduction cost not included) $10,140
C. Business Recruitment Web Page
i. Prepare Content and Format
n. Client Review
Final /Post to City Websitc $8,120
D. Develop Industry Targeted Welcome Packages
i. Prepare Content, Key Community Contacts, Format
ii. Client Review
iii. Revise, Process, Print, Distribute $4,185
IV. BUSINESS RETENTION IMPLEMENTATION
A. Establish Business Retention Program Objectives
i. Identify Potential Activities, Programs and Publications
U. Finalize Activities, Programs and Publications (MEETING) $2,536
B. Business Community Issues Identification
i. Survey Meeting and Revisions
U. Distribute Survey
a. Chamber Presentation
b. Manage City Staff Direct Mail out (Via Occupational Licenses /Tax Roll)
c. Survey Completion Workshop
in. Collect and Compile Survey Responses
iv. Summary Report of Survey Including Recommendat ors $8,600
C. Activities, Programs and Publications Development (APP)
i. APP Recommendations from Businesses Survey (TBD)
ii. Business Outreach Program
a. Newsletters 'Every Other Month Monthlyl
b. New CEO Welcome Basket
c. Business Recognition (Partnership Options, Chambers)
iii. Businesses Resources and Contact Information (On Website)
iv. Print Copy of Business Resource Guide $11,722
TOTAL COSTS $83,356
TOTAL $83,356
NOTE: Reimbursable expenses are not included or estimated at this time until we determine who
will be printing brochures and other reprographics.
G: \Proposal \01 \01026.34 Winter Springs ED \Winter Springs Fees_v3.xls
Date: November 23, 2009
This document was distributed to the City
Commission at the November 23, 2009 City
Commission Regular Meeting by Mr. John
Jones during Regular Agenda Item "605 ".
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Mas ter/ Site/ Streetscape Planning
Developments of Regional Impact (DRI)
Land Development Regulations
Comprehensive Plans /EARs
Community Facilitation /Consensus Building
Historic Preservation /Workforce Housing
Impact Fees /Con currency
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Due Diligence Review
Site Acquisition Assistance
Sanitary Sewer and Potable Water Design
Septic and Well Design
Stormwater Master Planning
Permitting and Agency Coordination
Cost Estimating /Construction Management
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Planning a Green Development or
Community?
Green certifications are rapidly becoming indus
standard, but obtaining a certification can be challengi
if your consultants are not familiar with green desil
Our LEED- accredited professionals can help you desi
green communities, which offer many advantages:
• Reduce urban sprawl
• Encourage healthy living
• Protect threatened species
• Increase tenancy rates
• Increase retail sales
• Lower CO' emissions
• Lower operation and maintenance costs
• Lower worker absenteeism and greater productivity
• Offer invaluable marketing and public relations
LDI can help you with achieving green neighborhoc
building and landscape certifications, such as:
_MW I=% - sMr s -
• LEED (Leadership in Energy and Environmental
Design)
• Florida Green Building Coalition
• Florida Friendly Yard
• Energy Star and Water Star
Is Green Building more expensive:
-A
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No. This is a popular and unfortunate misconception tt
results from inexperienced builders trying to "green'
project after it has been designed. Green building is
integrated process that requires vision and commitme
from the beginning. LDI can lead your project team ai
maintain your budget.
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Luid Design Innovations, Inc. has demonstrated
success assisting both public and private clients with
the design of creative and memorable projects. Our
areas of expertise include:
New Town Planning
Mixed -Use Developments
Municipal Design
Parks and Trails Design
Redevelopment Projects
Large Resorts /Ecotourism
Commerce and Industrial Parks
Medical Facilities
Residential Subdivisions /Multi- Family
ir dedicated team of professionals has gained trust
I respect through close working relationships with
r clients resulting in their satisfaction and repeat
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LAND DESIGN INNOVATIONS
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Principal Planner
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LAND DESIGN INNOVATIONS
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Senior Redevelopment Planner
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.Land Design Innovations, Inc. (LDI) is a woman -owned business (WBE) established
in 1999 with the purpose of providing clients fully integrated land design consulting
services that exceed their expectations. LDI's services include comprehensive and
community planning, urban design, civil engineering, landscape architecture,
redevelopment planning, and GIS mapping. The Firm has enjoyed great success
receiving peer recognition and professional awards for our projects. We are committed
to providing high caliber professional services. A primary objective of our firm is
creating vibrant urban communities while protecting our natural resources. Our
approach to firm organization has proven to be very successful and effectively supports
the objectives in our mission statement.
LDI provides our clients with personal attention and commitment to assure
responsibility for the creative completion of projects in a timely and cost - effective
manner. Keys to success include the execution of quality studies, the understanding of
future development opportunities and constraints, and their careful integration into a
final plan to reflect sustainability concepts. All project managers have achieved the
highest certification or registration applicable to their field and LDI's team of
professionals possess the experience, qualifications and credentials necessary to
successfully complete your project. We take pride in our ability to keep pace with the
latest technological innovations and use creative talent, software and equipment to
create products that enhance your project. Our professionals weave together graphic
design, GIS mapping services, website development and citizen involvement programs
to create the most notable project results.
specialties -
• Economic Development • Land Development Regulations
• Redevelopment • Design Guidelines /Form -Based Codes
• Civil Engineering • Master Planning /Site Planning
• Landscape Architecture • Historic Preservation
• Growth Management • Public Involvement
,Land Design Innovations, Inc. is an award- winning
professional firm. LDI has been rewarded locally, statewide
and nationally by organizations such as the Florida Planning
& Zoning Association, the Florida Department of
Environmental Protection, the American Planning
Association and the Florida Redevelopment Association.
LDI's years of multi- disciplinary experience in planning;
redevelopment, engineering and landscape architecture
services has produced several accolades including:
- tesig n
• Gina M. Langevin Memorial Award
• City of Apopka Design Guidelines '
• City of Lakeland Design Guidelines
Redevelopment /Master Plans
•---- • -• wall • City of DeLand /Volusia County Redevelopment Plan
• City of Apopka Redevelopment Plan
• City of Melbourne Redevelopment Plan
• Palm Coast /Flagler County Airport Arefi Master Plan
Parks and Trails
• Lake Apopka Greenway & Trails Master Plan
• Lon ood Parks & Recreation Mas ter Plan
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• National Trails Competition, First Place
City of Miami Gardens Comprehensive Plan
Palm Coast /Flagler County Zoning Overlay Districts
Ormond Beach Impact Fees
A recent Sustainability Award from Orange
County furthers our LEED AP practice!
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Times are efiansins... Are you rea4 far Ike future?
A re you ahead of the curve and heading toward recovery V usiness Mention & Pgcruitment
from the recession? Do you have your guest list prepared for varketin mat
potential developers? If you are like most jurisdictions, you
probably have not had to focus efforts on marketing
initiatives in the past. Times are changing. The jurisdictions
that are best situated to make it through this down turn have 1
focused their efforts on economic development initiatives.
Designing creative economic development initiatives is just
one of Land Design Innovations, Inc.'s specialties.
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W hen you are relying on a firm to assist your community with revitalizing a
vital area of your jurisdiction, you need to know that they have the proven
expertise ranging from establishing plans to the practical day to day
implementation of capital projects. Land Design Innovations, Inc (LDI) has
extensive experience with all of the following types of redevelopment services.
Redevelopment Economic Development
Community Redevelopment Agency' Seances Plans Action Plans
Maitland, Florida
• Preparing Findings of Necessity
• Developing/ Updating Redevelopment
Plans
• Creating Unique Themes and Character
Districts
• Establishing Incentive/ Recruitment
Programs
• Releasing Development Specific R1-P's
• Evaluating and Vetting Developer
Submittals
• Establishing Design Standards
• Designing Streetscape Improvements
• Preparing plaster Plans
• Compiling Annual Reports
• Functioning as CRA Director
• Creating Public /Private Partnerships
• Negotiating /Writing Developer
Agreements
• Assisting with Entitlements for Sites
• Intergovernmental/Agency Coordination
• Functioning as Economic Development
Director
LDI has won several awards for our work in redevelopment. The following are
some of the awards we have received in the last few years:
Florida Redevelopment Association ■ ■
Roy F. Kenzie Merit Award
(Spring Hill Community Redevelopment Plan)
Florida Planning and Zoning Association
Outstanding Redevelopment Award
(City of Apopka CR'A Redevelopment Plan) ■ ■
Outstanding Public Urban Plan Award
(City of Melbourne, Babcock Street CRA Redevelopment Plan)
Florida American Planning Association
Landscaping/ Site Design award
(City of Lakeland Dixieland CRA Design Guidelines)
A lortb Ridge Economic Development
Action Plan - Polk Count; Florida
Gulf Breeze Redevelopment Plan
Gulf Breeze, Florida
Port St. Joe CRA Redevelopment Plan and
Form -Based Code - Port St. Joe, Florida
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hat's the vision, the place... your project Do you have a
resort without a theme? A town center without character? A
neighborhood without its own image? We can help. At Land
Design Innovations, Inc. we create to inspire. LDI has
developed the brand or theme for International Drive resorts,
mixed -use projects, retail centers and even streetscapes for
cities or waterfront redevelopments. LDI understands that
developing a successful vision for a project requires both big
picture thinking and detail planning, believing that the
"design" is in the details.
LDI guided the Immokalee Community Redei ulupment
Agency through the visioning process to develop the future
character of the central business district. As a part of the
design process, LDI thoroughly researched the diverse
community background (including Caribbean, Mexican,
Agricultural and Seminole Indian cultures) to develop a
unifying theme for Immokalee in Collier County, Florida. The
resulting research and design charrette produced a vision for
the community which would establish the future "sense of
place" for the downtown. Optimal locations for public
spaces were chosen and custom details, such as walls, fences,
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fountains, arbors and columns were designed to develop the
Immokalee "brand" or "theme ". These details taken as a
whole unify and reinforce the distinct character found in the
rich local heritage. LDI also prepared gateway and
way- finding signage designs for the downtown Immokalee
area in keeping with the Immokalee community's vision.
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.Cand Design Innovations, Inc. (LDI) is committed to
improving the public environment of our cities, towns and
neighborhoods — it is an important aspect of our design practice.
LDPs streetscape designs range in scale from small plazas or
gateways to entire commercial corridors or districts Our team of
landscape architects, architects, planners and engineers work
together to create environments that not only look and feel good
but also are functional, viable, innovative and cost effective. LDI is
sensitive to the established community character and /or adopted
community vision, and ensures that character or vision is reflected
on the materials, designs and colors of our streetscape design. All
• City of 1lpopka, Downtown Streetscape Design
• City of South Pasadena, Streetscape and
Gateway Designs
• City of Sanford, Park Avenue Intersection
Beautification
• City of Sanford, Magnolia Square Redevelopment
• City of Edgewater, Indian River Corridor
(SR 442) Beautification
• City of Port St. Joe, US 98 Streetscape Design
Photo Simulation, US 98 and 41h Street,
Port St. Joe, Flonda
our designs incorporate Green Building principles and our
professionals are adept at prep short and long term capital
improvement schedules for corridor redesign and construcdon.
The LDI team prides itself of producing high - quality graphics,
from hand-drawn renderings to computer animated video-graphics,
to depict our designs. Professional color renderings and 3-D
simulations and /or models of our streetscape designs are often used
to gather citizen support or to assist with obtaining public grants for
the construction of the improvements
Some of our most notable examples of streetscape designs include:
• City of Gulf Breeze, US )S Streetscape Design
• City of Fort Lauderdale, Parks Master Plan &
Public Realm Connection Plan
• Poinciana Boulevard, Orange County, FL
• Landstreet Streetscape, Orange County, FL
• Holly Ridge Estates, Polk County, FL
• Eagle Creek of Ocoee, FL
• Mills Avenue and Colonial Drive Urban Design
Competition, City of Orlando
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The best approach to any type of Master Plan includes:
• Assessment of the Existing Conditions based upon reliable and accurate data
• Input from and education of key stakeholders
• Analysis of Major Issues related to Projected Market Needs for the Area
(such as public infrastructure, ecologically sensitive areas, proposed
development, etc.)
• Development of Strategies that have Funding Availability or Appropriate
Phases
LDI incorporates these principles into all of our Land Use, Small Area, Corridor
and Neighborhood Plans.
Master Land Use Plans:
• City of Palm Coast: Flagler County Airport Study Area Master Land Use Plan
and Zoning Overlay district (approximately 14,000 acres), which received a
State award.
• Orange County: Lake Avalon Rural Settlement Master Land Use Plan
(approximately 2,418 acres).
• City of Lakeland: Linder Regional Airport Study Area Master Land Use Plan
(1,260 acres).
Small Area Plans:
• City of Apopka: Beltway, West, Northwest and Plymouth Small Area Plans
(over 20,000 acres).
• Volusia County: Wilbur -by -the -Sea Small Area Plan (approximately 424 acres).
• Volusia County and Osteen Small Area Study (approximately 3,990 acres).
• City of Leesburg. Turnpike Interchange Study Area Master Land Use Plan
(over 200 acres).
• City of Hialeah: Master Land Use Plan and associated large -scale
comprehensive plan amendments for an area of the comprising three square
miles.
Corridor Plans:
• Volusia County: Tomoka Farms Road (CR 415) Corridor Plan (approximately
10 miles /49,361 acres).
• City of Edgewater: Indian River Corridor (SR 442) Design Guidelines (3.7
miles).
• City of Ocoee: Western Expressway Master Land Use Plan (approximately 243
acres).
Neighborhood Plans:
• City of Vero Beach: Original Town and Osceola Park Neighborhood Plans.
• City of Orlando: Several of the LDI team members participated in the City of
Orlando's Neighborhood Horizons initiative and prepared plans for many
neighborhoods around the City.
Beltway Master Plan
Palm Coast /Flagler County Airport Area
Master Plan
Business Incubator Site
Apopka Business Park Master Plan
Planning a Green Development or Community?
LDI provides land planning, landscaping and civil engineering
services. Our LEED - accredited professionals can help you design
green communities, which offer many advantages:
• Reduce urban sprawl
• Encourage healthy living
• Protect threatened species
• Increase tenancy rates
• Increase retail sales
• Lower CO2 emissions
• Lower operation and maintenance costs
• Lower worker absenteeism and greater productivity
• Offer invaluable marketing and public relations
Green certifications are rapidly becoming industry standard, but
obtaining a certification can be challenging if your consultants are
not familiar with green design. We can help you achieve green
neighborhood, green building and green landscape certifications,
such as:
• LEED (Leadership in Energy and Environmental
Design) Certifications by the United States Green
Building Council
• Certifications by the Florida Green Building Coalition
• Florida Friendly Yard Certification by Florida Yards and
Neighborhoods
• Energy Star and Water Star
Is Green Building more expensive?
No. This is a popular and unfortunate misconception that results
from inexperienced builders trying to "green" a project after it has
been designed. Green building is an integrated process that
requires vision and commitment from the beginning. LDI can lead
your project team and maintain your budget.
LDI is committed to Sustainable,
Livable and Responsible Design