HomeMy WebLinkAbout2010 05 10 Informational 101 Land Design Innovation Summary Report COMMISSION AGENDA
Consent
ITEM 101 Informational X
Public Hearing
Regular \\r\
May 10, 2010 MGR. 1k, /DEPT.
Regular Meeting Authorization
REQUEST: Land Design Innovations, Inc. (City consultant) is presenting the Summary Report for
Economic Development activities from March 12, 2010 through April 23, 2010.
SYNOPSIS: As part of their contractual economic development efforts for the City, Land Design
Innovations (LDI) makes monthly reports to the City Commission summarizing and detailing their efforts
on behalf of the City relative to economic development
CONSIDERATIONS: LDI has summarized their efforts relative to their economic development efforts
in the following areas:
• Potential New Businesses
• The Development Review Process Workshop
• The Town Center
• The City's opportunity sites
• Seminole Way
• The development of a guide map
• Branding/brochure efforts for the City's Economic Development Program
• Meeting summary
• Upcoming Activities
FISCAL IMPACT: There is no fiscal impact associated with this agenda item.
COMMUNICATION EFFORTS: No communication efforts beyond the advertising of the
Commission agenda are necessary in conjunction with this agenda item.
RECOMMENDATIONS: The City Commission is being asked to review and accept the information
in this agenda item.
ATTACHMENTS:
"A" — LDI Economic Development Program — Summary Report
ATTACHMENT A
LAND DESIGN INNOVATIONS
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To: Kevin Smith, City Manager
foots. Tracy Crowe, President
CC: Randy Stevenson, Community Development Director
John Jones, Senior Planner
Dom: April 23, 2010
RE Winter Springs Economic Development Program — Summary Report
The following bold activities occurred between March 12 -April 23 of the Economic Development
project:
1. Potential New Businesses
Sent a request to four major realtors in the City and Realvest to assist in locating a site in
Winter Springs. Sent requests to the EDC to use their Costar database for potential sites.
Meet with the potential tenant twice to gather details on their five year growth plan from 8
employees to 32 employees. Contacted County to determine what current incentives may be
available, began recommendations for City incentives. Contacted the Town Center Property
Manager to provide an overview of the tenants future needs prior to their walk through.
Followed up with tenant after meeting and provided additional sites.
John Jones prepared a list of questions for an evaluation of the potential for incentives for a
potential new tenant in the Inwood building with Mr. Partyka and Mr. Stevenson.
Tracy Crowe met with a potential new tenant for the Lifeway Building near the town center.
Reveiwed the new companies proposed business plan, established date for follow -up
meeting. LDI helped draft a Jobs Growth Incentive package for a healthcare services
company creating eight (8) new jobs and submitted to the County.
John Jones had a meeting with the Metro Orlando EDC to discuss leads that they are trying
to locate in Winter Springs. Mr. Jones has followed up with the EDC regarding how we
can offer assistance providing information about attracting these leads.
LDI is currently evaluating available office space for the possible relocation of a
financial services company, which will relocate potentially 30 jobs.
LDI is also evaluating potential facilities for relocating /expanding industrial site
users.
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Memorandum to Mr. Smith
March 12, 2010
Page 2
We are also in discussions with a media type company for opening a branch office in
Winter Springs.
2. Development Review Process Improvement Workshop
A workshop was conducted which included all key development review staff. The workshop
was well attended and participants were candid in their response to the facilitators. A draft
of the summary and recommendations is in process.
In conjunction with the workshop held at the City, LDI also conducted a
development community panel. The panel consisted of a representative cross -
section of designers, engineers and contractors /builders who have been through the
City's development review and permitting process. A draft report will be submitted
summarizing the results to the City Manager.
3. Town Center
A follow -up meeting is scheduled with a Town Center property manager on March 16` A
list of potential items that the City could implement to assist the existing tenants is being
developed by LDI for presentation to the Council. Included in the list of potential ways to
attract more users of the Town Center was a signage program. LDI is analyzing the SR 434
corridor and the Tuskawilla Rd for additional directional and wayfinding signage. Also,
included in this analysis is a review of suitability of gateway features at select locations. Held
conference call with Town Center Phase II broker, Jim Mitchell, two potential tenants are
currently feasible, he can meet by the end of March (too busy right now).
LDI met with Mr. Stevenson to make recommendations for both civic and Town
Center identity signage. LDI is developing the final wayfinding concepts.
4. Opportunity Sites
Six major development sites have been analyzed based upon prior input from staff and
knowledge of the City to be the hot spot target sites for the brochure. Of the six
development areas analyzed, four targeted areas have been determined. The following has
been done for the sites to date:
• Review of the comprehensive plan related to each site.
• A review of the SEED program and incentives.
• Discussions regarding City incentives with City staff.
• Discussions with SeminoleWAY representatives regarding a Unified Land
Development Code for the SeminoleWAY corridor.
• Research all of the parcels in each of the locations on the property appraiser's
website for ownership, land use, zoning and acreage.
• Research the City's regulations for overlays and special restrictions in those
locations.
• Located vacant office buildings
• Added vacant office buildings and realtor information to Opportunity
Sites
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Memorandum to Mr. Smith
March 12, 2010
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5. Private Business Association of Seminole County (PBAS)
LDI attended the monthly luncheon with the business organization. Continuing to attend
monthly PBAS meetings and announce that we are there on the City's behalf.
6. Chamber of Commerce
LDI was provided an opportunity by Cynthia Sucher to present at the February Oviedo
Winter Springs Chamber luncheon with Mr. Spaeth about what opportunities there are in
both cities along the "University Corridor" that combines SeminoleWay and InnovationWay.
LDI also presented about both cities at the Oviedo Rotary. LDI attended the public hearing
to renew the Trustee membership and thanked the Chamber for their assistance. The
Chamber is providing LDI a list of realtors for non - residential properties. Continuing to
attend monthly chamber luncheons and events on behalf of the City, and request
coordination regarding SeminoleWay.
7. SeminoleWay
Ms. Crowe attended the Oviedo Council hearing that Mayor Bush spoke as to
request a joint meeting to discuss SeminoleWay. Ms. Crowe left a message for
Alison Stetner regarding her new appointment as Project Manager for SeminoleWay
and is establishing a meeting date.
8. UCF Business Incubator
LDI is attempting to schedule a follow -up meeting between Tracy Crowe and Ms. Esther
Vargas- Davis, the Site Manager for the Winter Springs UCF Incubator. Tracy Crowe and
Ms. Vargas -Davis met on April 5, 2010 to discuss the City's commitment to retaining
local businesses and to continue the partnership with the Incubator. Ms. Crowe met
with the City Manager and Randy Stevenson to let them know that the Incubator
would like an official exhibit in the lobby of City Hall to attract "start -up business
entrepreneurs" to locate in the incubator in the City, and that the incubator, as well
as the chamber needs signage in the City.
9. OBN (Women Business Network)
Followed -up with six businesses requested to learn about ED services and /or how to get
involved. Scheduled and met with Suntrust Bank representative on March 9 about being on
the W -Team and learnt about the services they can offer to small businesses. Spoke with the
Oviedo Winter Springs Life magazine about incorporating future press releases. More
businesses still need follow -up this month. Continuing to attend the monthly OBN
meetings on behalf of the City, recognition has been strongly established. Will
display the new brochure at the OBN luncheon as soon as it is approved.
10. Branding /Brochure
Alternate brands and slogans for the economic initiatives of the City have been presented to
the City Manager. Finalization of the brand and slogan is pending City Manager approval.
LDI is developing the narrative for the opportunity sites and incentives available to
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Memorandum to Mr. Smith
March 12, 2010
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development for the brochure. The City Manager selected the final branding concepts
for approval. The brochure is in the final stages of completion.
11. Jetta Point Analysis
Per request of the City, a quick economic impact analysis was completed for Jetta Point. A
PowerPoint presentation has been developed regarding Jetta Point to brief the
commission at the next regular meeting.
12. Business Retention Surveys
The survey deadline was March 5` Approximately 1,350 surveys were sent via mail to all
businesses within the City. To date, a great response rate of approximately 108 surveys were
received through mail and the City's website. Information received through the surveys is
currently being tallied by LDI staff. A PowerPoint presentation has been developed
regarding the business survey results to brief the commission at the next regular
meeting.
An additional presentation in being drafted which discusses a comparison of
incentives other municipalities offer to expanding and relocated businesses. This
presentation will brief the commission on the different incentive concepts currently
in use by other cities during the May 10` public hearing.
13. W -Team
Contacted Laura -Leigh Wood with Exit Real Estate and she would be interested in being
on the team. Had lunch with Laura -Leigh Woods and Eddie Bauer has agreed to be on the
W -Team representing Exit Real Estate for non - residential properties. Contacted Brenda
Herron at Watson Realty and introduced the W -Team (she only does residential and had no
referrals, not a prospect any longer). Took Elizabeth Gifford with Coldwell Banker off the
list, because she is also all - Residential. Contacted Kim Coburn with Re /Max, she only does
residential properties. Ms. Coburn referred us to Cliff Collins in the Winter Springs office
(also discovered he used to be on Oviedo LPA), and he would be glad to join the team
(forwarded him the parameters of the tenants needs that I am trying to locate in the cities).
14. Guide Map
LDI met with both cities and recommended that a Guide Map be developed for the
area similar to the one developed for Baldwin Park and surrounding area that
identifies the location of shops, restaurants and recreation in the two cities. LDI will
show the Chamber the map that needs to be developed, but it is recommended that it
not only highlight chamber members, but the community icons as a whole.
Therefore, the cities may need to participate.
15. Meetings
March 15 — Online Interview with Central Florida Media
March 16 — Edward Browder met with Scott Gregory, Transwestern, to discuss the Town
Center's wayfinding /signage, Frontage Road realignment and marketing
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Memorandum to Mr. Smith
March 12, 2010
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March 17 — Met with Heidi Goff, SOARing Plaza
March 18 — Attended Oviedo Winter Springs Chamber monthly luncheon
March 19 — Attended Seminole County Chamber Small Business Industry Group monthly
breakfast meeting
March 22 — Attended Commission Meeting
March 25 — Attended Metro Orlando EDC reception
March 29 — Attended Seminole County Chamber Taste of Lake Mary
March 31 — Made contact with Freddy's BBQ offering relocation assistance
March 31 — Made contact with Bruster's Ice Cream
April 1 — Attended Seminole County Chamber Good Morning Seminole monthly breakfast
meeting
April 5 — Met with Ester Vargas- Davis, Site Manager for the Winter Springs UCF Incubator
April 9 — Regions Bank to discuss signage /visibility issues
April 12 — Met with Kevin Smith and Randy Stevenson for progress updates and potential
new tenants.
April 12 — Attended Commission Meeting
April 12 — Chris Dougherty participated in the Seminole County Chamber golf tournament
April 14 — Attended PBAS meeting with Commissioner Dallari as speaker
April 15 — Attended Oviedo Winter Springs Chamber monthly luncheon
April 22 — Met with Randy Stevenson about signage and reviewed the upcoming
PowerPoints.
16. Upcoming Activities in April and May
• April 21 - Conduct a meeting with a panel of Contractors /Design Firms, to
learn about any difficulties in the development review process
• April 26 — Attend Commission Meeting and give 2 presentations.
• May 10 — Present Incentives PowerPoint to Commission and Item 100.
• May 24 — Attend Commission Meeting
• Meeting with 17/92 CRA Director, John Metsapolous is scheduled in May.
• Schedule meeting with Cynthia Sucher, President of the Seminole County
Chamber to discuss Guide Map
• Schedule meeting with City's attorney to discuss annexation strategy
• Analyze and prioritize projects /programs from Business Surveys
• First Draft of opportunity sites brochure
• Begin business recruitment web page design
• Develop indicators to measure economic development
• Schedule meetings with the OBN contacts that requested it
• Work on incentives for potential tenants
• Develop incentives PowerPoint for Council
• Meet with Town Center Phase II broker
• Follow up with incubator tenants
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