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HomeMy WebLinkAbout2010 01 25 Regular 606 Celebration of Freedom for July 4, 2010 Parking/Entry Fee COMMISSION AGENDA Consent Informational ITEM 606 Public Hearing Regular X January 25, 2010 Regular Meeting Mg'. Dept. Authorization REQUEST: Parks and Recreation requests that the City Commission reconsider doing a July 4, 2010 Celebration of Freedom similar to last year except charging for parking and or an entry fee. SYNOPSIS: Parks and Recreation has researched the charging of a parking and /or admission fee for an evening July 4 event, generating an estimated revenue of $5,000 $27,000 depending on the fees charged. Also, an additional $7,500 from media sponsors. CONSIDERATIONS: The City Commission at the December 14, 2009 meeting voted to reconsider the Fourth of July event to be an evening event with fireworks and considering charging for parking and /or an admission fee. At the January 11, 2010, City Commission meeting, Commissioner Bonner gave staff information regarding the Cox Event Group. Parks and Recreation staff met with JC Campese from Cox Event Group on Thursday, January 14, 2010 to discuss July 4 and potential revenues. Staff also discussed the event with Mix 105.1. Both expressed an interest. However, they indicated they could not conduct the event but could partner with the city as had been done in the past and contribute from sponsorships. In staff's opinion, Cox Radio Group could probably secure more than Mix 105.1. The amount to defer city costs is estimated to be $5,000 $7,500. Budget: CITY OF WINTER SPRINGS CELEBRATION OF FREEDOM SUNDAY, JULY 4, 2010 5:00 pm —10:00 pm Description Cost Fireworks Display (20 Minutes and No Special Effects) 15,000.00 Production (20' x 20' stage, Sound Lighting) 5,000.00 Entertainment (2 Local Acts) 1,000.00 Agenda Item Regular 606 January 25, 2010 Page 2 Event Emcee 500.00 Advertising (Banner Newsprint) 500.00 Transportation (Event Shuttling) 2,200.00 Restrooms (Restroom Trailer 5 Portalets) 1,500.00 Golf Carts (7 Carts) 600.00 Hospitality Tent (20' x 40') 600.00 Light Towers (30) 3,400.00 Generators /Electrical Needs 2,000.00 Kids Area (Bounce Houses Trackless Train) 1,500.00 Traffic Control (4 Sign Boards) 1,000.00 Security Fence (450' ft of Chain Link) 1,000.00 Rain Insurance 600.00 Public Works (Staff) 700.00 Parks Recreation (Staff) 1,000.00 Police (Staff) 10,600.00 Budget Needed for the Event $48,700.00 The maximum the city could raise in sponsors and vendors is $15,000 $20,000. Also, the estimated amount Cox Events Group could contribute is $7,500. The estimated shortfall would then be $21,200. In order to recover this amount, a parking fee and or an admission fee would need to be charged. Parks and Recreation staff has researched all city and county July 4 celebrations in the State of Florida (See Attached). Only one (1) city, Cape Coral, charged and it was an admission fee of $1.00. Estimated vehicles and attendees: PARKING 1,000 Vehicles Expansion Fields and CWP Soccer at $5 per car 5,000 Revenue 900 Vehicles Winter Springs High School at $5 per car 4,500 Revenue 500 Vehicles Dog Park Area at $5 per car 2,500 Revenue $12,000 ADMISSION GATE 10,000 Attendees at $1 Per Person $10,000 Revenue 10,000 Attendees at $2 Per Person $20,000 Revenue Parks and Recreation would need to locate and contract with a company to park vehicles, collect, charge, account, and deposit funds collected. The estimated fee for a service like this for parking and admission would be $5,000. Their fee would be based on the number of staff needed and not vehicles and attendance. Also, this service would need to be closely coordinated with the police department. Parks and Recreation staff is of the opinion that charging for the July 4th celebration would not be perceived well by many of the attendees. Also, the news media will criticize the charging of fee(s). However if the city desired to continue July 4 in the evening and charge a fee, charging only 1 fee (Parking or Admission) would be more palatable to the attendees at this time and could be continued and if necessary expanded in future years. Agenda Item Regular 606 January 25, 2010 Page 3 FISCAL IMPACT: General Fund Reserve Budget $48,700 Less project City sponsorships /vendors $20,000 Less Cox Radio Group 7,500 Total estimated General Fund Exp. $21,200 Less Parking and /or Admission fees From event parking company COMMUNICATION EFFORTS: No efforts are needed at this time. However, if any fee is to be charged it will need to be put on e- Citizen, City website, local media, posters, signage at the event, etc. We would do our best to inform those who are considering attending and those who attend about the fee(s). RECOMMENDATIONS: Parks and Recreation recommends that the City Commission reconsider doing a July 4 Celebration of Freedom similar to last year except charging of a parking and /or admission fee or any action the City Commission deems appropriate. ATTACHMENTS: Attachment #1 State of Florida city and county July 4 celebration information. ATTACHMENT 1 JULY 4 CELEBRATIONS THROUGHOUT FLORIDA (From Florida Travel Calendar for July, OrlandoSentinel.com) CENTRAL FLORIDA (Covering the 1 -4 corridor from Daytona to Tampa plus Sarasota and Brevard County) July 3: Red Hot and Boom, Altamonte Springs. Popular festival and fireworks display that includes live music from nationally and internationally known entertainers, as well as an awesome fireworks display and food beverage booths. Sponsored by the City of Altamonte Springs and XL 106.7 FM, it is Central Florida's largest Independence Day celebration. At Cranes Roost Park. Free admission. July 4: Celebration of Freedom, Winter Springs. Gather the family and spend an all- American day of live music, great food, kids' games, contests, activities and an awesome fireworks display over Lake Jessup. At Central Winds Park. Free. July 4: Red, White and Boom, Titusville. Second annual holiday celebration presented by the City of Titusville in partnership with the Valiant Air Command and Titusville -Cocoa Airport Authority. Vintage aircraft on display, mini flyovers, vendors, games, bands, great fireworks show and more. At Space Coast Regional Airport. Free. July 4: Main Street July Fourth BBQ Cook -off, Daytona Beach. To complement the Boardwalk fireworks for Independence Day and attract locals and tourists alike, Main Street will host an eight block -long street party with a summer barbecue theme. In addition to traditional BBQ food vendors, an amateur BBQ competition will take place with prizes and trophies awarded in multiple categories. From 6 p.m. until midnight, with fireworks at 9:30 p.m. Free. July 4: July Fourth Celebration, Cocoa. Independence Day celebration featuring the Brevard Symphony Orchestra playing along with a beautiful fireworks display. From 5 to 9:30 p.m. At Riverfront Park in downtown Cocoa Village. Free admission. July 4: Clearwater Celebrates America, Clearwater. Independence Day celebration featuring music, food, arts, children's play areas and fireworks. Free Admission. July 4: July Fourth Celebrations, Kissimmee. One of the most popular annual events in Osceola County, this holiday celebration attracts more than 45,000 people and features live entertainment, karaoke, arts and crafts, bingo, a food festival, water -ski show and a spectacular fireworks display. At Kissimmee Lakefront Park. Free admission. July 4: Fourth of July Celebration, Sanford. A family oriented holiday extravaganza with live entertainment, games, family activities and concessions, this event culminates with one of the largest fireworks shows in Central Florida. Festivities take place along the city's brand new RiverWalk downtown, overlooking Lake Monroe. Admission is free. July 4: Fourth of July Celebration, St. Cloud. Celebrate Independence Day along the laid -back St. Cloud Lakefront with live music, carnival rides, a petting zoo, classic car show, model stock car racing, an arts and crafts show, food and fireworks display. Admission is free. July 4: Fireworks at the Fountain, Orlando. Enjoy a fun filled afternoon around beautiful Lake Eola in downtown Orlando with games, activities, live entertainment and delicious food, followed by a fabulous 30- minute fireworks display at night. Admission is free. July 4: Old- Fashioned July Fourth Celebration, Winter Park. Beautiful Central Park downtown is the site of this lively festival featuring patriotic music, a parade, hot dog- eating contest and other activities for the whole family. Admission is free. July 4: Independence Day Celebration, Ormond Beach. Holiday celebration featuring food, music, games, arts and crafts, inflatables and, of course, fireworks. 6 -9:30 p.m. at City Hall Plaza Fortunato Park Rockefellar Gardens. Free. July 4: Old- Fashioned Fourth of July Celebration, Mount Dora. Independence Day Celebration with a parade, live music and fireworks at dusk. Sponsored by the Rotary Club. Free. SOUTH FLORIDA (Covering the Keys, Miami, Fort Lauderdale, the Treasure Coast and Southwest Florida including Naples, Fort Myers and Punta Gorda) July 4: Fourth on Flagler, West Palm Beach. The city celebrates in spectacular style with the region's largest Independence Day celebration. Features food, concerts, fireworks and more along the city's waterfront. 5 —10 p.m. Free. July 4: America's Birthday Bash, Miami. Largest Independence Day celebration in South Florida. Enjoy live music, food and drink, children's activities and a fireworks display over Biscayne Bay. Free. July 4: Fourth of July Celebration, Miami Beach. Whether you're looking for a patriotic ceremony or a July Fourth party at the beach, this City of Miami Beach celebration is sure to fit the bill. It begins with a swearing -in ceremony of some of American's newest naturalized citizens, children born in countries all over the world. Afterwards, festivities continue with a live concert and a grand finale of fireworks that'll make you wish the Fourth of July would never end. Free. July 4: July Fourth Celebration, Delray Beach. Family- friendly celebration featuring the annual Sand Sculpting Competition, a Patriotic Bicycle and Scooter Parade, plenty of children's activities, live entertainment on the beach, food, and a fireworks display. Free admission. July 4: Star Spangled Fourth of July Celebration, Bonita Springs. Bonita Spring's 51 annual parade moves along Old 41 Road starting at 9 a.m. and ending at Riverside Park. The city throws its Party in the Park following the parade, with food vendors, live entertainment, a kids' water slide, face painting, relay races, a pie- baking contest, and a hot dog- eating competition. Free admission. July 4: Independence Day Celebration, Sanibel Island. Old- fashioned parade down Periwinkle Way starts at 9:30 a.m. and paraders treat the crowd to free gifts, candy and cool -down water spraying. A community picnic with free food and beverages follows at the Sanibel Community House. Then join islanders for the noontime Road Rally before magnificent fireworks mark the coming of nightfall at Sanibel Causeway. Free. July 4: Red, White and Boom Celebration, Cape Coral. The Cape Coral Bridge and Cape Coral Parkway shut down between the bridge and Del Prado Boulevard beginning at 4 p.m., when music on two stages sparks a street party that more than 50,000 people attend. Four bands play, a kid's carnival keeps the little ones happy, and vendors sell food and beer. At dusk, watch the spangled fireworks over the river from land or boat. $1 Per Person Admission fee. July 4: Fort Myers Beach Fireworks, Fort Myers Beach. Spectacular fireworks show begins at dusk, accompanied by music and activity in the Times Square area. Free. NORTH FLORIDA THE PANHANDLE (Covering St. Augustine, Jacksonville, Ocala, Tallahassee and the Panhandle) July 4: Fourth Annual Clamerica Celebration, Cedar Key. Fun on the Nature Coast spotlights the mollusk with clam bag races, clam hunts, cultured clam cook -off and live music. Also races, parades, free concerts, and colorful fireworks. At City Park. Free. July 4: Freedom, Fanfare and Fireworks, Jacksonville. Downtown Jacksonville celebrates the red, white and blue throughout the week, leading up to an amazing fireworks show over the St. Johns River. Enjoy concerts, family activities and more throughout the weekend. Free admission. July 4: Fourth of July Celebration, Fort Walton Beach. Enjoy food and vendor booths, children's activities, live entertainment and fireworks. At Fort Walton Beach Landing. Free. July 4: Fourth of July Fireworks Celebration, Destin. The City of Destin's annual holiday celebrations begins promptly at 9 p.m. over East Pass at the Destin Harbor. "The Wolf" will broadcast the soundtrack for this year's fireworks. Free. July 4: Fourth of July Liberty Celebration, Jacksonville Beach. The Beaches light up with family friendly activities and a spectacular fireworks show over the ocean in Downtown Jacksonville Beach. Free Admission. July 4: Fourth of July Celebration, St. Augustine. You'll have a blast at one of the East Coast's largest fireworks shows as showy displays burst above the ancient Castillo de San Marcos Fort and reflect in the waters of Matanzas Bay. Come early to the 9:30 fireworks for the best vantage points located along the bayfront between the Castillo and the Bridge of Lions. Free. Red, White BOOM! to offer area's largest July 4th celebration cape- coral daily- breeze.com l News, Page 1 of 3 me7ile Vefsio nc e -c� 3 :I, -br �m RS5 "`�C des RV Resorts A Cape Coral, FL Is '4,r The Nations Premier Provider of Manufactured Home Communities Sung C o mmu n tle;�s, 59°F SUN HOMES tH i ��t rr G NI Member Login: Email Password 1 C,O Search: Local New Classified r ,'K. I Web 601 News Business I Editorials Obituaries Sports] Special Sections l Lee County Shopper Tourism rBlogsl Church Directory tffl 111, Ilook24' row no o"goes caroa Local News TiQ ae,corn l7 v Local News *Cape Coral Red, White BOOM! to offer area's largest July 4th celebration, Elections 2009 By DREW WINCHESTER,::cl le r er ,v ,�„Ci� Saturday in *SWINE FLU Parade POSTED: July 3, 2009 ■t I i ail I cur UPDATES D I rnent" r There's no shortage of entertainment on the Fourth Fact Box g of July in Cape Coral. Two events highlight our 4 News nation's birthday, with fireworks, music, food free To go stuff, and tons of fun. fJc h 0:1 Bit Who: Chamber of Commerce �l The biggest event in the Cape, if not at of Southwest Florida, is Red, White BOOM!. of Cape Coral; city of Cape Coral; various sponsors for bonus! Held at the foot of the Cape Coral Bridge, BOOM! has become the defacto Fourth of July celebration, r :r entertaining Cape residents for 20 years. What: Red, White BOOM! r r, A slight change this year is a small admission fee of presented by Saturn of Cape Coral aic iar5 $1 per person, but organizers are hoping the fee w on't scare families away. When: Saturday, July 4, 4 -10 p.m. SUt3D,iT NEl ^JS y Sports "The dollar more or less covers police and fire Where: At the foot of the presence," said fireworks captain Tim Hauck. "But r 3� L ,rt� p p I I D t c Ol there's a lot of entertainment for buck." Cape Coral Bridge I lorlia Sports da:�r,ral Spats Starting at 4 p.m., BOOM! kicks into high gear with Cost: $1 per person SUBMIT SPORTS live music, food vendors, free ride for the kids, and of course, fireworks! LifeStyles Hauck said to expect the same extravagant show in past years. Crews will begin working on Friday To go u, 'erCfs morning to set up the fireworks, which will run up to 25 minutes and feature "10- inch" shells. What ;Ilnivi?rSdr IC ni ns Hauck just hopes people remember the true meaning All American Picnic esty e .s of the Fourth while they watch the colorful StIiM' l f LIFESTYLES explosions. When PARADE "I hope people remember the true meaning of the July 4th, 11 a.m. 3 p.m. day, and think about why we do have our independence and remember those who are Where BRAIN TEASING fighting," Hauck said. "Sometimes we lose sight of it, but it's the reason we have our freedom," GAMES Cape Harbour Yacht Club The event is also hosted by the city of Cape Coral. Special Sections This year's title sponsor is Saturn. For more info '0`J II,. o Guide Though not quite as old as BOOM!, the folks at Cape Call 945 -6116 News from Harbour have been going about developing a newer Elsewhere tradition. Held the morning of the Fourth before Red, White BOOM!, Cape Harbour's All American Picnic, now n tc tl jai IVewS entering its third year, gives people the chance to kick off their holiday in style. Ads Featuring live music, food, tributes to soldiers, banana split eating contest, and a Patriotic Pet Contest Pruit ads from the Breeze featuring WINK NEWS anchor Lois Thome. http: /www. cape- coral daily- breeze.com /page/ content .detail /id /507897.html ?nav =5011 1/14/2010 Red, White BOOM! to offer area's largest July 4th celebration cape coral daily breeze.com I News, Page 2 of 3 alac ad The pet contest has become a favorite during the three -year run, Event Coordinator Glenda Swager said all kinds of pet are welcome, though they mostly receive dogs. Online Extras tv 1 rayfers "They can bring any pet, though we most of the time people bring their dogs," Swager said. "But we did ds have a rabbit one year." The event's main focus, however, is for the troops fighting overseas. Swager said there will be plenty of Tourism opportunities to help out our troops, including donating money to help send shoe boxes filled with stuff troops are asking for. Blogs Most importantly, people will be able to experience everything at both the All American Picnic and Red, Community White BOOM!, to have a great holiday weekend. ■y i `ifOr r?aturn Not cos SW). t Car Church Directory Share: Contact Us acri�ook t e )�yy t., .d11r :9 r a: �J.:,. i, f. Member Comments 'i 'r :1 r1E,ti 7pc�;1r, View Comments: 1 -6 I Post a comment e Sr r. ic.e__ 1 Sushanna Sponsorship 07 -04 -09 11:44 PM Scrutiny ...your a joke .So don't go past the barrier and pay the Fee ..And as Application »Report Abuse someone said it is nice people cant take the family out and feel safe ..You never know when you may need an Officer or anyone in a uniform .We get to Community celebrate this day because of people in uniform and a lot of people are away Newspapers from family right now serving this country who would have loved to be able to spend this day at home with loved one's.It is true what they say "Freedom Ap »LAO,JNL NEWS VIDEO isn't Free "so this yr it cost us $1.00.. I am sure the men in Uniform tonight would rather have spent the time with family but they had to work Caripel 07 -04 -09 3:51 PM Are people seriously complaining about ONE dollar? Coming from someone »Report Abuse who is not rich, I don't mind the fee for my teenage children and myself to go somewhere safe for this holiday. Robert0l 07 -04 -09 2:51 PM Beware the CCPD will set up DUI check points like they did after the Blues »Report Abuse and Jazz night. They advertise come ride the trolleys, visit all the bars, drink and enjoy the music. I won't go to any down town activiites becasue of the hassle of just going through a check point. I'm not a drinker but having to go through their checking is upsetting to me. AccountOne 07 -04 -09 10:23 AM Scrutiny you are an idiot.... The Chamber is reimbursing the city because it is »Report Abuse the right thing to do. The city never asked to be paid back this is the community leaders trying to help offset an expense in the city budget. Please just stay home tonight. Bren1973 07 -03 -09 3:15 PM This sounds like a great event and I plan to attend for the first time. $1 is a »Report Abuse small price to pay for adequate police and fire protection for the event. In a time where many cities have had to cancel these events I am glad Cape Coral is doing it. For the negative people stay home. We won't miss you. scrutiny 07 -03 -09 11:18 AM Our dimwitted city officials once again prove they care only for their »Report Abuse campaign contributors and not the struggling families of our city. Everyone who has helped in the past volunteered their time. I guess Cape Coral's men in blue need the extra for donuts because it certainly won't be spent on physical fitness or education. It would serve them right if nobody showed up to pay their $1 ransom and instead watched it from their backyards! You must first login before you can comment. Existing Member Login Not a Member? Create a Member Account *Your email address: J r *Password: FQrgQt Pa 5 g wQrd, http: /www. cape coral daily- breeze.com /page/ content .detail /id /507897.htm1 ?nav =5011 1/14/2010