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Home My WebLink AboutIsaia, Mone - City product (City Logo, Brochures, etc.) Estimate 2000 07 25 ESTIMATE TO: Mr.Gene DeMarie [.Director of General Services City Hall 1126 East State Road 434 Winter Springs,FL 32708 PHONE: 407-327-5961 FAX: 407.327-4753 E-MAIL: gdemarie@winterspringsfl.org FROM: Ms.Mone Isaia DATE: July 25,2000 JOB NUMBER: CWSF-1000 JOB DESCRIPTION: Marketing tools for the print, print media,web and signage arena. Conceptualize and design a cohesive collateral package which reflect the present and future`vision"of the new Town Center of Winter Springs. 1. To accomplish this Avid Neo Geo will create a powerful, visually compressive logo to set the tone for the collateral package.This identity will be designed with intension of multi-uses; stationary package, web, printed promotional pieces, print media and signage. First stage will be the design of the logo, the second stage will be the design of the Marketing brochure, and the third stage will include the design of all the follow-up projects listed C. through H. Stage three will include grouped meetings for consistency of parts and consolidate the meeting times, client changes and production stages. 2. PRODUCTION DESCRIPTION BY PART: A. CITY LOGO: Includes a minimum of five design mock-ups to choose design style, color choices and format. All choices will be created as two color for practical use. Initial mock-up stage will include a minimum of five designs. This will include one presentation meeting. Two follow-up sets of client revisions are included with one client meeting for final presentation. B. MARKETING BROCHURE: Design and layout one four page marketing brochure,four color both sides. Includes four in-house stock photos,typesetting client provided copy on digital format„and up to four design elements. Initial mock-up stage will include two designs. This will include one presentation meeting. Two follow-up sets of client revisions are included with one client meeting for final presentation. C. LETTERHEAD PACKAGE D. WEB PAGE: Design and layout one static web page incorporating all elements consistent to the complete collateral package. A minimum of two design layouts will be presented. E. PRINT MEDIA ADVERTISEMENT: Design and layout one full page, full color advertisement and one single color advertisement.A minimum of two design layouts will be presented. F. NEWSLETTER: Design and layout one four page newsletter incorporating two colors. Production includes creating a masthead, scanning up to five photographs for initial newsletter, typesetting of copy provided digitally by client. Incorporated in this is the initial newsletter and creating format for plug in information for follow-up newsletters. A minimum of two partial design layouts will be presented. G. GATEWAY SIGNAGE: Design and layout of signage which will include a minimum of two design mock-ups to choose design style. A minimum of two design layouts will be presented. H. VEHICLE SIGNAGE: Design and layout of signage which will include a minimum of two design mock-ups to choose design style. A minimum of two design layouts will be presented. Note:All parts listed above include design, layout and production of high resolution art (not to exceed 11"x 17"at 300 dpi) Production is up to pre-press set-up stage. All film, specialty out-put or printing quoted separately based on final specifications and is not included in cost. All in-house prints, proofs, materials used in mock-ups and presentations are included. 3. TIME LINE: The time line for complete package from creation through production is approximately six weeks. Pre- press through printing approximately three weeks. 4. Media Element: All elements created for the collateral package is specifically designed for multi-media use when created. Since we are a full service media company we specialize in multi-formatting for elements, color, design and layers of all parts used in all mediums. 5. Total Design and Production Amount: $11,500 We are proud to be certified as a Woman Owned Business awarded WBE certificates by the State of Florida and Orange County. TERM+ CL![N1 WILL PtQVIOE ORIGII14L COPY, PHOTOGRAPHY AND ANY OTHER BASIC INFORMATION NEEDED (ON COMPATIBLE DIGITAL FORMAT), FOR THE PRODUCTION OF THIS PROJECT URLESS OTH'iRWISF STATEn 10.. ESTIMATE. CLIENT IS RESPONSIBLE FOR FINAL PROOFING ALL ASPECTS AND PARTS OF THIS PROJECT,THIS INCLUDES CONTENT,COPY AND FORMAT. ANY ADDITIONAL CHANGES BEYOND THE TWO ALLOTTED IN THE ESTIMATE WILL BE APPROVED BY CLIENT AND WILL AUTOMATICALLY BE REFLECTED ON THE FINAL INVOICE. THE BILLING WILL BE AT AN HOURLY RATE OF$12.3 ^ER HOUR AT!HE DESIGN STAGE AND$90 PER HOUR FOR PRODUCTION AND PRE-PRESS STAGES.ALL ADDITIONAL TEKTROHIC PRINTS WILL BE BILLED AT SID EACH. PHOTOF&RAPHIC TRANSPARENCY 160SFEBS TO PRO-FORMA CD WILL BE BILLED AT$90 EACH FOR DRUM SCANS, AND IN-HOUSE STOCK PHOTOGRAPHY WILL BE BILLED AT S150 PER PHOTO. PRINTING QUANTITIES MAY BE OVE7 OR UNDER UP TO 10%WHICH IS PRINTING INDUSTRY STANDARD. PRINTING IS NOT AN EXACT SCIENCE THEREFOR COLOR AND IMAGE RANGES FROM THE PRG'OFS MAY VARY Uf.TO 16%a-,CLIENT IS WELCOME ON ANY PRESS PROOF WITH ADVANCE NOTICE IN WRITING TO AVID/HEO GEO. PRINTING COSTS ARE ONLY GOOD FOR THIRTY DA';S Ai D ARE SUBJECT TO C',IANGE DBE AVAILABILITY OF STOCK AND PRINTER USED. MOCK-UP DESIGNS,CONCEPTS AND FINAL ART BOTH PHYSICAL PARTS CREATED IN-HOUSE AND DIGITAL FILES REMAIN THE kROPERTY OF AVID/NEO GEO UNLESS OTHERWISE STATED. ORIGINAL SPECIFICATIONS USED ON ESTIMATES AND MAY VARY DURING THE DESIGN STAGE AND REQUIRE ADDITIONAL BIDDING TO DETERMINE,FINAL COST. THE CLIENT AGREES TO PAY A DEPOSIT OF ONE HALF THE PROPOSED COST UPON ACCEPTANCE OF THE PROJECT AND THE BALANCE UPON RECEIPT Or•THE FINAL PRODUrT.-ALL SA!i3 TAX WILL BE APPLIED TO THE TOTAL AND IS REQUIRED BY LAW TO BE PAID IN FULL AT THE TO THE TIME OF FIRST PAYMENT. CLIENT: ��° �e '% DATE: k VIDEO ESTIMATE TO: Mr.Gene DeMerie Director of General Services City Hall 1126 East State Road 434 Winter Springs,FL 32708 PHONE: 407327-6961 FAX: 407327-4753 E-MAIL: gdemarie@winterspringsfl.org FROM: Ms.Mone Isaia DATE: July 25,2000 JOB NUMBER: CWSF-1000 JOB NAME: 9-10 Winter Springs Video JOB DESCRIPTION: A brief video that effectively and consistently communicates the"vision"of Winter Springs,both what it has to offer today and what it will offer in the future to potential residents. Unit e Basis Amount PRODUCTION DESCRIPTION Qty. ._. _-.. . ....�,m �... .._ ....�� .._.. w....,�„ Unit Price Project Design Producer/project manager development phase: Client conference(s),script development and refinement,budget development,talent search,booking,approval conferences, rehearsal direction. 1 $1,000.00 Project $1,000.00 Location Production Producer 2 $400.00 Day $800.00 Photographer 2 $400.00 Day $800,00 Grip#1 2 $300.00 Day $600.00 Grip#2 2 $300.00 Day $600.00 Crew and/or Talent Lunch,Beverages 12 $20.00 Each $240.00 Betacam SP Camera and Lighting Package 2 $600.00 Day $1,200.00 Tape Stock,Betacam SP,30 Minute 8 $48.00 Tape $384.00 Audio Production Music Usage,Sound Effects 1 $175.00 Project $175.00 Recording Session Audio Booth 1 $100.00 Hour $100,00 Recording Session,Producer 1 $35.00 Hour $35.00 Recording Session,Talent 1 $400.00 Hour $400.00 Tape Stock,Betacam SP,10 Minute 1 $30.00 Tape $30.00 Graphics Production Logo/Color/Texture for Graphic Backgrounds, 1 $150.00 Hour $150.00 Editorial Pre-Editorial VHS Time-Code Window Dubs 1 $26.00 Tape $25.00 Producer,Shot Time Code Log 2 $200.00 Day $400,00 Avid Digitizing 5 $100.00 Hour $600.00 Editing Suite 30 $125.00 Hour $3,750.00 Editor 30 $35,00 Hour $1,050.00 Producer 30 $26.00 Hour $750.00 Tape Stock,Work Tape,Betacam SP 2 $48.00 Tape $96.00 Library Master,Dub Master,Client Safety Master 1 $48.00 Tape $48.00 Client Approval Dub,VHS 1 $25.00 Tape $25.00 Digital Video Archiving 1 $100.00 Hour $100.00 DAT Master 1 $25.00 Tape $25.00 Total Production Amount $13,283.00 We are proud to be certified as a Women Owned Business awarded WBE certificates by the State of Florida and Orange County. TERMS Fifty percent of total amount plus 100%of sales tax due prior to start up of production. Balance due upon completion and before delivery of masters. Estimate does not include duplication of multiple copies,packaging or shipping. SALES TAX Sales tax is applicable unless you are sales tax exempt and can provide required documentation.Please disregard sales tax if this purchase is intended for resale and you are not the end user;purchased by government agency,non-profit corporation or out-of- slate client who will receive final product via shipping(point-of-purchase sales are BOOKING Please sign the estimate and fax to 407.422.8959 in order to reserve time on our schsJule. Production is booked on a first-come,first-served basis. Your deadline is of primary importance to us. This is a working estimate not a contract. c C Y a, �,�� ^' r ��„, --.......� ...�.. _ ..... ..a....___sidiliKfORE DATE".